#1uDigital Training: Basic Principles of Design
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Transcript of #1uDigital Training: Basic Principles of Design
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basic principles of
DESIGN !sarah baker!
creative director, new organizing institute [email protected] !
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OBJECTIVE: !
By the end of this training, you should have a basic understanding of the core principles of effective visual communication, and the elements used to achieve them. !
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AGENDA: !
your PRESENTer!
HEAD, heart & hand skills!
the BIG PICTURE overview!
deep dive into design PRINCIPLES and ELEMENTS !
a note on STYLE !
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GESTALT!An organized whole that is perceived as more than the sum of its parts. !
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GESTALT!An organized whole that is perceived as more than the sum of its parts. !
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GESTALT!An organized whole that is perceived as more than the sum of its parts. !
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C.R.A.P. !
Contrast | Repetition | Alignment | Proximity!
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C.R.A.P. !Contrast | Repetition | Alignment | Proximity!
line | color | shape | scale | texture | space !
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CONTRAST !The state of being strikingly different from something else, typically something in juxtaposition or close association. Contrast allows us to emphasize what is most important. !
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REPETITION !The recurrence of an object or event. Repetition can create consistency and show that different things are related. !
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ALIGNMENT !This allows elements to create visual connections !to one another; it intentionally creates order. !
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(sidenote: margins)!
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PROXIMITY!Nearness in space or relationship. By placing similar types of information close to one another, these things become more of a visual unit. !
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ELEMENTS! !
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LINE !
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COLOR!
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SHAPE !
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SCALE !
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TEXTURE !
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SPACE !
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(typography)!
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Serif
Sans Serif!
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Display
Text
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CRAP !in action !
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STYLE & !GOOD JUDGMENT !
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BASTILLE DAY PARTY!
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QUESTIONS? !!!
sarah [email protected] !
@bakerbk!