FIG MEDIA OPERATIONS

20.02.201411st UEG COMMUNICATION SEMINARLausanne Olympic MuseumMarch 28, 2014.

A FIG PresentationHOW TO WELCOME THE PRESS?TO WORK WITH. NOT AGAINST !20.02.20142

21. A media attitude

20.02.201433We need the Press!The Press needs us!Never forget!

20.02.201444To know the press first!Press agenciesWritten pressMagazines

TelevisionDigital press20.02.201455Our expectations

Coverage (notoriety)Event Promotion (ticketing)Event Promotion (sponsors)

20.02.201466Its expectations

To be the firstTo be exclusive

You are the first and exclusive contact!20.02.201477The impact of your quote..Never forget..

20.02.201488It will be releasedYomiuri Shimbun: 10 mioTimes of India 4 mio The Sun 3 mioWall Street Journal 2 mioThe New York Times 1 mio

...and on television / radio / Internet !

20.02.201499dont follow Bob Dylan!.think twice!

20.02.201410102. PRINCIPLES.

20.02.20141111Welcome !

20.02.20141212PRINCIPLES I am a journalist!

I am a journalist!

20.02.20141313To follow principlesAccreditation means possessing of an Identity Card issued by the LOC and approved by the FIG or UEGOnly professional journalists, editors and photographers operating for editorial purpose, or producing an item containing informative content exclusively will be accepted.

Editorial use implies use by a media.

20.02.20141414Professional?Journalists / Photographers refer to a full time professional activity employed by agencies, newspapers, networks, or freelance.

A freelance editor or photographer must provide written evidence that he / she operates on behalf of a clearly identified media.

A freelance editor or photographer operating on his/her own account will no longer be accepted

20.02.20141515Editorial?Selling or giving photos to gymnasts / their fans or coaches is an additional, secondary activity, similar to a business.

A calendar is not considered an editorial publication.

Books whether they exist in print or online, are seen by the FIG as editorial publications.

20.02.20141616Media ?Blogs are accepted as public journalism when they function integrated within a recognized journalistic media. Website specialists in gymnastics must be recognized by their national federation.Sites which function mainly as a pass- through-site for edited copy/paste-content cannot be recognized as a press medium.

Fan-sites, sponsor-sites, promotional sites and event-linked sites cannot be recognized as a press medium.

20.02.20141717National FederationsFor representatives of the affiliated or associated unions & national federations, acting as media for their press & communication activities, limited credentials will be delivered. This includes the web editors.

A double accreditation (press and delegation member) is not accepted.

20.02.201418183. ACCREDITATION PROCESS.

20.02.20141919

The accreditation system is an original in house development implemented for the first time in 2007.The UEG applies same procedure, same rules since 2010.20.02.20142020

20.02.2014212120.02.201422

2220.02.201423

23Compulsory!Professional press card;Letter of support from the Editor;Copies of recent articles;Call the National Press Association.

20.02.20142424

20.02.2014254. Welcome!

20.02.20142626Where it is !

20.02.20142727Welcome!

20.02.20142828Media Declaration

20.02.201429Upon arrival on site, the media representatives must approve and sign the terms of the FIG/UEG Media Declaration.

Anyone who refuses to sign the text of the declaration will be refused accreditation for the event.

Anyone who signs the document, but later breaks the agreement, will have accreditation refused for future UEG events and this breach will be announced to the FIG Media Commission.29General ProgrammeDetailed ScheduleShuttlesInternet accessOpening hours

20.02.20143030The MPCLondon O2

Tokyo Metropolitan

20.02.20143131Prime positions given to

Media Grandstands

20.02.20143232ID Working Place

20.02.20143333Photo Positions

20.02.20143434Photo Positions

20.02.20143535Award Ceremony

Photo Positions

20.02.20143636Training Halls

20.02.20143737Access to the training halls ends the first day of qualifications.

Clarification

20.02.20143838

20.02.20143939Field Of PlayRestricted area managed by TV Operations Officer

20.02.20144040The Mixed ZoneThis card is delivered to allow delegation members not holding a media accreditation or a ESF card to escort their gymnasts to the Mixed Zone.Holders of the MZO Card are allowed to escort their gymnasts in the athletes lane of the Mixed Zone

20.02.20144141The Mixed Zone must be situated at the immediate exit from the Competition Area.

When leaving the Competition Hall (generally after the Awards Ceremony), the gymnasts must be lead through the Mixed Zone under the STRICT control of the Security, subject to doping control requirements.The doping control has priority over the Mixed Zone.The gymnasts will be led by the LOC MZ Manager to the specific media representatives who want to talk with them. The MZ Manager will take care of the priorities (HB RTs - .).

Working OrderThe MZO must be separated into 4 different sections:1/ Flash interview positionsa) On the FOP (HB and RTs)b) in the MZO :2/ Television section (HB and RTs)3/ Written Press section (E - EF - EE)4/ Common section (ENR - EP - EFP - EEP)

20.02.201442

The Mixed Zone42Press conferencesSince journalists clearly declared that the Mixed Zone will be their priority for individual interviews, medallists press conferences are no longer compulsory. However, a press conference room is still required for special cases. It is up to the LOC to hold a medallists press conference with regards to tradition, or sponsors expectations, for example

20.02.201443435. STATISTICS.

20.02.20144444Media attendanceolympic disciplines2007GAGRGTStuttgartPatrasQuebecE -EE2612915EF2241EP903210RT109123ENR19105TOTAL50187342011GAGRGTTokyoMontpelierBirminghamE -EE1974615EF1297EP1464021RT1052310ENR861218TOTAL54613071

2013GAGRGTAntwerpKievSofiaE -EE1354623EF2144EP906613RT1622811ENR23411TOTAL4311855220.02.20144520102012AERACROAERACRORodezWroclawSofiaBuena VistaE -EE11961EF0013EP91737RT0000ENR5150TOTAL25271511

20.02.201446Media attendanceworld games disciplines20.02.201447

20.02.201448

Complicated too long detailed results transparency - .20.02.201449

20.02.201450thank you for your attention!