1of4 dtruran ebbf imsd - intro to social entrepreneurship 2014

77
Social Entrepreneurship - an introduction IMSD March 2014 PROFESSOR Daniel Truran IMSD / Social Entrepreneurship

description

an introduction to social entrepreneurship, social innovation and social intrapreneurship: new ways to get involved in a meaningful career

Transcript of 1of4 dtruran ebbf imsd - intro to social entrepreneurship 2014

Page 1: 1of4 dtruran ebbf   imsd - intro to social entrepreneurship 2014

Social Entrepreneurship - an introduction

IMSD

March 2014

PROFESSOR Daniel Truran

IMSD / Social Entrepreneurship

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ebbf.org / Daniel Truran www.eoi.es

What can you expect from this course?

An introduction to social entrepreneurship (DT) !Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ) !Social Scaling and Hybrid Value Chains (MZ) !Creating your own social enterprise and social impact (DT) !Inspiring, managing, motivating your team and stakeholders (DT) !Using social media to communicate, learn and co-create (DT)

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ebbf.org / Daniel Truran www.eoi.es

Your assignment for Friday 26th March 12:00

Identify a social enterprise (from “your” world area) !describe stakeholders it positively influenced !describe the social impact it has achieved !highlight measurable indicators of this impact !2 A4 pages maximum - 3 min presentation - website links

IMSD / Social Entrepreneurship

one (or more) blog entries with highlights from the course20%

email to : [email protected]

70%

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IMSD / Social Entrepreneurship

Do you aim for a Meaningful career?

What should I look for, to enjoy a Meaningful career?

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Meaningful career:

IMSD / Social Entrepreneurship

Look for a company that is committed to the public good … that allows me to contribute to global welfare

and that pays my bills.

What are your priorities?

“…not enough to keep me motivated and committed for a long long time”

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a market capitalization of over $100 billion, making the public company not only one of the biggest in Silicon Valley, but one of the biggest in the world.

The New York Times reported on Saturday important new details of how the Chief Investment Office at JPMorgan Chase managed to lose in a matter of months potentially up to $5 billion.

http://www.forbes.com/sites/stevedenning/2012/05/21/the-perfect-storm-at-jpmorgan-chase/

http://www.forbes.com/sites/ryanmac/2012/05/17/how-much-facebooks-billionaires-are-worth-now-that-ipo-has-priced/!

creating v

alue for many, f

or free

!

creating v

alue?

NOT creating v

alue for many

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http://www.nytimes.com/2007/06/13/business/13wall.html

MANY other companies about to disappear but unaware of that danger and their need to become “useful”

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IMSD / Social Entrepreneurship

Banking ... what traditional banks currently do with your money

In the UK economy 8% of all money goes to anything productive. 92% is used for speculation to push up revenues.

banking and finance remain fundamental

we just need to rethink finance

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IMSD / Social Entrepreneurship

So let’s start explore other, more meaningful,

ways for you to do business

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IMSD / Social Entrepreneurship

Today !

are business and social issues aligned? !

Is business useful to society?

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“Traditional” Enterprise

$ €

doing good, useful to society

doing well

where is a “traditional” enterprise?

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$ €

doing good, useful to society

doing well

“Traditional” Enterprise

shift from doing well to doing good... to also do well

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Today !

a new shift has started

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“social innovation”

“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”

http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation

Robert Wolcott refers to this now happening / needing to happen in large corporations

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Social acceptance

At IBM, we ask ourselves four simple questions:

- Why would customers buy from us, rather than someone else?

- Why would someone invest in us?

- Why would someone work here?

!!Sam Palmisano

Ginni Rometty

- Why would society allow us to operate?

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serving the wider interest

“the genius of capitalism is the ability to make self-interest serve the wider interest". !Bill Gates

http://www.microsoft.com/presspass/exec/billg/speeches/2008/01-24wefdavos.mspx

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María Teresa of Calcutta

Richard Branson Virgin

Muhammad Yunus Microcredit

+ =

what can be the bridge between the social and the entrepreneur?

IMSD / Social Entrepreneurship

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$ €

doing good, useful to society

doing well

“Traditional” Enterprise

social enterprise: doing good (and doing well)

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$ €

doing good, useful to society

doing well

Social Enterprise

social enterprise: doing good (and doing well)

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$ €

doing good, useful to society

doing well

Social Enterprise

social enterprise: doing good (and doing well)

“Traditional” Enterprise

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Social intrapreneurusing the plentiful resources of the corporation to create enterprises that

address social issues !distinguish a social intrapreneur from the CSR team !These individuals work beyond maintaining CSR policies !They create new business units, new enterprises within the corporation !Social intrapreneurs create lasting social change, they believe in the power and

purpose of the company they work for and they believe you can do well and do good whilst in business.

IMSD / Social Entrepreneurship

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http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1381

Mark Glazebrook - BP social intrapreneur

Mark Glazebrook received an email from an outback youth worker in the Northern Territory "As I write, I can see a 10-year-old girl outside the window with half a Coke bottle filled with unleaded petrol tied over her mouth and nose. She may well never reach her 12th birthday."

The letter had been sent to every fuel company in Australia. But corporate citizenship officer Glazebrook acted on it. He raised the problem with his bosses at BP who, he says, gave him the space to scope out whether the company had a role to play in alleviating the problem. "So I spent time visiting remote communities, speaking to elders, youngsters and local government and the key message was that these communities had no control over the fuel coming in." A project team was set up and Glazebrook and his colleagues started to think about engineering a low vapour fuel that worked effectively in vehicles without giving people the "high".!

Opal fuel was launched in 2005. (The name came through an employee competition as a way of engaging staff in what BP was doing). The federal government, recognising the huge benefits likely to follow, agreed to help fund fuel transportation and storage costs so that communities switching from standard unleaded fuel to Opal did not have to shoulder the additional financial burden. Such is the success of Opal fuel that Canada is now importing it for use in the Innu communities in Quebec and Labrador who are suffering from similar epidemics of petrol sniffing.

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Jo da Silva - Arup

Jo da Silva !She joined engineering firm Arup as a graduate engineer, inspired by founder Ove Arup's

emphasis on humanitarianism and doing rewarding, interesting work. Along with her engineering career, she began undertaking post-disaster relief projects, beginning by constructing refugee camps in Tanzania after the Rwandan genocide in 1994.

!Jo co-led a building engineering group focused on creating social infrastructure such as

schools and libraries, mostly for public sector clients in deprived urban area, growing the team from six to 35 people in three years.

!By persuading senior managers that alleviating poverty served the interests of the

business, she was able to establish Arup International Development as a consultancy arm providing expert technical advice and practical solutions to reduce poverty and improve human, economic and environmental health in developing countries. Starting with three months of funding, she has now grown it into a thriving entity within the group, offering services spanning urban development, water and sanitation, disaster risk reduction, climate change adaption and education.

https://socialenterprise.guardian.co.uk/social-enterprise-network/2011/jan/31/social-entrepreneur-business-insiders-change

IMSD / Social Entrepreneurship

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ebbf.org / Daniel Truran www.eoi.eshttp://www.arup.com/Services/International_development.aspx

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IMSD / Social Entrepreneurship

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Social Entrepreneur Social Intrapreneur

not one but two options for a meaningful impactful career

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How would you define a social entrepreneur?

IMSD / Social Entrepreneurship

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A definition of a social entrepreneur

A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. (Wikipedia)

IMSD / Social Entrepreneurship

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what is your “image” of a social entrepreneur?

IMSD / Social Entrepreneurship

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how many are social entrepreneurs?

http://www.beasocialentrepreneur.org/the-social-e-six/the-social-e-six-brenden-millstein-ceo-of-carbon-lighthouse

Brenden Millstein, CEO of Carbon Lighthouse

ariel zylbersztejn CEO of cinepop

http://www.thenextwomen.com/2013/02/14/terri-ludwig-social-entrepreneur-spreading-generosity-virus

Terri Ludwig CEO Enterprise Community Partners

Tim O'Shea, 59, and Dale Sims, 61 CEOs of cleanfish

Dana GoldsteinCEO PhilanTech"www.philantech.com

Laurie BrownCEO of Restore Products

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some unexpected social entrepreneurs

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Social entrepreneurship is not just a little “niche” market

Social entrepreneursenterprising individuals who apply business practices to solving societal problems such as pollution, poor nutrition, and poverty

http://images.businessweek.com/ss/09/04/0403_social_entrepreneurs/1.htm

are now 30,000 strong and growing, according to B Lab, a nonprofit organization that certifies these purpose-driven companies.

Together, they represent some $40 billion in revenue.

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WE LIVE IN TIMES OF CRISIS ! !

What “social problems” can you list?

social entrepreneurs enjoy a HUGE market

IMSD / Social Entrepreneurship

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Go back to the height of the financial meltdown,

January 2009

IMSD / Social Entrepreneurship

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“Hope you are doing great in these exciting times” !

Charlie O’Malley

Times of Crisisare times when we are looking for new breakthrough ideas,

for a new way of seeing and doing things

Increase in market opportunities for social entrepreneurs

IMSD / Social Entrepreneurship

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A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. (Wikipedia)

IMSD / Social Entrepreneurship

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Entrepreneurial Solutions to Social Issues

Velocity Re-Make La Fageda

what issues do they address?

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ebbf.org / Daniel Truran www.eoi.esPlaypumps.org

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Playpumps.orgIMSD / Social Entrepreneurship

finding the right partnerships,

co-create

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how did the shift from “just giving philanthropy”

to social entrepreneurship start?

IMSD / Social Entrepreneurship

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IMSD / Social Entrepreneurship

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Jeff Skoll !

Pierre Omidyar

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How are issues/opportunities addressed?

Traditional Entrepreneur Philanthropist or foundationSocial Entrepreneur

IMSD / Social Entrepreneurship

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What Social Issue do you want to address and solve today?

IMSD / Social Entrepreneurship

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Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur

What is the market !Competition’s price !Highest possible price charged !Most economical production !Cheapest labour cost !Maximise ROI !Privacy - Copyrights

Different ApproachesIMSD / Social Entrepreneurship

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Fit with mission !Maximize donation / grant !Result sometimes measured !“Good Guys”

What is the market !Competition’s price !Highest possible price charged !Most economical production !Cheapest labour cost !Maximise ROI !Privacy - Copyrights

Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur

Different ApproachesIMSD / Social Entrepreneurship

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Charity kills empowerment and self-esteem IMSD / Social Entrepreneurship

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Charity kills empowerment and self-esteem IMSD / Social Entrepreneurship

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http://www.dailymail.co.uk/debate/article-1394154/Live-Aids-corrosive-legacy-David-Cameron-UKs-overseas-aid-budget.html

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Social Entrepreneurship: Believing in the potential of each individual

“Consider each individual as a mine of gems of inestimable value” Baha’u’llah

IMSD / Social Entrepreneurship

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The Social Entrepreneur

Change Agent

Innovator

Pioneer

Entrepreneurial Spirit

IMSD / Social Entrepreneurship

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Sustainable !“Needy” employees !Empower individuals !Recycle / Renewables !Max SROI & ROI !Re-distribute Profit !Open Sharing of best practices

Fit with mission !Maximize donation / grant !Result sometimes measured !“Good Guys”

What is the market !Competition’s price !Highest possible price charged !Most economical production !Cheapest labour cost !Maximise ROI !Privacy - Copyrights

Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur

How do Social Entrepreneurs operate?

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ISSUE: Problem of Sewage

IMSD / Social Entrepreneurship

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Dignified Mobile Toilets (DMT) - Nigeria

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The Issue / Opportunity: serving the poor with hearing problems

The SolarAid is a hearing aid designed and built by Godisa Technologies, a Botswana company founded to make low-cost hearing aids for the developing world. The SolarAid system combines a small hearing aid and a lightweight solar charger. !Godisa is Africa's only hearing aid manufacturer, and the only one in the world making hearing aids specifically for the sub-Saharan Africa environment.

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CinePop

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IMSD / Social Entrepreneurship

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a “glocal” model

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ebbf.org / Daniel Truran www.eoi.eshttp://vimeo.com/19727808

IMSD / Social Entrepreneurship

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http://www.fastcodesign.com/1663924/an-office-in-an-abandoned-garage-where-less-design-is-more-slideshow

IMSD / Social Entrepreneurship

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Measuring Impact

ROI vs SROI

IMSD / Social Entrepreneurship

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$ €

SROI

Philanthropy

“Traditional” Enterprise

Social Entrepreneur

Social Venture

Philanthropy

IMSD / Social Entrepreneurship

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"Our problem is that we've simply created two legal forms (the nonprofit, 501-c-3 and the for-profit LLC or other corporate form) !to accommodate our misplaced notion that the value created by organizations must be either social or economic; good or bad; up or down... !when in point of fact, the value created by us in the course of our lives, loves and work is fundamentally non-divisible, whole and BLENDED." !Jed Emerson

Blended Value IMSD / Social Entrepreneurship

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why should you measure social impact?

IMSD / Social Entrepreneurship

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Measuring Impact

Will attract capital and finance !!!Will improve efficiency !!!Will determine the total value of the social enterprise

IMSD / Social Entrepreneurship

enterprise value

social impact value

+

=

blended value

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What should I look for in a meaningful career?

making a meaningful impact !paying your bills ... making a living out of it

IMSD / Social Entrepreneurship

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ebbf.org / Daniel Truran www.eoi.es

What can you expect from this course?

An introduction to social entrepreneurship (DT) !Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ) !Social Scaling and Hybrid Value Chains (MZ) !Creating your own social enterprise and social impact (DT) !Inspiring, managing, motivating your team and stakeholders (DT) !Using social media to communicate, learn and co-create (DT)

!start to think of a social issue you wish to solve through your new social

enterprise

Page 76: 1of4 dtruran ebbf   imsd - intro to social entrepreneurship 2014

ebbf.org / Daniel Truran www.eoi.es

Your assignment for Friday 26th March 12:00

Identify a social enterprise (from “your” world area) !describe stakeholders it positively influenced !describe the social impact it has achieved !highlight measurable indicators of this impact !2 A4 pages maximum - 3 min presentation - website links

IMSD / Social Entrepreneurship

one (or more) blog entries with highlights from the course20%

email to : [email protected]

70%

Page 77: 1of4 dtruran ebbf   imsd - intro to social entrepreneurship 2014

ebbf.org / Daniel Truran www.eoi.es

“Hope you are doing great in these exciting times” !

Charlie O’Malley

IMSD / Social Entrepreneurship