1N1@ LIL LiV - WorldRadioHistory.Com · 2019. 7. 17. · I PUTTIN' ON THE RITZ, Fox Trot; Refrain...

1N1@ ' LIL LiV

Vol. 29-No., 16 NEW YORK, WEDNESDAY, APRIL 16, 1930

BUDDY ROGERShas hcrammed THOUSANDS

into movie theatres to see hismany Fox and Paramount pic-tures. And now he has made ¡ qhis first RECORD-a Colum-bia hit sure to pull countlessscreen fans into the stores of the dealers who arepushing it!

Rogers sings the two melody hits of the newtalkie, "Paramount On Parade" - the first one,

Per Year-$4.00

a splendid, sentimental piecethat puts over his charm-ing, boyish perswiality with abang. And the snappier sideis not only a vocal smash-italso has Buddy doing some hotdoubling on sax and trumpet!. '

Get this screen star working for you right away'.Get PLENTY of his records-and tell the world youhave them! They'll line your counter with floéksof buyers!

Record No 2143-D, 10 -inch, 75cANY TIME'S THE TIME TO FALL IN LOVE (from l

Paramount Production "Paramount On Parade") / Vocals .

(Up on Top of a Rainbow) SWEEPIN' THE CLOUDS Charles (Buddy) RogersAWAY (from Paramount Production "Paramount

11merica's Boy Friend

On Parade")

Columbia PROss - Record sViva - tonal Recording - The Records without Scratch

Columbia Phonograph Company, 1819 Broadway, New York City

"Magi. Notes'

.17.112 :2.1.s..ñ;2rxn...,, ¿ Canada: Columbia Phonograph Company, Ltd., Toronto t=. ti,.'; , ,

Listen Monday Evenings tothe Coma -to -Coast Broadcastof the SO -piece RochesterCivic Or,hestra over the Na-tional Broadcasting Com-pany's Blue Network andAA ted Stations.

No. 642 Stromberg-Carlson.High Coosolc. Triple Serer,Grid in radio freyueocv.Eatra-s:re Elector -DynamicSpeaker. Price, leas tubes,EaatofRoekiea $259

Ileceiversworthy of fine broadcasting

I

The Stromberg - CarlsonGuarantee not to reduce itslist prices has been in effect

re March, 1925, and con-tinues without limitation.

No. 6.54 Radio -PhonographCombination. Plays recordswith Stromberg-Carlsonradio tone. Triple ScreenGrid. Price, lean tubes, Eastof Rockies $369

PEOPLE are demanding radioreceivers equal to the task of

reproducing programs from the air, as fine as any ever heardwithin the world's greatest auditoriums.One proof of this is the way they are turning to the Stromberg-Carlson. Many of our authorized dealers sold three times asmany Stromberg-Carlsons in January 1930 as in January1929, our greatest sales year.1930 is a good radio year, if you are selling Stromberg-Carl-sons. Because-as has frequently happened before at the end of a"sellers' market", mediocre products are going begging whileproducts of established quality are selling better than ever.There is no doubt in people's minds as to the ability, tonequality, fineness or durability of a Stromberg-Carlson. Nor-as to the permanence of the company whose name it bears.

STROMBERG-CARLSON TELEPHONE MFG. CO., ROCHESTER, N. Y.

Salron1

"There is NothingFiner Than a

Stromberg-Carlson"

MAKERS OF VOICE TRANSMISSION AND VOICE RECEPTION APPARATUS FOR MORE THAN THIRTY-FIVE YEARS

THE TALKING MACHINE & RADIO WEEKLY is published revery Wednesday by the Phonograph Publications Co., 146 Water St., New York. Enteredas sssecond clam matter April 18. 1916 at Post Office at New York, N. Y., under act of March 3, 1879. Subscription $4 per annum. Vol. 29 --No. 16, April 16, 1930.

THE TALKING MACHINE and RADIO WEEKLY

41394I ALONE WITH MY DREAMS - Fox Trot; Refrain

Speaking of riches ... .Now if you were a record dealer suscep-tible to profits-profits in good, sound sums-profits that gave the family a happier,more luxurious home-profits that encour-aged your business and aided it to growbigger and more impressive.Now if you were just such a man suscep-tible to the human ambition of profits wewould say-Let an Okeh Distributor be the guardian ofyour profits, ask him-he knows best the

75c.c./7cSC.

RECORDS

Carl Webster's Yale Collegians. . . We have secured the musicalcraze of the young dancing set. . .

WITH YOU, Fox Trot; Refrain41393

I PUTTIN' ON THE RITZ, Fox Trot; Refrain

Smith Ballew His Orchestra... NEW YORK'S FASHIONABLE ORCHESTRA .. .

constantly beckons dancers while they are diningat Whyte's Restaurant and Club Richman

WHERE THE GOLDEN DAFFODILS GROW - Fox Trot; Refrain

We here suggest ... .records that -sell quickly in your neighbor-hood. He not only knows, but has the bestselling records.Jazz records so hot flappers sunburn whilethey pace the modernistic measures. Songsthat range from lullaby treasures to a win-some mamma and sugar daddy Blues.Ask for our latest Okeh supplements, Popu-lar, Old Time Tune and Race. If you likeour generous classification, let us introduceyou to an Okeh Distributor.

OKEH PHONOGRAPH CORPORATION1819 BROADWAY NEW YORK, N. Y.

4 THE TALKING MACHINE and RADIO WEEKLY

ATWATER KENTRADIO

"I feel saferwith

Atwater Dent"A radio merchant in Washington, D. C., said it. After watching theparade of the past year and having his own experiences with certain.overproduced makes, he has cleaned house and reduced his line to just

one. That one is Atwater Kent Radio... Many another merchant is arriv-

ing at the same conclusion-and acting on it. Steady, sure profits, year

in and year out. You know where Atwater Kent stands and where you

stand .... Stabilize your business with Atwater Kent for 1930-31.ATWATER KENT MANUFACTURING CO. A. Atwater Kent, Pres. 4700 Wissahickon Ave., Philadelphia, Pa.

1111111:1. 11135-Radio of superb performancewith a lowboy cabinet of distinc-1lion, adaptable to any room inany home. LESS TUBES

MODEL 1060, 8121 (less tubes)Prices slightly higher wear of the Rocker and in (.Canada

ON 'HIE AIR-Atwater Kent Radio Hour-Sunday Evenings, 9:15 (Eastern Time), WEAFnetwork of N. B. C. Atwater Kent Mid -WeekProgram-Thursday Evenings, 10:00 (EasternTime), WJZ network of N. B. C.

t2he

TALKING MACHINERADIO WEEKLY

Vol. 29-No. 16 NEW YORK, WEDNESDAY, APRIL 16, 1930 Per Year-$4.00

BRUNSWICK -WARNER B, J. GRIGSBY CHAIRMAN, WI C. GRUNOW PRESIDENT LYRIC RADIO JOBBERS

ALLIANCE TO MOVE OF MAJESTIC RADIO MAKERS; VICE-PRESIDENCIES SEE PLANT BACKED

TO NEW YORK BASE FOR YOUNG, WANAMAKER, KRANZ AND WINNAN BY OVER $27,000,000BIG EXPANSION IS COMING

No New Company Name Yet -Warner Bros. Takes Over En-tire Activities of BrunswickCompany - Present BrunswickOfficials to Remain.

Chicago, Ill., Friday.

Official confirmation of the acquisi-tion of the entire radio-Panatrope-rec-ord division of the Brunswick-Balke-Collender Co., this city, by sale toWarner Brothers Pictures, Inc., eman-ated from Brunswick headquarters,here, today. 'The name of the new cor-poration has not yet been decided, butit is said, will feature the Brunswicktrade name strongly. Executive quar-ters will probably be moved from thiscity to New York, it was disclosed.

Active direction and administrationof the affairs of the new company willbe in the hands of the present execu-tives of the Radio-Panatrope Divisionof the Brunswick company, and gen-eral policies in effect now will continue,it was stated.

The Brunswick -Warner transactionincludes all present factory facilities,consisting of over one million squarefeet of space, fully equipped and mod-ernized, and will be immediately ex-panded to inset the greater require-ments certain to result from the ag-gressive p r o g r a ms made possiblethrough the alliance. Objectives of thetwo large industrial units brought to-gether with the alliance, are said tobe parallel along research, productionand sales lines, and the combining ofefforts is expected to be of extremebenefit to Brunswick products and tothe Brunswick trade.

Definite announcement of new poli-cies will be made as soon as the amal-gamation details are concluded.

AMRAD-MAGNAVOX

MERGER FORECASTCincinnati, O., Thursday.

Plans for the merger of the AmradCorp., set manufacturing firm of Med-ford, Mass., with the Magnavox Co.,speaker manufacturing organization ofSan Francisco, are understood to bepractically concluded, it was reportedby the Crosley Radio Corp., this city,Powel Crosley, Jr., being chairman of

(By Wire to THE WEEKLY.)Chicago, Ill., Monday.

Vice-presidencies in recognition oftheir successful achievements as de-partmental executives, since its entryinto radio set manufacture, of theGrigsby-Grunow Co. were today con-ferred upon Herbert E. Young, DuaneWanamaker, Herman E. Kranz and A.C. Winnan, at the April meeting of theGrigsby-Grunow directorate and Ber-tram J. Grigsby, president of the cor-poration, became chairman of the boardand chief executive officer with Wil-liam C. Grunow, hitherto vice-presidentand general manager, becoming theMajestic president.

The awards of higher official recog-nition for all primary executives of theorganization have been in the makingfor more than a year. The Grigsby-Grunow Co. has been known from itsentry into radio as being administeredby a relatively small group of officialswho did not know the meaning of spar-ing their time or effort for companydevelopment. Some time ago theMessrs. Grigsby and Grunow deter-mined to arrange, in addition to thematerial financial rewards which havebeen won by their nearest associates,corporate posts covering each divisionof company operations.

The new chairman, Mr. Grigsby andthe new president, Mr. Grunow, havewritten in their personal careers somuch radio industrial history as to re-quire little biographical outline here.Together they brought their concernfrom automotive parts manufacture onan inconspicuous scale into radio bat-tery eliminator manufacture on a massproduction basis. In May, 1928, theyintroduced the Majestic radio set, des-tined to make the corporation worththrough its sales a total of $120,000,000at the highest valuation of Majesticshares during 1929, after a literal startfrom 'scratch.'

Each of the four new vice-presidentshas been with the concern since itsentry into set, manufacture. Mr. Young,now vice-president in charge of sales,fifteen or eighteen years ago a retailsalesman in the talking machine lineand subsequently with the Victor Talk-ing Machine Co. and the Sonora Pho-

the board of the New England com-pany.

Although officials of the Amrad or-ganization would not comment on thereport today, it is believed in financialcircles that a formal announcementwill be made tomorrow.

An exchange of stock is forecast aslikely to be seven shares of Magnavoxfor one share of Amrad.

nograph Co. as traveling representa-tive, has had charge of the nationalsale of radio product under the Ma-jestic trade -mark averaging better than$100,000,000 annually, list prices, since1928. Mr. Wanamaker, who is vice-president in charge of advertising, wasformerly in the advertising business,becoming the Grigsby-Grunow advertis-ing manager at an interval when heunearthed a desk for himself and gen-erally corralled his own duties withoutother assistance at the time of forma-tion of the budding organization. Thevice-president in charge of engineer-ing, Mr. Kranz, earlier was with theold Sonora company and has a nationalreputation in radio science. A. C. Win-nan, as vice-president in charge of pur-chases, has placed company commit-ments ever since it began in order asmuch as $1,000 worth of an item andhas seen the Majestic requirementsgrow to a point where it has beennecessary for suppliers of the factoryto detail a salesman exclusively to coverGrigsby-Grunow requirements.

J. T. Overlock has been elected vice-president and treasurer of the corpora-tion. R. R. Trimarco, formerly assis-tant secretary -treasurer, has beenelected secretary.

Zenith to Issue New

Stock, With RightsTo Subscribe at $10

CHICAGO, ILL., Friday.At a special meeting of the board of

directors of the Zenith Radio Corp.,this city, held recently, a resolutionwas adopted authorizing the issuanceand sale of 100,000 unissued shares ofcommon stock of the company at theprice of $10 per share.

Stockholders of record at the closeof business April 24 will be entitledto receive stock warrants enabling thepurchase of one share at $10 for eachfour shares now owned. Rights to sub-scribe for new stock will expire May14, 1930.

$1,239,333 Surplus for

Atlas Stores CorporationThe Atlas Stores Corp. reports for

nine months ended February 28, 1930,surplus of $1,239,333 after charges,Federal taxes and preferred dividends,equivalent to $4.16 a share on 298,060no par shares of common stock. Grosssales for the nine months totaled $15,-226,220.

CONSOLIDATION COMPLETE

North Tonawanda Factory Be-lieved to Assure Best and MostEfficient Production in Historyof Line - E. R. Farny andFarny Wurlitzer Rouse Enthu-siasm by Discussion of 1930Plans.

(Special to THE WEEKLY.)

Buffalo, N. Y., Thursday.

Lyric radio was put conspiciouslyinto the little group of lines whosemakers exhibit assets totaling tens ofmillions of dollars at a sales conven-tion of distributors conducted at NorthTonawanda Tuesday by the All Amer-ican - Mohawk Corporation and theRudolph Wurlitzer Co., the last-namedconcern for eighty years distinguishedin every branch of applied musical art.

Eugene R. Farny, president of theAll American Mohawk organization andFarny Wurlitzer, vice-president of theWurlitzer company, with associate offi-cials governing every department of theallied institutions at North Tonawanda,welcomed a party of about one hundredand twenty distributing officials. Amajority of Lyric national wholesaledistribution was represented and suchfirms as did not appear for Tuesday'smeeting had earlier conferences withthe factory covering matters coiningbefore this week's convention.

Confidence, enthusiasm and goodhumor over having completely escapedany 1929 difficulties due to over -produc-tion of merchandise ruled the meeting.In response, the factory officers con-vincingly and unsensationally laidbare a program of 1930 operations, andshowed the first product of 1930 Lyricradio, merchandise which provoked pro-longed applause from the assembly.

"Lyric is in radio to stay" was theburden of the addresses of the factoryheads and in submission of their sin-cerity mention was made of the seniorcompany's prolonged and immense ex-perience in musical instrument manu-facture and merchandising, resultingin a current balance sheet totalingassets in excess of $27,000,000. Thefactory pledged that its entire re-sources, involving within only the pastyear an expenditure of more than $1,-000,000 for manufacturing additions atNorth Tonawanda, would be committedprincipally to radio henceforward andthe sales company re -affirmed the poli-cies of aggressive and far-sighted mer-

(Continued on page 8)

The Talking Machine & Radio WeeklyPUBLISHED EVERY WEDNESDAY BY THE PHONOGRAPH PUBLICATIONS COMPANY, 146 WATER STREET, NEW YORK

TELEPHONES: CABLE ADDRESS:JOHN 2365-2366 "The Trade's Only Weekly" REGIBID

CURTIS A. WESSELEditor

EDWARD H. DAVIS, Publisher

SIDNEY E. DAVISa Manager

Entered As Second -Class Matter April 18, 1916, at the Poet -Office at New York, N. Y. Under the Act of March 3, 1879Annual Subscription Rates: United States and its Dependencies, $4; Foreign Countries, $6; payable in Advance. Single Copies, 20 Centa

Vol. 29 NEW YORK, WEDNESDAY, APRIL 16, 1930 No. 16

No -Radio Day

The challenge set forth in this place last week, Is theGolden Era of radio beginning or has it ended, naturally hasattracted widespread attention among those who conceive thatthey are in the business to stay. The more general prac-tice has been to refer to radio as being in its infancy. Thepopular tendency is to look upon it, because of its magicaleight years to date, as an industry that never can grow up,that will never meet by half the obligations of a ripe matu-rity. If that is literally true, most of the sober ability andconservative and constructive capital in the line will eventu-ally get out of it. For there is no inducement for proven com-mercial skill to remain in a position where its logical rewardcan at any time be destroyed by short-sighted or self-seekingacts of irresponsible competition.

As great undertakings as the automobile and the movingpicture have been told by banking and investment securityauthorities at moments of speculative excess in their earlyhistory either to clean up or shut up. It is very plain thatsuch an interval now is at hand in radio. It is open and appar-ent that the business, if in its infancy, can be killed in ado-lescence. It is by no means impossible, and not far from prob-able, that unless rigid safeguards are established by concertedeffort now, there will never again be the proportionate profitattainable in radio that there has been for the first decade ofits existence.

We are of the opinion that a time has come for sternermeasures than the academic expedients which co-operativecontacts so far have originated. There is the suggestion thatproduction data be exchanged to guard against too rapid fac-tory pace, an excellent procedure after sanity has been re-gained but not necessarily an arbitrary first offense. Thereis sustained opposition to the mid -season introduction of newmodels, a precaution so simple as to recommend itself to any-one but a voluntary candidate for receivers. It has been pro-posed that price -cutting, suicidal discounts, exaggerations insales and advertising and the thousand petty larcenies thatmake up radio merchandising be treated with everythingfrom moral suasion to lysol and vigilance committees. Allthese are good enough ways to lock the door before the horseis stolen. They are excellent preventatives against recur-rence of the deep-seated disorders which have made radio asick business.

For a crisis, such as at present prevails and has existed, adanger of which $30,000,000 frozen manufacturing credit anddefalcations running as high as fifty per cent. of the dealersin given areas have been only trifling parts, more drastic stepsare urgent. It would pay the radio business, and pay it hand-somely, to stop the manufacture of sets completely and staystopped until an overwhelming accumulated demand permittedorderly resumption of profitable sale. It would pay the busi-ness still more handsomely-instead of fooling around with

Radio Week-to set a No Radio Day and on that day cancelthe recognition of and stop shipment to every dealer in thefield. There would be time and a -plenty later to re -appointonly such retailers as could prove a right to it by their pastperformance. It would profit the business fundamentally andpermanently if the several license pacts adopted it as an in-exorable rule to cancel the privilege of any licensee, and shuthim out of the industry, whenever his royalty obligations be-came thirty days past due. It is a farce to expect protectiveforce from an agreement to rights whose monetary recogni-tion becomes in practice of indefinite elasticity.

These components of No Radio Day call for understand-ing and action. This industry cannot sensibly complain thatthere are too many sets and tubes and speakers being made,if all of its important producers are afraid to stop makingtheir own. This industry cannot weep crocodile tears over thedeep demoralization that comes from too many jobbers andtoo many dealers, if the major lines dare not cut jobbers anddealers off lest some fly-by-night over -night put them on.

Either radio has the brains and courage to assure itsfuture, or it has not. After a few more paroxysms such ashave shaken the field to its roots, in 1925 and again in 1929,there will not be any future worthy of commercial develop-ment to assure.

Leadership Essential

The proudest boast the radio -music business can make isthat during the uncertain year of 1929 it won $182,000,000in leadership of its greatest institution, the Radio Corporationof America. For if the time ever comes when this industrycannot claim a leader of such proportions, the business willno longer be headed onward and upward, but down and out.

Yet a gross revenue of so staggering a sum as the Corpo-ration was able to report-barring the chaotic fourth quarterof the year in general business it assuredly would have passedthe two hundred million mark and possibly have approacheda quarter billion-is regarded as merely a detail in the basisand objectives of the organization by its management. Itis true that the figures signify a considerably greater totalpatronage than is received by any other organism in radio.It is certain that they compare creditably with the gross re-ceipts of other industrial leaders in other lines, like Swift infood, National Dairy in milk products and American Tobaccoin cigars and cigarettes.

But what the management of the Radio Corporation isworking at relentlessly, and will as certainly attain as it hasgone into the hundreds of millions from an initial year's in-come of less than ten, is responsible leadership and inspira-tion of its fellows in the field, the creation of a sense of secu-rity that those whose livelihood depends upon radio should befar better safeguarded than at present can be in the eventsof day to day, or week to week, or month to month. Though


the company transacts only a minor fraction of the total saleof radio product throughout America, it aspires so to conductits own business as to win the emulation and unstinted co-operation of all similarly substantial factors in the trade.

That so colossal a plan cannot be realized in the year, ortwo, or five that have passed is self-evident in the tangle ofhuman circumstance and events. Having had thrust upon itburdens of scientific investigation, international communica-tion, unlimited and hitherto unco-ordinated manufacturingfacilities, broadcasting service to an entire nation, patent andinvention recognition and the practical conduct of every formof home and public entertainment from Photophone news reelsto Keith-Orpheum theatres, no human power in less than thepresent time could have wrought more than the very advan-tageous structure which is now planned for definite accom-plishment. It is significant that out of its greatest year'sincome the company netted by no means its greatest propor-tionate yearly profit. Millions upon millions have been spentto create and to make permanent for the future guidance ofthe radio industry a more compact, effective and serviceableleading institution than the business has ever had before.

J. N. BLACKMAN SAYS RADIO MAKER WHO QUITFOR $30 REMINDS HIM OF THE WOMAN WHO

HAD PIANO FOR SALE WITH MAHOGANY LEGSBLACKMAN DISTRIBUTING CO., INC.

New York, April 10, 1930.Editor,THE TALKING MACHINE and RADIO WEEKLY:

I have always been interested in your editorials, not only because they havea "kick" tempered with humor, but underneath I can usually find good philoso-phy. The one in your April 9th issue, headed "Have You a Radio Set?," is noexception and also reflects some of the statements I have made recently.

There is, however, a bit of humor in this editorial that reminds me of theadvertisement which read, "A beautiful grand piano for sale by a woman whomust move with mahogany legs." Quoting from your editorial, you say "Thereis a store in Sixth avenue, New York, selling a job whose maker quit about twoyears ago for $30, set, speaker and tubes complete." This certainly is interesting.

Please inform me what other makers there are in the business manufacturingradio sets of questionable quality, workmanship, and performance, let alone hav-ing the characteristics of over -production, who will also "quit ... for $30." Iam sure I could collect a large number of $30 units for the elimination of manysuch radio set makers for $30 each, and that such elimination would benefit theradio industry. Please let me hear from you promptly while I still have somemoney left.

Yours very truly,J. NEWCOMB BLACKMAN,

President.

RCA Stockholders to

Vote on Finance PlanThe community of interest which al-

ready exists between the Radio Corp.of America, the General Electric Co.and the Westinghouse Electric Co. willbe further solidified and organizedunder a plan, details of which weremailed to stockholders yesterday, itwas learned in financial circles. Stock-holders will be asked to approve theplan at the annual meeting to be heldMay 6.

Although nothing official has beensaid, it is believed that new financingwill probably be announced togetherwith proposals for further consolidat-ing certain mutual manufacturingactivities. One of the first steps inthat direction was taken last Decem-ber with the formation of the RCA-Radiotron Co., which combines the radiotube manufacturing activities of thethree companies. Stock interest in thisorganization is divided among thethree with RCA holding 50 per cent..General Electric 30 per cent. and West-inghouse the remaining 20 per cent.

Prior to that the three companies

WARNERS TO PAY FOR

BRUNSWICK IN CASHNo public financing or exchange of

stock is involved in the acquisition byWarner Brothers Pictures, Inc., of themusical division of Brunswick-Balke-Collender Co., Chicago, Ill., it was dis-closed on Saturday.

The purchase price will be paideventually, entirely in cash, the trans-action having been completed throughthe acceptance of notes of the purchas-ing company maturing at future in-tervals.

had organized the RCA -Victor Co., Inc.When this organization was formed, itacquired certain radio patents, manu-facturing equipment and rights at acost of ;17,000,000, which was advancedto the new corporation by Westing-house and General Electric through anintermediary subsidiary, the Audio -Vision Co., which never has functionedin any other capacity. The new financ-ing is expected to take care of thatobligation.

OTTO N. FRANKFORT NAMED GENERAL SALES

MANAGER FOR STORY & CLARK; PIONEER

PIANO FIRM TO MARKET RADIO SET LINE

Otto N. FrankfortThe Story & Clark Radio Corp., this

city, subsidiary of the Story & ClarkPiano Co., for seventy-three years afactor in the piano industry, is makingrapid strides in the building of a salesorganization to market the new qualityradio line which will shortly make itsappearance.

As the first step, according to an-nouncement by L. P. Bull, vice-presi-dent, Otto N. Frankfort, widely knownin the radio field, has been appointedgeneral sales manager, and will directthe merchandising, marketing and ad-vertising of the Story & Clark radioline.

Mr. Frankfort is one of the veteransof the industry and is known through-out the country by leading dealers anddistributors. Since the days when theindustry was in its infancy, Mr. Frank-fort has been associated with the salesdirection and merchandising of radioproducts, first in the advertising of

Crosley sets in 1923, and later as ad-vertising counsel for the Apex line.In 1925 he became vice-president incharge of sales for the Mohawk Corp.of Illinois, which, in the spring of 1928,merged with the All-American Corp.Mr. Frankfort was responsible for thesales and advertising programs whichintroduced and marketed the productsof those two organizations.

He is known throughout the tradefor his marketing knowledge and closecontact with the field, and his manyfriends in the trade will be happy tolearn of his appointment.

Mr. Frankfort assumed his newduties last week, making his headquar-ters in the general offices of the firm,located in the Story & Clark building,173 North Michigan avenue, Chicago.In the near future Mr. Frankfort willannounce complete details regardingthe plans as well as the new radio line,which will be exhibited at the R. M. A.Trade Show, in Atlantic City in June.

Kent Gotham JobbersAggressively Feature

Sport, Theatre Tie -UpsAtwater Kent's radio distributing

organizations in New York, E. B. La-tham & Co., E. A. Wildermuth Co., andE. J. Edmond, Inc., are continuingtheir progressive tie-ups with famousmovie stars, appearing on Broadway,and national sport celebrities.

Their two latest "stunts" are ad-vertising and window posters builtaround the famous Fannie Brice, cur-rently seen in "Be Yourself" listening

to an Atwater Kent radio, and thepopular "Skeets" Gallagher, appearingin the newest musical talkie sensation,"Honey," and also getting a happy ear-ful of music from an Atwater Kent.

Lobby displays of Atwater Kentradio are on view at both the Rialtoand the Paramount theatres, where thetwo stars are appearing. Posters arefeatured in the window displays ofhundreds of metropolitan dealers.

Special photographs showing "Ching"Johnson, famous hockey star, recentlyinjured, listening to the hockeymatches, broadcast from MadisonSquare Garden over an Atwater Kentradio are being displayed in all theDavega-Atlas Radio Store throughoutthe United States.


Lyric Radio Distributors See Factory

Backed by More Than $27,000,000

(Continued from page 6)

chandising which made so distinct ahit at the company's first sales meet-ing last June, subsequent to the allianceof the All American -Mohawk interestsand the Wurlitzer company. Mr. Farnyrepeated the pledge, which he said hadproved so satisfactory in operation dur-ing the past season, that the chain ofstores of the Wurlitzer company in anumber of cities would buy Lyric radioonly through Lyric independent distri-butors, and that the policy of the own-ers would be to conduct the stores asregional advertisements for the best

ture. The next most important elementis the human element, and we shalllet you judge for yourselves as to thefitness of our personnel. The future,the long-time future, is what we areall working for. Lyric is in radio tostay."

Mr. Wurlitzer followed Mr. Farnyat the morning session. He first tracedthe relationships of the two companies,All American and Wurlitzer, pointingout that since the removal of the radiomanufacturing division from Chicago,consolidating it s with the Wurlitzerfurniture manufacturing facilities at

quickly for the adoption of any typeof merchandise which our distributorsreport as selling well. With us, Lyricradio jobbers and their necessities formaking money come first. This isproved by the fact that Wurlitzer storesall buy radio through our distributors.

"Our policy will not be to load upthe trade. There was no dumping ofLyric radio in 1929. We took the lossthat the general business disturbance.caused. We are now in splendid posi-tion to begin the manufacture of newmerchandise at once and to continueoperations efficiently throughout theyear.

"Wurlitzer stability is known to thetrade and, what is more important, tothe public and we think that this helpsthe sale of Lyric radio. The father ofthis family made drums for the UnionArmy dúring the Civil War. The pres-

of Michael Ert, Charles Cushway, R. J.Mailhouse, B. D. Weiss, Harry Meyersand Ben Arnold.

Mr. Farny invited comments frommany of those present and a mass ofinformative material was offered byvarious jobbing authorities. He thenbriefly set forth the sales policies ofthe All American - Mohawk company.As heretofore, said Mr. Farny, mer-chandise will be shipped to distributorsas ordered, without future commitmentsor obligations being forced upon any-one. This policy, in particular, waspraised by the jobbers. The All Amer-ican -Mohawk chief executive then ex-plained a variety of sales and adver-tising plans, assisted by J. H. Wimber-ly, Jr., advertising manager of thecompany. He promised that merchan-dise, due to the improved factory facili-ties, would come earlier to the Lyric

Cheerful Jobbing Group in Cabinet Wing Of `Daylight Plant' Where Lyric Radio Is Made

interest of the Lyric radio generaltrade in all localities. The enunciationof policy brought complimentary com-ment from numerous distributing offi-cials, who pointed out that during theupset year of 1929 Lyric had been oneof only three or four national linesthat not only resisted price reductionbut were obliged to increase pricessomewhat on new values offered to thetrade.

Mr. Farny opened Tuesday's confer -

PRESIDENT OF THEALL AMERICAN-

MOHAWK CORP.

EU(ENE R. FARNY

ence with a brief address of welcome,in which he emphasized that it hadtaken almost a year for the All Amer-ican -Mohawk organization to perfectits manufacturing arrangements. "Andthe factory, in our opinion," said he,"is the most important part of the pic-

North Tonawanda, the All American -Mohawk organization would now func-tion as a sales company. Its principalownership is vested with the RudolphWurlitzer Co., manufacturing organi-zation.

"It was our desire to enter the radiobusiness as far back at 1921," said Mr.Wurlitzer, "but the upset patent situa-tion at that time and our financial re-sponsibility as a target for patentclaims caused us to hesitate. Througha series of circumstances, during whichwe acquired either actually or tenta-tively no fewer than three other radiomanufacturing concerns, we eventuallyobtained a large interest in the AllAmerican -Mohawk company and withit complete patent protection, as you allknow. This company now makes 93per cent. of its product entirely withinour own plant and with our own facili-ties. We have striven for the absolutebest. During only the past year wehave expended more than one milliondollars for woodworking equipment ex-pressly for radio furniture, though ourwoodworking division previously wasso complete that for many years wehave engaged in most difficult execu-tions for organ, piano and kindred cabi-net work. We have an extensive radioengineering department and we proposeto invest further and heavily in thelaboratory, for we believe that is essen-tial to good product. As a result of allthis, some of our distributors have saidto us that they would like to have Lyricradio stamped 'Product of Wurlitzer.'We do not solicit this ourselves. Anyof our trade who feel that our nameand career will assist their sale of theproduct may use this phrase.

"I consider that one of the greatestadvantages from our present facilitiesis in the ability which we now have tomove quickly. Cabinets, chasses andspeakers are being made side by sidehere in North Tonawanda. It has beenproved again and again that radio isa business which yields great rewardsto fast movers. Now we can move

ent organization made drums and mostof the trumpets used by the American

in the World Wurlit-zer company for years has maintainedthe largest and most valuable collec-tion of old violins in existence. Inorgans, harps, Victrolas, pianos and allmanner of small musical merchandise,our name is synonymous with home en-tertainment to millions of persons. Itis significant of the strong position ofour company that our capital and sur-plus stands at $12,000,000, with totalassets in the latest balance sheet, if Iremember correctly, of $27,000,000."

Following Mr. Wurlitzer's talk,luncheon was served to the party andin the afternoon Mr. Farny presentedfive models of Lyric 1930 radio, begin-ning in list price below $100 and end-ing bc116w $200. These are standardseven -tube sets, with one model of theCombination phonograph employing theRCA amplifier and General Electric in-dividual motor. High-powered andsomewhat higher -priced additions areto be made later to the line. The de-sign and finish of the woodwork evok-ed rounds of applause from the dis-tributors and compliments upon thegoods were divided between the Wur-litzer staff and a committee of jobberswhich had assisted in the preparationof the styles. The committee consisted

trade this year and would be in steadysupply. Mr. Farny concluded by men-

factdealers who by reason of one influenceor another had become open for linesin 1930, a gratifying proportion hadsignified their intention of featuringLyric and had so informed the factoryof their plans.

Brief further addresses were madeto the distributors by George A. Lang -house, of the Bankers Commercial Se-curity Co., whose finance plan has beenadopted for Lyric radio and by L. T.Woodward, of the Dennison Mfg. Co.,makers of display material. The clos-ing address of the afternoon was madeby L. Shapiro, chief engineer of theLyric radio force, and before dinnerthe gathering terminated in somegenial spoofing of the radio situation,stage-managed by such irrepressiblesof the Lyric traveling department asWalter O'Halloran, E. R. Kuhn, M. H.Rosenberg and E. J. Wall. C. H. Greene,assistant to the president, contributedsome lyrics for Lyric which proved tobe highly enjoyable and Rembert Wur-litzer delivered a short talk on the careand training of police dogs.

Four veteran Wurlitzer officials who

(Continued on page 36)

Airplane View of North Tonawanda Properties ofAll American-Wurlitzer Companies

THE TALKING MACHINE and RADIO WEEKLY 9

GRIGSBY-GRUNOW NOT

A PARTY TO MAGNAVOX

SUIT, SAYS EXECUTIVECHICAGO, li.i.., 'Monday.

Commenting on a news dispatch fromSan Francisco appearing in April 111

newspapers with regard to the decisionof the Federal District Court at SanFrancisco in a suit by the MagnavoxCo. for patent infringement involvinga certain type of dynamic loud speaker,Wm. C. Grunow, vice-president of theGrigsby-Grunow Co., this city, saidtoday:

"The San Francisco suit was broughtagainst the Frederick H. ThompsonCo., of that city, a distributing firmhandling Majestic products. The Grigs-by-Grunow Co., however, is not a partyto the suit. We understand that theThompson company will appeal the de-cision to the United States CircuitCourt of Appeals immediately and ob-tain a stay of further action pendingthe appeal. No injunction, however,has been issued against the Grigsby-Grunow Co.

"The suit by the Magnavox Co. wasbased on an alleged violation of itspatents on a certain type of dynamicspeaker. The Majestic Colotura dyna-mic speaker is of an entirely differentprinciple and its design in no way con-flicts with that of the Magnavox typespeaker."

Many ManufacturersTo Make Their Debut

At Atlantic City ShowSeveral new and important compa-

nies will make their debut in the radioindustry at the sixth annual conventionand fourth annual trade show of theRadio Manufacturers' Association atAtlantic City in June, R. M. A. officialsstated last week. New radio productsby these new and also older manufac-turing organizations will be presentedfor the first time. There will also beseveral familiar figures missing fromthe manufacturers' roll.

Exhibit space for the trade show inthe civic auditorium at Atlantic Cityfor the week of June 2 has been as-signed by the R. M. A. show committeeof which Jess B. Hawley of St. Charles,Ill., is chairman, and manufacturersare now busily engaged in preparingtheir booths.

D. W. May Plays Host

To Sales Staffs of

Four May CompaniesThe sales organizations of the May

Distributing Corp., and May RadioCorp., New York, and the D. W. May,Inc., and May Radio Corp., Newark,were guests of D. W. May, presidentof the four companies, at an informaldinner and entertainment party onMonday night. The group dined at theCherry Lane restaurant, and then top-ped the evening off by a visit to theCherry Lane Theatre.

Walter Ferry, the May DistributingCorp.'s genial sales director, wasmaster of ceremonies at the affair, al-though he refused to climb the rostrumand "do his stuff" behind the footlights.

E. T. II. Hutchinson, Sparton Sales Manager,

Addresses United Auto Supply Co. Dealers

Sparton Dealer

BIRMINGHAM, ALA., Thursday.Forty prominent radio dealers in

Birmingham heard E. T. H. Hutchin-son, Sparton sales manager, give a de-tailed explanation of merchandisingplans for the coming year, during hisrecent swing through the South. Theywere assembled by the United AutoSupply Co., distributor for the Sparks -

Dinner Scene

Withington Co., Jackson, Mich., makerof Sparton radio, for the Birminghamterritory.

On this trip Mr. Hutchinson coveredSt. Louis, Nashville, Chattanooga, At-lanta, Birmingham and Richmond, Va.From the latter point he went to NewYork for a conference with Spartondistributors in the metropolitan center.

`Believe It or Not"-But Herb Fink Can

Prove It Can Be DoneHerb Fink and Bernie Reichman,

popular executives of the North WardRadio Co., returned to the Newarkheadquarters of their company lastweek after a visit to Chicago. Whilein the Windy City, they discussed mer-chandising plans in behalf of the Ma-jestic line in the Jersey territory.

Incidentally, Herb brought back withhim one of the two birds in Americathat are able to shift for themselves.As Ripley would say, "Believe it or not"but this bird is able to secure its ownbirdseed from a little cart, attached tothe cage by a string, by pulling theribbon and holding on to it with itsfoot until the food receptable is within"feeding" distance of the cage. As soonas the bird's hold is released the cartrolls away from the cage again. Ina similiar manner, the bird secures itswater from a thimble attached to astring lowered in a glass of water.

This bird must be a re -incarnation ofthe first Majestic dealer in New Jerseywho said it couldn't be done, and isnow sent back to earth doing penancein Herb's office. The only other birdin America able to perform said featsis owned by William C. Grunow, popu-lar executive of the Grigsby-GrunowCo.

Roister Brandes, LtdReports Profit for 1929

LONDON, ENG., Friday.

Kolster-Brandes, Ltd., controlled bythe Kolster Radio Corp., Newark, N. J.,reports for the fourteen months endedFebruary 28, 1930, profit after depre-ciation, provision for doubtful debtsand other charges, of £32,194. Pre-mium on issue of 66,000 shares of stockamounted to £8,250 making total profit£40,444, from which £7,400 was deduct-ed for Federal taxes and £30,296 pre-liminary expenses written off, leaving£2,748 carried forward.

H. T. GRIFFITH VISITOR

IN EASTERN CENTERSH. T. Griffith, president of the Udell

Works, old -established furniture manu-facturers in Indianapolis, Ind., spentthe latter part of last week in NewYork en route homeward from attend-ing a furniture convention in Phila-delphia. Mr. Griffith is one of the mostprominent figures in furniture indus-trial organization activities. He sus-tained a slight attack of influenza inthe Quaker City and remained at theHotel Pennsylvania while in New York,recuperating from the illness. Mr.Griffith said that the Udell contractfurniture work with several well-knownradio manufacturers appears to besteadily increasing in proportions, whilethe company's style range of separatecabinets is holding its own nicely inimportant markets. The visiting In-dianian is a brother of William C. Grif-fith, president of the Griffith VictorDistributing Corp., in Indianapolis. Hereported that Brother Bill has the tri-city territory of Indianapolis, Cincin-nati and Louisville all set for anotherbig Victor year.

COLUMBIA -RADIO CORP.

DEAL RUMOR IS DENIEDAbsolute denials were authorized

last week by Gen. James G. Harbord,chairman of the Radio Corp. of Amer-ica, and Henry C. Cox, president of theColumbia Phonograph Co., New York,of newspaper stories to the effect thatthe Columbia company was to be pur-chased by the Radio Corporation. Therumors, in one form or another, havecirculated in the financial district forseveral months and last week reacheddaily newspaper circulation, to be fol-lowed immediately by official negation.

It is pointed out that, regardless ofnegotiations that may unofficially havetaken place between the GramophoneCo., Ltd., of London and the ColumbiaGraphophone Co., Ltd., in Great Bri-tain, the Columbia Phonograph Co. inAmerica has never been under discus-sion in any foreign undertaking.

PersonalsHarry C. Neu, of the American

Record Corp., New York, was awayfrom his desk last week on account ofillness.

Fred D. Strayer, general salesmanager of the Sylvania ProductsCorp., Emporium, Pa., is a visitor toNew York this week.

Mr. and Mrs. Allan W. Fritzsche,of the General Phonograph Mfg. Corp.,New York, have been visiting for a fewdays in Cape May, N. J.

Harold M. Schwab, vice-presidentand general manager of the Chain Auc-tion Syndicate, Inc., New York, hasreturned from a trip to Cleveland.

Herbert Fink and Bernard Reich -man, heads of the North Ward RadioCo., Inc., Majestic distributor of New-ark, were visitors in Chicago last week.

Mr. and Mrs. Charles B. Mason, ofthe New York Talking Machine Co.,New York Victor radio distributor, re-cently spent a week-end at AtlanticCity, N. J.

Gus Kraus, well known radio job-bing executive of the K. W. Radio Co.,is expected back at the New York officesof the company this week after a visitto Chicago.

B. G. Erskine, president of thelarge tube manufacturing company, theSylvania Products Corp., Emporium,Pa., is back at factory headquartersfollowing a sojourn in Florida.

Edward T. Maharin, vice-presi-dent of the CeCo Manufacturing Co.,Providence, R. I., is spending a briefrespite in Atlantic City recoveringfrom an illness which forced the genialexecutive to take a much -needed rest.

Walter Ferry, sales manager ofthe May Distributing Corp., Philcoradio distributor in New York, spentthe past week-end in Atlantic City, N.J., concluding arrangements for theMay display and rooms at the RitzCarlton hotel there.

Jack Leban, Van Home

Official, on Coast TripChicago, Ill., Friday.

Jack Leban, vice-president of the VanHorne Tube Co., Franklin, O., is on atrip visiting each of the Van Hornecompany's district managers through-out the middle west, northwest andCalifornia. He has been in this cityduring the past week.

Mr. Leban expects to return to hisoffice around the end of May and thencontinue to Atlantic City for the RMATrade Show and convention. He reportsthat the Van Horne tube line andFlewelling tube checkers are enjoyinga fine sale throughout this territory.

BANKRUPTCY PETITIONFILED BY BROOKLINEA petition in bankruptcy was filed

Monday by the Brookline Radio Shop,Inc., 1064 Broadway, Brooklyn. Thecompany has liabilities of about $15,-000 and assets of about $13,000.

10 THE TALKING MACHINE and RADIO WEEKLY1'

SPARTON RADIO

MetropolitanDistributor

McPHILBEN -

KEATOR, Inc.17 West 60th Street

Columbus 4470-1NEW YORK, N. Y.

68 34th StreetSunset 3516-7-8

BROOKLYN, N. Y.

SPARTON RADIO

MetropolitanDistributor

h

BUSHWICKDISTRIBUTING CO., Inc.17 West 60th Street

Columbus 2818New York, N. Y.

1755 Bushwick AvenueGlenmore 6366

Brooklyn, N. Y.

Colonial Sales Head

In Chicago Furthering

Distribution ActivityCHICAGO, ILL., Saturday.

Joseph Gerl, general sales managerof the Colonial Radio Corp., Long Is-land City, N. Y., arrived in Chicagolast Tuesday to make plans for thedistribution of Colonial sets in the

JOSEPH GERL

vicinity of Chicago for the comingseason.

It is said that Colonial radio hasmade solid strides in the Middle Westsince its introduction last year, andnow that the company's facilities havebeen augmented through its combina-tion with the interests of Valley Ap-pliances, Inc., even greater activity isanticipated in this territory.

Kentucky Dealer Says

A Victor Set Complete

Does Not Include WrenchCincinnati, Ohio, Monday.

Recently one of the small Kentuckydealers of the Griffith Victor Distribut-ing Corp., this city, billed the whole-sale company with $3.00 for servicecharge, explaining that the set he hadpurchased did not give satisfactory re-sults, and that after a radio man hadlooked it over, he found the trouble wasdue to a tool which had been left inthe chassis. The Griffith companyturned down his charge, explaining thatdealers are expected to make minor ad-justments on instruments shipped.The dealer wrote to the Griffith com-pany as follows:

"Reply to your letter. Suppose asurgeon makes an abdominal operationupon you and sews an instrument upin you and in a few weeks you beginto hurt inwardly. Do you blame thesurgeon for sewing it up in you or doyou just consider it your bad luck?

"Your mechanic who built the R-32Victor in question left a wrench in thedelicate machinery in the part underthe tubes and the friction seemed tohave caused the trouble. Our experttook the tool out and I am mailing itto you. The adjustment charge issmall and we will not ask you to allowit, but I hope this will not happenagain."

But which DID come first, thechicken or the egg?

CONTINENTAL RADIOCREDITORS TO MEET

Fort Wayne, Ind., Thursday.Creditors of the Continental Radio

Corp., set manufacturing firm of thiscity, will meet on April 22 for the pur-pose of considering a compositionagreement of 25 per cent.

The meeting will be conducted byWheeler Ashcraft, referee in bank-ruptcy, in the United States districtCourt room, Post Office building, thiscity.

Sparton Radio Making

Splendid Gains in the

New England TerritoryBOSTON, %lAss., Friday.

The story of the growth of Spartonradio in New England is embodied inthe history of the New England Dis-tributing Co., which observed its firstanniversary on April 2.

Entering the field just a year agoand merchandising a product which hadlittle introduction in these States, theprogress made in this short time hasbeen almost sensational. Now Spartonholds the same relative position in NewEngland as it enjoys in every sectionof the country.

Numbering only 22 dealers when itfaced the opening of the active radioseason in April, 1929, the dealer or-ganization of the local company hasgrown to a representative group of 387.

Commenting on the present radiosituation Ralph A. O'Reilly, presidentof the New England Distributing Co.,said "The first three months of thisyear were the greatest of any corre-sponding period in the history of theSparks-Withington Co., manufacturersof Sparton radio."

The other officers of the New Eng-land Distributing Co. are Royal K.Abbott, treasurer and general mana-ger; Edward C. Bonia, vice-president,in charge of sales in New Hampshire;A. V. Kidd, secretary, in charge ofsales in Maine, and Mark Kindt, ser-vice manager.

Arrival of the new Philco D.C. radioin Boston is announced by Joseph L.Milhender, treasurer and general man-ager of Milhender Electric Supply Co.,Philco wholesale distributor.

"The new model 40," said Mr. Mil -hender, "is an all -electric, screen -gridradio for use on direct current of 95to 135 volts. Now the radio users re-siding in direct current districts canenjoy for the first time all the pleas-ures of Philco balanced -unit radio. Al-though there are but very few districtssupplying D.C. current to users, a greatnumber of people living in Boston andother large cities must have D.C. re-ceiving sets because many of the largeapartment houses now being built aregenerating their own electric current.These sets are suitable for use in suchplaces."

Among the larger exhibitors at theModern Homes exhibit will be Majes-tic Distributors, Inc., the local whole-saler for the Grigsby-Grunow Co.

The Standard Stores, 371 Washing-ton street, reports a large volume ofsales the past week on Sterling radios.

--CHARLES W. JONES.

Majestic RefrigeratorCompany's Stock Listed

On the Chicago ExchangeChicago, Ill., Friday.

Lively interest was shown this weekin the listing by the board of govern-ors of the exchange here of 500,000 nopar share of the Majestic HouseholdUtilities Corp., the refrigerator subsi-diary of the Grigsby-Grunow Co. It issaid that 125,500 shares will be re-served for the Grigsby-Grunow com-pany and the rest offered by the parentcompany for subscription to stock-holders, distributors and dealers at $25a share.

THE. TALKING MACHINE and RADIO WEEKLY 11

BACK TU SANITY

THE stampede is over. It's timefor sound thinking. Progres-

sive dealers see the handwritingon the wall and know that themoney made in radio this yearwill be made in those lines thathave successfully maintained theireven keel. Sparton franchises for1930-31 will be limited in num-ber and reserved for the dealerswho see the advantage of buildingsolidly on a solid line. If you areone of this kind, get in touch witha Sparton distributor.

THE SPAR KS-WITHINOI'ON COMPANY(Established 19oo)

JACKSON, MICHIGAN, U. S. A.Pioneers of Electric Radio without batteries of any kind

S PARTON RADIO"Radio's Richest Voice"


1TEN,yT "AUTO

+LOMG DIS?ANCr.RAD 1 O

os°the

arKetthe

seto_-

MODEL

64SUPER

ZENITHAsk about this Salesand Profit Leader . .

NORTH .IMIERICAN RADIO CORP.18.15 Broadway New York

Distributors for Manhattan - Brooklyn - Long Island - Staten Island

Exc!us'ue Wholesale Distributers

TRILLING & MONTAGUEN. W. Cor. 7th & Arch Sts., Phila. Pa.

Exclusive Wholesale Distributors

NORGE Electric Refrigerators

"GROW WITH US"

1

PERFORMANCESTYLE

SECURITYREPUTATION

All these dictionarywords are FACTS in

EyNTyRADIO

MACKENZIE RADIO CORP.Distributors for the Bronx, Northern Jersey,

New York State

Bogardus 0280-1-2-3-4-5

1225 Broadway New York, N. Y.

L. Edenburg, Official of

Dubilier Clock Corp., to

Make European TourLudwig Edenburg, vice-president ul

the Dubilier Clock Corp., 40 West Sev-enteenth street, New York, maker ofDubilier electric clocks, Dumont noiseeliminators and condensers, will leavefor a business trip abroad on the S. S."Europa" on April 26. Mr. Edenburgwill remain abroad about six weeks andwill visit England, France, Germanyand Austria.

While abroad, Mr. Edenburg will ap-point several foreign representatives,agencies and distributors for the Dubi-lier products. He will also visit hismother in Germany.

Columbia Phono Co.

'Phones Buenos AiresTalking by telephone from New

York to Buenos Aires is the ColumbiaPhonograph Co.'s latest contribution toquick dealer service. A. E. Garmaize,of the New York executive offices com-municated thus last week with MaxGlucksmann, of Cinema y Musica, S. A.,Columbia distributors for Argentina.

Columbia engages in recording andmanufacturing in Argentina and recentgrowth of important business necessi-tated the call in question. After Mr.Garmaize had transacted his business,H. C. Cox, Columbia president, addeda message of greeting to P. M. Brownformerly advertising manager of theNew York Export Department of the

Electric Portable Sets

Made by Bender RadioNewark, N. J., Friday.

A line of miniature portable elec-tric radios, weighing less than twentypounds each and using built-in powerspeakers, has been introduced by theBender Radio Co., 84 Shipman street,this city. G. 'Binder is head of theBender organization, whose sets arelicensed under RCA, Hazeltine andLatour patents.

The line consists of two sets, modelA listing at $58, complete with tubes,and model B, listing at $68, completewith tubes. Felt lined leatheretteportable cases are furnished for thesesets at an additional cost of $7.

Model A is a five -tube set, is eight-een inches high, sixteen inches wideand nine inches deep. The circuit con-sists of one stage of radio frequency,two stages of audio frequency ampli-fication impedance coupled power out-put, and one stage detector 227 withcontrolled regeneration.

Model B is of practically the samedimensions, but uses three screen gridtubes, one 245 power tube and one 280type rectifier. A new method of coup-ling is said to be used in this set. Thethree screen grid tubes represent twostages of radio frequency amplificationand a screen grid power detector.

The sets are housed in modernisticcabinets of walnut finish. Both modelshave attractively designed speakergrille cloths.

firm, and now a South American repre-sentath e.

THE TALKING MACHINE and RADIO WEEKLY 1;3

rvset*tJolumbia. Portables

it will pay you!Columbia Phonograph Company, New York

Canada: Columbia Phonograph Company, Ltd.,Toronto

PUSH TIIISCOLUMBIAPORTABLE

NOWFor a big Spring clean-up!

NOW is the time to start pushing Viva -tonalCOLUMBIA PORTABLES. For John J. Publicis planning his vacation. Camps, cottages andmotor trips are beginning to lure his mind fromhis work. He's a real prospect for vacation ac-cessories. And no one can offer him a moreattractive, entertaining vacation accessory than aViva -tonal COLUMBIA PORTABLE!

This $50 Viva -tonal COLUMBIA (Model No.163), "like life itself," is the best-selling port-able you'll ever get your hands on. It's the idealinstrument for woods, beach or bungalow.Though it gives your customer such convenient,light compactness, its remarkable tonal brillianceis like that of an expensive machine. And thisCOLUMBIA PORTABLE is so handsome thatafter vacation your customer is proud to have itin even the richest living room. Yet ... it costsbut $50!

Get in on the ground floor of this Spring's port-able boom-push this great selling champion-and start pushing now!

"Afasia

uo...u....Rv...,.


KANSAS CITY'S LIVE

DEALERS REPORT GOOD

SPRING SET BUSINESSFADA IN POPULAR DEMAND

Kenneth G. Gillespie Promoted inStromberg - Carlson Ranks -Jobber Reports Brisk Call forSparton - l'aul Music Shop,Remodelled. Holds Its FormalOpening.

KANSAS CITY, Mo., Friday.

Although the radio business gener-ally compares very favorably with thesame period during 1929, a general un-easiness on the part of the averageradio dealer throughout the KansasCity territory has been noted by GeorgeHartman, general sales manager forthe Western Radio Co., distributors forAtwater Kent.

Mr. Hartman has spent considerabletime during the past three months outon "the firing line." The little dealer,particularly in Kansas, is having con-siderable trouble getting credit. In agreat number of cases the banker andcommercial house in the smaller townshave dumped the dealer's paper, a num-ber of deposits were pulled just beforepayment on taxes is due, and the littlebanks are loaded up with loans. Thatthis condition will be prevalent untilthe country has another good crop yearis the conclusion reached by Mr. Hart-man.

Industrial labor conditions have hadtheir effect in the general uneasiness,and have been particularly apparent inKansas City. Laboring men keep moneyin circulation. It is hardly believable,but nevertheless true, that a five percent. fluctuation makes all the differ-ence between good and bad times andthis five cent. difference depends large-ly upon the laboring man. It is hismoney more than that of any othertype of person in the business worldof today which is so completely in cir-culation when he has it, and so com-pletely out when he doesn't have it.

However, sales for the Western RadioCo. and others are holding up, andcompare well with the same period dur-ing 1928.

Fada here reports a very satisfac-tory business for the past month andthe last week has seen conditions forthis firm pick up considerably. Accord-ing to W. E. Woods, branch manager,"business is whooping it up." TheJones Store sold 60 Fada radios lastSaturday afternoon and Monday morn-ing which represents the largest saleof radios the Jones Store has ever hadin a similar period of time. A cabinetmodel Fada is placed in front of everyelevator in the block -square store, everydoor, and even the time clocks - inordr to sell the employes as well ascustomers. The radio is given one en-tire window on Main and one onTwelfth street, two of the busiest cor-ners in town.

Orders are coming in, also, from theterritory, Mr. Woods said, and condi-tions outside Kansas City seem to bevery good for this firm. The TopekaRadio & Electric Co., Topeka, Kan.,Fada dealer, sold 63 in ten days, andis keeping up the pace. This firm isdoing a great deal to overcome the evilof home demonstration. The salesman,when the customer asks for a homedemonstration, says: "Why, certainly,

Mrs. Blanks, but you know, you wouldnot like to have it in your home if ithad been in a home where there wasconsumption or typhoid, would you?"Of course, she answers "No." "Well,if we send it out to any home, we haveto send it to everyone who asks for it."This nips home demonstration in thebud more quickly than any other meth-od that has been tried.

Fada business is so good, accordingto Mr. Woods, that thirteen Model 40'swere sold in one week, although themodel, which is new, had not yet evenbeen announced.

Kenneth G. Gillespie, formerly Kan-sas City radio sales representative forthe Stromberg-Carlson Tel. Mfg. Co.,has been appointed manager of theKansas City office, which controls thedistribution of Stromberg-Carlson setsin Missouri, Kansas, Texas, Arkansas,Oklahoma, Colorado, New Mexico, Ne-braska, Utah, Montana and Arizona.Mr. Gillespie, who has been with theStromberg-Carlson company here forten years, will have charge of boththe telephone and radio ends of thebusiness.

At the present time business for theStromberg - Carlson company here isgood, according to Mr. Gillespie. TheKansas City office has had practicallythe same increase in business the firstquarter as the entire company, whoseexperience, according to a report fromthe home office, has been that the Janu-ary business this year was 80 per cent.greater than January, 1928; Februarybusiness was 40 per cent. greater thanthe same period last year; and Marchshowed a 30 per cent. increase-this inspite of the fact that the first sixmonths of 1929 presented a new peakin the company's United States radiobusiness.

The Sterling Radio Co., according toL. C. Truesdell, advertising manager,is up to its quota. The company isworking with the dealers to get themto make telephone canvasses for newprospects, and are helping develop outside sales organizations. These factors,combined with the color tone test, arestimulating business.

C. M. Willis, sales manager for Ster-ling, and Jimmy Rassmussen, managerat Wichita, are spending a two-weekvisit in San Antonio, Houston and OldMexico.

H. C. Bonfig just recently returnedfrom the Kansas City Chamber of Com-merce trade trip which lasted one weekand took the trippers south into Louis-iana and Texas.

Good results are being obtained fromthe courtesy tube inspection month.That and sales effort have combinedto increase nicely general tube sales.Mr. Truesdell now is working up acooperative advertising program whichwill be carried out by distributors ofall radios in Kansas City during Apriland May. This drive is designed tostimulate general interest in radio.

Things are opening up very nicelyfor the Kansas City Distributing Corp.,with Sparton radios. J. W. Evans,general manager, just returned from acomprehensive survey of the entire ter-ritory, and reports that things lookgood. Distributors are getting back tothe merchandising level from the pricelevel where they have been for sometim and this is beneficially influencingthe business. Model 589 Sparton isperhaps the best seller at the presenttime.

The Paul Music Store, Inc., held theformal opening of its new shop at itsold location, recently. A throng at-tended the opening. Souvenirs of ashtrays and glassware of other descrip-tions were given away.

The Paul shop is now one of the mostbeautifully appointed emporiums in thiscity. No effort has been spared to makethe store beautiful, but at the sametime there has been no sacrifice ofhome -like atmosphere which has beeninstrumental in the success of theestablishment.

Cigarettes and ash trays are placedabout the store, both downstairs andupstairs. Sets are draped with batiquemetalline, walls are of Kraftex whichproduce an antiqued effect, and thelight effects are modernistic. Mirrorsin each end of the long window givethe effect to customers along the streetof four blocks of radio stores.

There are easy chairs placed aboutand everything is such to make thecustomer feel delighted with but com-fortable in his surroundings. Flowersfrom all over the United States, frompersonal and business friends, weresent to the store for the opening. Thecompany has added a selected line ofgifts such as small lamps, electricclocks and other things that might beused to advantage on or near a beau-tiful cabinet radio.

With the discontinuance by the Kan-sas City Power & Light Co. of its rec-ord department, and with the closingof the Standke's music store, Paul'sstore becomes one of the few downtownrecord shops selling Victor, Brunswickand Columbia records. The Standkestore has sold its lease at Twelfth andMain to Martha Washington CandiesCo.

Since the opening the record busi-

ness for this firm has been "wonder-ful," according to Mary McMurray.New customers have been attracted,and old customers who have not beenin for some time have dropped in andmade purchases. Rudy Vallee's "SteinSong" on the Victor, and the Victor"Should I" by Arden and Ohman areboth very popular.

Other records that are coming in fortheir share of populartiy are "Sweet-heart Trail," by Slats Randall, whonow is at the Muehlebach grill andwho, on the day of the opening, camein and autographed his own records.Brunswick's "Beside an Open Fire-place," by Jack Denny and his orches-tra, is also active.

The two most popular Columbia num-bers are "Sunny Side of the Street"by Ted Lewis, and "Cinderella Brown"and "Sing You Sinner," by the Charles-ton Chasers. -KENNETH FORCE.

MANY ROCHESTER -N. Y.TRIPS ARE MADE BY

F. G. CARSON, COLONIALSince the recent merger of the Colo-

nial Radio Corp. and Valley Appliances,Inc., Fred G. Carson, vice-president ofthe combined companies, has been aregular commuter between New Yorkand Rochester, where the various plantsare located.

Mr. Carson left for the up -state citylast week to attend a conference on theproduction schedule for Colonial setsfor the 1930-31 season.

GREATI'HILCOS

IN1929

MADE POSSIBLE

ALL -ELECTRIC RADIO

GREATERPHILCOS

FOR1930

WEEKLY BULLETIN

Right Now Is the Time to Sell Radio Sets ! ! !Quite true the annual radio show with its customary new models comesoff in June. But that's two months off-a long time to lay low withexpenses going on as usual.

General Business Conditions Are Improving-And there is no reason in the world why plenty of radio sets can not besold during APRIL and MAY.

The next two months are no different to the radio -mindedpublic than the preceding months.Bend every effort to secure new business.Wind up your year with two more profitable months.PHILCO still stands by you in its policies.Public confidence has been established in PHILCO.Cash in on that PHILCO confidence.

AND-RIGHT NOW IS THE TIME TO CONCENTRATE

on one line. Our sales representative will prove to you that duringthe next sixty days our special end season proposition will net you moreprofit than any other line with the additional safety of limited surplusto be carried over into the new season.

1930 Another Philco Year

UNIVERSAL RADIO COMPANY536 Bergen Ave. New York City

Ludlow 1800Exclusive "PHILCO" Distributors for Bronx,Westchester, Queens, Nassau and Suffolk Counties

THE TALKING MACHINE and I; \ I Il \\ I I 15

!FADERSAGAIN

l

c(Q) c/Ivtnounce

UTAN°ELECTRICPICK-UP

New, advanced in principal and Supreme intone quality, Utah Electric Pick-up is start-

ling in its reproduction qualities. Try IT!... Utah Electric Pick-up offers a new

profit possibility to those who havelearned to depend on the qual-

ity of Utah products.Information on request.

UTAH RADIO PRODUCTS CO., 1737 S. Michigan Ave., ChicagoSALT LAKE CITY NEW YORK TORONTO. CANADA

16

LetScreen Grid

AUDION

424make sales

for you

Make certain that the new screengrid sets will perform without a traceof hum or buzz common to A. C. oper-ation. Install the new, HUMLESS De -Forest Screen Grid Audion 424 andtake no chances.

The new cathode insulator in thistube, perfected by De Forest Engineers,and mica spacers top and bottom, haveentirely eliminated crackle and havereduced hum to practically one thirtiethits former value.

De Forest Audion 424 is the out-standing SCREEN GRID TUBE of theyear. It has an amplification factor of420 with the undistorted tone of bat-tery operation.

If you want to convince yourself ofthe superiority of Screen Grid Audion424, make a direct comparison with anytube on the market. We welcome sucha test.

DE FOREST RADIO CO.PASSAIC, N. J.

1906 1930

dig XtedYAuDIONS

OVERLOCK ELECTED

VICE-FRESI, TREAS.

OF GRIGSBY-GRUNOWOUTPUT ON DEMAND BASIS

R. E. Kane Pays Visit to CamdenFactory - F. F. Paul ReportsBusiness Improving on SentinelSets-Richard Smiley, Ken-RadGeneral Sales Manager, Visitor.

CHICAGO, ILL., Saturday.

Production is being maintained on ademand basis by manufacturers in thissection, with distributors holding com-mitments to the demands of their deal-ers, with the result that business is

being done, but on a restricted basis.R. E. Kane, district manager for the

RCA Victor Co., has been visiting thefactory at Camden and stopping en -route on his return trip to visit Victordealers. F. J. Hassmer, who looks afterrecord sales, returned to Chicago afterten days spent in Detroit and Cleve-land, where the record business hasimproved to a remarkable extent. Janu-ary and February business in Detroitwas exceptionally good and fine returnshave been received by Cleveland deal-ers through the sale of Amos 'n' Andyand other celebrity records, where aspecial campaign has been put on.

Announcement is made by Grigsby-Grunow Co. that J. L. Overlock hasbeen elected vice-president and treas-urer of the company. He was form-erly treasurer and assistant to thepresident of the Studebaker Corp. atSouth Bend, Ind. He is a certified pub-lic accountant and was formerly comp-troller of he Armour Grain Co.

C. J. Callies, advertising manager forthe Nathaniel Baldwin Co., here, saysthat plans for the company's merchan-dising program are practically com-plete and will be ready for announce-ment in about ten days. The first dis-tributor signed up for Baldwin radioswas the Ackerman Electric Co., ofGrand Rapids, Mich., and while in Buf-falo on Monday of this week Arch R.Strong, assistant general sales mana-ger, in company with A. J. Bobier,New York State representative, signedup Bihl Bros.

The Zenith Radio Corp. is rapidlysigning up now distributors for its lineof sets. Quinn Alexander, west coastrepresentative, with headquarters inSan Francisco, who has been travelingover his territory and testing out thenew chassis, reports dealers havinggiven the new set a wonderful recep-tion. He visited the factory here thisweek for a few days.

F. F. Paul, vice-president and gen-eral sales manager for the United AirCleaner Co., manufacturers of the Sen-tinel receiver, finds business improv-ing, the betterment in general businessconditions being reflected in the com-pany's radio volume. Outside of pro-duction to meet current demand, prepa-rations are under way to prepare mod-els for the June show.

G. A. Manteuffel, of the Club Boys'Printer, 2150 W. Division street, andMorris Cohen, were held on a federalcharge alleging violation of the copy-right laws through printing and dis-tributing popular songs. The complain-ant, E. S. Hartman, attorney for theMusic Publishers' Protective Associa-


Simplicity Marks Mother's Day Window

Trim Suggested for Atwater Kent Dealers

Attrater Kent Mother's Dag Display.

PHILADELPHIA, PA., Saturday.The accompanying photograph shows

a suggested Atwater Kent dealer Moth-er's Day window display. The colormotif of the trim is violet and white.

The display is suggested for use dur-ing the early part of May. Mother'sDay is to be observed May 11.

Members of the display staff of theAtwater Kent Mfg. Co., this city,created the trim.

tion, declared that Cohen distributedcopyrighted songs on a dance plugger,while Manteuffel is charged with print-ing the songs. Mr. Hartman declaresthat alleged racketeers are sellingsheets of music containing late copy-righted songs at 10 cents a copy, andhe called attention to the fact thatpublishers may take civil action againstsuch offenders, may recover $250 foreach separate infringement, and that inaddition there is a penalty of not morethan a year in prison and a fine ofnot less than $100.

Through the courtesy of the West-inghouse Electric & Mfg. Co. and underthe auspices of the Chicago Associationof Commerce, Dr. Phillips Thomas, wellknown research engineer, talked atnoon Wednesday at the Palmer Houseto over a thousand interested businessmen about the "By -Products of Radio."Startling effects in the transmission ofsound were produced, including the me-chanical device by which machinery canbe stopped or started at a word; the"electric eye," and Televox.

L. R. O'Brien, district representativefor the Ken-Rad Corp., has been busyin his territory, this week taking a dayto go to South Bend, Ind. Recently,Dick Smiley, general sales manager ofthe company, was here for a day orso, looking over the ground before re-turning to the factory at Owensboro,Ky.

Roy A. Whipple, president of Wakem& Whipple, Inc., spent a day or so lastweek at the Apex factory at Marion,Ind., driving down there particularly tosee how the new Apex auto radio ismade and incidentally to have one in-stalled in his car and try it out on theway home. Mr. Whipple and his or-ganization are sold on these auto radiosand so far have received fine responsefrom dealers who have seen them andtested them out for themselves.

Through the continued activities ofthe mayor's radio commission of which ;Charles Himmel, vice-president of Hud-son - Ross, Inc., Crosley and Amrad dis-tributor here, is chairman, the Chicagopolice department will soon have inoperation a broadcasting station wheremessages on a low wave length may besent out to auto squads to aid in appre-hending criminals. The broadcastingapparatus has been under constructionfor some months at the Warren avenue

police station, 2433 Warren avenue. H.F. Wilkins is radio director for thepolice department. Police cars willshortly be equipped with receivingapparatus.

- ALEXANDER.

FTC Drops Complaint

Against Freshman Co.WASHINGTON, D. C., Friday.

The Federal Trade Commission an-nounces dismissal of íts complaintcharging Charles Freshman Co., Inc.,of New York, manufacturers of radioreceiving sets and parts, with violationof the Clayton anti-trust act throughacquisition of a majority of the capitalstock of Freed-Eisemann Radio Corp.,of New York. The Freshman companyis now known as Earl Radio Corp.,which has lately gone into bankrptcy.

For ExclusiveDesign and Prices

Address

AMERICAN EMBLEM CO.INCORPORATED

UTICA, N. Y.


Screen Grid NeutrodynePower Speaker Radio

Newly Deigned Low Utility Consoles!Look at the pictures of the new Crosley "Companion-ship" Series shown in this advertisement - read thedescriptions of chassis and cabinets, note the low prices- then determine for yourself whether or not theyrepresent the most amazing radio values ever offered.These "Companionship" Series models, with their un-usual features and unexcelled performance, will readilybecome true companions in millions of homes!

The CHUMThis model is a useful inconspicuous, low 3and 5 -ply walnut veneer cabinet for use any-where. An improved Dynacone moving arma-ture electro -magnetic power speaker is con-cealed in the cabinet. Uses six tubes-twoScreen Grid No. -24, one No. -27 as a bias -

type power detector feeding into two No. -71-As connected push-pull, and a No. -80 rectifier tube. Has built-in power supplyincorporating genuine trouble -free Mershon con-denser. Dimensions: 28,,i" high x 27" long x14%4" deep. Amazingly low priced at only le., Tubes

The PLAYMATEThis beautiful wood model is built of two-tonewalnut veneer. The set incorporates the seven -tube refined Crosley Monotrad chassis. It usestwo Screen Grid tubes No. -24, one No. -27tube as a bias -type detector, one No. -27 as aresistance coupled first audio, two No. -45tubes in push-pull, and one rectifier No. -S0. The latest refinedCrosley Type "M" Dynacoil power speaker is concealed in thecabinet. Dimensions: 29'/4" high x 28/4" long x16'4" deep. No radio value ever approached thismodel at only Lees Taber

The COMRADEThis set is enclosed in the same cabinet as the"Playmate" but incorporates the refined Cros -ley Unitrad eight -tube chassis, giving some-what greater sensitivity and performance dueto the use of three Screen Cri,l tubes in-stead of two. You've never

//AM.seenso much value in radiofor only Le'., Tubes

For those of your customers who still wish to purchaseradio sets housed in the higher cabinets, Crosley offersthe two models shown below.

The CRONYAn early American design console of 3 and 5 -plywalnut veneer having center panel of rich goldenmaple with recessed dial panel. Heavy top andmolding. Incorporates the refined Crosley eight -tube Unitrad chassis and improved Crosley Type"M" Dynacoil power speaker the same as in the"Comrade." Dimensions: 42" high x 27" wide x14%" deep. No such value in radio has ever beenoffered at the sensationally low price of

it

$112Less Tubes

The PARTNERThis handsome cabinet, after the French manner,is built of two-tone walnut veneer with doubledoors of diamond matched panels which open todisclose the instrument panel and the speakergrille. The Crosley "Partner" incorporates therefined Crosley eight -tube Unitrad chassis and

the improved Crosley Type "M" Dynacoil power speaker thesame as in the "Comrade" and "Crony." Dimen-sions: 40" high x 28%" long x 16'/4" deep. Anastonishing radio value for only ... Less Tubes

You're

With the presentation of the new Crosley "Companionship"Series there is ushered in a new era in the development of radioreceiving sets for the home. It is now possible to obtain radiosets-complete in beautiful low console utility models-with im-proved power speakers built in-using Screen Grid tubes, withNeutrodyne circuits, operating from electric light sockets-atprices so low that everyone can afford to own one! Get in touchwith your Crosley distributor today-get your share of the prof-table business being created by this amazing new Crosley "Com-panionship" Series.

The BUDD Y$55.00

This handsome "Buddy" modelhas a metal case with panels inbeautiful burl walnut effect. Thetrim is silver and ebony inlayfinish. The legs as shown arestandard equipment. An im-proved Crosley Dynacone powerspeaker is included at the price,and is installed under the cabinet. Usessix tubes-two screen Grid No. -24, oneNo. -27 as a bias -type power detector feed-ing into two No. -71-As connected push-pull, and a No. -80 rectifier tube. Hasbuilt-in power supply unit incorporating genuinetrouble -free Mershon condenser.

Only 24%" high - 17%" long - 11%" deep.Western prices slightly higher

THE CROSLEY RADIO CORPORATIONTOWEL CROSLEY, Jr., President

CINCINNATI, OHIOHOME OF WLW-"The Nation's Station"

THERE with a

,,.,,.,,..,,. ",,,1,,,..


NO doubt you have seenmany advertisements for

Arcturus Blue Tubes. But haveyou ever found out, by actualtest, what Arcturus Tubes haveto offer in quick action, cleartone and long life? A 3 -minutedemonstration will show youwhy thousands of Arcturusdealers and hundreds of thou-sands of Arcturus users areenthusiastic about Arcturusperformance.ARCTURUS RADIO TUBE CO.

Newark, N.J.

ARCWIIWSQuick Acting

RADIO TUBES

NEWARK, N. J., Thursday.Twenty-nine New Jersey radio deal-

ers attended the recent session of theMajestic Sales School, sponsored by theGrigsby-Grunow Co., Chicago, and con-ducted at the Lake Shore Athletic Clubin that city. The dealers were theguests of the North Ward Radio Co.,Inc., this city, distributor for Majestic

Twenty-nine New Jersey Dealers Spend Week at A. Irving w itz Head of

Majestic Sales School as Guests of North Ward Penn State Radio Dist'g,CeCo Tube Subsidiarydertmark, S. O. S. Radio, Paterson;

William Gallagher, East End Radio,Newark.

William T. Watson, William T. Wat-son Co., Maplewood; Henry R. Moscati,Moscati Bros., Clifton; Herbert Han-son, Montclair Storage Battery, Mont-clair; Harold Socof sky, Madison ParkRadio, Paterson; Clayton Amerman, C.

New Jersey Majestic Dealers at Chicago Factory

radio. This was the fifth delegationof Jersey tradesmen to attend theschool.

The trip was conducted under thedirection of Courtland Shaw, promo-tion manager for North Ward. Thedealers remained at the school for aweek, and made their headquarters atthe club.

In addition to attending the sessionsof the school, the dealers made a tripthrough the Majestic plants and wereguests of the factory at theatre par-ties, banquets and bowling matches.

Those who made the trip were:George R. Hoffman, George R. Hoff-

man & Co., Rahway; Karl A. Wagner,Clinton Radio, Clinton; Fred Smith,Radio and Battery Service, West Or-ange; Edward Russell, Edward RussellCo., Toms River; Charles De Hart,Griffith's, Inc., Morristown; Dave Hun -

Amerman, Peapack; John Concannon,.John Concannon Co., Woodbridge; Wil-liam Brewer, Hurley Tobin Co., Tren-ton; Warren Little, Ampere Radio,East Orange; Emanuel Einziger, Mon-mouth Furniture Co., Keyport; HaroldKulp, Hurley Tobin Co., Trenton.

Richard H. Thiele, Litzebauer Bros.,Newark; Edwin Gruenberg, Gruen -berg's Radio, Jersey City; John H.Cameron, Lauter Piano Co., Newark;Courtland B. Shaw, North Ward RadioCo.; Jacob Blum, Hollywood Radio,Hillside; Charles Halvorsen, C. Hal-vorsen, Verona; Irving Rapps, I. RappsFurniture Co., Bloomfield; Newton Du -Mont, DuMont Majestic Radio Co., Inc.,Somerville; Theodore Bennett, Ben-nett's Radio Shop, South River; Abra-ham Newman, Newman's Music Co.,Jersey City, and Abraham Reynolds,Neptune Radio, Neptune City.

Fred A. Wiebe Addresses

Kent Dealer Banquet, New

A - K Portable Set ShownST. Louis, Mo., Friday.

Fred A. Wiebe, vice-president andsales manager of the Brown & HallSupply Co., Atwater Kent radio dis-tributor, here, was the principal speak-er at a banquet given at the KentwoodArms Hotel recently to 30 dealers inthis territory.

Mr. Wiebe told of the new develop-ments for this year in Atwater Kentradio and further improvements for thescreen circuit.

"Greater sales are expected duringthe remainder of the year by the At-water Kent organization," Mr. Wiebesaid, "than ever before in a correspond-ing period of time. The superiority ofscreen grid radio has been proven bythe fact that the principal is employedby 90 per cent. of all manufacturers,"he said.

Other speakers were Pete Atkinsonof the Atwater Kent factory in Phila-delphia; Robert W. Kessler, Brown &Hall representative with headquartersin Springfield, and R. L. Schuck andCrannell Spring of the Springfield Gas& Electric Co. Mr. Wiebe is president

of the St. Louis Radio Trades Asso-ciation.

Among the dealers present were L. S.Stewart and Efton Hawkins, and Char-ley Juqua, Nixa Hardware Co.; B. F.Cantrell, of the J. A. Brimm & SonsHardware Co., of Walnut Grove; W. E.Redfearn of Bois D'Arc; James Wal-lace, of the Bostic Motor Co., at Ozark;C. M. Dodd, of Northview; Henry Ver-futh, of Billings; Oman French andThomas J. Heidrick, of Republic; LloydL. Metcalf and Roy Evans, of AshGrove.

A new model tourist portable At-water Kent receiving set was displayedat the banquet. The set is fitted intoa leather bag and can be used eitheras an all -electric or battery set. Adynamic speaker comes with it.

Triad Appoints FourNew Representatives

Pawtucket, R. I., Friday.The following new representatives

were recently appointed by the TriadMfg. Co., this city, maker of Triadtubes: The Murphy Co., Atlanta andWashington, for the southeasternstates; the Paragon Electric Sales Co.,Philadelphia, for eastern Pennsylvaniaand southern New Jersey; H. K. Tay-lor, for the state of Iowa, and J. E.Watts, for New Hampshire and Ver-mont.

PHILADELPHIA, PA., Friday.

A. Irving Witz, formerly of themanufacturers' representative firm ofWitz & Polikoff, is now president andtreasurer of the Penn State Radio Dis-tributing Co., 40 North Seventh street,this city. This firm is a subsidiary ofthe CeCo Manufacturing Co., Provi-dence, R. I., maker of CeCo tubes.

Mr. Witz reports that CeCo tubesare enjoying a fine sale in this terri-tory. He has just returned from athree-day sales convention at the CeCofactory and reports that the Provi-dence plants are in full operation.

Receiver Appointed

For Schickerling TubeTRENTON, N. J., Thursday.

Vice -Chancellor Backes today appoint-ed Alexander T. Schenck, an attorney,receiver for the Schickerling RadioTube Co., 401 Mulberry street, New-ark.

Arthur T. Vanderbilt, who made theapplication for a receiver, submitteddata showing the company had assetsof $45,000 subject to a chattel mort-gage of $25,000, and other liabilitiestotaling considerably more than theassets.

The property is scheduled to be soldunder foreclosure proceedings tomor-row.

An Added Salewith each

Combination

this record filing cabinetwith every radio -phono-graph combination. 200record capacity. Exclu-sive filing guide. Listprice $35.

HORROCKS DESK CO.RECORD FILING DEPT.

HERKIMER, N. Y.


For9 Y

MORE BUSINESSFEWER TO SHARE IT

And the Best Seller Again eiKaMticHAPPY days ahead for the Majestic dealer.

For 1930, more sales-fewer lines com-peting for them. More profits in radio-fewerlines to share them.

In 1929, you saw Majestic dealers get nearlyone-third of all the electric radio sales in thecountry. You saw Majestic dealers average 25sales every time the 54 competing lines aver-aged one sale each. In 193o you will see evenmore amazing things as you watch Majestic.

You Need No Other Line for 1930!This year Majestic dealers have four "firsts" toassure them the biggest year in radio history.

First place in public preference- proved by

1929 sales. First with a complete line coveringevery fast-moving price class. First with thesuper -accurate, super -sensitive ColoturaSpeaker. And first with a brand new profitleader to be announced soon.

For 1930, be on the inside watching the otherfellows struggle. Sell the big leader, Majestic,and you need no other line. Sign up now-exclusively Majestic. Join the dealers who getnearly one-third of all the electric radio busi-ness in the country. Forget the grief of orphanlines-gyp prices-and red ink. Get set nowfor your biggest year. Phone or wire yourMajestic distributor for information on theMajestic franchise.

G R I G S B Y- G R U N O W C O M P A N Y, CHICAGO, U. S. A.

Linevrd under nnn1H.c.w.nnd[ivAone. Lowell h

License

MIGH T Y MON ARC H 0 F T H E A I R

20 THE TALKING MACHINE Ind RADIO WEEKLY

Only Maj esti sold to a total of overc Radio BEST REASON FORALBANY, N. Y.

Majestic ProductsIncorporated

`Exclusively Majestic"

90 Hudson Avenue

BALTIMORE, MD.

The Eisenbrandt Radio Co.

Pratt and Paca Streets

BOSTON, MASS.

Majestic Distributors, Inc.Exclusively Wholesale

539 Commonwealth Avenue

BROOKLYN, N. Y.

Specialty Service Corp."Service Is Our Middle Name"

651 Atlantic Avenue

CHARLOTTE, N. C.

Shaw's, Inc.

Majestic Exclusively314 Tryon Street

CHICAGO, ILL.

The Harry Alter Company

340 N. Dearborn StreetTelephone: Whitehall 8300

Distributing Exclusively Majestic Radio

CINCINNATI, O.

Majestic Distributing Co.OF CINCINNATI

1042 Gilbert Avenue

A

J

E

S

T

I

C

CLEVELAND, O.

Majestic Distributing Corp.OF CLEVELAND

4608 Prospect Avenue

DALLAS, TEX.

Radio Equipment CompanyHOUSTON DALLAS SAN ANTONIO

DES MOINES, IOWA

Hieb Radio Supply Co.

1221 - 23 Locust StreetDes Moines, Iowa and Marion, South Dakota

Established Since 1879

DETROIT, MICH.

Detroit Electric Co.

101 East Jefferson Avenue

"Michigan's Oldest RadioDistributing Organization"

Branches: Grand Rapids, Mich., Saginaw, Mich., Kal-amazoo. Mich., Lansing, Mich., Iron Mountain, 3lich.

HARRISBURG, PA.

Peirce 0. c': Phelps

merged with

Penn Phonograph Co.

Established 1898

HARTFORD, CONN.

Majestic Distributors, Inc.

DH UN TLNGTON, W. VA.

I

S

T

R

I

B

U

T

0R

S

Air -Ola Radio Co.

Exclusive Majestic Wholesaler

625 Tenth Street

INDIANAPOLIS, IND.

Capitol Electric Co.

"Capitol Quick Service"

122-124 South Senate Avenue

JACKSONVILLE, FLA.

Southern Hardware & Bicycle Co.

20 East Fourteenth Street

KANSAS CITY, MO.

Sterli% Radio//3y CwmpanKansas City Mn .t LH.I WichitaKans

1515 GRAND AVE. 1st & ROCK ISLAND

LINCOLN, NEB.

R. S. Proudest Co.

Established 1879

720 0 Street

LITTLE ROCK, ARK.

Radio Sales Company

217 East Markham Street

For details, consult the "e°& distributor nearest youWORLD'S LARGEST MANUFACTURERS


110,000,000 list in 9 months ending Feb. 28, 1930. HERE'S YOURIECOM1NG AN EXCLUSIVE MAJESTIC DEALER RIGHT AWAY!

MEMPHIS, TENN.

Radio Sales Company

483 South Main Street

MMILWAUKEE, WIS.

Badger Radio Corp.

MAJESTIC for Profits A 437-51 No. Fifth Street

480 Market Street PHILADELPHIA, PA.

PHILADELPHIA, PA.

Peirce Phelps

merged with

Penn Phonograph Co.

HARRISBURG, PA. WILKF.S-BARRF., P.A.

MINNEAPOLIS, MINN.

The Roycraft Company PITTSBURGH, PA.

Specialized Wholesale Distributors E Hamburg Brothers 932 H Street, N. W.

25 North Third Street963 Liberty Avenue

NEWARK. N. J. SNorth Ward Radio Co.

PORTLAND, MAINE

367 Plane Street Majestic Distributors, Inc.

TNEW YORK, N. Y. SALT LAKE CITY, UTAH

Majestic Distributors, Inc. I United Electric Supply Co.1775 Broadway

117-119 West Fourth Street

WHEELING, W. VA.

Hamburg Bros.

SOUTH BEND, IND.

Radio Equipment Co.

ITOLEDO, O.

S The Roberts -Toledo CompanyAdams and Jackson Sts.

109 East Monroe Street

BRANCHES

TLIMA, OHIO PIQUA, OHIO222 So. Elizabeth St. Cor. Wayne St. & Penn Ry.

MARION, OHIO

RWASHINGTON, D. C.

The Eisenbrandt Radio Co.

1047 Main Street

UWICHITA, KAN.

dterliag Radio Company, ,cit, p Widutaltans.

1515 GRAND AVE. 1st & ROCK ISLAND

0 IVILKES-BARRE, PA.

OKLAHOMA CITY, OKLA. Cj Peirce Phelps

SHREVEPORT, LA.Harbour-Longmire Co. merged with

Distributors Radio Sales Company Penn Phonograph Co.

Oklahoma and Texas Panhandle 225 Crockett Street Established 1898

- - GRIGSBY- GRUNOW CO. CHICAGO, ILLINOISExclusive Manufactureis

OF COMPLETE RADIO RECEIVERS


LOS ANGELES RETAIL

DEALERS ENCOURAGED

OVER SPRING OUTLOOKASSOCIATION HOLDS MEET

H. H. Hayden Plans Marketingof "Radiochron," Midget Clockand Radio Set Combination -R. J. Noel Opens San FranciscoBranch.

LOS ANGELES, CALIF., Friday.

Activity here in the music and radiofield seems definitely to be on the "upand up" these days, although admitted-ly still spotty in one or two particularlines. Retail business gives promise ofa rather successful Spring.

The monthly meeting of the musicand radio trades this week was incharge of the retail division, and somefour hundred turned out for a programwhich also included a sales talk anda demonstration of what the interfer-ence committee is undertaking.

A combination electric clock and mid-get radio is planned by H. H. Hayden,1110 W. Jefferson street. He calls itthe "Radiochron" and the first samplewas on display this week. The clockis in front of the set with the speakerinserted directly in back.

Herbert H. Horn has taken on a newmantle model set, made by Jackson -Bell, and known as the "Tiffany."

The Cardinal is a midget set put out

Jfie

4FEcCOMBINATION

NORTH WARDRADIO367 PlaneSt..flewark,fl.J.

by Long's Radio Co., 2812 South Mainstreet, and is well along in production.

Flint Radio Co. gives its new minia-ture model a furniture trend by theuse of a tapestry insert in front of thespeaker. It uses three screen grid tubesand 245 power tubes and a power mag-netic speaker. -

Al Babchuck, former member of theLos Angeles fire department, has open-ed two radio stores, one at 3365 EagleRock boulevard, Los Angeles, and theother in the Crown Music Co., 901 EastColorado street, Pasadena.

R. J. Noel, 2704 So. Hill street, hasopened a San Francisco branch incharge of his brother, G. M. Noel,handling Triad tubes, Sprague Special-ties and the Carryola portable phono-graph, as factory representtaives forCalifornia and Arizona for all threelines.

This week announcement comes thatMaster Radio Mfg. Co., Inc., 1682 WestThirty-fifth place, will soon go intoproduction on its new mantle model, asix tube set, of light but substantialtype of cathedral design.

Examinations for radio service menhave been given to 264 men in thepast year by the Radio and MusicTrades Association of Southern Cali-fornia, according to Secretary A. G.Farquharson.

A. U. Magnon, president of the Echo -phone Manufacturing Co., announcesthat the factory will be increased im-mediately with an addition. The 50per cent, additional space will be usedfor test laboratories. It is located atRomaine and Formosa, where the man-tle models have been in production formany months.

The newest clock, or miniature model,to be .manufactured here is the "An-gelus" which plans to go into produc-tion this week at Gilfillan's plant, withoffices at another address, 2044 Veniceboulevard. It will be known as Davi-son and Hayes Co. Bob Hayes, of thecompany, has been in the radio busi-ness for many years and formerly putout the Angelus as a table model set.His most recent affiliation, before theforming of the present company, wasas sales manager for makers of theClarion, while Frank D. Davison wasmanager at the Master factory.

-RALPH L. POWER.

Chapin -Owen Co. Named

Zenith Distributor inRochester Territory

Rochester, N. Y., Friday.

The distributorship of Zenith radioin Rochester and the west central por-tion of New York state has been takenover by the Chapin -Owen Co., Inc.,this city. W. C. Heaton, sales promo-tion manager for the Zenith RadioCorp., Chicago, disclosed the appoint-ment of the local firm today.

The Chapin -Owen Co. has its head-quarters at 205-213 St. Paul street,and is also a distributor of automobilesupplies and sporting goods. CharlesS. Owen is president and manager ofthe company; B. S. Arnold, vice-presi-dent, and H. Weisberg, treasurer.

Mr. Owen and Mr. Arnold expressedextreme 'enthusiasm over the new con-nection following a trip through theZenith factories.

Radio Dealer Believes

In Handling Only One

Standard Brand SetPhiladelphia, Pa., Thursday.

It seems to be the rapidly increas-ing belief of many radio dealers thatconcentration on one line of radiomeans more profits at the end of theyear. J. H. Crosby, of Abbott & Son,Marshalltown, La., a store that hassuccessfully followed this policy, re-cently had some pertinent comments tomake on their experience in handlingone make of radio exclusively.

"In the merchandising of radio,"said Mr. Crosby, "we find it a greatdeal more profitable to concentrate ourefforts on one make of radio ratherthan several lines or even one othermake. We have tried on two or threeoccasions to market several makes ofradio at the same time, but with littlesuccess. The result is that we confineour entire radio activity to one line-Atwater Kent-because that is the oneline which we and our entire salesforce are sold on 100 per cent."

"Frequently we have had opportuni-ties offered us by radio manufacturersto sell their receivers on very attrac-tive terms and thereby make a largerprofit. We have in the past acceptedone or two such propositions and thenet result has been much grief. Afterour first profits we found that the ser-

vicing costs gradually absorbed laterprofits, and if we lingered with the linelong enough, our original profits -pluswere gone."

Abbott & Son have been in the hard-ware business in Marshalltown, since1860, and in their present location since1928. Their store is regarded as oneof the best hardware establishments inthe country, and they carry a com-plete line of nationally advertised hard-ware, sporting goods, dinnerware, elec-tric washing machines, electric refri-gerators and radio.

Mr. Crosby believes that a very per-tinent subject for radio dealers to con-sider today is the problem of old sets."We find that in eight out of ten salesmade," he said, "there is an old setwhich must enter into the transaction,much the same as in the automobilebusiness-and this is becoming increas-ingly so. There does not seem to beany fixed rule to follow in this as eachtransaction brings up different angles.However, the price of new set, thecompetition and the model of the oldset are factors that must always beconsidered. In many cases we havefound that a customer will claim thathis or her old set works satisfactorily,but when we demonstrate a new Atwa-ter Kent radio right alongside of it,their opinion changes. The result isanother trade-in.

Abbott & Son are enthusiastic be-lievers in store meetings and eventsfor their personnel. On some occasionsthe wives of the salesmen are invitedto a dinner which precedes the businessdiscussions, and thus a whole -hearted,family spirit is maintained among theemployees.

{YY.Y.ti'.Y: r.VLY.Y.':1L': : :: : :.-r1L'r..Sr. :-r.W:.Y.Y

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Peerless Announces a New Quality Record AlbumFor the Trade and Cabinet Manufacturers

A solid -back album that opens absolutely fiat. Heavy brownkraft envelopes, and exclusive patented loose leaf featuresmake this the finest and most exclusive album for the bettergrade phonographs and combinations. Hand tooled gold deco-rative backs, are a feature. DESIGNED ESPECIALLY FORYOU IF DESIRED.

Our regular line of albums has long been consid-ered the standard of the phonograph industry.

PEERLESS ALBUM CO.62-70 W. 14TH STREET NEW YORK CITY

1


RADIO"the CHALLENGER"

In beautiful New consoles

LYRIC RADIO, "The Challenger"Model 12

Price $150 less tubes with 10 tube chassis$155 less tubes with Screen Grid chassis.


Price $190 less tubes with 10 tube chassis$165 less tubes with Screen Grid chassis.

NOW the All-American Mohawk Corporation brings to youthree new, beautiful consoles interchangeable with the two

famous LYRIC chassis-the 10 Tube Neutrodyne and the ScreenGrid Chassis. These cabinets are made of specially selected woods,beautifully finished .... authentic modern design .... truly,pieces that will add distinction to the finest home.

The introduction of these beautiful models assures the com-plete supremacy of LYRIC Radio, "The Challenger". Inter-changeable cabinets and chassis give you a wide range of setsfor display purposes with a minimum investment. Public accep-tance of LYRIC superiority and the remarkably low prices ofthese superb consoles guarantee volume business and quick turn-over unprecedented in radios of equal price with this great set.

Let a LYRIC distributor's salesman tell you the story ofLYRIC Radio, "The Challenger", or write to us direct. In eithercase you will learn of the best profit builder on the radio markettoday .... a combination of volume business and big profitsthat you cannot afford to miss.

ALL-AMERICAN MOHAWK CORPORATIONNorth Tonawanda, N. Y.


Price $190 less tubes with 10 tube chassis1195 less tubes with Screen Grid chassis.


eoSpring-[lie 7)ressui,jI//JSeason-

ArrivSome dealers think of Spring as a slump period for radio sales.But not Brunswick dealers! Their business takes a new lease on life.

Spring is the "dressing -up" season-for homes as well as people.It's a time when old things grow tiresome, when the whole worldlongs for something different ... amusing ... new.Just as sure as house-cleaning occurs, certain pieces of furniturethat have served their day are relegated to the attic. And what tofill the vacant space? The family holds a council. "A Brunswick!"it unanimously votes.

The beauty of Brunswick as a fine piece of furniture is what sellsthem. The woman in the family, especially, casts her ballot for thatreason. She realizes how smartly Brunswick cabinets are designed- appreciates their choice wood, perfect craftsmanship, the air ofluxury a Brunswick gives to a home.

Younger members of the family think of the rare entertainment aBrunswick offers. And the man of the house chooses Brunswick be-cause of its reliable performance, its superb tone, its clarity and volume.

Play up Brunswicks now as fine furniture acquisitions. Display themprominently-increase your sales at this re -decorating time.

RADIO ... PANATROPE WITH RADIO... RECORDS

THE B R U N S W I C K- B A L K E- C O L L E N D E R COMPANY,


With the instrument shown below, you hear radio pro-grams at their best and your favorite records superbly.For it combines the finest radio built (an eight -tubeset), with the famous Brunswick Panatrope. It is the ulti-mate, the perfect instrument for home entertainment.

Four screen grid tubes ... exhaustive research hasproved ... are necessary to derive the fullest efficiencyfrom the "Screen Grid" circuit - to get power beyondany possible need - to insure perfect clarity of tone.

Model S-31, $249 less tubes

Brunswickgains new popularityfor/he beautyit adds to the

Home

RADIO ... PANATROPE WITH RADIO... RECORDS

Chicago, New York, Toronto....Branches in All Principal Cities


INCREASING DEMAND

FOR SETS REPORTED

BY MILWAUKEE MENMilwaukee, Wis., Saturday.

Radio dealers and distributors in thisterritory are experiencing an increasein the demand for sets, and indicationsare that April will be a fairly goodmonth. Many of the leading merchantshave been featuring attractive windowtrims this week which should do muchto stimulate sales. Easter is expectedto bring about an increase in the saleof sets.

Lawrence Tibbett's recordings ofselections from "The Rogue Son," nowappearing at the Alhambra Theatre,are enjoying an unusually large de-mand, according to the North CentralDistributors, Victor wholesalers in thisterritory.

Victor dealers in and about Milwau-kee report that Rudy Vallee's "SteinSong" is proving to be a popular ree-

ording, and that the sale of this dischas been very good during the past twoweeks.

Clarence Sievert, formerly with theInterstate Sales Co., has been appoint-ed advertising and sales manager of theLappin Electric Co., Philco wholesaledistributors. Charles Howell, H. P.Nicaulin and M. G. West have beenadded to the sales force. Mr. Howellhas been assigned to southeastern Wis-consin, Mr. Nicaulin to southwesternWisconsin, and Mr. West to the north-ern and central portion of the state.

Philco sets will be attractivety dis-played in the lobbies of the leading FoxTheatres during the coming week as apart of the tie-up with the Paramountpicture, "The Vagabond King," fea-turing Dennis King, which is to openat the Strand Theatre Saturday, April19.

Two new sets have been added tothe line of Philcos to accommodatedowntown and farm owners using aDC current in their homes.

The Orth Music Co., near the cornerof Fifth and Wisconsin, is running atrailer at the Palace Theatre this weekto inform the public of the specialEaster Club offer on Atwater Kent

radios. An attractive window trim hasalso been arranged featuring this set.

The Master Music Co. reports thatthe new Mills Troubadour, recentlyplaced on the market here, is experienc-ing an unusually brisk demand. Restau-rants located in this territory are find-ing it profitable to install these instru-ments.

The Taylor Electric Co., of Milwau-kee and Madison, has been appointeddistributors of RCA Radiola sets andspeakers for Wisconsin and UpperMichigan. Gay R. White, who has beenconnected with' the Radio Corp. ofAmerican and the RCA Victor Co.,Inc., will have personal charge of salesand service. With shipping pointslocated at Madison and Milwaukee, andwith the addition of a branch at LaCrosse, Wis., and Escanaba, Mich., thefirm is in a position to adequately serveall dealers in this territory.

Mr. Zinke, of the Interstate SalesCo., is at Springfield at the presenttime where he is visiting the factory ofthe American Bosch Magneto Co. Onhis return trip to Milwaukee he expectsto make several calls in New York.

-E. S.

The Profit Line for 1930

Radio w Panatrope with Radio Records

Distributed in Manhattan, Bronx, Westchester, Brooklyn and Long Island by

Sanford Radio Corporation480 Canal Street, New York City

Tel: Walker 2813

Distributed in Northern New Jersey and Staten Island, N. Y., by

Northern Distributing Co., Inc.235 Halsey Street, Newark, N. J.

Tel: Mulberry 1831

Distributed in Manhattan, Bronx, Westchester, Brooklyn and Long Island by

G. J. Seedman Co., Inc.765 Atlantic Avenue

Brooklyn, N. Y.Telephone Sterling 8100

245 West 55th StreetNew York, N. Y.

Telephone Columbus 2040

T, WAYNE MAC DOWELL

ORGANIZES BUREAU TO

CONDUCT CONCLAVESPun. :ADELPHLI, PA., Thursday.

National Convention Management hasbeen formed in this city by T. WayneMacDowell, former convention mana-ger of the Atwater Kent Mfg. Co.Associated with him as vice-presidentis Allen McQuhae, the former concerttenor.

Working along advertising agencylines, the company, according to Mr.MacDowell, offers a complete conven-tion service to industrial concerns andtrade organizations.

"Few executives would think of hand-ling their own advertising in view ofthe infinitely superior advantages of-fered by the agency at little or noadditional cost," says Mr. MacDowell."So it should be with conventions-and especially so in view of their grow-ing importance in the set-up of moderndistribution. As experts in this line,we have designed a plan to fit thesegatherings to a definite purpose and tomake them more pleasant and profit-able to all concerned. All too frequent-ly, conventions, dealer meetings andsales meetings fail because they areallowed to drift aimlessly along or relyfor their success on last-minute prepa-rations by an executive staff whichalready has plenty to do in the regularcourse of its work. Like modern advertising, modern conventions cost moneyand it is our aim to make them produceresults commensurate with the expendi-ture."

Although he has deserted the concertstage in favor of National ConventionManagement, Mr. McQuhae plans tocontinue occasional radio concerts overa national network. He is in chargeof sales and contact, while all work ofconventional management will be han-dled by Mr. MacDowell.

A number of radio concerns, whoseconventions will be held during 1930-31, have already retained the servicesof this new company to handle everyphase of their convention activity, bothbusiness and social.

The offices of the company are inthe Hotel Pennsylvania, here.

PHILADELPHIA VICTORTO BE REPRESENTED

BY BASEBALL TEAMPHILADELPHIA, PA., Friday.

Employes of Philadelphia Victor Dis-tributors, Inc., this city, have organ-ized an amateur baseball team thatwill carry the P. V. D. banner on thediamond this season. George A. Tatem,sales manager for the company, ismanager of the team; W. J. Stark iscapitain, and Raymond J. Boldt, secre-tary and treasurer.

The team will consist of the follow-ing members of the P. V. D. organiza-tion: W. J. Stark, Jack Siveter, AdrianWinsten, Alfred Goldstein, James Cor-coran, James M. Tatem, R. S. Mauger,W. S. Alleys, David Coyle, Gene Koeh-ler, Thomas Rodebaugh, C. J. Wilson,F. S. Hovey, D. C. Freeman and A. E.Hughes.

The team will welcome games withany nine composed of employes of radioor allied trades jobbers in this vicinity.


THE NAME THE PUBLIC TRUSTS......The name that profits dealers

THE trend to the Edison is far more significant than mere

popularity. It is definite recognition that a new day in

radio has come ... that Thomas A. Edison's name on aradio is a g.orand Cc not viul y of lasting pleasure in the e rad10

itself... but lasting value in the radio investment, too If you

are already an Edison dealer, capitalize to the fullest extent

the strong position you hold in the radio field. If you arenot an Edison dealer, write for franchise information today!

LD1SONL1?AD10DESIGNED AND BUILT IN THE LABORATORIES OF QFdwan INC., ORANGE, N. J.

EDISON DISTRIBUTORS:EDISON DISTRIBUTING CORP. AT THE FOLLOWING ADDRESSES: ATLANTA, tgr Forsyth St. S. W.... BOSTON, Stotler Bldg.... CHICAGO, 3130 So. Michigan Ave...

DALLAS, Santa Fé Bldg DENVER, 1636 Lawrence St KANSAS CITY, 2107 Grand Ave MINNEAPOLIS, 608 First Ave. N

ORANGE, N. J. . . . PITTSBURGH, 9o9 Peen Ave. . . . RICHMOND, 1204 East Main St. . . . SAN FRANCISCO, 1267 Mission St. . . . SEATTLE, Volker Bldg

* * *BINGHAMTON, Alliance Motor Corp.... BUFFALO, Alliance Motor Corp., 1460 Main St.... CINCINNATI, Edi-Radio Mart, 622 Broadway ... CLEVELAND, B. W. Smith, Inc.,

6545 Carnegie Ave.... DETROIT, E. A. Bowman, Inc., 5115 John R. St DUBUQUE, Ranier Bros GRAND RAPIDS, Morley Brothers.... LOS ANGELES, H. R. Curtiss Co.,

727 Venice Blvd.... MEMPHIS, Russell -Heckle Co.... NEW ORLEANS, Southern Radio Distributors, 128 Chartres St.... NEW YORK, Blackman Distributing Co., 28 W. 23rd St.

... OGDEN, Proudfit Sporting Goods Co.... PHILADELPHIA, Girard Phonograph Co., Broad & Wallace Sts.... ROCHESTER, Alliance Motor Corp., 727 Main St., East... SAGINAW,

Morley Brothers... ST. LOUIS, The Clentone Co., 2342 Olive Sr.... SYRACUSE, Alliance Motor Corp.... TAMPA, Tampa Radio Corp.... WATERBURY, Sprague Electrical Supply Co.


ESTABLISHED

Triadufactured

2'

Tubes

T

]n(

areunder

QUALITY!

The surest test of quality in a prod-uct is its continued acceptance.In the world of radio the ever-growing popularity of Triad tubesstands as a splendid proof of thisfact. From the time they werefirst offered to the public, Triadtubes have served consistently,resourcefully and well-with theresult that today they are con-ceded to represent the utmost inquality. Triad resources, Triadengineering and the entire Triadorganization are pledged to themaintenance of that same quality

AC standard in the future.

TRIAD MFG. CO., INC.Pawtucket, R. I.

man-R.

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RADIO TUBES

THE NEW"CORTLANDT" SOCKET

Designed for High Grade Radio SetsOur socket was designed by engineers, for those manufacturers of radiosets that take pride in their product. The springs are made of phosphorspring bronze, tinned; and are of the double, self -wiping type.

Write Us for Free Set of SamplesGENERAL FABRICATING COMPANY

165 Greenwich Street New York, N. Y.Phone: CORTLANDT 1352

NORTHERN

APOLLO15 SHIPMAN ST.

DISTRIBUTED

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SPRING LUBRICANTILSLEY'S GRAPHITE PRONO SPRING LUBRICATION

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Adopted as the Standard Lubricant by Leading manufactPREPARED IN PROPER CONSISTENCY

Will Not Run Out of Motor, Dry Up, or Become Sticky or RancidRemains in Original Form Indefinitely

ILSLEY - DOUBLEDAY & CO.229-251 FRONT STREET New York

Put in 1, 5, 10, 25, 50 -Lb. Cane for DealersWrite for Special Propoeitlon to Jobber,

UNEMPLOYMENT SITUATION STEADILY EASING

UP IN CLEVELAND; SET SALES SHOW GAINDEALERS ANTICIPATE GOOD AUTOMOBILE RADIO VOLUME

Northeastern Ohio Majestic Retailers Planning to Attend AtlanticCity Convention-Ohio Music Merchants and Radio Associationin Mid -Year Meeting.

Cleveland, Ohio, Monday.

Encouraging reports of building acti-vity that will tend to still further im-prove the unemployment situation weremade this week. Included were a newplant for the American Steel & WireCo. to cost two and a half million dol-lars, another plant to cost $50,000. Thowarm weather is also allowing variousprojects to be started which will putmany additional men to work. Those inattendance at the weekly gatherings pfthe Ohio Radio Trade Association feelthat there is improvement in conditionsbeing shown right along and they arevery optimistic.

Those concerns having sets suitablefor automobile installation have beengetting a number of inquiries and anti-cipate a large number of sales as soonas the touring season opens. Dealersare beginning to display portable pho-nographs and are featuring records inconnection with them.

The opening of school playgroundsthroughout the city this week is ex-pected to stimulate the demand forharmonicas, and dealers are startingto feature them in window and counterdisplays. Small goods and sheet musichave been moving fairly well.

Majestic dealers of northeastern Ohioare planning on attending the conven-tion at Atlantic City andhave a special train. There is a greatdeal of enthusiasm over the event andarrangements are being completed byofficials of the local distributors, theCleveland Majestic Distributing Corp.,Forty-eighth and Prospect avenue. TheMajestic advertising campaign whichhas been running for a considerabletime is helping stimulate sales.

The Canton Hardware Co., Brunswickdistributor, has completed the decora-tion of its showrooms on Prospect ave-nue which present a very attractiveappearance. A complete line of allmodels is shown and the service de-partment is equipped to give promptattention to all calls. The full line ofBrunswick records is also carried.

The Bailey Co., a unit of NationalDepartment stores, opened its secondbranch this week at the corner of De-troit avenue and Warren road. Theopening on Thursday was attended bya large crowd. A complete line ofnationally known radios is carried.

At the mid -year meeting of the OhioMusic Merchants and Radio Associa-tion held at Columbus a suggestion wasmade that the name of the organiza-tion be changed back to its original one,the Ohio Music Merchants Association.The matter was held over until theannual meeting of the trade body inCincinnati in September and which willbe of two days' duration instead ofthree.

The legislative committee reportedon the recent decision of the attorneygeneral authorizing the school boardsof the state to purchase band and or-chestra instruments for pupils wheninstrumental courses are on the cur-riculum. Anthony L. Maresh, treasurer,and Rexford C. Hyre, secretary, both ofCleveland, attended the meeting atwhich there was a good representationfrom all parts of the state. Otto B.Heaton, of Columbus, president, was inthe chair.

An involuntary petition in bankrupt-cy has been filed in United States Dis-trict Court against Norbert S. Steger,doing business as Steger's Radio Shop,5504 Lorain avenue, Cleveland, by theAitken Radio Corp., Brunswick-Balke-Collender Co., and N. A. Fegen Co.

An exceptionally attractive windowis being shown by the Lyon & HealyCo., for Easter. A pipe organ is in thecenter with accompanying candlebra,and records and sheet music appropri-ate for the occasion are shown in con-nection with it.

The third weekly meeting sponsoredby the Ohio Radio Trades Associationwas held last Wednesday evening at 8P. M. in the auditorium of the Cleve-land News on Superior avenue. Therewas an extra good attendance as theweather was everything that could bedesired. The speakers were Roy A.Forbes, manager of instrument salesfor the Victor division of Radio -Victor,and R. D. Hickok, president of theHickok Electrical Instrument Co.

Distributors and their salesmen werepresent and the majority of the audi-ence were dealers. The interest showndemonstrated conclusively that thetrade feel these gatherings are wellworth their time to attend as the speak-ers in each instance are leaders in theirrespective fields and have something tosay that is very interesting and instruc-tive. Following the business sessionthere was some fine entertainment.Another meeting is scheduled for thiscoming Wednesday evening and a goodturnout is confidently expected.

The first synchronization of radioand moving pictures in the Clevelandpublic schools was tried out success-fully on Wednesday, April 9th. CarvethWells gave a lecture on Africa fromthe platform of John Hay High Schoolanti the photos were flashed on thescreen at three other schools simul-taneously while the lecture was pickedup by station WHK and broadcast tothese schools. As a result of the ex-periment, it will be possible to bringwell known lecturers here which wouldhave been impossible otherwise owningto the cost. 10,000 children were in theaudience of the four schools. TheCleveland Board of Education has underconsideration a broadcasting station tobe erected on the new school boardbuilding soon to be built, and whichviii be used exclusively for educational

purposes. -DIHM.

S. SANSONEPhonograph Supply HouseREPAIRING-SUPPLIES

122 W. 20th St. New YorkTel: Chelsea 1999


BALTIMORE,

PARKS & IIUI.I.. INC.

ATWATER KENT DISTRIBUTORS I

Wholesale DistributorsServing Atwater Kent Radio Dealers With I'romptness and Efficiency

BALTIMORE NORFOLK RICHMOND

BOSTON, MASS.

J. H. BURKE COMPANY

Featuring Atwater Kent ProductFor the New England Trade

221 Columbus Ave. Tel.: Kenmore 0750

BOSTON, MASS.

HOWE & COMPANY

DISTRIBUTORSEXCLUSIVELY

883-885 Boylston Street

BROOKLYN, N. Y.

E. A. WILDERMUTHMETROPOLITAN DISTRIBUTOR

1061-3 Atlantic Avenue

CHICAGO, ILL.

SAMPSON ELECTRIC CO.ATWATER KENT EXCLUSIVELY

WHOLESALE ONLYMichigan Ave. at 32nd St.

CINCINNATI, O.

B. W. SMITH CORP.Central Parkway at Sycamore Street

ATWATER KENT EXCLUSIVELY

CLEVELAND, O.

CLEVELAND DISTRIBUTING CO.Serving NORTHERN OHIO, a Great State for ATWATER KENT Radio

5205 Euclid AvenueToledo Branch: Cleveland Distributing Co., 314 Sixteenth St.

COLUMBUS, O.

COLUMBUS IGNITION CO.Serving Central OHIO, in the Capitol of a Great

State for ATWATER KENT Radio46 South Fifth Street

SPECIALTY CO.

WIS.

RADIO CO."WISCONSIN'S OLDEST EXCLUSIVE

RADIO HOUSE"495 Broadway

NEW HAVEN, CONN.

NEW HAVEN ELECTRIC CO.SPECIALIZING IN ATWATER KENT SERVICE

131 St. John Street

NEW YORK, N. Y.

E. B. LATHAM & CO."LATHAM SERVICEMUST BE GOOD"

250 Fourth Avenue

NEW YORK, N. Y.

E. J. EDMOND & CO.METROPOLITAN SERVICEATWATER KENT RADIO

250 W. 54th Street

PHILADELPHIA, PA.

THE LOUIS BUEHN COMPANYTo the Radio Dealers is

THE PHILADELPHIA METROPOLITAN AREAwe offer

QUALITY SERVICE ON THE FASTEST SELLINGAND MOST PROFITABLE RADIO MERCHANDISE

835 Arch Street

ST. LOUIS, MO.-

BROWN & HALL SUPPLY CO.1504 Pine Street

The Atwater Kent Distributor ofthe "49th State"

SAN FRANCISCO. CALIF.-

ERNEST INGOLD, INC.950 Van Ness Ave.

Service That Is Uncommonly Good

"Seven Years of Radio Leadership!"


SCREEN -GRID

BOSCHRADIO

Wide selling range-strong price advantages-flexibilityof inventory-backed by sound merchandising-Boschfactory to dealer cooperation. Write for details.

AMERICAN BOSCH MAGNETO CORP.Springfield MassachusettsBranches: New York Chicago Detroit San Francisco

Canadian Distributors: Radiocraft Corp., Ltd.. Ottawa, Ontario

MAY Distributors ofBALANCED UNIT

RADIOMAY RADIO CORP.

380 Central Ave., Newark, N. J.Sole Distributors in Northern New Jersey andStaten Island of the Philco Standard line.

MAY DISTRIBUTING CORP.112 Bleecker St., N. Y. C.

Sole Distributors in Manhattan and Brooklynof the Philco Standard line.

D. W. MAY, Inc.393 New St., Newark, N. J.Sole Distributor. in NorthernNew Jersey and Staten Islandof the Philco Screen Grid Plusline.

D. W. MAY, Inc.34-36 W. Hoaaten St., N. Y. C.Sole Distributors in Manhattanand Brooklyn of the PhilcoScreen Grid Plus line.

MAY DISTRIBUTORS, Inc.797 - 805 Beacon St., Boston, Mass.

Sole Distributors in Worcester. Middlesex and Norfolk counties, Mass., of the PhilcoStandard and Screen Grid Plus linee.

(JNQTHE OLDEST ANDLARGEST MUSICAL

MERCHANDISE HOUSE

IN AMERICA

Exclusively Who/ssakaaraws.w use

C.BRVNO SON,Ixc.151-53 hum An. NENYoaxGirr

meansSecurityOver 95 Years

ofDEPENDABLEService to The

Music Trade

.4"!! -o o-oard for

ROSLEYi'AMRAD

Ot ENTWI%RADIO CORPORATIONBROOKLYN AND NEW YORK

SET TRADE GRADUALLY

BEING STABILIZED IN

SAN DIEGO TERRITORY

TRADE CAUTIOUS IN CREDIT

RCA Theremin Is Arousing MuchInterest - Southern CaliforniaMusic Co. Is Looking to GoodPortable Season.

SAN DIEGO, CALIF., Friday.

Things are beginning to look prettygood in radio again, around this partof the country. Several bits of moreor less bad news have broken in thepast two weeks or so, and neverthelessthe general attitude of the trade ap-pears to be that the industry, bothnationally anti locally, is making defi-nite progress toward stabilization. Theeliminations which many believed to beoverdue have at last put in their ap-pearance, two store groups in the Uni-versity and Normal Heights districtshaving followed one in a downtownlocation, and a prominent Los Angelesfurniture house is closing out its SanDiego branch, which was selling someradio.

Checking up on the eliminationswhich have occurred, to find out whatprinciple of successful merchandisinghad been violated, general trade opin-ion gives considerable prominence toevidence available pointing to hightrade allowances given to swing deals,and subsequent slow movement of oldset inventories.

Wholesalers having outlets in thesouthern counties are still proceedingwith caution in credit matters, as itis generally felt that there are stillmore radio retailers operating than arenecessary to serve the population, andfurther requirements are more thanpossible before the close of this year.

Right here may be as good a placeas any to call attention to the factthat anyone reviewing the news sentin from San Diego during the past fewweeks, by the "Trade's Only Weekly"traveling correspondent, who hail neverworked in this territory before, willobserve that the concerns which havenow gone out of business were notwritten up in these columns. The"Trade's Only Weekly" goes on yearafter year with an admirable recordof avoiding the common journalisticerror of giving florid write-ups to con-cerns putting up a big front while se-cretly trembling on the ragged edge.But that is only one reason why thetrade reads this publication with con-fidence in its news and editorials.

Thearle Music Co. has handled theopening of business on RCA Theremin,the new musical instrument for whichit is exclusive retailer in this city, inan expert manner, creating immediateand widespread public interest.

Theremin was introduced here by G.Dunbar Shewill, Theremin soloist withRudy Vallee's orchestra. His father,manager of this new department inthe Victor organization, who has beenvisiting friends at Hotel Coronado, as-sisted in making the opening here anotable event.

Orion E. Nobles, advertising mana-ger, Thearle Music Co., analyzing fu -

tune market possibilities for Theremin,mentions that practically no service isrequired, it justifies claims of being theeasiest of musical instruments to learnto play, delivers pleasing tone effects,and is expected to fill a need of middleaged persons of leisure who feel re-gretful that they did not learn to playsome instrument when they were young.

Executives at the Thearle Music Co.feel that portable phonograph business,with hard work, can be made to showeven better sales than last year. Goodmerchandise, with possibly some nationwide special campaign for Summerbusiness, should keep portable sales upto a good volume, as the field is stillwide open, unhampered by any pros-pective competition from portable radio.

James Urquhart notes a favorabletendency in public response to theirefforts to move sets above the lowerprice levels. Salesmen working on com-mission can not make anything sellingcheap stuff. Their campaign on Edisonis producing best results on model R-5,at $199.50.

Fox California Theatre has been ex-hibiting in the lobby a special silverfinish cabinet Philco from the JamesUrquhart store, and photos of the starwere distributed at a special Philcomatinee, bearing the Philco and JamesUrquhart imprint, an effective, typi-cal Philco tie-up with Dennis King's"Vagabond King" picture.

Mr. Urquhart is enthusiastic over thePhilco 95 set, nine tube screen grid,with automatic volume control. Tune inDenver to pick up the popular Amos'n' Andy dialogues, and automatic vol-ume control brings it in smooth andsteady. Fading is eliminated, and for-eign noise is checked so that music isstill heard well enough to be enjoyable.Interchangeability of Philco sets in allcabinet styles gives a merchant supe-rior control of his stocks and facilitatessales.

Southern California Music Co. ismaking a seasonable effort on Victorportables anti records, with a specialwindow display. Miss Bertha Rod-riguez, manager of the record depart-ment, calls attention to the fine in-terior finish of the special portableshown, and its beautiful covering oflizard skin. The Mexican people resi-dents here, many of whom are steadilyemployed anti becoming prosperous, arenow going in for portables. Currentrecord sales give prominence to Vic-tor's "Have a Little Faith in Me," andin the Columbia line Paul Whitenlan's"Nobody's Sweetheart."

Southern California Music Co., SanDiego branch, is at present closing outits containing stock of Brunswick rec-ords, to concentrate on Victor andColumbia.

W. A. Mayne, radio department man-ager of Motor Hardware & EquipmentCo., wholesale distributors of Gilfillanradio, reports that the new model lOGwill be in stock about April 15. Thisis a de luxe cabinet with large dynamicspeaker. The trade is appreciative ofthe new model 105, already movinghere, for its "10 kilocycle selectivity,"and radically different screen grid cir-cuit. The manufacturer has clone awaywith audio transformers, and amplifi-cation gain is now 30 as against aformer 12.

R. L. Tanlplin, proprietor, the Colum-bia Store, reports that he has madearrangements to continue at this loca-tion, recently reported for lease. Hisline is Columbia, Apex and Sonora. Hehas been at 733 Broadway for nineyears.

-S. F. PARKER.


ESTABLISHEDDISTRIBUTORS

Join in

SENTINEL'S SUCCESS!

$99.50 - LESS TUBES

MODEL 8 -A remarkably selec-tive, nsitive screen grid chassisincorporating 3 screen grid tubesand 245 power tubes in push.pull.Cabinet beautifully finished intwo toned walnut. Full DynamicSpeaker. Marvelous tonel

$149.50 - LESS TUBES

MODEL 9 - A splendid radio -phonograph combination contain-ing an 8 -tube screen grid chassiswith 3 screen grid tubes, full Dy-namic Speaker, and United motorand Pick -Up, standard on manyleading electrical reproducing instntments. Beautiful cabinet fin-ished in two -toned walnut. At aprice at which you usually sell aradio alone!

SENTINEL RADIO - now selling exclusivelythrough Jobbers - offers a tremendous profit -mak-ing opportunity to established radio Distributors.Sentinel offers Distributors a line of screen gridmodels that bring new perfection in radio. Theirfull, rich tone, beautiful cabinets, and popularprices assure volume sales. And the line includesa radio -phonograph combination at a price atwhich you usually sell a radio alone!Sentinel offers Distributors the support of one ofthe oldest, most experienced manufacturers in theradio -musical field.Sentinel offers wide Dealer acceptance - based onSentinel's known quality, national advertising, andreal selling appeal of quality radio at a popular price.

Sentinel offers public prestige, created by its cam-paign of Saturday Evening Post advertising.

National Newspaper AdvertisingBesides all these selling advantages, Sentinel offerseach Distributor a strong schedule of newspaperadvertising, concentrated in his district, to assurehim of large volume. To each Dealer, Sentinelgives a generous allowance for cooperative adver-tising, to pull customers to his store.

Established Distributors'interested in building aprofitable, permanent business with a successfulline of radio-priced for volume sales-and sup-ported by a manufacturing policy that guaranteesstability of price and value-are urged to writeus today!

UNITED AIR CLEANER CORPORATION9705 COTTAGE GROVE AVENUE, CHICAGO, ILLINOIS

SEN N L

QUAKER CITY TRADE

RAPIDLY DISPOSING

OF OBSOLETE GOODSOPTIMISM NOW PREVAILING

Keen Enthusiasm Being Arousedin New Crosley Motor Boat andAuto Radio-U. S. S. "Pennsyl-vania" to Be Majestic -Equipped- Norge Refrigerators Favor-ably Received by Trade.

PHILADELPHIA, PA., Friday.

The trade continues to clear up oldgoods pending the arrival of the newertypes that will be available after theJune convention. Distributors have beenviewing privately these newer modelsand are convinced that set business willbe stimulated as soon as the sets areshown to the public.

Raymond Rosen & Co. will removenext month to larger quarters at 117North Seventh street. Raymond Rosen,head of the firm, will leave on Mondayfor Chicago to visit the headquartersof the Brunswick company, returningvia Dubuque, Iowa, and Muskegon,Mich., where he will visit other branchfactories of the Brunswick-Balke-Col-lender Co.

The new motor boat and automobile.radio sets made by the Crosley RadioCorp., of Cincinnati, Ohio, will be de-livered to the trade next week throughthe distributors, R. E. Tongue & Bros.Co., Inc., Allegheny avenue and Amberstreet. The new sets are the Roamioand Model 21, which are now used asstandard equipment on electric motorboats of the nation. A report from theCrosley corporation this week informedthe local house that the Chris-Craft$35,000 type electric motor boats areto be had with the Crosley set as stand-ard equipment. By May 1 the Tonguecompany will have on hand the newCrosley refrigerator.

With the innovations on the U. S. S."Pennsylvania," flagship of the Atlan-tic Fleet, now being made at a cost of$10,000,000 at the Philadelphia NavyYard, there will be installed for thefirst time in any of the U. S. Navyships, complete radio equipment, andthe set selected for that purpose is theMajestic. The receiver is quipped with9 additional speakers in the crew andofficers' quarters. Presentation of theapparatus was made by L. E. Hilduser,Philadelphia representative of Grigsby-Grunow Co., and Paul Richardson, salespromotion manager of Peirce Phelps,Inc., merged with Penn PhonographCo., local distributors, 437 No. Fifthstreet.

Following the unusually favorablereception which has been given to theNorge refrigerators by the local in-dustry and the introduction of theseto the trade by the wholesalers, Trill-ing & Montague, Seventh and Archstreets, a journey was made to the fac-tory of the Norge Corp., Division ofthe Borg Warner Corp., in Detroit, byHarry Montague and Sales ManagerJacob Lobel of the local wholesale firm.The trip was undertaken to speed upshipments on this product.

From the visit to the Detroit Norgeheadquarters they will proceed to thefactory of the Zenith Radio Corp., fora conference with Paul B. Klugh, vice -


Story & Clark Set Line

To Be Introduced Prior

To R. M. A. Trade Show

CLASSIFIED SECTIONSix cents per word

Display fifty cents per line.Ads in this section are payable in advance.

REPRESENTATIONWell known New York radio

wholesaler with branch in Newark,N. J., is open to represent reliablemanufacturers of radio sets, tubesand accessories. Manufacturerswho want their share of sales inthe New York and Jersey markets,Address Box 497, The TALKINGMACHINE and RADIO WEEKLY,146 Water street, New York, N. Y.

SERVICE MAN FOR RADIOS-PHONOGRAPHS-PIANOS

MUST BE EXPERT

A real proposition awaits you. Wouldconsider one who could do radio andphonograph work only. Must be a hust-ler. To solicit work and sell. No boozeor time killers wanted. Write with ref-erences. Grimes Music Shop, Logan,West Va.

RADIO SALESMAN

Well known in the metropolitan tradewith eight years experience "on thefiring line," desires reliable connec-tion with distributor of standardradio line. Highest references, Ap-preciate interview. Address Box479, THE TALKING MACHINE &RADIO WEEKLY, 146 Water street,New York City.

RETAIL SALESMEN WANTED

Large retail organization seeking anumber of radio salesmen experiencedin floor sales; salary and commission.Those having car preferred. Box 503,TALKING MACHINE and RADIOWEEKLY, 146 Water St., New York.

STORE FOR SALE OR LEASEEstablished Radio -100% Location! N.

Y. C. Excellent for Chain or Indivi-dual. Particulars Furnished on in-terview. Box 501, TALKING MA-CHINE and RADIO WEEKLY, 146Water street, New York.

SALESMAN-RADIO-Six years' ex-perience, large following in Metro-politan District, seeks connectionwith reputable jobber or manufac-turer, executive ability. Box 493,THE TALKING MACHINE andRADIO WEEKLY, 146 Water St.,New York City.

SALES REPRESENTATIVE with asuccessful record of unusual char-acter, through knowledge of Phono-graph Business, many years' salesand executive experience and largefollowing among Music Dealers, de-sires to make connections with re-liable wholesale Radio or Phonographconcern. Excellent references. Box498, THE TALKING MACHINEand RADIO WEEKLY, 146 WaterSt., New York City.

AGGRESSIVE SALESMAN, formerlyin the wholesale radio business inConnecticut, seeks to associate him-self with reliable manufacturing con-cern. Have thorough contact withNew England trade and can promotesales volume for either manufac-turer or distributor. Highest refer-ences. Will appreciate interview.Address Box 489, The TALKINGMACHINE and RADIO WEEKLY,146 Water street, New York.

SALES MANAGER AVAILABLE15 years wholesale and retail experi-

ence with Aeolian, Ampico and Q.R. S. companies. Desires connectionin the radio industry. Box 500, TheTALKING MACHINE and RADIOWEEKLY, 146 Water street, NewCity.

WANTED-Salesmen, thoroughly ex-perienced with all makes of radio.Steady position, chance for advance-ment. Earnings, $60.00 to $85.00weekly. Only thoroughly experiencedmen need apply. Ludwig Baumann,35th St. and 8th Ave., New YorkCity.

LEADING MANUFACTURER ofportable phonographs, toy phono-graphs and musical specialties wishesto secure services of high class sales

organizations covering the districtsof Atlanta, Boston, Los Angeles, SanFrancisco, Portland and New Or-leans. Concerns catering to radio,furniture and department store tradepreferred. Box No. 491, TALKINGMACHINE and RADIO WEEKLY,146 Water street, New York City.

SALESMAN -RADIO - Six years' 'ex-perience, large following in Metro-politan District, seeks connectionwith reputable jobber or manufac-turer, executive ability. Box 493,TALKING MACHINE and RADIOWEEKLY, 146 Water street, NewYork.

president and general manager, andHugh Robertson, sales manager.

Harry Montague and Jacob Lobel, inbehalf of the Cam-Rad DistributingCo., Kennedy jobber, will also visit theColin B. Kennedy headquarters atSouth Bend, Ind. The first carload ofKennedy radio received here a few daysago has been rapidly shipped to thedealers.

David M. Trilling, of Trilling & Mon-tague, is now preparing his third per-sonal message to the dealers under thecaption of "Mr. Dealer, Are You Pro-

tecting Your Credit Standing?" Thiswill be ready for circulation in thetrade shortly and any dealer desiringa copy will find it available upon writ-ing to the firm.

Harold Cregar, who for many yearswas connected with the Penn Phono-graph Co., Victor and later Majesticdistributor, is now associated with theStromberg - Carlson representatives inthe Philadelphia territory, Davis -Hunt,Inc., with offices in the Real EstateTrust building. He will look after thedistrict north of Market street, taking

CHICAGO, ILL., Friday.

Much interest has been aroused inthe radio and music industry by theannouncement that the Story & ClarkPiano Co., prominent manufacturers,have entered the radio field and willsoon be ready with a complete line ofsets.

The local company will make a bidfor the quality trade on the basis oftone and the character of its cabinetwork. The line will be restricted to aselected list of dealers who have hadexperience with fine musical instru-ments, it was stated.

The Story & Clark Radio Corp., asubsidiary of the Story & Clark PianoCo., has been licensed by the RadioCorp. of America and affiliated com-panies to manufacture and sell radiosets. The Story & Clark organizationrecently purchased the patents, andthe rights to engineering developmentand designs of the Walbert Mfg. Co.,Chicago. The firm will devote a com-plete unit of its Grand Haven, Mich.,plant to the manufacture of radio sets.The general offices and display rooms,together with the central radio labora-tories of the corporation, are estab-lished in the Story & Clark buildingat 173 North Michigan avenue, thiscity.

The Story & Clark Radio Corp. isheaded by F. F. Story, president; L. P.Bull, vice-president; Walter Ruth, sec-retary, and H. W. Robertson, treasurer.Mr. Story has been active in the pianofield for the past forty years and forthe past ten years he has headed theStory & Clark organization as presi-dent. Mr. Bull has been associatedwith Story & Clark for the past fouryears, and has taken an active interestin developments in the radio field dur-ing that period. Mr. Huth is one ofthe veterans of the radio industry, andas president of the Walbert Mfg. Co.he was a pioneer in both phonographand radio developments. The Walbertorganization developed, among otherproducts, the Univernier, and the Pene -trola, tuning devices, as well as theIsofarad circuit. Mr. Huth will be incharge of engineering and productionof the Story & Clark Radio Corp. Intheir Chicago building, Story & Clarkhave maintained a radio laboratory forthe past two years and have now com-bined the results of their laboratorywork with that of the Walbert organi-zation.

The Story & Clark radio line willmakes its appearance shortly before theR. M. A. Trade Show and will be ex-hibited during the week of June 2.

in Frankford and Germantown.Ruben Abrams, head of the radio

department of the Lewis Radio Jobbers,45 N. Seventh street, is spending a fewweeks in the Poconos. Edwin Cohen,manager of the radio division, is fea-turing a drive on the Colonial radios.Max J. Lewis spent several days at theColonial factory in Long Island City,N. Y., this week.

Yackles Radio Sales and Service,1336 N. Seventeenth street, was in-volved in bankruptcy during the weekwith liabilities of $44,492 and assetsof $9,254.

-CARR.

THE TALKING MACHINE and RADII) WEEKLY

An Opportunity for a

SALES PROMOTION MANAGERWith a Proven Record

of

Experience, Vision and AbilityWe have in this organization an opportunity for a sales promotion

executive able to function in a $5,000,000.00 merchandisingand distributing business in the radio industry.

Back of this man will be: -1

2

3

4

5

Geo. L. Patterson, Inc., a $1,000,000. distri-buting organization operating in the big-gest radio market, in the metropolitandistrict of New York.

one of the largest advertising campaigns everundertaken by the Radio Corp. of America.

The man we want must be able to judge the bestA quality line of unparalleled performance in dealer representation and to encourage it; toand cabinet designs of distinctive appeal. "yes"yes promptly to good suggestions andThe prestige of the RCA organization "no" to bad ones.whose unrivaled resources - technically,commercially and financially - insure en- He will have a future in proportion to RCAduring leadership in the development of leadership in the development of the electricalradio. entertainment business for the home. He must

Dealer acceptance because of a merchan- have a clean, clear record of past work.

dising policy designed to give Radiola If you are interested, apply by letter only givingdealers a full profit on their sales. full details as above, or perhaps, you can callConsumer appeal assured through the best this advertisement to the attention of someoneproduct in the radio industry backed by you know, who can qualify.

Answer by mail only, telephone and personal callswill be disregarded

IRVING SARNOFF, President

GEORGE L. PATTERSON150 VARICK STREET NEW YORK, N. Y.

Leadership in Distribution


YOU CAN'T GO WRONG WITHANY'FEI T' SONG"JhOne/7,,``e.ii

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LEO. FEIST235 w. 40th Street.,4-NEW YOR.FC CITY-.

THE MUSIC BOXMainly About Songs, Their Writers, and Publishers

Missed By The "Mike"Harry Engel, president of Davis,

Coots & Engel, Inc., New York, spentthe past week-end visiting relatives inCanada. . . Danny Winkler returnedlast week from a flying Midwesterntour.... Harry Bloom, formerly withBerlin, is in business for himself, con-centrating on a tune called "My HeartBelongs to the Girl Who Belongs toSomebody Else." . . . Joe Davis hasbought one of Clarence Williams' firsthit tunes, captioned "Everybody LovesMy Baby." ... Paul Whiteman and hisOld Gold program go off the air fol-lowing the May 6th broadcast... .

Benny Davis, song writer of many pastand present successes, heads the stageshow at the Capitol Theatre this week.

Leo Feist, Inc., has taken overBennie Russell's prize-winning song,"The Song Without a Name," and willconcentrate on it.... What well-knownmusic publishing executive goes withwhich big theme tune publisher thisweek? . . . When "Hold Everything"has its audible picture version premiereat the new Hollywood Theatre in NewYork, it will bring with it four newtunes, in addition to three from the

successful show score. . The newtunes by Al Dubin and Joe Burke are:"When the Little Red Roses Get theBlues from You," "Sing a Little LoveSong," "Take It on the Chin" and"Isn't This a Cock -Eyed World."Marks is publishing a new tune titled"Somewhere in Life's Green Pastures."

Which publisher wants a numbercalled "Last Mile, I Love You?" ..Charles Bayha, publisher of "That'sWhen I Learned to Love You," joinedRed Star last week as Band and Or-chestra head. . . . Sammy. Fain wasguest of honor on the Majestic radioprogram last Sunday night, playingand singing his own compositions.

As THEY WERE: Geo. Lottman, pub-licity counsel to B. A. Rolfe, RobbinsMusic Corp., and general manager forRoger Wolfe Kahn, was formerly theMUSIC BOX editor of this publication.

Frank Goodman, after his retire-ment from Goodman & Rose, musicpublishing firm, became a successfuldress manufacturer, and is now a mem-ber of the firm of Goodman, Kent &Handman.

Flaherty Returns AfterEstablishing Red Star

Branch in Windy CityPat Flaherty, general manager for

the Red Star Music Co., Inc., of NewYork, returned to Tympani Alley onSaturday after a week's trip to Chicagoand the Middle West. Mr. Flahertyestablished a Chicago office for hiscompany, and spent some time confer-ring with Ed Peterson, Red Star rep-resentative for Detroit and Clevelandterritory.

The Red Star company has severalhit tunes that are assuming their highposition speedily, among which are"Good for Nothing But Love," "Climb-ing Up a Rainbow," "I Feel You NearMe" and the score from "High SocietyBlues."

Five New Numbers inLeo Feist's Class "A"

New Feist songs in Class "A" (twen-ty cents a copy class) until April 30include: "Down the River of GoldenDreams," "Minnie the Mermaid," "AmI the One," "Donald, the Dub" and"Then He Took Up Golf," the last twosongs being contained under one coverfor the same price.

The price of the three ace tunes inthe Whiteman picture soon to be shownhas been set by Feist at 35 cents apiece. They are "It Happened in Mon-terey," "My Ragamuffin Romeo" and"My Bridal Veil."

Universal Buys IntoGoodman, Kent Firm

Universal Pictures, following the leadof so many film organizations whichhave associated themselves with musicpublishing enterprises, has bought a

half interest in the firm of Goodman,Kent and Handman.

Songs from "Captain of the Guard,""What Men Want," "The Storm" and"Hide Out" will be published by thenew combine.

A 01-44 N

a

1

BAN K..// NOTESTHE MONEY HITS

OF' AMERICASHOULD I

,,n, Metro-Goldwyn-Mayer's "LordByron of Broadway"

CHANT OF THE JUNGLEfrom M -G -M's "Untamed"

COOKING BREAKFAST FORTHE ONE I LOVE

from Fannie Brice's United Artist'sphotoplay "Be Yourself'

WHEN I'M LOOKING ATYOU

from Lawrence Tibbett'u M -G -MSpectacle "The Rogue Song"

THE WOMAN IN THE SHOEfrom "Lord Byron of Broadway"

CHARMINGfront Ramon Novarro'a M -G -M musical

Romance "Devil May Care'

Robbins Music Corporation739 Seventh Ave. New York

O o 0

WORLD'S LARGEST

Publishing CompanyOpen and AtYour ServiceThe RED STARMUSIC CO., Inc.a subsidiary of the FoxFilm Corp., and publish-ers of all Music from Foxpictures.

NOW PUBLISH!' G:From FOX Production

"SONG O' MY HEART"Starring John McCormackA Pair of Blue EyesI Feel You Near MeRose of Tralee

From FOX Production

"HIGH SOCIETY BLUES"with Gaynor and Farrell

I'm In the Market for' YouJust Like In a Story BookEleanorHigh Society Blues

From FOX Production

"FOX MOVIETONE FOLLIES"(1930)

Doing .the DerbyHere Comes Emily BrownCheer lip and SmileThe World Is Ilene1"ou'll Give InWhere the Little Bridge Crosses the

Stream

From FOX Production

"THE GOLDEN CALF"I'm Telling the World About YonMaybe, SomedayCan I Help ItModernistic

From FOX Production

"THE BIG PARTY"I'm Climbing Up a RainbowGood far Nothin' But LoveNobody Knows But RosieBluer Than Blue Over You

From FOX Production

"HAPPY DAYS"Happy DaysWe'll Build a Little World of Our OwnA Toast to the Girl I Lune

h'roar FOX Prorbrrtion.

"LET'S GO PLACES"Fascinating DevilThe Boop-hoop-A-Doopa Do,, Trot

From FOX Production

"HARMONY AT HOME"A Little House to Dream

From FOX Production

"DOUBLE CROSS ROADS"My Lonely Heart

POPULAR SONGSDevoted to YouShady PalmsSong O' My Heart

7ltustc Publishers -P. J. FLAHERTY, General Manager729 Seventh Ave., New York, N. Y.


PLANS PRACTICALLY

COMPLETE FOR ANNUAL

WESTERN MUSIC MEETENTHUSIASM AT HIGH PITCH

Atwater Kent Dealers in East -Bay District Report Satisfac-tory Volume - Harry L. KielKilled in Auto Mishap.

San Francisco, Cal., Thursday.

There appears to be growing dis-satisfaction and speculation among aconsiderable group of the retail tradein the Bay Region. Business with quitea few has dropped materially belowexpectation; and the lowering of pricesand the dumping of sacrifice stockshave sent quite a few of the weakerdealers to the wall. An instance is thatof a dealer who received notice thata line he had stocked heavily was tobe slashed. He tore up the letter, tookdown the receiver and notified the dis-tributors to come and get the goods.Admonished that he would have tokeep the goods and pay for them, hetold them he was through, to do asthey pleased. He pulled out the plugs,darkened the windows, took clown thesigns, and locked the door, and has notyet returned to pay for the goods. Gen-erally, however, the dealer makes a lastdesperate stand, unloads everything hecan at whatever he can get; quits aftermussing up prospects considerably forthose who remain.

The retail trade are generally buy-ing with caution and the considerablebusiness that some of the distributorsare doing is clearly the result of actualclearing of the floors of the retail deal-ers. And the caution is intensified bythe rumors of still more dumping tofollow. If these rumors are launchedby competitors, it is mighty poor busi-ness, for they are naturally carried onto the public, which in turn becomesskeptical of buying any radio of what-ever make. The natural reaction is,"wait a while."

Some of the radio trade, however,appear to prosper the more as competi-tor after competitor quits the field.Such is the Art Music Store in Berke-ley. April sales are running veryactive. While March was light, Febru-ary, a light month for most dealers,averaged more than a radio sale perday. Radio is but a part of their busi-ness, however. Band and stringed in-struments and small goods account fora considerable volume of sales. Recordsand sheet music account for anothervolume. As Art Brown, the proprietoris a musician himself, they are popularwith the musical crowd; and both heand his wife seem to catch the spiritof the college group so thoroughly thatthey meet on sympathetic terms. Somusic teachers in and out of the publicschools have formed the habit of let-ting them know what they are going towant for their classes so that theymay have it on hand for the pupils."And the best of it all," says Mrs.Brown, "is that collections are comingin exceptionally good, indicating thatat least their group of customers arefinding time a little easier. This is notso surprising, when one learns that theyare very particular to whom they sell;it explains itself. Mr. Brown expressesthe opinion that a small but safe busi-

ness with good margins of profit, andno investment that will not permit aready turnover is more desirable thanthe too eager chase after volume atthe expense of safety and profit.

Another department that has metwith considerable success during themonth past is the basement depart-ment of the H. C. Capewell Co. Thiswas a new departure when Edgar Jes-sen took charge of it just a month ago.But Jessen believed in it, he is an opti-mist, and the location gave him accessto a much larger crowd than on thetop floors. He does the rest. So whilehe found his stock crowded into a rathersmall space, with no great chance fordisplay effect, he tuned in on a finebunch of sales for the month, and allby his lonesome.

The East -Bay trade of the AtwaterKent is reporting very satisfactoryvolume. Practically all their dealersare doing some business, and thatmeans nearly all are re -ordering. Thesalesmen have taken pains to see thatthe dealers understood the fine finishin the mechanism of the Atwater Kentand the real value they are offeringfor their money. They seem to realizethe principle that if once the salesmanis sold he will sell the set. Anotherelement of friendly feeling amongdealers is the fact of the generoustreatment they received when the re-cent reduction in price was made byAtwater Kent.

At a meeting of the Board on March24th, Morley Thompson, head of theBaldwin Piano Co. interests was addedas a San Francisco director of theWestern Music and Radio Trades Asso-ciation. The various entertainmentevents of the coming convention havebeen taken under the wing of someone of the local trade organizations.Never has the local trade acted sounanimously, each eager to do his partand more. The Atwater Kent willfurnish the musical, song and dancereview at the good-bye banquet on thenight of the 26th. The Baldwin PianoCo. has taken charge of the theatreparty and social function for the ladieson Thursday, the 26th, under super-vision of T. M. Monson. The Bruns-wick company is furnishing the record-ing artist, Jean Stafford and orchestrafor the welcoming night. E. T. Cun-ningham, Inc., is furnishing the centerpieces, novelties and table decorationfor the welcoming night banquet. TheII. R. Curtis Co., Sparton distirbutor, isfurnishing the flowers and brochuresfor the good-bye night banquet.

The Eveready Tube Troubadours ofthe National Carbon Co. will furnishentertainment for the opening luncheonon Wednesday, the 25th. The NationalBroadcasting Co. will furnish the HillBilly Boys at the farewell luncheon onThursday, the 26th. The RCA willfurnish a musical and dance divertise-went for the good-bye night, Thursday,the 2tith. Sherman, Clay & Co. willconduct a sight-seeing trip and eatsfor the ladies the afternoon of the 25th.The Victor company will furnish themusical specialties and novelties at thewelcoming banquet on Wednesday, the25th. It looks now as if there wouldbe something doing every minute antihardly minutes enough to go around.

N..1. Etienne, in charge of the Zenithdistribution for the Chanslor-Lyons Co.,is taking a trip back to the factoryduring April. Ile finds the businessoutlook for the Zenith good. DuringJanuary, February and March they en-joyed continuously improving business.

Henry E. Gardner, the newly appoint-ed sales manager of the General MotorsCo. for the San Francisco zone, return-ed last week from the first conventionof the zone sales managers of the or -

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ganization, which was held at Dayton,Ohio. Mr. Gardner and his sales repre-sentatives immediately got busy on thework of franchising the dealers forGeneral Motor's new product. Gardnerknows his territory well as he has forfive years been Pacific Coast managerfor the Sonora Phonograph Co. Priorto that time he was bracnh managerfor the Columbia Phonograph Co., inPhiladelphia. L. C. Warner has beenmade regional sales manager in chargeof Pacific Coast sales. He has for thepast eight years conducted his ownradio sales distributing business in theNorthwest. Before that he was for anumber of years associated with Gen-eral Motors, in another division of saleswork.

Harry L. Kiel, radio salesman ofSan Francisco, was killed last Sundaynight in an auto accident. He had leftfor Turlock on business for his firm,and was not heard of for two days. Atlast he was found by one of the statehighway patrol together with OrvalDillwood who was riding with him,crushed to death under his heavy auto-mobile. Kiel had failed to negotiatea curve in the steep Pacheco Pass,twenty miles east of Gilroy and hadplunged to the bottom of the canyon150 feet below, where thick brushwoodalmost concealed the car. -ALLEN.

February Radio ExportsAggregate $1,433,465

WASHINGTON, D. C., Thursday.

With radio apparatus leading theway, electrical equipment exports fromthe United States during Februaryreached a total of 11,275,457, an in-crease of $726,533 over the same monthlast year, according to the ElectricalDivision, Department of Commerce.

Foreign shipments of radio appa-ratus for the month of February to-taled $1,433,465, which is an increaseof $313,137, receiving sets showing thelargest individual gain, amounting to$201,208. Canada, Mexico and Italywere the three most important marketsfor receiving sets exports to these coun-tries, being worth $163,904, $111,969and $108,160, respectively. Argentinawas next with purchases amounting to$96,990 and exports to New Zealandamounted to $47,310. Transmitting setsand parts valued at $34,734 were ship-ped to Brazil and Siam purchased $20,-207 worth of such apparatus.

Italy was also an important marketfor radio tubes, taking $42,868 worthduring February as well as $10,545

Columbia Releasing Four

`King of Jazz' Songs With

Special Dealer DisplaysIt has definitely been disclosed that

Paul Whiteman's "King of Jazz" filmopens at the Roxy Theatre on May 1.Among the tunes from the picture, re-cently recorded by Whiteman for Co-lumbia, and scheduled for release onApril 30, are:

"Happy Feet," fox-trot with vocalrefrain by the Rhythm Boys, coupledwith "A Bench in the Park" with achorus by the Brox Sisters; and "Songof the Dawn" with refrain by "Kingof Jazz Chorus" backed by "It Hap-pened in Monterey," with Johnny Ful-ton vocalizing the lyrics.

The Columbia Phonograph Co. is is-suing a special window display fordealer tie-up with the picture.

COMPENSATION FORSALESMEN STUDIED BYCOMMERCE DEPARTMENT

WASHINGTON, D. C., Friday.

Out of thirty-two firms reporting tothe Electrical Division of the Depart-ment of Commerce on their basis forcompensation of both inside and out-side salesmen in 1928, nine reported astraight salary basis for inside sales-men and two for outside salesmen. Acombined salary and commission basiswas reported by ten films for insidesalesmen and by four for outside sales-men. While more firms reported astraight commission basis than eithersalary or combined salary and commis-sion, for either type of salesman, it willbe noted that the discrepancy in favorof a straight commission was consider-ably larger for outside salesmen thanfor inside.

worth of loudspeakers. Tubes valuedat $29,128 were taken by Canada andAustralian shipments amounted to $26,-,889.

Total exports of electrical equipmentfor the first two months of this yearshowed a gain of $1,732,769 over thecorresponding period of last year.

Electric refrigerators as well as radiocontinued to make substantial gainswhereas exports of copper wire, bothbare and insulated, showed a decrease.

-McG.


Halsey Supply Corp., Sparton Jersey Distributor,Celebrates Seventh Anniversary With Supper -Dance

Executives and Sales Staff of Halsey Supply Corp.

Newark, N. J., Thursday.The seventh anniversary of the Hal-

sey Supply Corp., this city, distributorof Sparton radio, made by the Sparks-Withington Co., Jackson, Mich., wascelebrated recently with a supper danceat the Robert Treat hotel, here. Sev-enty-five guests participated in thebirthday celebration.

Entertainers on the program includedGladys Reed, acrobatic dancer; PeggyCalvert, blues singer; Mary Gleason,Texas Guinan hula girl, and Uphan andBradford, a dance team from theR.K.O. circuit. Music for (lancing was

furnished by Arthur Warren and hisPark Central hotel orchestra, featuringthe Three Melodians, Larry Murphy,Al Glazer and John Adendt.

The accompanying photograph showsthe officials and sales personnel of theHalsey Supply Corp. They are, seatedleft to right: A. Jacobs and GeoffreySimon, executives of the company, withLou Newman, sales manager, in thecenter.

Standing, left to right, Tom Conlan,Ted Caplan, E. H. Pavie, John Engler,Joe Hecht, Jule Burke, Jerry Kraker,George Arfken and Milt Rose.

Lyric Radio Distributors See FactoryBacked by More Than $27,000,000

(Continued from page 8)

received cordial greetings from theirfriends in the distributing phalanx wereW. Wendell, general manager of theconcern; Dewitt L. King, treasurer; P.W. Weber, secretary and L. W. Moltz,traffic manager. Other popular mem-bers of the organization present for theoccasion were Ray Watters, V. L. Sum-mers, B. E. Loring, A. M. Mendez, andJ. W. Raskham, William Witten, Mr.Lewis and Claude Sanagan, of MohawkRadio, Ltd.

Included among the jobbers who at-tended, were the following:

N. D. Griffin, American PhonographCo., Albany, New York; E. A. Joyce andC. E. Bailey, The C. E. Bailey Co., Bos-ton, Mass.; Morris Blumberg, and ArtBarit, Morris Blumberg Electric Co.,Detroit, Mich.; A. H. Hall, The CapitalElectric Co., Denver, Colo.; CharlesOwen, Chapin -Owen Co., Rochester,New York; C. P. Cushway, CushwayDistributing Corp., Chicago, Illinois,and Michael Ert, Michael Ert, Inc., Mil-waukee, Wisconsin.

H. L. Myers, Excelsior Radio Co.,Harrisburg, Pa.; Edward J. Scher, Fed-eral Radio & Electric Co., Paterson,New Jersey; C. E. Hamlin, and Wil-liam Hamlin, C. E. Hamlin Sales Co.,Jackson, Mich.; F. A. Fox and H. H.Fleer, Kex Electric Co., St. Louis, Mo.;M. L. Bloomberg, Milton DistributingCorp., Richmond, Virginia; S. Leven-son, Milton Distributing Corp., Balti-more, Maryland, and J. D. Robertson,Motor Car Specialties Co., Jackson,Miss.

P. W. Snow, National Auto SupplyCo., Independence, Iowa; Henry Weiss-berg and B. S. Arnold, Onondago AutoSupply Co., Syracuse, N. Y.; D. D.

Weiss, Philadelphia Motor AccessoriesCo., Philadelphia, Pa.; R. J. Mailhouseand L. Yudkins, Plymouth Electric Co.,New Haven, Conn.; C. J. Quinn, QuinnBrothers, Neenah, Wise.; D. F. Riden-our, Ridenour Auto Supply Co., Ko-komo, Ind.; Kenneth McInnis, SouthernOhio Radio Corp., Cincinnati, Ohio, andA. T. Stanton, Stanton Motors, Inc.,Columbus, Ohio.

John Oliver, Joseph Strauss Co.,Buffalo, New York; E. P. Weiss and D.Anderson, Weiss - Muessel Co., SouthBend, Ind., and Frank Nosek, WesternBattery & Electric, Inc., Sioux City,Iowa.

Richmond Hardware Co.

Gets Zenith Set LineRICHMOND, VA., Tuesday.

Disclosure of the appointment of theRichmond Hardware Co., 101-111 So.Fourteenth street, here, as exclusivedistributors of Zenith radio, was madetoday by W. C. Heaton, sales promo-tion manager for the Zenith RadioCorp., of Chicago.

Distribution of Zenith in practicallythe entire State of Virginia and theeastern half of North Carolina will behandled by the firm, which maintainsa road sales force of twelve men. Thefirm is an old established one, havingbegun business in 1897, wholesalingboth hardware and automobile sup-plies. Radio was added to the lineseveral years ago and today the com-pany is one of the largest distributorsin the State.

W. D. Stuart is president; S. H.Wilkinson, vice-president and R. E. V.Farrar, secretary and treasurer. Theradio division is under the managementof L. E. Clark.

NEW QUARTERS FOR

CHICAGO BRANCH OF

E. T. CUNNINGHAMChicago, Ill., Monday.

With the intention of making itsoffices more convenient to visitors thelocal office of E. T. Cunningham, Inc.,has been moved from 577 East Illinoisstreet to Suite 1026 at 520 North Michi-gan avenue. At the new location aresituated the offices of F. H. Larabee,assistant general sales manager, andF. E. Harding, district sales managerand in addition the salesmen will maketheir headquarters at the Michigan ave-nue office. The warehouse at 577 E.Illinois street will be continued thereand the old offices utilized for extrastorage for Cunningham tubes.

As a feature of its 65th anniversaryin business in Chicago, Hartman's, thewell known furniture house, is advis-ing the purchasing public to buy tworadios for the home. "We sponsor,"their advertisement says, "Two radioswithin a home," and "Modern broad-casting, with its great opportunities forculture and entertainment, has usheredin a new era. It's the day of tworadios within a home," "Your familydeserves another radio," the ad con-tinues, "and it should be a screen gridAtwater Kent."

D. S. Hill, formerly assistant direc-tor of sales for Silver -Marshall, hasentered business for himself at suite312, 612 North Michigan avenue. Heintends to represent a number of manu-facturers making transformers, con-densers, etc., and sell to radio manu-facturers.

Burley & Co., china and glasswaremerchants, and the second oldest busi-ness concern in Chicago, has recentlybought the Spiegel chain of nine furni-ture stores, which handle a varied lineof radio receivers also, and will com-bine the two organizations as Burley& Co. A change of policy will be car-ried out by the new owners.

Christy & Son, formerly located at1007 South Boulevard, Oak Park, Ill.,have moved to their new store, withspecial radio sales rooms at 128 SouthWisconsin avenue, that suburb.

R. J. Evans, for some time managerof the radio department of A. G. Spald-ing & Bro., has resigned and is arrang-ing for a new connection.

UNITY RADIO STORESMAKE ASSIGNMENT

The Unity Radio Stores, Inc., retailorganization of 312 West 145th streetand 215 East 149th street, New York,has made an assignment to MiltonLerner, 261 Broadway, this city.

W. K. BACH ASSIGNSTO SHIRLEY KAHN

Wallis K. Bach, radio distributor of3570 Broadway, New York, made anassignment on Monday to Shirley Kahn,38 Park Row, this city.

Dealers Laud Features

Of "Steno -vox," Product

Of Stettner CorporationWhat is declared to be a radical de-

parture in the design of tone chambers,known as "Steno -vox," and which is anexclusive feature of Stenola cabinetsand Stenola radio -phonograph combi-nations, has just been introduced bythe Stettner Corporation, 669-75 Kentavenue, Brooklyn, N. Y.

The "Steno -vox" eliminates the grillefrom the cabinet and consequentlymakes it possible to build radio -phono-graph combinations as well as radiocabinets of moderate size. The tonechamber is so constructed so to todiffuse the sound emanating from thespeaker and causing it to go forth with-out distortion and without vibration, itis said.

Joseph H. Mayers, treasurer andsales manager of the Stettner Corp.,on Monday declared that dealers andengineers who have heard the instru-ments equipped with the "Steno -vox"are highly enthused over the undis-torted and vibrationless reproduction.

BRUNSWICK REPORTSON 1929 BUSINESS

Chicago, Ill., Friday.The Brunswick-Balke-Collender Co.,

this city, reported for 1929 a net lossof $2,948,272 after depreciation, deple-tion, interest and other charges. Thiscontrasts with a net profit of $3,235,-375 reported for the preceding fiscalyear.

Sales for 1929 amounted to $29,417,-799, or a decrease of $79,812 from 1928.Current assets of the company are $27,-382,184 and current liabilities, $11,988,-628.

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Stewart -Warner Corp. Uses `Straight Line' Atwater Kent FinishesSystem in Manufacture of Radio Products Construction of Giant

Chicago, Ill., Thursday.

Although no actual similiarty existsbetween the modern motor car and apresent - day radio, manufacturingmethods of the two industries presenta striking parallel, in the opinion of W.J. Zucker, vice-president and generalhalos manager of the Stewart -WarnerCorp., this city.

"In the early days of radio, no stan-dard production methods had been de-veloped suitable for mass production ofsets," said Mr. Zucker. "Each produceroperated under such a system as wasefficient to meet the demands of thethen limited market for radios-withthe result that there were almost asmany different production systems inuse at that time as there were manu-facturers in the field., Later, how-ever, the rapid improvement and in-crease in broadcasting f a c i l i t i e sthroughout the country brought a cor-responding increase in the public de-mand for sets. And with this risingdemand came the vital need for bettermethods of volume production."

According to Mr. Zucker, it was thiscondition that first caused radio execu-tives to consider the possibility ofadapting the mass production methods

of the big automobile plants to the con-struction of radios.

"The production system we use tobuilt Stewart -Warner radios today,"continued Mr. Zucker, "closely corre-sponds to that employed in modernautomobile factories. In general, thisis the `straight line' production systemwherein a bare chassis is started at oneend of a long, straight -assembly line,parts and smaller assemblies are addedas the work travels forward, and theset is delivered at the receiving end ofthe line as a finished tested productready for enclosure in its shippingcarton.

"To prevent imperfections from de-veloping as the set is being built upon the main assembly line, Stewart -Warner designates every fourth em-ployee on the line as inspector, whoseduty it is to check the work completedby the three workers just preceedinghim. Under this system, it is rarefor anyone of the many sets producedin a day to travel the full length óf theline without discovery of any imperfec-tions that may have developed. Buteven though such a defect did escapediscovery by the inspectors, the finaltesting instruments located at the ex-treme end of the line will unfailinglybring it to light."

Powel Crosley Named

Head of Anglers Club,

Sports OrganizationSaratosa, Fla., Friday.

Powel Crosley, Jr., president of theCrosley Radio Corp., Cincinnati, O.,has been elected head of the AnglersClub of Saratosa, a nationally famousorganization of sportsmen. The clubfeatures tarpon fishing, for which thewaters about Saratosa are famous.

The tarpon season usually beginsabout the middle of May and continueshrough until July. The fish weigh

STENOLA CABINETSand Radio -Phonograph

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from 40 to 200 pounds and are caughtwith rod and reel."When one of themstrikes," said Mr. Crosley, "you thinkyou hooked on to an express train. Forthe next hour or two you will haveplenty of thrills and excitement.

"I know of no more strenuous ex-ercise than landing your first tarpon.The first big fellow I caught weighed103 pounds and it took an hour andfifteen minutes of genuine hard workto get him alongside the boat."

Mr. Crosley first became interestedin Sarasota last spring when he wentfishing with Robert Ringling of circusfame. He liked the climate, scenery,fishing and water sports so much thatshortly afterwards he purchased a tractof land. On this estate he has justfinished the construction and furnish-ing of a beautiful winter home.

The radio manufacturer also boughta fast and luxurious cruiser for hisfishing pastime and an auxiliary boatfor emergency purposes. He is a greatlover of outdoor sports such as fishing,hunting, polo and aviation.

Sidney Coleman Joins

Geo. L. Patterson, Inc.,

RCA Radiola WholesalerSidney Coleman, for the past nine

years with the Greater City Distribut-ing Co. and widely known in the metro-politan radio -music fraternity, has justbeen appointed to the sales staff ofGeorge L. Patterson, Inc., RCA Radioladistributor, 150 Varick street, NewYork. In his new connection Mr. Cole-man, who has a profound knowledgeof retailers' problems due to his manyyears' experience, will cover the tradesouth of Forty-second street, Manhat-tan, and will also contact the retailchain store organizations.

Prior to Mr. Coleman's connectionwith the Greater City Distributing Co.he was for six years on the sales staffof the Sonora Phonograph Co.

7 -Story Power PlantPhiladelphia, Pa., Friday.

The Atwater Kent Mfg. Co., thiscity, has just added another importantunit to its thirty-two acre radio plant.This is a new and up-to-date powerplant with boilers running seven.stories high, necessitated by the en-largement last year which doubled thefloor space of what was already oneof the largest radio factories in theworld.

The new plant, of brick, steel andconcrete construction, completes thestage of expansion undertaken whenthe floor space of the factory wasdoubled. Designed primarily as asteam heating unit, arrangements wereincluded whereby a considerable por-tion of the electric current required forfactory purposes will be generated onthe premises. The plant will alsosupply steam for the moulding depart-ment.

The object of the builder has beento produce a thoroughly modern plant.Its apparatus represents the last wordin scientific equipment, some of the in-stallations being the first of their kindto be utilized in the Quaker City.

The basic equipment of the plantconsists of three 750 horse -powerboilers equipped with water -walls andair pre -heaters, each capable of gener-ating steam at 200 pounds pressureand 200 degrees superheat. The aver-age appetite of each boiler is between7 and 8 carloads of coal per week. Thebuilding itself corresponds to a seven -story structure and that represents alsothe height of the boilers. Each of theseboilers is operated from a central con-trol board, two boilers serving maxi-mum demands with a third always inreserve.

A 750 kilowatt turbine generator,which acts as a reducing valve for theheating steam and at the same timefurnishes, at minimum cost, a consider-able part of the electric current re-quired in the radio plant, is a uniqueand interesting piece of apparatus. Anunusual feature of the control equip-ment is that it is tied in with the oper-ations of the utility company whichfurnishes the factory with the remain-der of its current.

Pulverized coal is used for fuel. Thecoal, having undergone a preliminarycrushing process, is raised on con-veyers to a huge steel bunker underthe roof, with a capacity of more than500 tons. It is then fed by gravitythrough automatic weighing scales tounit pulverizers which reduce the coalto the consistency of flour. The pow-dered coal is combined with the properamount of air and blown into thefurnaces so that it burns like gas or oil.

Joseph Appel, Jr., inOwn Engineering Firm

Joseph Appel, Jr., formerly the radiobuyer for the Wanamaker New Yorkstore, is now associated with the firmof Appel & Henderson, manufacturingelectric construction equipment, andserving in an advisory capacity to setmanufacturers desiring technical infor-mation.

Appel & Henderson make their head-quarters at 485 Madison avenue, NewYork.

INDIANAPOLIS TRADE

FORMULATE PLANS FOR

NATIONAL MUSIC WEEKIndianapolis, Ind., Friday.

Plans for the observance of NationalMusic Week in Indianapolis have beenperfected by the music merchants ofthe city. Members of the IndianapolisElectric League will also participate inthe observance. E. G. Hook, of theStarr Piano Co., is in charge of ar-rangements for the event.

Alex Martin Stinson, 61, a pioneerin the piano industry and formerlyaffiliated with several Indianapolisfirms, died recently at his home in OakPark, Ill., after a long illness. Thewidow and three children survive.

Majestic radio dealers of the Indian-apolis territory left Indianapolis, April8, on a special train to attend the salesschool conducted in Chicago by Grigs-by-Grunow Co., Majestic radio manu-facturers. More than 100 dealers werein the Indianapolis group, along withretail salesman. R. P. Oblinger, presi-dent of the Capitol Electric Co., is theIndianapolis distributor.

Announcement is made of the organi-zation of the retail radio dealers' divi-sion of the Electric League of Indian-apolis. This organization has beenformed for the purpose of combatingcertain detrimental practices found inthe industry and in hopes of protectingboth dealer and public from such prac-tices. Membership is open to respon-sible radio dealers of the city. Themembership committee makes a thor-ough investigation, however, before ad-mitting any dealer into the organiza-tion. A series of luncheons has been onthe program. These discussions willembrace merchandising and advertis-ing improvements. A set of rules foreach dealer to use in the sale of par-ticular sets will be formulated. In thisway it is hoped to eliminate undesirablecompetition, questionable advertisingand selling of obsolete sets. Consistentservice and guarantees is one of thegoals. Headquarters are in the officesof the Electric League of Indianapolis,Chamber of Commerce building. Offi-cers chosen are C. H. Domhoff, direc-tor of sales of the Guarantee Tire &Rubber Co., president; J. B. McCoy, ofthe Smith - Hassler - Sturm Co., vice-president; Ray G. Chrisney, of theChrisney Radio Co., secretary, andRobert Stewart, of the Stewart Radio,Inc., treasurer.

Burglars stole several radios valuedat more than $200 and a quantity oftubes from the Garfield Radio Shop,1847 Shelby street, one night last week.

The General Motors Radio Corp. hasmoved from 361 North Meridian streetto 957 North Meridian street.

The Van de Valle Music & Radio Co.,of Seymour, has changed ownership,the new proprietor being Carl G. Ran-dolph, formerly of Ormond, Fla. Bald-win pianos, Edison and Crosley radiosets, sheet music and Columbia recordsare included in the merchandise.

E. E. Staples, South Bend, has beenappointed president of the Goodin RadioCo., Inc., northern Indiana and south-ern Michigan distributors of Spartonradios. His election followed the re-signation of J. Harold Sunderlin. Mr.Staples was the recent vice-president.

The Pearson Piano Co., 128-130North Pennsylvania street, has addedthe Majestic set to its department ofradios which now includes Victor, RCA,Brunswick and Atwater Kent.

-VAN HOOSIER.


h r ®SellWhereto BuY --- V'Vee tfie

TRADE DIRECTORY OF TALKING MACHINE WHERETTHEINllUSTRY

MAGNITUDELEADING FIRMS IN

THE INDUSTRY RADIO WEEKLY IS REFLECTED

RADIO SET AND SUPPLY RADIO, TALKING MACHINE ANDMANUFACTURERS

All-American Mohawk Corp., N. Tonawanda, N. Y.Andrea, Inc., F. A. D. Long Island City, N. Y.American Bosch Magneto Corp., Springfield, Mass.Atwater Kent Mfg. Co. Philadelphia, Pa.Brunswick-Balke-Collender Co. Chicago, Ill.Capehart Corp. Fort Wayne, Ind.Colonial Radio Corp., 25 Wilber Ave., L. I. C., N. Y.Crosley Radio Corp. Cincinnati, O.Edison, Inc., Thos. A. Orange, N. J.General Motors Radio Corp. Dayton, OhioGrebe & Co., Inc., A. H. Richmond Hill, N. Y.Grigsby-Grunow Co. Chicago, Ill.Gulbransen Co., The Chicago, Ill.Howard Radio Co. Chicago, Ill.Kennedy Corp., Colin B. South Bend, Ind.RCA Victor Co., Inc. New YorkSentinel Mfg. Co., 9715 Cottage Grove Ave., ChicagoStewart -Warner Corp., 1838 Diversey Pky., ChicagoSparks-Withington Co. Jackson, Mich.Sprague Specialties Co. Quincy, Mass.Stromberg-Carlson, 1060 University Ave., RochesterUnited Air Cleaner Co. Chicago, Ill.United Reproducers Corp. Springfield, O.U. S. Radio & Television Co. Marion, Ind.Zenith Radio Corp. 3620 Iron St., Chicago

TALKING MACHINE AND RECORDMANUFACTURERS

Brunswick-Balke-Collender Co. ChicagoCapehart Corp. Fort Wayne, Ind,Columbia Phonograph Co., 1819 Broadway, N. Y. C.Edison, Inc., Thos. A. Orange, N. J.Okeh Phonograph Corp., 1819 Broadway, New YorkRCA Victor Co., Inc. Camden, N. J.Stettner Corp., 669 Kent Avenue, Brooklyn, N. Y.

ELECTRIC PICK-UPS

Pacent Elec. Co. 91 Seventh Ave., New YorkUnited Air Clcaricr Co , Cottage Grove Ave., Chicago

RAI11(I (CABINETS

Radio Art Core. 22 W. 19th St., New YorkStettner Corp., 669 Kent Avenue, Brooklyn, N. Y.Superior Cabinet Corp., 206 Broadway, New YorkUdell Works Indianapolis, Ind.

PHONOGRAPH NEEDLES

Columbia Phonograph Co., 1819 Broadway, N. Y. C.Okeh Phonograph Corp., 1819 Broadway, N. Y. C.

TALKING MACHINE PARTS

Diehl Mfg. Co. Elizabeth, N. J.General Industries Co. Elyria, OhioThorens, Hermann, 450 Fourth Ave., New York CityPacent Elec. Co. 91 Seventh Ave., New YorkSansone, S., Repairs 122 W. 20th St., New YorkUnited Air Cleaner Cu , Cottage Grove Ave., Chicago

RECORD WHOLESALERS

Adirondack Radio Distributors Albany, N. Y.Air -Ola Radio Co. Huntington, W. Va.Alexanders, Inc. 39 W. 60th St., New YorkAlter Co., Harry Chicago, Ill.Apollo Radio Co. 15 Shipman St., NewarkBadger Radio Corp. Milwaukee, Wis.Beckwith Co., Geo. C. Minneapolis, Minn.Blackman Distributing Co., 28 W. 23rd St., N. Y. C.Bruno & Son, C. 351 Fourth Ave., New YorkBrown & Hall Supply Co., 1504 Pine St., St. LouisBuehn Co., Louis PhiladelphiaBurke Co., J. H., 221 Columbus Ave., Boston, Mass.Bushwick Dist. Co., 1755 Bushwick Ave, BrooklynCapitol Electric Co. Indianapolis, Ind.Capital Electric Co. Atlanta, Ga.Cleveland Distributing Co. Cleveland, OhioCleveland T. M. Co.... 4300 Euclid Ave., ClevelandCollings & Co. Newark, N. J.Columbus Ignition Co. Columbus, OhioDetroit Electric Co. Detroit, Mich.Detroit Wilks Dist. Co. Detroit, Mich.Ditson Co., Oliver 10 E. 34th St., New YorkDitson Co., Oliver Albany, N .Y.Eastern Talking Mach. Co. Boston, Mass.Edmond & Co., E. J....250 54th New YorkEisenbrandt Radio Co., Baltimore and WashingtonElyea Talking Machine Co. Atlanta, Ga.Essex Dist. Corp. 40 William St., NewarkGreater City Dist. Co., '76 Fifth Ave., New YorkGriffith Victor Distributing Corp., Cincinnati, OhioGrinnell Bros. Detroit, Mich.Gross -Brennan, Inc. ....205 E. 42nd St., New YorkHamburg Bros. Pittsburgh, Pa.Harbour, Longmire Co. Oklahoma City, Okla.Hieb Radio Supply Co. Marion, S. D.Howe & Co. 883 Boylston St., Boston, Mass.Ingold, Inc., Ernest San Francisco, Calif.Kimberly Radio Corp. Chicago, Ill.Landon & Co., Inc., W. C. Rutland, Vt.Latham & Co., E. B. 250 4th Ave., New YorkLewis Electrical Supply Co. Boston, Mass.Majestic Dist. Co. of Cincinnati ... Cincinnati, OhioMajestic Distributing Corp. Cleveland, OhioMajestic Distributors, Inc., 1775 Broadway, N. Y. C.Majestic Products, Inc., Hudson Ave., Albany, N. Y.May, Inc., D. W. 393 New St., Newark, N. J.May Distributing Corp , 112 Bleecker St., N. Y. C.Macgregor Radio Corp. New Haven, Conn.Mackenzie Radio Corp., 1225 Broadway, N. Y. C.McPhilben-Keator, Inc., 68 34th St., Brooklyn, N. Y.Motor Equipment Co. Wichita, Kan.Musical Prod. Dist. Co., 22 W. 19th St., New YorkNew York T. M. Co, ...460 W. 34th St., New YorkNew York T. M. Co. ..356 Livingston St., BrooklynNew Haven Elec. Co. New Haven, Conn.North American Radio Corp., 1845 Broadway, N. Y.Northern Dist. Co., Inc. Newark, N. J.North Ward Radio Co, 367 Plane St , Newark, N. J.Parks & Hull, Inc. Baltimore, Md.Peirce -Phelps, Inc. Philadelphia, Pa.Penn Phonograph Co. ...913 Arch St., PhiladelphiaPhila. Victor Dist., Inc., 232-48 N. 11th St., Phila.Polk, Inc. James K. Atlanta, Ga.Proudfit Co, R. S. Lincoln, Nebr.Radio Distributors, Inc. Baltimore, Md.Radio Equipment Co. of Texas Dallas, TexasRadio Sales Co. Little Rock, Ark.Radio Equipment Co. South Bend, Ind.Radio Specialty Co., 115 W. Water St., MilwaukeeRepublic Radio Corp. Detroit, Mich.Roberts Toledo Co. Toledo, OhioRoycroft Co., The Minneapolis, Minn.Sampson Electric Co., Mich. and 32nd St., ChicagoSanford Radio Corp. 480 Canal St., New YorkSeedman Co., G. J. Brooklyn, N. Y.

Shaw's, Inc. Charlotte, N. C.Smith, Inc., B. W. Cincinnati, OhioSouthern Hardware & Bicycle Co., Jacksonville, Fla.Southwestern Victor Dist. Co. Dallas, TexasSpecialty Service Corp., 651 Atlantic Ave., BrooklynStandard T. M. Co., 305 Penn Ave., Pittsburgh, Pa.Tarr, McComb & Ware Corn. Co., Kingman, Ariz.Trilling & Montague, 7th & Arch Sts., Philadelphia20th Century Radio Corp., 104 Flatbush Ave., B'klynUnited Electric Supply Co. Salt Lake City, UtahUniversal Radio Co., 536 Bergen Ave., New YorkWeymann & Son, H. A., 10th & Filbert Sts., Phila.Wildermuth, E. A. ...1061 Atlantic Ave., BrooklynWilks Dist. Co., Inc. Jackson, Mich.

RADIO LOUD SPEAKERS

American Bosch Magneto Corp., Springfield, Mass.Andrea, Inc., F. A. D. Long Island City, N. Y.Atwater Kent Mfg. Co. Philadelphia, Pa.Brunswick-Balke-Collender Co. Chicago, Ill.Crosley Radio Corp. Cincinnati, OhioJensen Radio Prod. Co. Chicago, Ill.Pacent Electric Co, Inc., 91 Seventh Ave., New YorkRCA Victor Co., Inc. New YorkStewart -Warner Corp., 1838 Diversey Pky., ChicagoStromberg-Carlson, 1060 University Ave., RochesterUtah Radio Prod. Co. Chicago, Ill.

RADIO TUBES

Arcturus Radio Tube Co. Newark, N. J.CeCo Mfg. Co., Inc. Providence, R. I.DeForest Radio Co. Passaic, N. J.Grigsby-Grunow Co. Chicago, Ill.Johnsonburg Radio Corp. Johnsonburg, Pa.Ken-Rad Corp., Inc. Owensboro, Ky.National Union Radio Corp. ...... ...New YorkRCA Radiotron Co., Inc. Harrison, N. J.Sylvania Products Co. Emporium, Pa.Triad Manufacturing Co. Pawtucket, R. I.

LUBRICANTS

Ilsley, Doubleday & Co. 229 Front St., New York

MUSIC PUBLISHERS

Berlin, Inc., Irving 1607 Broadway, New YorkDavis, Coots & Engel, 719 Seventh Ave., New YorkFeist, Inc., Leo 235 W. 40th St., New YorkRed Star Music Co., 7.29 Seventh Ave., New YorkRobbins Music Corp., 799 Seventh Ave., New York1VI. Witmark & Sons . . 1659 Broadway, New YorkTriangle Music Pub. Co. 1658 Broadway, N. Y. C.

MISCELLANEOUS

American Emblem CDubilier Clock Corp.General FabricatingHohner, Inc., M.Horrocks Desk Co.Peerless Album Co ,Wellston Radio Corp

o. . _ . Utica, N. Y.4.2 W. 17th St., New York

Co, 165 Greenwich St., N. Y. C.111 East 16th St., N. Y. C.

Herkimer, N. Y.62-70 W. 14th St., New York

St. Louis, Mo.

COLLECTING AGENTS

Archer Adjustment Co., 723 Seventh Ave., N. Y. C.

ANOTHER YEAR OFVICTOR SUPREMACY!

zuth

ALBANY, N. Y.Oliver Ditson Co., Inc.

1039 Broadway

BOSTON, MASS.Oliver Ditson Company

179 Tremont St.

Eastern Talking Machine Co.85 Essex Street

BROOKLYN, N. Y.New York Talking Machine Co.

CINCINNATI, O.Griffith Victor Dist. Corp.

1102 Sycamore

CLEVELAND, O.Cleveland Talking Machine Co.

4300 Euclid Avenue

Toledo Branch:1217 Madison Avenue

DALLAS, TEX.Southwestern Victor Dist. Co.

912 Commerce St.

DETROIT, MICH.Grinnell Brothers

1447 First St. Cor. State

HARRISBURG, PA.Phila. Victor Distributors, Inc.

Exclusively Victor10-12 South 4th Street

SUPERIOR PRODUCT

UNPARALLELED STABILIT Y

BRILLIANT BROADCASTING

CONSUMER CONFIDENCE

VOICE

Stick toVICTOR

RADIO-it's safest!

INDIANAPOLIS, IND.Griffith Victor Dist. Corp.

31 E. Georgia

LOUISVILLE, KY.Griffith Victor Dist. Corp.

815 W. Market

NEWARK, N. J.Collings & Company

NEW YORK, N. Y.C. Bruno & Son, Inc.New York Talking Machine Co.

PEORIA, ÍLL.Koerber-Brenner Co.

800 S. Adams Street

PHILADELPHIA, PA.Phila. Victor Distributors, Inc.

EXCLUSIVELY VICTOR240 No. 11th Street

H. A. Weymann & Son, Inc.EXCLUSIVELY WHOLESALEN. E. Corner 10th & Filbert Sta.

PITTSBURGH, PA.Standard Talking Machine Co.

Exclusively Wholesale305-7-9 Penn Avenue

ST. LOUIS, MO.Koerber-Brenner Co.

115 Pestalozzi St.

.. ,r, -. ...._+.r= .. . ...- ....... .....,.... . ,... .A«._..C-__. HUI"C. W É ÉKL - T . . . .. ..

.

i

Ótoyozu Rezao%i kis the BIG SHOT in all

RADIOLAADVE RTI SI NGin l,jQ

THE biggest, most intensive business -

building campaign in the history of theRadiola is now under way ... a workable,profitable campaign that is arousing the en-thusiasm of Radiola dealers throughout thecountry ... a plan worthy of Radiola leader-ship and prestige ... a plan that is definitelyand purposely built around the Radioladealer!

"Go to your Radiola dealer" is the keynoteof the Radiola Broadcast Hour. "Go to yourRadiola dealer" is the keynote of every adver-tisement running in magazines, farm papers,class journals and newspapers.

Display the famous RCA trade -mark

To be a Radiola dealer and to sell Radiolas, inthis-the dawn of a new era in Radiola mar-keting, will make any dealer prosperous. Thetruth of this statement will become more ap-parent to Radiola dealers as the year rollsonward.

The 1930 Radiola business -building cam-paign is proving a phenomenal success. Putthe campaign to work for you. Link your repu-tation with the finest reputation in radio . .

the reputation of the Radiola. The Radioladealership is a good paying business today... it will bring more and more profits asthe months go on. You can depend upon it.

RCA VICTOR COMPANY, INC.RADIOLA DIVISION

IRCAlk 11111AI~11111~~011~~011~~~~

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1N1@ LIL LiV - WorldRadioHistory.Com · 2019. 7. 17. · I PUTTIN' ON THE RITZ, Fox Trot; Refrain...

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