1min round-up - Mobile web vs native 2015

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Web vs Native Mobile Round-up by Thomas Gorissen

Transcript of 1min round-up - Mobile web vs native 2015

Page 1: 1min round-up - Mobile web vs native 2015

Web vs NativeMobile Round-up

by Thomas Gorissen

Page 2: 1min round-up - Mobile web vs native 2015

When is mobile web good?Immediate/Impulsive need

On the go

Light-weight

No user commitment/Try out

Little complexity

One time/low value transactions

Need for fast iteration

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When is native good?Repeating need

On the go

High complexity, heavy code

User benefits from commitment

Performance/Engagement

Sensor access

App Store as marketing channel

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When is desktop web good?

High complexity

High value transactions

Deeply Experiential

Need for fast iteration

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Mobile web first

How to start?

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Why?Can add richer desktop web experience through media-

queries

Immediate broad reach

Mobile browsers support modern coding standards (few exceptions)

App Store through wrapper

Fix things fast