1.how google works 3.anti-sandboxing period 4.increase ... · 2.essential ranking signal...
61
Transcript of 1.how google works 3.anti-sandboxing period 4.increase ... · 2.essential ranking signal...
1. how google works2. essential ranking signal3. anti-sandboxing period4. increase content relevancy5. submit content to google
My bio, ivan so
● Regular HK guy.● 15 years of SEO and WordPress experience● Built 50 site to test SEO● Handled over 350 WordPress design and
development● Lead organiser of WordCamp, co-organiser
of HK WP meetup and HK elementor meetup
● 5 times amazon ebook best sellers● Mailchimp HK partner
Difference between SEO and SEM
1/ How SEO works?
SEO in simple term
Relevancy (keywords) and Popularity (Links)
Ranking signal
200+ ranking signal (year: 2010)
iPhone 11 Pro. HK$8,599 起. 全新三相機系統 (超廣角、
廣角、長焦距); 長達20 小時影片播放時間; 防濺耐水， 可在水深達4 米長達30 分鐘; 5.8 吋或6.5 吋超級Retina
In the past, this is how we do
SERPSearch engine result page
Desktop SERP
● Title
● Link
● Description
● Sitelink
Mobile SERP
● Favicon
● Link
● Title
● Description
● Sitelink
User browsing device:70% Mobile VS 30% Desktop / Tablet
Algorithm
Google core algorithm updates
5. Mobile
Launch date: April 21, 2015
6. RankBrainLaunch date: October 26, 2015
7. Possum (local listing)Launch date: September 1, 2016
8. BERT (NLP)Launch date: October 22, 2019
1. Panda (low content farm)
Launch date: February 24, 2011
2. Penguin (black-hat SEO)Launch date: April 24, 2012
3. Hummingbird (queries base)Launch date: August 22, 2013
4. Pigeon (local listing)Launch date: July 24, 2014 (US); December 22,
2014 (UK, Canada, Australia)
BERT
If there’s one thing Google learned over the 15 years working on Google Search, it’s that people’s curiosity is endless.
Google see billions of searches every day, and XXX percent of those queries are ones Google haven’t seen before -- so Google built ways to return results for queries we can’t anticipate.
How frequency does google update their algorithm?
Update frequency
Each year, Google makes hundreds of changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than 8 times the number of updates in 2009.
While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways.
How do I know Google can find my website yet?
Site:domain.com
Google crawl => index => optimize
Do you know how quick Google index?
Can it be quicker?
2/ essential ranking signal
Top 3 ranking signal out of 200 ranking signal
● Keyword (content)● Backlink● UX (rankbrain)
How do users search?
What is their search intention?
Search intent
● Informational● Commercial● Navigational ● Transactional
3/ anti-sandboxing period
sandboxing
Sandboxing is a debate since 2004 but not confirmed by Google.
This “sandbox” effect lasted from a few weeks to several months.
It means Google does not yet trust your NEW site so your site are hardly shown in many keywords that people search.
Anti-sandboxing with backlink
Social signal (GBM, fb, twitter, youtube)
Press release service / guest
posting
Guest posting to amplify press release /
old guest post
Edm people if you’ve database.
Social signal (fb, twitter, youtube)
Week 1 Week 2 Week 3
Week 4Week 4
4/ increase content relevancy
How is the difference betweenwebsite optimisationandwebsite optimization?
how to do keyword research
How do we perform a keyword research exercise?
faster way for keyword research
5/ submit content to google
Search console
6/ bonus
Are more articles & more frequent content updates better for SEO?
How to write a long form content?
● Table of content (it is useful as sitelink in google)● Same keyword set content should write / amend on the same post
instead of new page● Google mostly is showing 1 of your web page as search result rather
than multiple web page
Thanks for listening.
Question?
