1CORPLAN Workshop Forms Revised-jun(1)_04_final

7/31/2019 1CORPLAN Workshop Forms Revised-jun(1)_04_final

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AMA EDUCATION SYSTEMBranch: COMMONWEALTH

Planning Form 1. COMPETITORS' ANALYSIS

DILIMAN PREP. SYSTEMS PLUS IETI

Particulars COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

I. Program Offerings

Degree Courses AB COMSCI BS Ind. Tech

Course 1 Computer SC Comp. Eng'r BSIT

Course 2 ECECourse 3 BSOA

Course 4 BSIT

Diploma/Certification Courses

Course 1 Comsec Comsci - 2years PCT

Course 2 Inf Tech Comsec OST

Course 3 Comp. Tech Com. Tech IT

Course 4 Comp. Prog Tech. Drafting

Short Courses

Course 1 BAS Dig. Electronics MOUS

Course 2 MOUS BAS LAN

Course 3 Auto CAD Visual Basic

Course 4 Comp. Acctg.

Course 5 Basic Electronics

Course 6 Desktop PublishingII. Enrollment

III. Special Programs on IT Education

IV. Tuition Fee Structure and Amount

Tuition Fee per unit 300/unit 316-344/ unit 200/unit

Registration Fee 150/sem 200/sem 150/sem

Laboratory Fees 450 750 300

Miscellaneous Fees 1450 1500 1500

Other Fees

V. Facilities

With Campus (y/n) y n n

With Airconditoned Classrooms (y/n)? y y y

With Internet Access (y/n)? y y y

Number of Classrooms 12 7 5

Number of Laboratories 3 3 3

- Computer 2 2 2- Internet

- Other Laboratories 1 1 1

Other Student Support Facilities

- Library 1 1 1

- online system (y/n) y

- capacity

- Sports (Gym) y

- Canteen (Capacity)

- Parking Space (capacity) 10

VI. Marketing Program

Print Ads y y y

TV & radio ads

Campaign scheme y y y

Outreach y y yOther Marketing Activities (identify)

VII. Partnerships

a. International

Number 1 1 1

Name of Companies Microsoft Microsoft Microsoft

b. Local

VIII. Branch Network

Number of Branches 8 7

Prepared by: Noted by:

School Administrator

nel/Workshop Forms


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FEU-Fern

COMPETITOR 4

BS Nursing

Care Giver

450/unit

500/sem

5000

3500

y

y

y

25

5

32

1

y

y

y

15

y

y

y

y

1

Microsoft

1

nel/Workshop Forms


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Planning Form 2. MARKET SHARE SUMMARY (last four years)

Particular Private School Public School Combined

2001 - 2002No. of Schools 4 5 9

4th Year Population, SY 2000-2001 2,029 8,828 10,857

AMA Freshmen Enrollees 20 176 196

Market Share (%) 0.99 1.99 1.81

2002 - 2003

No. of Schools 2 5 7

4th Year Population, SY 2001-2002 570 4,493 5,063


Market Share (%) 1.23 1.09 1.11

2003-2004


4th Year Population, SY 2002 - 2003 735 4,516 5,251


Market Share (%) 1.36 0.42 0.55

2004-2005


4th Year Population, SY 2003-2004 645 6,507 7,152


Market Share (%) 2.64 1.58 1.68

Average Market Share for the last

four years (%)1.36 1.43 1.39


NOTE: AMA Freshmen enrollees should match enrollment figures in Forms 4 and 7.

Market share formula : AMA Freshmen enrolee / 4th yr pop x100

Average market share formula : sum of market share for x number of years / number of years


nel/98569771.xls.ms_office


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Planning Form 2A. OUTREACH DETAILS, SY 2004-2005

No Name of SchoolLocation (identify the city,town or

municipality)

4th Year Population

(2003-2004)

AMA Freshmen

Enrollees (1st

trimester,SY 2004-

2005)1 St. Mark School of QC Riverside, Manggahan QC 200 12 Balara Academy Old Balara, QC 445 1

645 2


municipality)

4th Year Population

(2003-2004)

AMA Freshmen

Enrollees (1st

trimester,SY 2004-

2005)

1 Commonwealth HS Ecols St. Commonwealth QC 2,000 15

2 Batasan HS Batasan Hills, QC 1,600 16

3 Bagong Silangan HS Bagong Silangan, QC 750 16

4 Culiat HS T. Sora Avenue, QC 700 9

5 Balara HS Old Balara Filter, Old Balara QC 487 66 Krus na Ligas HS Krus na ligas, UP Village, QC 270 57 New Era HS T. Sora Avenue, QC 700 12

6,507 79

7,152 81




Combined Private and Public Schools

School Admi

Private Schools

Public Schools

Combined Private Schools

Combined Public Schools



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Market Share

(%)

0.500.22

0.31

Market Share

(%)

0.75

1.00

2.13

1.29

1.231.851.71

1.21

1.52

nistrator



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Planning Form 2B. NON-OUTREACH DETAILS, SY 2004-2005


municipality)

4th Year Population

(2003-2004)

AMA Freshmen Enrollees

(1st trimester,SY 2004-

2005)1 Mirriam Computer College QC 1

2 16 Provincial Private School 7

3 Holy Rosary School of Sci & Tech QC 34 St. Mark International Acad QC 2

5 Garden Of life School QC 16 OPS San Juan San Juan, MM 1

15


municipality)

4th Year Population

(2003-2004)

AMA Freshmen Enrollees

(1st trimester,SY 2004-2005)

1 Ramon Magsaysay HS Cubao QC 2

2 Payatas HS Payatas, QC 2

3 Lagro HS Lagro, QC 34 North Fairview HS North Fairview QC 2

5 Montalban Hts,(NTA) NHS Montalban, Rizal 1

6 Rizal National HS Rizal 17 St. Anne de Beaupre School UP Village, QC 2

8 Camp Crame HS Camp Crame, QC 19 14 Provincial Public School 10

24

39




Private Schools

Public Schools

School Administr



Combined Public Schools



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Market Share

(%)

Market Share

(%)

tor



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Planning Form 2C: New Students Enrollment Statistics by Demographics (first term only)

Total New

Students

New Students % to TotalTotal New

Students


Students


StudentsBrgy Commonwealth 60 18.40% 23 10.70% 18 11.61%

Bagong Silangan 12 3.68% 12 5.58% 8 5.16%

Payatas 30 9.20% 9 4.19% 5 3.23%

Balara 25 7.67% 9 4.19% 2 1.29%

TAndang Sora 17 5.21% 18 8.37% 15 9.68%

Fairview/Nova/Mal 4 1.23% 5 2.33% 9 5.81%

Culiat 15 4.60% 16 7.44% 2 1.29%

Diliman/Proj2/Cubao 23 7.06% 18 8.37% 15 9.68%

Marikina/Cainta 2 0.61% 3 1.40% 6 3.87%

San Mateo 3 0.92% 5 2.33% 5 3.23%

Outside MM 135 41.41% 97 45.12% 70 45.16%

Batasan

Notes:

- Reference shall be place of residence of students.

- No. of new students during the First Term only.- % to total new enrollees during the first term (FORMULA : new / total x 100)


NOTE: Total new students should match enrollment figures in Forms 4 and 7.


138

Area Covered

326 215 155

SY 2001-2002 SY 2002-2003 SY 2003-2004



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Planning Form 3. TRANSFEREES DETAILS, SY 2004-2005

No Name of School

Location (identify the city,town or

municipality)

Transferees(1st trimester,

SY 2004-2005)

1 STI- College ( Antipolo) Antipolo, Rizal 2

2 AMA University Proj. 8, QC 1

3 University Of Batangas Batangas 1

4 ACLC La Union 1

5 EITEC Cubao, QC 1

6 PSTC Cubao, QC 1

7 UST Espaa, Manila 1

8 National Teachers College Taft Avenue, Manila 1

9 MCU- Iligan Institute of Tech. Iligan City 1

10 TIP-Cubao Aurora Blvd. Cubao, QC 2

11 NCBA Fairview, QC 1

12 STI- College ( Recto) Recto, Manila 1

13 Colegio de San Lorenzo QC 1

14 3 Provincial branches 3

18

No Name of School


municipality)

Transferees

(1st trimester,

SY 2004-2005)

1

2

-

18



NOTE: Number of transferees should match enrollment figures in Forms 4 and 7.

Total Private and Public

Private Schools/Colleges/Universities

Public Schools/Colleges/Universities

Total Private

Total Public



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Planning Form 4: Enrollment Statistics, Attrition, Dropout and Graduation Rates

Freshmen Transferees

New

Student

Old

Student Total Graduates

Growth in

NewStudents

Growth in

OldStudents

Growth in

TotalPop'n

Attrition

Rate

Dropout

Rate

SY 2001-20021st Term 303 23 326 219 545 33 (4.96) (6.81) (5.71) 49.54 20.51

2nd Term 46 3 49 379 428 5 30.46 24.403rd Term 13 3 16 327 343 102 23.60 22.43

140SY 2002-2003

1st Term 154 61 215 215 430 22 (34.05) (1.83) (21.10) 37.32 7.58

2nd Term 26 2 28 168 196 16 60.93 55.813rd Term 11 4 15 255 270 37 (30.10) (38.27)

75

SY 2003-2004

1st Term 124 31 155 121 276 12 (27.91) (43.72) (35.81) 31.00 41.48

2nd Term 26 3 29 199 228 12 27.90 23.553rd Term 14 3 17 175 192 54 23.25 17.98

78SY 2004-2005

1st Term 120 18 138 98 236 28 (10.97) (19.01) (14.49) 48.96 20.832nd Term 0 15

3rd Term 0 155


NOTE: Number of students should match enrollment figures in Forms 5 and 7.

Annual

Annual


Annual

Annual



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Graduation

Rate

6.06

1.17

29.74

25.69

5.12

8.16

13.7017.44

4.35

5.26

28.1328.26

11.86



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Planning Form 5B: Enrollment History by Course by Year Level2-Year Diploma Courses Short Courses

Comp Sys Comp Sys Bus Info Comp based Internet Total IE Total

Design & Prog Network Tech Mgt Acct Tech (All Courses) BAS Short CouSY 2001-2002

1st Term 291 189 104 - - 584 -

1st Year 184 122 71 377

2nd Year 107 67 33 207

Graduates 31 21 10 62

2nd Term 273 111 44 - - 428 -

1st Year 179 72 20 271

2nd Year 94 39 24 157


3rd Term 208 84 27 - - 319 -

1st Year 24 17 5 46

2nd Year 184 67 22 273


SY 2002-2003

1st Term 202 116 53 - - 371 -

1st Year 128 77 47 252

2nd Year 74 39 6 119

Graduates 12 - - 12

2nd Term 165 81 33 - - 279 -

1st Year 96 53 27 176

2nd Year 69 28 6 103

Graduates 9 10 3 22

3rd Term 87 50 21 - - 158 -

1st Year 71 38 18 127

2nd Year 16 12 3 31


SY 2003-2004

1st Term 145 86 47 - - 278 -

1st Year 96 54 34 184

2nd Year 49 32 13 94

Graduates 6 7 - 13

2nd Term 121 70 33 - - 224 -

1st Year 67 43 21 131

2nd Year 54 27 12 93

Graduates 8 3 1 12

3rd Term 98 66 28 - - 192 -

1st Year 51 41 16 108 2nd Year 47 25 12 84


SY 2004-2005

1st Term 123 76 37 - - 236 -

1st Year 72 46 24 142

2nd Year 51 30 13 94

Graduates 6 3 2 11



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Planning Form 6. TARGET MARKET for SY 2005-2006 (Graduating HS Students, SY 2004-2005)

# Name of School


municipality)

4th Year

Population (2004-

2005)

Projected

Market Share

(%)

Target Freshmen

(1st trimester,SY

2005-2006)

1 St. Mark School of QC Riverside, Manggahan QC 200 0.5 1

2 Balara Academy Old Balara, QC 430 0.2 1

630 2

# Name of School


municipality)

4th Year

Population (2004-

2005)

Projected

Market Share

(%)

Target Freshmen

(1st trimester,SY

2005-2006)

1 Commonwealth HS Ecols St. Commonwealth QC 1,800 0.75 14

2 Batasan HS Batasan Hills, QC 1,500 1.00 153 Bagong Silangan HS Bagong Silangan, QC 700 2.13 15

4 Culiat HS T. Sora Avenue, QC 650 1.29 8

5 Balara HS Old Balara Filter, Old Balara QC 450 1.23 6

6 Krus na Ligas HS Krus na ligas, UP Village, QC 250 1.85 5

7 New Era HS T. Sora Avenue, QC 650 1.71 11

6,000 73

6,630 75

149



Private Schools

Public Schools






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Planning Form 6A. TARGET MARKET for SY 2005-2006 (Professionals)

No.

Name of Office/Organization/Institutions within the

Area


municipality) WorkForce/ Members1 Nissan Motors Commonwealth Ave., Diliman QC 50

2 Office of the Muslim Affairs Commonwealth Ave., Diliman QC 50

3 RCBC Savings Bank Commonwealth Ave., Diliman QC 10

4 TOYOTA Motors Feria, Diliman, QC 20





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Planning Form 7: Enrollment Targets, 2nd trimester SY 2004-2005 to 3rd trimester SY 2005-2006

Freshmen Transferees New Student

Old

Student Total

Estimated

Graduates

Estimated

Dropouts

Growth in

New

Students

Growth in

Total

Pop'n

Dropout

RateSY 2004-2005

1st Term(actual) 120 18 138 98 236 28 35 15.00%

2nd Term(projected) 20 15 35 173 208 15 31 15.00%

3rd Term (projected) 10 6 16 161 177 155 14 8.00%

Annual 81 0.00%

SY 2005-2006

1st Term (projected) 157 23 180 153 333 29 50 30.43% 41.10% 15.00%

2nd Term(projected) 20 15 35 135 170 17 25 15.00%

3rd Term (projected) 10 6 16 115 131 138 11 8.00%

Annual 86 0.00%

Estimated Revenue, SY 2005-2006

Average Tuition Fee/student 10,000.00

New Student Old Student Total

SY 2005-2006

1st Term (projected) 1,800,000 1,534,000 3,334,000

2nd Term(projected) 350,000 1,349,400 1,699,400

3rd Term (projected) 160,000 1,153,490 1,313,490

Total Revenue 2,310,000 4,036,890 6,346,890





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Planning Form 8: CAPEX Inventory

333

180

Freshmen 157

Transferees 23153

computer lab 1:13

internet 1:29

Computer : Room Ratio 30

Student : Classroom Ratio 108

Classroom : Chairs Ratio 30

Computer : Printer Ratio 15Student : Teacher Ratio 30

Building Faade Office of the School Director

Horizontal Signage 1 1 Portrait of Sir ARA

Vertical Signage 1 1 Portrait of Sir ACA

Computer Rooms 201 201 Portrait of AMA

Classrooms 4 4 Philippine Flag

Internet 1 1 AMA Flag

Hardware Laboratory 1 1 Officer's Table

Audio Visual Room 1 1 Swivel Chair

CLASSROOMS Visitor's Chairs

Classroom Chairs (armchairs) 120 120 Computer Set

Teacher's Tables 4 4 Computer Table

Teacher's Chairs 4 4 Computer Chair

Airconditioners 8 8 Faculty Room

Ceiling Fans Faculty LockersCOMPUTER LAB Faculty Shelves

Computer Set 6027 6027 Tables

Computer Tables 6027 6027 Chairs

Computer Chairs 6027 6027 Long Table

Printers IT Room

Hub, 24 port, 10/100 mbps 2 2 Computer Laboratory Tools

Airconditioners 402 402 Shelves

Teacher's Tables 201 201 Table

Teacher's Chairs 201 201 Chair

Ceiling Fans Computer Set

Baggage Counter 1 1 Computer Table

INTERNET LAB Computer Chair

Computer Set Property/Stockroom

Server 1 1 Shelves (forstocks)

Computer Tables TableComputer Chairs Chair

Printers P.E.

Hub, 24 port, 10/100 mbps 1 1 P.E. Area

UPS, 1KVA 1 1 P.E. Equipment

Airconditioners 2 2 Clinic

Teacher's Tables 1 1 Medical Bed with matress

Teacher's Chairs 1 1 Medical Kit

Ceiling Fans Medicines

Baggage Counter 1 1 Midical Equipment

Hardware Laboratory No. of CR

Electronic Lab Equipment Exhaust Fans

Working Tables 4 4 Hallways

Stools 40 40 Ceiling Fans

Airconditioners 2 2 Audio Visual Room

Teacher's Tables 1 1 Chairs 30Teacher's Chairs 1 1 Airconditioners 2

Ceiling Fans Teacher's Tables 1

Dispensing Counter 1 1 Teacher's Chairs 1

Baggage Counter 1 1 Ceiling Fans

Hardware Laboratory Tools Leasehold Improvement

Library Repainting

Books Additional Site Renovation

Library Tables 1 1 Rental Deposit (add'l site)

Computer Set 2 2 AvancePayment (add'l site)Computer Tables 2 2 Repair of Equipment

Computer Chairs 2 2

Airconditioners 2 2

Ceiling Fans

Monobloc Chairs 10 10

Library Shelves

Card Catalogue 1

Dictionary Table 1

Baggage Counter 1 1

Admission Office

AMA Mission/Vission 1 MANPOWER

LCD Projector Faculty

TV 1 - Full time 12

VHS Player 1 - Part time

SUBTOTAL

GRAND TOTAL

AREA Needed Invento

AREA Needed InventoAREANeeded

Inventory

Existing

Inventory

Lacking

Inventory

New

Old

Student Population Target

Student : Computer Ratio

UnitCost Total Cost


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Planning Form 9. Pricing Structure (SAMPLE ONLY)

ACLC ACLCSY 2004-2005 SY 2005-2006 Assumption :

Tuition Fee/unit Increases in Fees

New Student

1st Year & transferee 399.75 439.73

Old Student Tuition 10%

2nd Year 399.75 439.73 Laboratory 10%

Registration Fee 291.53 320.68 Registration 10%

Laboratory Fee Miscellaneous 10%

Computer 925.75 1,018.33 Others 10%

Miscellaneous Fees

Athletics 116.60 128.26

Medical/Dental 233.20 256.52Library 174.60 192.06

Printing 200.00 220.00

Guidance -

Insurance 12.17 13.39

Development Fee 715.25 786.78

NCC-UK 450.00 495.00

Microsoft 132.25 145.48

Other Fees -

Internet 816.20 897.82

SC/DL 116.62 128.28

ID 174.90 192.39

Student Handbook 35.00 38.50

Library Card 100.00 110.00


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AMA EDUCATION SYSTEM

Branch: COMMONWEALTH

SY 2005-2006

MARKETING BUDGET

Activity Strategy Required Collateral or Equipment Unit Cost Qty Unit Amount

OUTREACH Mailers Letterhead 500.00 6 ream 3,000.00

Database (Letters) 2.00 5000 pc/s 10,000.00

Exam (Letters) 2.00 2000 pc/s 4,000.00

Follow-thru (Letters) 2.00 2000 pc/s 4,000.00

Stamp 6.00 1500 pc/s 9,000.00

Envelope 600.00 3 box/es 1,800.00

Coordination Letterhead 500.00 1 ream 500

Envelope 600.00 0.5 box/es 300.00

Transpo/Meals 225.00 9 per school 2,025.00

Token 500.00 9 per school 4,500.00

Career Talk Transpo/Meals 700.00 9 per school 6,300.00

On-Site Exams Questionnaires 3000 -

Answer Sheets 5000 -

Transpo/Meals 700.00 9 per school 6,300.00

General Campaign

Requirements

Streamers 2 x 10 yards 3,000.00 6 pc/s 18,000.00

1 x 5 yards 750.00 20 pc/s 15,000.00

Banner - 1 x 3 feet 200.00 20 pc/s 4,000.00

Goodwill Programs Happy Graduation - 1 x 3 feet 200.00 1 pc/s 200.00

Dummy Diploma 1.00 0 pc/s -

Computer Training 3,000.00 1 - 3,000.00

Medals -

With AMA Logo 50.00 40 pc/s 2,000.00

Ordinary 25.00 20 pc/s 500.00SCC Forms 0.80 2,000 pc/s 1,600.00

Buddy System Forms 0.80 2,000 pc/s 1,600.00

Mail Box Drop Mailbox Drop Brochures 25.00 2,000 pc/s 5,000.00

Manpower 250.00 2 fax 500.00

103,125.00Sub-Total


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Activity Strategy Required Collateral or Equipment Unit Cost Qty Unit Amount

General Campaign

Requirements Leaflet Campaign

Leaflets 5.00 2,000 pc/s 10,000.00

Manpower 50.00 2 fax 100.00

Directional Signage 2,500.00 3 pc/s 7,500.00

Stickers 5.00 1,000 pc/s 5,000.00

Posters 25.00 20 pc/s 500.00

Token 200.00 20 pc/s 4,000.00

Give-aways 8.00 1,000 pc/s 8,000.00

Advertisement -

Newspaper month/s -

Radio month/s -

TV month/s 100,000.00

Other Marketing Grad Mass Sponsorship 10,000.00

Campaign Recorida 3,600.00

Fast Food tie-up 10,000.00Drugstores tie up 10,000.00

33,600.00

236,725.00

Note:

Target School for Coordination = at least 10 / day

you may add additional requirement , activity or change price if not applicable

total marketing budget = 5% of projected ANNUAL gross revenue from NEW students + 3% of projected ANNUAL gross revenue from OL

(intake of new & retention activities)

Prepared by:

_______________________

Admission/Marketing Officer

Sub-Total

GRAND TOTAL


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AMA EDUCATION SYSTEMSCHOOLYEAR 2005-2006


SUMMARY OF MARKETING BUDGET

OUTREACHGENERAL CAMPAIGN

MATERIALS

(transpo, per diem, salary,token, etc.

(for all activities including outreach butexcluding token)

236,725.00

80,475.00 103,125.00 47,125.00

AdvertisementTARGET

STUDENT

333

Projected Annual Gross

Revenue

EQPT

6,346,890.00

6,000.00


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AMA EDUCATION SYSTEMSCHOOL YEAR 2005-2006


OPERATING EXPENSES

PARTICULAR MONTHLY PER TRI ANNUAL

Royalty Fee 57090.91 228363.64 685090.92

Licences & other Payment (due to franchisor) 10000 40000 120000

Salaries - acad 50000 200000 600000

Salaries- non acad 68181.82 272727.28 818181.84pag-ibig contribution 1636.36 6545.44 19636.32

Philhealth contribution 1818.18 7272.72 21818.16

SSS/EC contribution 9818.18 39272.72 117818.16

officers benefit 1000 4000 12000

employees benefit 1500 6000 18000

rental - bldg 100000 400000 1200000

rental - internet 2727.27 10909.08 32727.24

power 30000 120000 360000

water 2727.27 10909.08 32727.24

telephone 5454.55 21818.2 65454.6

postage ( other than mailers for marketing) 454.55 1818.2 5454.6

insurance 3272.73 13090.92 39272.76

professional fee 2500 10000 30000

supplies 2272.73 9090.92 27272.76

repair and maintenance 3500 14000 42000representation 454.55 1818.2 5454.6

transportation and travel ( other than those included in the mktg budget) 545.45 2181.8 6545.4

dues and subscription 200 800 2400

marketing 15000 60000 180000

advertising ( omnibus and local) 16363.64 65454.56 196363.68

accreditation and related expenses 2727.27 10909.08 32727.24

training and seminar 545.45 2181.8 6545.4

scholarship grants 2727.27 10909.08 32727.24

discounts 2000 8000 24000

printing and reproduction 2272.73 9090.92 27272.76

school activities 2000 8000 24000

taxes and licenses ( due the govt) 2272.73 9090.92 27272.76

donation 2181.82 8727.28 26181.84

depreciation - - -

TOTAL EXPENSES 403,245.46 1,612,981.84 4,838,945.52


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_____________________________ __________________________



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ENROLLMENT BREAKDOWN ( 1ST TERM, SY 2004 -2005 )CAMPUS :

As of :

Particulars Public Private Subtotal

CAREER TALK Public Private Subtotal State U. Private Subtota

Number of schools 7 1 8.00 Inquiries 51 42 93 25 38 63Number of audience 6,507 645 7,152.00 Enrollees 24 15 39 2 16 18

Database gathered 5,125 5,125.00 Conversion Rate:

Career Talk Inquiries 82 35 117.00 Inquiries to Enrollees 47.06% 35.71% 41.94% 8.00% 42.11% 28.57%

Career Talk Enrollees 25 2 27.00

Conversion Rates:

Audience to Inquiries 1.26% 5.43% 0.02

Audience to Enrollees 0.38% 0.31% 0.00 Public Private Subtotal State U. Private Subtotal State U/Pb Private

Career Talk Inquiries to Enrollees 30.49% 5.71% 0.23

ON-SITE EXAMINATIONS 103 17 120 2 16 18Number of schools 7 2 9.00

Number of On-site Examinees 4,515 4,515.00

OSE Inquiries 72 30 102.00

OSE Enrollees 15 2 17.00 State U/Pb Private

Conversion Rates: TOTAL INQUIRIES 158 115

On-site Examinees to Inquiries 1.59% - 0.02 TOTAL ENROLLEES 51 33

On-site Examinees to Enrollees 0.33% - 0.00 Conversion Rate:

OSE Inquiries to Enrollees 20.83% 6.67% 16.67% Inquiries to Enrollees 32.28% 28.70%

Particulars

TOTAL NEW ENROLLEESTotal Freshmen Transferees GRAND TOTA

OUTREACH ENROLLEES NON-OUTREACH/WALK-IN ENROLLEES

Particulars

Freshmen Transferees

INQUIRIES TO ENROLLEES CONVERSIO


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Outreach Target

Campus: Commonwealth

Target Public Private Total

Schools for Career Talk 2 7 9- Primary Target (within 15 km. radius) -

- Secondary Target (16-20 km. radius) -

- Tertiary Target (21-25 km. radius) -

- Others (beyond 25 km. radius) -

Audience 645 6,507 7,152

- Primary Target -

- Secondary Target -- Tertiary Target -

- Others -

Schools for On-site Exams 2 7 9- Primary Target - - -

- Secondary Target - - -

- Tertiary Target - - -

- Others - - -

On-site Examinees 645 6,507 7,152- Primary Target - - -

- Secondary Target - - -- Tertiary Target - - -

- Others - - -


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ENTRY SURVEY RESULTS

1ST TRIMESTER, 2004-2005


MARKETING ACTIVITIES SURVEY

Tot. # Tot. #

of of

Resp. % vs. Total % vs. Total Resp. % vs

Respondents Respondents Respo

1 1 1

2 26 21.67 2 2 3 3 3

1 1 1

2 45 37.50 2 2 3 3 3

1 1 1

2 2 1.67 2 2 3 3 3

1 1 1

2 8 6.67 2 2 3 3 3

1 1 1

2 2 2

3 15 12.50 3 3 1 1 1

2 2 2

3 12 10.00 3 3 1 1 1

2 2 2

3 3 3

1 1 1

2 2 2

3 2 1.67 3 3 1 1 1

2 2 2

3 10 8.33 3 3 1 1 1

2 2 2

3 3 3 1 1 1

2 2 2

3 3 3

1. How did you become

of AMA ? making you decide to of AMA ?

Responde

nts aResp

ondents

Marketing Activities

FRESHMEN TRAN

1. How did you become aware 2. Most influential factor in

d) Newspaper Ads

e) Friends

f) Parents/Relatives

g) posters

h) stickers

enroll in AMA

Responde

nts an

Others

No Response

a) AMA's Career Orientation

I) leaflets

120

b) Television Ads

c) Radio Ads

an


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ENTRY SURVEY RESULTS

1ST TRIMESTER, 2004-2005

_____________

[branch]

REASONS TO ENROLL SURVEY

Tot. #

of % vs. Total

Resp. Respondents

FRESHMEN

3. Why did you choose AMA instead of Others 4. What course do you intend to enroll

ReasonsResp

ondents COURSES

Responde

nts

a) World Class School a) Comp. System Design & Programing

c) Parents/Relatives/Friends c) Internet Technology

d) Closeness to Residence d) Business & Info Mgnt

e) Best in Quality Education e) Comp System & Network Technology

f) Better Facilities f) 1yr Intl. Advanced Dip. in Comp. Studies

g) Endorsed by High School Principal /

Guidance Counselorg) 1 yr. Dip. in E-Commerce Technology

a) World Class School a) Comp. System Design & Programing

b) No. 1 in IT Education b)Computer Based Accountancy

Others Others

h) Personal Interest h) 1yr. Intl. Dip. In Computer Studies

I) Career Opportunity i) MOUS


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TRANSFEREES

3. Why did you choose AMA instead of Others 4. What course do you intend to enroll

ReasonsResp

ondents COURSES

Responde

nts% vs. Total % vs. TotalRespondents Respondents

d) Business & Info Mgnt

e) Best in Quality Education

ReasonsResp

ondents COURSES

Responde

nts

g) Endorsed by High School

Principal / Guidance Counselor

g) 1 yr. Dip. in E-Commerce

Technology

a) World Class Schoola) Comp. System Design &

Programing

b) No. 1 in IT Educationb)Computer Based

Accountancy

c) Parents/Relatives/Friends c) Internet Technology

d) Closeness to Residence

Others Others

h) Personal Interesth) 1yr. Intl. Dip. In

Computer Studies

I) Career Opportunity i) MOUS

e) Comp System & Network

Technology

f) Better Facilitiesf) 1yr Intl. Advanced Dip. in

Comp. Studies


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AMA EDUCATION SYSTEMSCHOOL YEAR 2005-2006


OPERATIONAL PLAN (list down at least 10 strategies / activities per objective)

OBJECTIVES

A. ADMINISTRATIVE / ACADEMIC STRATEGY / ACTIVITY

1. To improve on facilities Upgrade computer units.

Add equipments needed at the Tech Lab.

(e.g.: crimping tool, tester).

2. To guide students from entry Give students seminars, educational trips & tutorials

Encourage students to use consultation hours, where they

can catch up lessons through

3. To improve support services Strengthen guidance services.

(canteen,, library , med/ dental Add tie-ups for OJT.

alumni, placement, scholarship, Acquire additional references at the library

financial assistance etc.) Improve the set-up of the clinic.

Build camaraderie to other companies for4. To build a strong faculty line-up placement services (for OJT & alumni)

Provide team building seminars to strengthen

and uplift their drive to continue performing

5. How to keep the best faculty & weed-out at their best.

the bad Send them to intensive trainings to keep them updated.

Monitor their performance (PRS) and use it

6. To improve methods of teaching as the basis for renewal of Teacher's

Contract.

7. To offer more diversified programs Provide extensive trainings on effective

& improve curriculum to meet industry's teaching methodologies.

demands

Continuos upgrading of the curriculum.

B. RETENTION /ENROLLMENT (WITH Head Office support)

1. To improve retention by keeping

students happy through various

school activities

2. To make career talk moreeffective and more convincing to entice

students to enroll

C. FINANCIAL

1. To make tuition and other fees compe- As compared to competitors, our tuition fees are a lot high

titive and affordable it won't be good to lower , instead we can lower other fees like

miscellaneous, internet, etc.


_____________________________ _________________________

Admission Officer School Administrator


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r but


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SCHOOL YEAR 2005-2006Branch: COMMONWEALTH

FINANCIAL HIGHLIGHTS

Total Pop New Students Total Pop New Students Total Pop

GROSS REVENUE 528,907.50 192,500.00 2,115,630.00 770,000.00 6,346,890.00

less : OPEX

NET INCOME

CAPEX

Note : when indicating the OPEX and CAPEX, just fill-up portion for total population

125,662.04 502,648.16

ParticularsMONTHLY PER TRI AN

6,000.00 6,000.00

403,245.46 1,612,981.84


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New Students

2,310,000.00

1,507,944.48

UAL

6,000.00

4,838,945.52

1CORPLAN Workshop Forms Revised-jun(1)_04_final

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