DIGITAL 1#1 DISPLAY MEDIA

Banners are the most common form of advertising on the Web. Effective banner adverts need to strike a good balance between the textual and visual content.

// MAIN SIZES

Medium rectangle

250 px

300 px

// MAIN SIZES

Leader board

728 px

90 px

// MAIN SIZES

Wide skyscraper

160 px

600 px

// OTHER SIZES

Skyscraper 120x600

Button 125x125

Large rectangle 336x280

Full banner 468x60

Vertical 120x240

Rectangle 300x250

// FORMATS

SWF, GIF & JPG

// MAIN TYPES

Static banner

Animated banner

Interactive banner

// EXAMPLES

Just in Time / Fedex

http://bannerblog.com.au/2005/09/fedex_just_in_time.php

// EXAMPLES

Pulldown / CIA Atléticahttp://bannerblog.com.au/2009/07/cia_pulldowns.php

// EXAMPLES

Take your time / Tok&Stock

http://bannerblog.com.au/2009/07/tok_stok_take_your_time.php

// EXAMPLES

Crash / Itaú Seguros

http://bannerblog.com.au/2006/06/crash.php

// EXAMPLES

Mona Lisa / Reckitt Benkiser

http://bannerblog.com.au/2006/01/mortein_mona_lisa.php

// EXAMPLES

Loop / Mini

http://bannerblog.com.au/2008/02/mini_loop_de_loop.php

// EXAMPLES

Water purifier / Brastemp

http://bannerblog.com.au/2006/07/water_purifier.php

// EXAMPLES

The smallest store in the world / Ikea

http://bannerblog.com.au/2012/04/ikea_welcomes_you_to_the_smallest_store_in_the_world.php

// EXAMPLES

Resize a room / Ikeahttp://bannerblog.com.au/2010/04/ikea_resizearoom.php

// BRIEF

Toda criança tem direito ao esporte

Você pode fazer a diferença

https://www.dropbox.com/sh/mz8v9xzb0vf5ymg/bb5g8E_XGH/Miami/1a_Aula

Dió W.@diowenderly dio.wenderly@gmail.com