©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

20
©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1

Transcript of ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

Page 1: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.1

The Challenge of Applying ITSuccessfully

1

Page 2: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.2

Table 1.1Amazon.com Provides a New Way to Shop for Books

Page 3: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.3

Table 1.1Amazon.com Provides a New Way to Shop for Books

CUSTOMER

Person who purchases books

Wholesalers that supply the books

Amazon.com’s shipping department

Page 4: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.4

Table 1.1Amazon.com Provides a New Way to Shop for Books

PRODUCT

Information about books that might be purchased

Information describing each book order

Books that are eventually delivered

Page 5: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.5

Table 1.1Amazon.com Provides a New Way to Shop for Books

BUSINESS PROCESS

Major Steps:

•Purchaser logs on to www.amazon.com

•Purchaser identifies desired book or gives search criteria

•Purchaser looks at book-related information and decides what to order

•Purchaser enters order

•Amazon.com orders book from wholesaler

•Wholesaler sends book to Amazon.com

•Shipping department packages order and sends it to the purchaser

Rationale:

Instead of forcing book buyers to go to typical bookstores, permit them to use online access from home or from work.

Page 6: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.6

Table 1.1Amazon.com Provides a New Way to Shop for Books

PARTICIPANTS

People interested in purchasing books

Order fulfillment department of wholesaler

Shipping department of Amazon.com

INFORMATION

Orders for books

Price and other information about each book

TECHNOLOGY

Personal computer used by purchaser

Computers and networks used by Amazon.com for order processing

Page 7: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.7

Figure 1.1Four phases of a system

Page 8: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.8

Figure 1.2CAD in unexpected places

Page 9: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.9

Figure 1.3Customers link to suppliers using EDI

Page 10: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.10

Figure 1.4Building a customized bicycle

Page 11: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.11

Table 1.2The Four P’s of Marketing at Amazon.com

PRODUCTAmazon.com offers 2.5 million books for sale.

PRICEAlthough Amazon.com charges for delivery, it can offer deep discounts for some books because it does not have to pay forrent for retail stores and because its inventory costs are low.

PLACECustomers buy books from their homes or offices instead of going to a book store.

PROMOTIONAmazon.com provides extensive background information about some books. It promotes its business be advertising on other Web sites and through traditional media such as radio.

Page 12: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.12

Table 1.3Six Data Processing Functions Performed by Information Technology

FUNCTION: CAPTURE

Definition: Obtain a representation of information in a form permitting it to be transmitted or stored

Example: Keyboard, bar code scanner, document scanner, optical character recognition, sound recorder, video camera, voice recognition software

FUNCTION: TRANSMIT

Definition: Move information from one place to another

Example: Broadcast radio, broadcast television via regional transmitters, cable TV, satellite broadcasts, telephone networks, data transmission networks for moving business data, fiber optic cable, fax machine, electronic mail, voice mail, internet

FUNCTION: STORE

Definition: Move information to a specific place for later retrieval

Example: Paper, computer tape, floppy disk, hard disk, optical disk, CD-ROM, flash memory

Page 13: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.13

Table 1.3Six Data Processing Functions Performed by Information Technology

FUNCTION: RETRIEVE

Definition: Find the specific information that is currently needed

Example: Paper, computer tape, floppy disk, hard disk, optical disk,

CD-ROM, flash memory

FUNCTION: MANIPULATE

Definition: Create new information from existing information through summarizing, sorting, rearranging, reformatting, or other types of calculations

Example: Computer (plus software)

FUNCTION: DISPLAY

Definition: Show information to a person

Example: Laser printer, computer screen

Page 14: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.14

Figure 1.6Comparison of a vacuum tube and an integrated circuit

Page 15: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.15

Table 1.4Progress in Memory Chip Capacity Since 1973

1973197619791982198519881991199419972000

1 kilobit4 kilobit

16 kilobit64 kilobit

256 kilobit1 megabit4 megabit

16 megabit64 megabit

256 megabit

1,0244,096

16,38465,536

262,1441,048,5764,194,304

16,777,21667,108,864

268,435,456

Approximate dateof widespreadcommercial availability Type of chip

Capacity in number of bits

Page 16: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.16

Figure 1.7Using a portable computer to give parking tickets

Page 17: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.17

Figure 1.8Convergence of computing and communications

Page 18: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.18

Figure 1.9Example of the convergence of computing and communications

Page 19: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.19

Figure 1.10A leading edge flat panel monitor and a computer terminal from the 1980s

Page 20: ©1999 Addison Wesley Longman Slide 1.1 The Challenge of Applying IT Successfully 1.

©1999 Addison Wesley Longman Slide 1.20

Figure 1.11Example of the positive and negative impacts of technical change