1988 PROCEEDINGS

1988 Annual MeetingDecision Sciences Institute

November 21-23, 1988

Las Vegas, Nevada

VOLUME 2

MarketingMicrocomputer Applications in Business and Education

Multiple Criteria Decision Making

Organizational Theory and Behavior

Production and Operations ManagementPublic Sector ApplicationsQuantitative Techniques and MethodologyService Management

Strategy and Policy

UNIVERSITY" ' - •/, I

„,..,":-.- [

Ernest C. Houck, Proceedings Coordinator

Virginia Polytechnic Institute and State University

Bernard W. Taylor, III, Program Chair

Virginia Polytechnic Institute and State University

UB/TIB Hannover

CONTENTS-VOLUME 2

MARKETING

662 Critical Aspects of the Advertising/Sales RelationshipRobert R. Johnson

663 Estimation of the Advertising/Sales RelationshipRobert R. Johnson

Topic Table: Topics in Product Policy and Marketing Strategy664 Business Alliances to Win Project Contracts in Africa

Michael Taku and Gary E, Popp664 Product Life Cycle Generation: A Dual Model Approach

Wayne H. Goff

664 Regression Modeling of the Number of Product Offerings of U.S. Auto Manufacturers Using Concurrent-Period and

Lagged Independent Variables

Albert E. Avery and Algin B. King

International Marketing665 The Value of Computer Based Marketing Planning Systems in International Marketing

Lawrence Dandurand

669 American Business' Missing Link—Foreign Language ProficiencyStanley R. Renas, Rasoul Afifi, and Sheng Liang Deng

672 Power-Conflict Relations in Distribution Channels: An International StudyUgur Yavas and Ghazi Habib

Issues in Marketing Research

675 Statistical Estimation of Importance Weights in the Multiattribute Attitude Model: Multiple Regression or Structural

Equation Analysis?Lexis R Higgins and Scott C. Mclntyre

678 Surveys versus Diaries in Measuring Consumption: Some Further Evidence

Michael Y. Hu, Rex S. Toh, and Steven Fisher

681 Factor Analysis, Multidimensional Scaling and Cluster Analysis: A Comparison When Applied to Product Attribute

Data

Fahri Karakaya and Michael J. Stahl

Service Industry Marketing and Personal Selling684 Keys to Profitability: Results from Service Industries

William L. James, Ven Sriram, Michael F. Canders, and Mary Kate Clarke

688 Creating a Selling Environment in a Sales Management Course

John H. Hallaq691 A Successful Application of Discriminant Analysis to the Salesperson Selection Process

James Randall and David Good

Effects of Advertising694 Backmasking: Can It Influence Behavior?

James B. Hunt and David J. Lill

697 Comparative Advertising with Direct Mail: Some Insights and a Descriptive Model for Marketing Financial Services

Judy Wiles and Emin Babakus

700 Changing Patterns of Children's Television Viewing during a Period of Expanding Cable Penetration

Robert L. King

Topic Table: Topics in Marketing, Promotional Strategy and Brand Development704 Marketing Strategy Template for Planning Using Lotus 1-2-3

Richard D. Nordstrom

704 Small Business Brands: A Matter of DevelopmentCarlton A. Maile and Donna M. Bialik

704 A Cross-Cultural Examination of Sport as an Advertising Theme to Target CollegiansStephen J. Grove, Mary C. LaForge, Patricia A. Knowles, and Richard A. Dodder

704 Buy N Get One Free

K, N. Lau and A. Kagan704 Consumer Buying Behavior and Optimal Advertising Pulsing Decisions

Hossein Arsham

iii

Marketing Information and Expert Systems705 Vertical Market Choice Using Expert Systems

C. M. Sashi and Vaman S. Kudpi708 Computer Ethics and Computer Based Crime: A Marketing Information Dilemma

George W. Wynn, Joan K. Pierson, and Karen A. Forcht

712 Documentation Recommendations: Marketing Information and Other High Documentation Needs

George W. Wynn, Joan K. Pierson, and Karen A. Forcht

Issues in Product and Pricing Policy717 Optimal Pricing Policy for a New Product under the Threat of Competitive Entry

Hani I. Mesak

720 Product Selection and Retention: A Quantitative Decision Model

Carlton A. Maile and Donna M. Bialik

723 The Morphological Method for Generating New Product Ideas

Jaya Singhal

Topic Table: Behavioral Topics in Marketing726 Selecting Target Markets Using AHP

Vijay Bhasin and James Moore726 Determinants of Preferences for Local Goods across Product Categories

Ugur Yavas

726 The Elderly Consumer: A Unique Challenge for the Non-Store Retailer?

R. Eugene Klippel, Robert L. Anderson, and David J. Ortinau726 Motivating Industrial Salespeople: An Empirical Test of Alderfer's Existence, Relatedness, and Growth Theory

Emin Babakus, Robert L. Berl, N. C. Williamson, and Patrick L. Schul726 Strategies for the Minimization of Learned Helplessness in the Salesforce

Tammy G. Hunt and James B. Hunt

Issues in Retailing and Channels of Distribution

727 A Causal Modeling Analysis of Intrachannel Conflict and Satisfaction

John F. Gaski

730 Perceived Risk and Convenience as Predictors of Consumer Telephone ShoppingPeter K. Tat and Robert L. Berl

734 Competitive Pricing Level Considerations and Pricing Emphasis within a Strategy Mix: Can They Affect Retail

Profitability?L. Lynn Judd and Raymond E. Taylor

Industrial Marketing737 Competitive Excellence: A Manufacturing-Marketing Synergistic Model

Arniya K. Chakravarty and Sanjoy Ghose740 The Effect of "Decontrol" on Jobbers within the Petroleum Industry

Wendell C. Hewett

MICROCOMPUTER APPLICATIONS IN BUSINESS AND EDUCATION

743 Microcomputer Lab in POM

Steve H. Zanakis, Tomislav Mandakovic, and Sushil K. Gupta

744 Designing User Friendliness into Personal Computer Simulations

J. R. Dickinson, A. J. Faria, D. S. Roussos, J. R. Frazer, and J. W. Gentry

Microcomputers in Business Education I

745 The Merger of Expert Systems and Microcomputers as a Training ParadigmThomas A. Rathburn and G. Jay Weinroth

748 The Effects of Computer-Assisted Instruction: A Methodological Evaluation of Learning Outcomes

Peter W. Stonebraker and Ray W. Coye751 Attitudes about Computers: The Influence of Education

John R. Tanner and Daniel G. Hotard

Topic Table: Microcomputer Software Development and Evaluation

754 Simulating Statistical Sampling Distributions: A Microcomputer ApproachWade M, Jackson, Donald W. Satterfield, and Lloyd D. Brooks

754 The Differences between GPSS/PC and GPSS V and Their Impacts on Simulation

Wei Shih and Joane T. Krosendijk

iv

754 Microcomputer Simulation Software Evaluation Using the Analytic Hierarchy ProcessHa Jin Hwang and Kwan Hee Park

754 Software Quality Can Be Measured

Jagannathan V. Iyengar

755 Evaluating Microcomputer Applications Courses in Business CurriculaMehdi Khosrowpour, Gayle Yaverbaum, and Barbara (Mex.) L. Bleau

757 Apple Macintosh: Increasing Your Productivity with the PC Alternative

Michael A. Cox

Microcomputer Business Simulation Gaming758 Modeling Labor Availability by a Cusp Catastrophe in a Configurable Business Simulation

Precha Thavikulwat

761 Networking and Business Simulations: Opportunities and ProblemsRonald Tuninga and Arthur Sybrandy

765 The Responsiveness of Players' Strategies to the Simulation Environment

J. R. Dickinson, A. J. Faria, and T. R. Whiteley

Microcomputer Models for Planning and Evaluation

768 Penney Wise & Pound Fuelish

Rick Hesse

770 A CAD/MRP Interface with CAPP: A Case of Wire Products

Joaquin Vila, Madison M. Daily, and Yildirim Omurtag

Microcomputers in Business Education II

773 An Analysis of How the Use of Personal Computers in an Introductory Business Statistics Course Affects the Overall

Performance of the Students

Robert E. Meier

775 Personal Computer Use in the Executive MBA ProgramCarter L. Franklin

778 Perceived Student Satisfaction with Using Spreadsheets in Introductory Managerial Finance Courses

Theodor Kohers and Robert Nagy

Topic Table: Topics in Microcomputer Business Education

781 CD-ROM Technology Applications in Business and Business Education

Henry Feeser

781 Software Decision Making in a Teaching Environment

James J. Divoky and E. Lee Wilson

781 Integration of Micro-Software in Quantitative Courses

Ashok K. Soni and Donald L. Harnett

781 Accounting Educational Standards for Computer LiteracyHenry Wichmann, Jr., E, T. Robinson, and Katherine R. Seaver

Spreadsheet Applications and Extensions

782 Simulating MRP II Systems for Teaching and Research Using an Integrated Spreadsheet SystemStephen A. De Lurgio and Jiguang Zhao

785 Stochastic Linear Programming on SpreadsheetsChang-tseh Hsieh and Rodney L. Carlson

Topic Table: Microcomputer Applications in Business

788 A Forecasting Model of Management Decision Making under Uncertainty Using the Electronic SpreadsheetSeyed-Mahmoud Aghazadeh

788 The Application of Bar Coding Technology in Retail Stores

Joy A, Daniel and Batoul Modarress

788 Preparation of Manufacturing Overhead Variances Analysis: An Application of Lotus 1-2-3

Nabil Hassan, C. Edward Campbell, and Sarah Palmer

788 An After-Tax Three-Phase Dividend Discount Model and PC ProgramRichard W. Taylor

788 Developing a Modestly Priced Microcomputer MIS/DSS System with Multi-Tasking and Multi-User CapabilitiesVincent E, Cangelosi and Harold P. Langford

Management Issues in the Information Industry789 Education Input in the Information Industry: An Empirical Investigation

Thomas V. Atkins and Nicholas C. Georgantzas

v

792 The Effect of Local Area Network Technology on the Time Utilization of Information Workers

Joanne Sulek and Ann Marucheck

795 Evaluating the Effectiveness of Microcomputer-Based DSS

Kathy B. Gaines and A. Ansari

Microcomputer Applications798 Course and Classroom Scheduling: Assessing a Market for Computer Software Support

Clare Comm and Dennis Mathaisel

801 Microcomputer Applications in the Gaming Business: Taking a Byte out of Casino Profits

Marvin Karlins and Edyth Karlins

804 Spreadsheet Macro Programming Quality in End-User ApplicationsRobert Klepper and Chuck Litecky

Innovative Approaches to Using Microcomputers in Education

805 End-User Systems Development: A Proposed PedagogyUthai Tanlamai and Peter Simis

807 Using Integrated Decision Support Software (IDSS) to Explore a Firm's Financial Transactions

Louis M. Johnson, Jr., Thomas A. Gavin, and J. Kim DeDee

810 The Computer as Symbolizer: From Personal Efficiency to Personal Effectiveness

Charles F. Douds

MULTIPLE CRITERIA DECISION MAKING

Multiple Objective Programming813 A Comparison of Multiobjective Programming Reflection of Utility

David L. Olson, John Mote, and M, A. Venkataramanan

816 On the Origin and Persistence of Error in Goal ProgrammingHokey Min and James Slorbeck

Multicriteria Optimization819 Experiments on Zionts-Wallenius Efficiency Procedure—Theory and Empirical Results

Hae Chung822 A Bicriteria Model for a Reverse Distribution System: The Case of Product Recall

Hokey Min825 An Interactive Branch and Bound Algorithm for Bicriterion Nonconvex Mixed Integer Programming

Yasemin Aksoy

Topic Table: MCDM

828 Smoothing the Scheduling of Periodic Production

Peter M. Ellis

828 A Method to Establish Top Level Objective Importance WeightsR. C. Ellis

828 Selecting a Doctoral Program Using the AHP

Vijay Bhasin and Suresh Tadisina

828 Assessing Faculty for Promotion and Tenure

Krishna S. Dhir

Multiple Criteria Analysis829 Analytic Hierarchy Process in Developing Combined Objective Functions

David L. Olson

832 A Mass Concept for Optimal Scaling in the Method of Abstract Forces

Marvin D. Troutt and Roy J. Clinton

ORGANIZATIONAL THEORY AND BEHAVIOR

Managers and Leaders

835 Sex and Humor Effects in Evaluating Leaders

Wayne H. Decker

838 Identity as a Manager: A Replication and Extension

Harold J. Joseph, Ramon Aldag, and John Keenan

843 Japanese vs. American Management: Analysis of the Evidence

Richard M. Hodgotts and Fred Luthans

vi

Topic Table: Empirical Issues in Organizational Behavior and Organizational Theory846 An Empirical Examination of Critical Success Factors of Conflict in Project Management

Mahmoud Falaki, Mahnmmad Khojnsteh, and Edgar L. Williams, jr.846 The Effects of Group Size on the Performance of Nominal Groups

Gene E. Burton

846 Power Zones and Physician/Administrator Decision-MakingJanelle Heineke and Larry Meile

846 A Multiple Intervention Program for Improving Productivity in a Hospital's Diagnostic Services DepartmentMichael Koshuta and Michael K. McCuddy

Topic Table: Current and Emerging Issues in Organizational Behavior and Organizational Theory847 Organizational Relationships between Artificial Intelligence and Industry

Lexis F. Higgins and Scott C. Mclntyrc847 Information Systems Professionals and Leadership: Some Emerging Behavioral Patterns

A. B. Shani, Lars E. Perner, and Eldon Y. Li

847 Sheraton's Entry into China: Cultural and Operational Issues

Joseph W. Weiss

Statistical Applications in Organizations848 Construct Validation: An Application of Meta-Analysis

Kenneth P. Carson and Angelo J. Kinicki

851 Strategies for Covariance Structure Modeling of Panel Data: The Effects of Residual Misspecificntion on Structural

Outcomes

Gerald E. Fryxell and Larry J. Williams

854 Path Analytic Assessment of Two Models of IR's

Thomas J. Callahan, James Skivinglon, and Robert Monczka

Conflict and Values

858 The Impact of Type A Behavior and Personal Control on Perceptions of the Jury Decision Making Process

Pamela L. Perrewe, Jack M. Nelson, and Patrick F. Maroney861 Rank and Situational Differences in Managerial Use of Conflict Resolution Modes

Joan Mills and Leonard H. Chusmir

Issues in Organization: Expert Systems, Organizational Decline, Executive Compensation864 An Organizational Perspective on Expert Systems: Human Information Processing and Organizational Technolo;;y

Harold D. Carrier and Robert O'Keefe

867 The Growth of Decline: Research Streams in the Current Literature on Organizational Decline

Mark A. Mone and William McKinley870 Corporate Write-Downs and Top Executive Change: The Executive Compensation Link

Sharon M. Moody and Aaron L. Phillips

Attendance, Turnover, and Commitment

873 Post-Decision Accommodation for Those Who Remain: Attitudinal and Behavioral Consequences of Voluntary FacultyTurnover

Patricia M. Seybolt876 Job Involvement and Organization Commitment: A Comparison of Dual Career and Single Career Families

David Elloy, Randolph Flynn, and Luke Novell!

Topic Table: Employees, Manager, Values, and Ethics

879 Work Values, Work Importance, and Job Attitudes of Chinese Managers: An Exploratory Investigation

Lee A, Graf, Masoud Hemmasi, Yuhua Liang, and Mike Tcheng879 Corporations and Employee Smoking: New Directions

J. Carroll Swart

879 Whistleblowing and Communication Climate: Implications Regarding Managers' Response to Fraud, Waste and

MismanagementJohn P. Keenan

879 Psychological, Demographic, and Situational Determinants of insider TradingMario G. C. Reyes and David E, Terpstra

879 Business Owners and Corporate Managers: The Distinctive Difference

James W. Carland, JoAnn C. Carland, and H. Wayne Stewart

PRODUCTION AND OPERATIONS MANAGEMENT

880 Integrated Finite Loading SystemsKenneth R. Baker, Robert F. Guise, Arthur V. Hill, Steven R. Lawrence, Gary L. Ragatz, and Thomas G. Schmitt

VII

Master Production Scheduling881 PDP—A New Approach to Master Production Scheduling

Barbara Blankenship and Batoul Modarress

884 An Analysis of Lot-Sizing Cost and Schedule Stability in Freezing the Master Production Schedule under Demand

Uncertainty in a Rolling Schedule Environment

V. Sridharan and William L. Berry887 Demand Management in the Assemble-To-Order Environment

Gary M. Kern and Hector H. Guerrero

Issues in Cellular Manufacturing890 Economic Justification of Engineering Data Base Systems for Group Technology Applications

Urban Wemmerlov and Nancy Lea Hyer893 A Comparison of Dynamic Scheduling Heuristics for Cellular Manufacturing

Farzad Mahmoodi, Kevin J. Dooley, and Patrick J. Starr

896 The Role of Group Technology in Manufacturing StrategyNancy Lea Hyer and Narinder Kathuria

Topic Table: Production Planning and Inventory Control

899 A Multifunctional Iterative Aggregate Planning Model

K. Ravi Kumar, Deborah Scholz, and William Youngdahl899 How Good Are Aggregate Production Plans that Are Generated Using Spreadsheet Software?

Richard J. Penlesky and Rajesh Srivastava

899 Production Characteristics—A Framework for Linking Control Systems and Environment

Daniel C. Steele

899 Analysis of Reject Allowance Policies in an MRP Environment

Ibrahim Kurtulus and David W. Pentico

899 An LP-Based Heuristic Procedure for Multi-Item Lot-Sizing Problem with Capacity Constraints

Harish C. Bahl and Bahman Mirshab

900 Tutorial: Cutting and Packing Problems—A Review of Current Research

Paul E. Sweeney

Production Planning901 The Effect of Subcontracting Capacity on Pricing

Cheryl Gaimon

903 Disaggregate Planning in a Coordinated Production Environment

G. Keong Leong, Michael D. Oliff, and K' nneth Darby-Dowman

Topic Table: Issues in Materials Management906 A Simulation Study of the Effectiveness of Buffering Techniques in an Assemble-to-Order Environment

Chairat Hiranyavasit, K. Kern Kwong, and Wing Fok

906 The Purchase Discount Quantity Decision under Open Order Rescheduling in Multi-Level Assembly SystemsRajesh Srivastava and W. C. Benton

906 Analysis of Improvement Steps in Capacitated Lot-Sizing HeuristicsPeter J. Billington

906 A Quantity Discount Model with Price Sensitive Demand

Prafulla Joglekar and Jack Rappaport906 A Quantitative Procedure for Estimating the Cost of Imported Merchandise When Currency Futures Are Used for

Managing ExchangeJoseph R. Carter, Shawnee K. Vickery, and David Mendez

Topic Table: Issues in JIT and FMS

907 Modeling the Loading Decisions in FMSs via Petri Nets

Chen-Hua Chung and In-jazz Chen

907 Just-In-Time Manufacturing Research: A Review and CritiqueArthur V. Hill, Karen Goodner, and John Lunde

907 Impact of Container Conveyance Cost on the Optimal Lot Size for a Just-In-Time Inventory SystemStephen H. Goodman and Arthur A. Rasher

907 Application of Just-In-Time: Comparing U.S. Companies and Japanese Subsidiaries in the U.S.

Farzaneh Fazel and Masoud Hemmasi

907 The Impact of Computer Facilities on Unmatured or Small Just-In-Time Production SystemsGyu Chan Kim

908 Research Trek: The Search for Research Opportunities in Purchasing in the 1990's

Robert Landeros and Vicki L. Smith-Daniels

VIII

Inventory Models

909 A Demand Theoretic Analysisof Economic ManufacturingQuantity: Implications forTraditional, OPT, and ZI ApproachesJaya P. Moily

912 Comparison between Sole- and Dual-Sourcing Stochastic Lead Time Inventory Models: Analysis of a SimplifiedBase Case

R. V. Ramasesh, J. K. Ord, and J. C. Hayya915 Tracking Signals for Inventory Systems Performance

Charles Watts, Chan K. Hahn, and Byung-Kyu Sohn

Productivity and Work Measurement

918 Developing Productivity Standards in a Physical Distribution SystemBrian F. O'Neil, Michael R.W. Bommer, and Kathleen Sliva

922 Appraising the Productivity of Flexible Manufacturing SystemsRoby Rajan

925 Regression Analysis for Predicting Machine Efficiencies: A Response to Short Product Life-CyclesGary P. Fellers and Patsy A. Lewellyn

Multi-Level Inventory Systems928 A Comparative Analysis of Distribution Requirements Planning and the Pull Approach in an Integrated

Multiechelon Distribution SystemR. Dan Reid

931 Evaluating Performance Impact of Forecast Error Patterns upon Multistage Production-Inventory SystemsT. S. Lee, Jerome D. Wiest, and Xiande Zhao

934 Optimal Policy Approximation for Multi-Echelon Inventory SystemsKhalil F. Matta and Diptendu Sinha

Topic Table: Process Design and Technological Choices

937 3-D CADD Systems for Plant DesignMohammad Ala

937 The Effect of Stochastic Demand on Minimum Cost Loading Policies for an FMS

John J. Bernardo and Zubair M. Mohamed

937 The Role of GT Codes in Data Base Design for Manufacturing Information SystemsJonathan Pinder and Nancy Lea Hyer

937 Queueing Models for Performance Analysis: Selection of Single Station Models

Mark Springer and Paul Makens

937 DFM—Key to Manufacturing Productivity and QualityR. Natarajan

Concepts in Operations Strategy938 The Use of Frameworks at Different Levels of Abstraction

Richard A. Schilhavy941 A Diagnostic Tool for Focused Manufacturing

Michael J. Pesch and Roger G. Schroeder

944 An Examination of Just-in-Time as a Manufacturing StrategyStephen N. Chapman and Ronald T. Pannesi

Design of Flexible Manufacturing Systems947 Modeling the Economic Design of Flexible Manufacturing Systems

Udayan Nandkeolyar and David P. Christy950 The Impact of Pallet Type on the Operation of a Flexible Manufacturing System

William Newman, Warren J. Boe, and David R. Denzler

953 Models for Layout Design in Flexible Manufacturing SystemsBharat Kaku and Ram Rachamadugu

Quality Management956 An Investigation of the Relationship between Organization Quality Context and Quality Management

J. V. Saraph, R. G. Schroeder, and P. G. Benson

959 Strategy of Inspection Station Location

Neng-Pai Lin, Lee Krajewski, and Jim Hutchison

Manufacturing Flexibility and Strategy962 Manufacturing Strategies for American Industries

Sidhartha R. Das and Basheer M. Khumawala

965 Identifying and Using the Characteristics and Strategic Implications of Advanced Manufacturing Systems

Arlyn J. Melcher and David Booth

ix

968 Measuring Manufacturing FlexibilityJohn Robb Dixon

MRP Issues

971 The Impact of Component Part Commonality on Manufacturing System Performance

J. S. Kim, David A. Collier, and Daniel J. Bragg974 An Environmental Classification Scheme for Analyzing Multi-Level Assembly Systems

Rajesh Srivastava and Richard J. Penlesky977 An Investigation of Alternative Dampening Procedures to Cope with MRP System Nervousness

Chrwan-jyh Ho and Phillip L. Carter

Quality Control

980 Simultaneous Optimization in Process Quality Control via Prediction-Interval Constrained ProgrammingDavid L. Olson, Jerry C. Wei, and Edna M. White

983 Designing Acceptance Sampling Plans under Lot SplittingAlfred L. Guiffrida and David P. Christy

986 Setting Process Control Limits: Resistant versus Non-Resistant Measures

T.J. Wharton and Edna M. White

Just-In-Time Systems989 Sequencing Rules for Kanban-Controlled Lines

Blair J. Berkley992 Derivation of a Revised Economic Order Quantity Model for Just-In-Time Systems

Stephen H. Goodman and Arthur A. Rasher

995 Modeling Safety Stock and Stockout Costs in a JIT Environment

Scott R. Swenseth and Frank P. Buffa

Production-Distribution Systems998 Analysis of Capacity Utilization in a Multistage Manufacturing/Distribution System: A Simulation Study

Robert B. Handfield, Ronald T. Pannesi, and Ann S. Marucheck1001 A Study of Some Specialized Fixed Charge Problems in Production and Service Environments

Manohar S. Madan and Anand S. Kunnathur1004 An Efficient Approach for Determining Optimal Joint Production-Distribution Policy

Wai K. Law

Design of Assembly Lines

1007 Assembly Line Research: Historical Patterns and Current Directions

Roger J. Gagnon and Soumen Ghosh

1014 A Multivariate Analysis of Flow Line OutputNeil B, Marks

1017 A Chance-Constrained Programming Approach for Stochastic Assembly Line Balancing Problem

Dooyoung Shin

Multistage Lot Sizing1020 Cost of Capacity in Multi-Level Production Systems

Peter J. Billington and Robert A. Millen

1023 An Incremental Approach to Lot-Sizing with Quantity Discounts

Kevin Gorman

1026 Lot-Sizing Rules for a Multistage Production SystemEnar A. Tunc and William A. Miller

Scheduling I

1029 An Efficient Heuristic for Scheduling the Operation of a Continuous Miner and Bolter

John J. Bernardo and Edward Gillenwater

1032 Variance Minimizing Schedules: Heuristic Solution and Lower Bound for Performance Evaluation

Prabuddha De, Jay B. Ghosh, and Charles E. Wells

1035 Combining Simple Priority Rules: An Approach to Improve the Performance of a Flow Dominant ShopSamir Barman and R. Lawrence LaForge

Models for Cellular Manufacturing1038 A Simulation Investigation of the Stochastic Behavior of Selected Group Technology Similarity Coefficients

Kathleen M. Harrigan and Charles T. Mosier

1042 A 0-1 Integer Programming Cell Formation Model for Cellular ManufacturingJerry C. Wei and Norman Gaither

1045 Demand Changes and Robustness in Cell DesignBharat K. Kaku and Asoo J. Vakharia

x

Scheduling II

1048 The Effects of Bottleneck Operations in a Job ShopPaul Sungchil Park

1051 Tooling Constraints and Shop Floor Scheduling: Evaluating the Impact of Sequence DependencySoumen Ghosh, Gary L. Ragatz, and Steven A. Melnyk

1054 A Multiple Vehicle Scheduling Algorithm Employing Operator TheoryPaul M. Bobrowski and Gary M. Kern

Safety Stock in MRP Systems1057 A Modified Heuristic for Allocating Safety Stock in a Multistage Environment

James A. Messersmith, W, C. Benton, and Keong Leong1060 Safety Factor as a Buffering Technique in MRP Systems

Jaya P. Moily and Sharma Pillutla

1063 Effectiveness of Safety Stock to Reduce MRP System Nervousness

V Sridharan

Teaching and Research in Operations Management1066 Production and Operations Management Option at MBA Level—A Survey

Harish C. Bahl

1068 Using Taguchi Methods as a Quality Management Tool

Barbara Warsavage and Richard Discenza1072 Decision-Making in Operations Management Using Net Present Value: Opportunities for Research

John J. Kanet and Raymond A. Jacobs

Clustering Techniques for Group Technology1075 A New Similarity Index and Clustering Methodology for Formation of Manufacturing Cells

Asoo J. Vakharia and Urban Wemmerlov

1078 A Comparison of Array-Based Clustering Techniques for Manufacturing Cellular FormationChao-Hsien Chu and Mayshing Tsai

1081 A Graph-Theoretic Approach for Component Family Identification

Fazlollaah Amirahmadi

International Production

1084 A Location Life Cycle Theory for High Technology Multinational Manufacturing CorporationsPeter Haug

1087 A Comparative Study of Strategic Role of Manufacturing Function in American and Japanese CompaniesMasoud Hemmasi and Farzaneh Fazel

1090 A Binational Production Sharing Program: The Maquiladora IndustryJuan J. Gonzalez and John P. McCray

Location and Layout1093 A Graph-Theoretic Heuristic Approach to Layout

Edward F. Stafford, Jr.1096 Performance of the Simple Add Heuristic Adjusted for the Multi-Period Environment

Amir M. Hormozi and Basheer M. Khumawala

1100 Discrete Implementation of Full Turnover Assignment in Automated Storage and Retrieval SystemsBruce C. Raymond

FMS Scheduling1103 Scheduling in Random Flexible Manufacturing Systems

Jim Hutchison

1106 FMS Implementation Procedure: A Case StudyAllen E. Smith and Timothy D. Fry

1109 Decision Rules for Switching Flexible Capacity between Competing Products

Amiya K. Chakravarty

Topic Table: Inventory Issues

1112 Guidelines for Setup Reduction Programs to Achieve Zero-InventoryJames R. Freeland, John P. Leschke, and Elliott N. Weiss

1112 Optimal Lotsizing and Lead Time Reduction

Silvanus T. Enns, Arthur V. Hill, Arunaro Mukerjee, and Thomas R. Rohleder

1112 Modeling Price, Production, and Salvage Capacity Decisions as a Newsboy Problem with Market Valuation Methods

George Tannous and Paul M. Mangiameli1112 An Analysis of the Tradeoffs between Single and Dual Vendor Procurement Systems When Quantity Discounts Are

Involved

XI

Jack L. Martin, Udayan Nandkeolyar, and Alfred L. Guiffrida

1112 Procurement: Optimal Splits and Quantity Discounts in the Dual-Sourcing Deterministic Model for Bottleneck

Strategic Items Where No Shortages Are Allowed

Jack L. Martin, Marianne Hooper, and Jack C. I layya

Purchasing Strategies1113 Source Selection Criteria Importance for Different Buyer/Seller Relationships: An Empirical Study

Robert Landeros

1116 Integrating Purchasing's Strategic Development with Supplier Performance Criteria

David M. Lyth and Robert F. Reck

Issues in Setup Cost Reduction

1120 Setup Cost Reduction Model

S. L. Kim and Jack C. Hayya1123 Effects of Setup Time Reduction on Batch Flow Processes

Joseph D. Blackburn and Mark C. Springer1126 Investing in Setup Cost Reduction in the Joint Economic Lot Size Model

John F. Affisco, M. Javad Paknejad, and Farrokh Nasri

Inventory and Scheduling Issues

1130 A Multi-Family Capacitated Dynamic Lot-Sizing Model with Coordinated ReplenishmentsS. Selcuk Erenguc and H. Murat Mercan

1133 Integrating Petri Nets and Minimax Algebra Based Performance Evaluation for Project ManagementChen-Hua Chung, John J. Bernardo, and In-jazz Chen

1136 An Investigation of Resource Imbalance in a Project Environment

Ellen Dumond and John Dumond

Topic Table: Scheduling Topics1139 Comparative Evaluation of the Simulation and Heuristic Approaches to the Flowshop Scheduling Problems

Jatinder N.D. Gupta1139 A Preliminary Investigation of Multi-Criteria Based Sequencing Rules for Assembly Shops

R. S. Russell, P. R. Philipoom, and T. D. Fry1139 Scheduling against Due Dates in a Sequence Dependent Setup Environment

Gary L. Ragatz and Joseph R. Carter

1139 Forecasting of Airport Passenger Traffic

B. P. Lingaraj and Chand K. Chauhan

Topic Table: Design Issues in Operations Management1140 Maintenance Scheduling Policies under Varying Load and Due Date Tightness Conditions in a Job Shop

Avijit Banerjee, Jonathan Burton, and Maryanne Atkinson

1140 Worker Flexibility and Redundancy to Decrease the Severity of Machine Breakdowns

Chwen Sheu, Jim Hutchison, and Lee Krajewski1140 Maintenance Float Policy: A Critical Component of Capacity Strategy

Nicholas C. Georgantzas and Michael N. Chanin

1140 Computer Integrated Manufacturing and International Location Decisions

Peter Haug1140 Dynamics of the Output Interval in Unpaced Production Lines

Hon-Shiang Lau and G. E. Martin

PUBLIC SECTOR APPLICATIONS

Topic Table: Applying the Functional Areas of Business to Public Sector Decisions

1141 Manufacturing Methods in Health Care

James A. Pope and Roger W. Pettitt

1141 Strategic Planning and the Middle Level Clinical Nurse SpecialistKim DeDee and Lynda DeDee

1141 A Model for Selecting the 64 Teams for the NCAA Basketball Championship Tournament

Frank A, Condte and Jay C. Andersen

1141 Application of Marketing Decision Variables to a Critical Public Sector Problem—The Financing of Public Schools

Gordon L. Wise, Glenn T. Graham, and Duane L. Bachman

1141 Transition in the Rural-Urban Fringe: Land Ownership and Values

John L. Adrian and Cran Upshaw

XII

1142 The Role of Decision Science in International Affairs and Public Policy: What Might It Be?

Herbert F. Spirer

1142 Should the Decision Sciences Institute and Decision Scientists Have a Social Conscience and Agenda?Herbert F. Spirer

1144 External Funding Opportunities in the Decision Sciences and How to Improve the Chances of a Successful Grant Proposal

Hope M. Baker

Health Care Applications1145 Managerial Work: Manager/Subordinate Perceptions in a Health Care Setting

Mary A. Curran and Kent E. Curran

1148 Improving Resource Allocation in a Teenage Sexual Risk Reduction ProgramRobert E. Markland and Murray L. Vincent

1151 Outshopping for Medical Services: A Demographic and Psychographic ApproachRobert A. Swerdlow, Mark Guidroz, and Marleen Roosth Swerdlow

Financial Decisions in the Public Sector

1153 A Path Model of Local Budgetary Decision Making in Response to the Reagan Retrenchment: The Case of New York

Counties

Donald E. Lifton and Linda R. Lifton

1156 A Goal Programming Model for Funds Management in a Public University

Rajesh Tyagi and Laurence J. Moore

1159 How to Evaluate the Financial Impact of an Intercollegiate SportClifford R. Skousen and Frank A. Condie

Statistical Analysis of Public Sector Issues

1162 Economic Awards in Urban Mass Transit Industry Contracts: Does Method of Negotiation Dispute Resolution Make

a Difference?Ann C. Wendt and Susan A. Chesteen

1165 A Method for Developing Job Specific Performance Appraisal Factors Using Quantitative and Expert Decision

MakingRobert J. Solomon

1169 Estimating Performance with Data Envelopment Analysis and RegressionWilliam G. Ludwin and Thomas L. Guthrie

Public Institutions and Their Environments

1172 The Impact of Civil Law Reform on the Cost of Automobile Insurance: A Cross Sectional Multivariate Analysis

Daniel T. Winkler, Joseph E. Johnson, and George Flanigan1176 A Mathematical Model of Quality in Publicly Funded Institutions

Priscilla Chaffe-Stengel1179 A Framework for Technology Transfer

Christian N. Madu

Topic Table: Managing the Public Enterprise1182 Drug Testing in the Workplace: Balancing Individual, Organizational, and Societal Rights

Brian Heshizer and Jan Muczyk1182 Marrying Federally Mandated Technology Transfer to the New Product/R&D Funds Allocation Criteria in the Private

Sector

Thomas J. Steele, W. Lee Schwendig, and George A. Johnson

1182 Environmental Pollution and Resource Management: Priority Problems or Passing Fancies?

Gene E. Burton

Logistical Modeling1183 Two-Tier Emergency Medical Service Systems: An Analysis and Extension of Current Location Methodologies

John J. Bernardo and John F, Repede

1186 The Multiple Vehicle Routing Problems with Simultaneous Delivery and Pickup Points

Hokey Min

1189 Modeling the Aviation Logistic Support System for a Navy Aircraft Carrier

Shu S. Liao, Thomas P. Moore, and Andrew G. Mackel

QUANTITATIVE TECHNIQUES AND METHODOLOGY

1192 Networks Tutorial

Jay E. Aronson

xiii

1193 Recent Advances in GPSS/H

Thomas J. Schriber

Quantitative/Statistical Models

1195 On the Robustness of the Extreme Deviate Test for a Single Multivariate Outlier against Heavy-Tailed DistributionsDean M. Young and Samuel L. Seaman

1198 Analysis of Demand for Competing Advertising Media Services

Warren R. Hughes

Topic Table: Linear Models and Applications1200 Solving the Inverse Method Algorithms for Network Problems Using Concurrent Languages: Pascal and C

Jeong Duk Jung, Elias R. Callahan, Jr., and Kai Siak Koong1200 Analysis of Parts Inventory Using 0-1 Integer Programming

Parviz Ghandforoush

Quantitative Techniques for Decision Analysis1201 A Clarification of the Role of Mixed Strategies in Elementary Decision Analysis

Marvin D. Troutt and M. Diane Pettypool

Management Science/Operations Research

1204 A Modified Scheduling Method for Random Process FMS Production

Krishnamurty Muralidhar and Marc Schniederjans1207 Common Errors in Linear Programming

Jack F. Williams1209 The Study of the Effects of Increased Resource Consumption on Optimal Warehouse Capacities

Sadik Cokelez

Management Science

1210 A Numerical Algorithm to Solve the Problem of Dynamic Limit Pricing of an Exhaustible Resource under a Threat of

Potential EntryVijay S. Desai

1214 Determination of Time Period for Full Refund in a WarrantyAmitava Mitra and Jayprakash G. Patankar

Quantitative Models and Applications1217 An All-Integer Programming Algorithm Based on Group Theory and Bounded Partial Enumeration

Abbas Zaatari and Larry M. Austin

1221 Facilities Layout: A Computerized Stochastic Programming Model

Masud Mansuri

Topic Table: Management Science/Statistical Model and Applications1224 Analysis of Associations between Market Segmentation Variables and Their Categorical Descriptors via a Discrete

Multivariate Covariability MeasureJamshid C. Hosseini, Robert R. Harmon, and Rajshekhar G. Javalgi

1224 Nonpara metric Estimation of the Variance When Samples Are Randomly Censored

Helmut Schneider and Binshan Lin

1224 Direct Measurement of Acquisition Impact: An Application of the Box-TIAO Intervention Model

Sangsoo Kim and Dan Clapper1224 Small Samples and Metamorphosis at Thirty

M. Ahmadi, P. Dileepan, and F. M. E. Raiszadeh

1224 Is This the Beginning of the Decline in Competitive Trend?

Mohsen Attaran and Massoud M. Saghafi

SERVICE MANAGEMENT

1225 Symposium: A Discussion of the International Aspects of the Service IndustryDavid M. Lyth

1226 Managing Health Services in a Changing Environment

Satish Mehra

1227 Innovation in the Teaching of Service ManagementIvor P. Morgan

xiv

Strategic Design Issues in Service Management Operations1228 In Developing Service Concepts Not All Attributes Are Equal

Ivor P. Morgan1231 Quality Measurement and Operations Strategy in Service Organizations

Kirk R. Karwan and L. Drew Rosen

1234 The Strategic Role of Operations in Retail Banks

Aleda V. Roth and Marjolijn van der Velde

Topic Table: Productivity and Quality1237 Improving Productivity in the Service Sector: The Impact of Office Automation

Maling Ebrahimpour and Cathy Cirelle

1237 Productivity Analysis of Class-I Common Motor Carriers of General FreightPetros Christofi

1237 Productivity Measurement in the Service Industry: Analysis and ApplicationAssad Tavakoli

1237 Customer Service and Customer Dissatisfaction: Problems and OpportunitiesTim R. V. Davis

1237 A Study of Functional and Technical Quality in the Power Provider Market PlaceLinda M. Delene and David M. Lyth

Topic Table: Planning for Services

1238 Strategic Service Management: The Service Order CycleWai K. Law

1238 Transportation Needs for a Sameday Surgery Center: A Simulation Study and AnalysisJ. S. Rakich, P. J. Kuzdrall, andK. A. Klafehn

1238 Modifying Expectations at the Point of Delivery in a Service SystemRay W. Coye

1238 The Selection of Service Facility Locations: A Multi-Criteria Decision Support System MethodPeter Haug and M. Tawfik Jelassi

1238 A Forecasting Model for Retail Services

Mark M. Davis and Paul D. Berger

Staff Scheduling in Services

1239 Dual-Derived Schedules for the Tour Scheduling Problem

Fred F. Easton

Defining and Measuring Service Quality1242 Consumer Assessment of Service Quality

Tigineh Mersha, Veena Adlakha, and William R. O'Brien

1245 An Analysis of Customer Satisfaction with Waiting Times in a Two-Stage Service Process

Mark M. Davis and Michael J. Maggard1248 Measuring Quality of Care in Nursing Homes

Jo Ann Miller Duffy and James A. Fitzsimmons

Simulation in Services

1251 A Simulation Model for Hospital Bed Allocation by Strategic Business Unit

Keith A. Klafehn, Jonathon S. Rakich, and Paul J. Kuzdrall

1255 Productivity Implications for Service Demand Variability and Flexibility Choice in Labor StaffingLarry W. Jacobs

1258 A Simulation Model to Evaluate Hospital Nursing Service Interaction

Timothy W. Butler, Gloria Knight, Gary R. Reeves, Kirk R. Karwan, and James R. Sweigart

Topic Table: Special Topics in Service

1260 The Prime Vendor/Hospital Purchasing Relationship: Performance Implications for Materials ManagementScott T. Young

1260 Planning and Development of a Waste Management SystemMohammad Ala

1260 An Analysis of Conditions under Which Different Inventory Models Are Applicable in a Service OperationMark M. Davis and Emily Roth

1260 Implication of Computerization to Hospital Material ManagementWai K. Law and Larry C. Giunipero

Conceptual Issues in Service Management1261 Management of Services: A Research Agenda

John Haywood-Farmer and David M. Lyth

xv

1264 Methodologies for Assessing Service Location

Sheryl E. Kimes

1267 Incorporating Quality Considerations into the Design of a Customer Processing Service OperationDavid M. Lyth and Robert Johnston

STRATEGY AND POLICY

Environmental Analysis and Strategic Decision Making1270 Environmental Awareness: A Measure of Strategic Management Skills

Gene E. Burton

1273 Applying a Macro Management Methodology to Expert System DevelopmentJohn R. Montanari and Barbara W. Keats

1276 Strategic Pre- Partial- and Post-Decision Support-Nicholas C. Georgantzas

Shifts in Strategic Management Research Methods

1279 Research in Strategic Management: Past, Present, and Future

Pamela A. Posey and E. Lauck Parke

1282 Current and Future Utilization of Quantitative Methods in Strategic Management Research

Agnes K. Missirian

Strategic Management in Different Organizational Contexts

1285 Strategic Planning: Applied Governmental Models

Max S. Wortman, Jr.1291 Practical Strategic Planning in the Federal Government

William A. Ward and Eugene Gomolka

1295 Strategic Management in Nonprofit OrganizationsLynn Neely

Topic Table: Breadth in the Strategic Management Field

1298 Manufacturing and Business Strategies: Linkages among the Miles-Snow TypesShaker A. Zahra and Sidhartha R, Das

1298 Share in: The Missing Link of MNC Global Strategy and Structure

Nicholas C, Georgantzas1298 Strategic Time

Arkalgud Ramaprasad and Charles I. Stubbart

1298 Legal Strategies for International Contract Negotiation and Dispute Resolution

Linda Berns Wright

Strategic Groups and Generic Strategies1299 Using Time-Series Analysis to Identify an Industry's "Inventive Strategic Groups"

Philip P. Grassland and L. A. Digman1302 When Strategy and Objectives Clash

Stanley F. Slater

1305 Decline in the Aerospace/Defense Industry. Applicability of Generic Turnaround StrategiesWillie E. Hopkins and Shirley A. Hopkins

Topic Table: Corporate Governance and Strategic Decision Making1308 An Analysis of Why the Outside Dominance Perspective of the Corporate Board of Directors Has Failed to Generate

Research SupportE. James Flynn and Andrew R. Weiss

1308 Measuring Consensus among Decision Makers

F. Karakaya and M. J. Stahl

1308 Patterns of Strategic Decision-Making in Excellent and Non-Excellent CompaniesRobert E. Jones, R. Dale VonRiesen, and Lester W. Jacobs

1308 Sources of Strategic Issues and Characteristics of Strategic Issue Management SystemsD. A. Baucus and E. J. Ottensmeyer

Performance and Productivity in Manufacturing1309 An Empirical Analysis of Five Performance Types in the Manufacturing Sector

Peng S. Chan, E. James FJynn, and Ravi Chinta

1312 Systematic. Management in Medium Size Manufacturing FirmsJ. Kim DeDee

1315 A Systems Approach to Manufacturing Automation Decision MakingChristian N. Madu

xvi

Acquisitions and Diversification

1317 Corporate Acquisition Decision Making: Structure and Process

David W. Grigsby, Michael J. Stahl, and Samir Barman1320 An Empirical Investigation of the Effects of Acquisitions on Long-Term Performance

Alok Srivastava and Sangsoo Kim

1323 Executive Continuity and Firm Performance: An Extension of Rumelt and MontgomeryJon G. Kalinowski and Charles R. Klasson

Mathematics and Information Systems in Strategic Planning1326 A Mathematical Model for Transferring Management Control Systems between Japan and the United States

Coral R. Snodgrass and Edward J. Szewczak

1329 Competitive Information Systems of Global Strategy-Structure Relations

Nicholas C. Georgantzas1332 Calibrating Measures of Product Line Concentration and Diversification for the "Distribution Effect"

William Acar and Pankaj Bhatnagar

Strategic Management, Human Resources, and Values

1335 The Strategic Use of the Performance Appraisal: A Review and Extension

Thomas C. Head and Rick Molz

1338 Assessment of Value

Krishna S. Dhir

Corporate Governance and Stakeholder Participation1341 The Mode of Board Strategic Participation: An Examination of Its Correlates and Implications

Shaker A. Zahra

1344 Determinants of Board of Directors' Strategic Contribution

Shaker A. Zahra and John A. Pearce II

xvii