1987 LASERS IN GRAPHICS CONFERENCE PROCEEDINGS

VO1.UMK I

EXPANDING HORIZONS INELECTRONIC PREPRESS

£.

Note: This is one of two volumes of the Proceedings of the 1987 Lasers in Graphics/ElectronicPublishing in the 80's Conference. The material contained herein is from a transcript of theconference as well as submitted papers. The proceedings have not been reviewed by theindividual speakers, and, as such, some inadvertant errors may appear in the text. DunnTechnology, Inc., as well as the speakers, do not warrant the absolute accuracy of theseproceedings.

Published by:

Conference Dates:

Dunn Technology, Inc.1855 E. Vista Way .Suite 1Vista, CA 92084(619) 758-9460

September 27 - October 1, 1987Orlando, Florida .„,„..„ ..

UB/TIB Hannover102 231 702

89-!

^ R N 9243(9,1)

Reproduction without written permission of the copyright owner is strictly prohibited.

©Copyright 1988 Dunn Technology, Inc., Vista, California 92084

Table of ContentsVolume I

Session 1: The Future of Electronic Prepress

Chairman: Dr. S. Thomas Dunn, President, Dunn Technology, Inc. 1

Electronic Prepress Systems - The Evolution of Systems, Markets,and Architectures, S. Thomas Dunn, President. Dunn Technology, Inc 1

Committee for Graphic Arts Technologies Standards and IT8 (DDES) Update,Kip Smythe, Director of Member Services, NPES 9

What Next_A User's Perspective - New Technologies For New Markets,Jeffrey Borneman, President, Color-house, Inc 16

Integration of Color Systems in Newspapers,

Brian Jordan, Technical Director, Crosfield Electronics, Ltd 28

Session 2: Directions in Electronic Prepress: Trends and Strategies

Chairwoman: Patrice M. Dunn, Managing Editor, THE DUNN REPORT 36

Hel Graphic Systems Product/Corporate Update,Richard J . Sansevera, Marketing Manager, Hell Graphic Systems 38Producing Graphics for CD-ROM Programming,John Mi l le r , Market Development Special ist , Phil ips and DuPont Optical Co.. . . 41

CD ROM in 1987: Beyond the Prototype,Bob Mounts, Head of Product Development, Multi-Ad Services, Inc 43

Desktop Pubfishhg — The Markets and Trends Overview,Steve Pytka, Executive Vice President, CAP International 46

Applying New Technologies to Picture Management,R.E. Drapeau, VP Technology, National Digi ta l Corp 49

Session 3-A: The Emerging Link Between Creative, Design and Publishers to Prepress

Chairwoman: Pa t r i ce M. Dunn, Managing E d i t o r , THE DUNN REPORT 52

Digital KeyOne System Requirements,P a t r i c e M. Dunn. Managing E d i t o r , THE DUNN REPORT . 52

Art Prep: Designer System Developments at Chemco Systems,Ralph Kennedy, Chemco Technologies. Inc. 54

Update: Working the Remote Interface — Chemco Art Prep and Mask Prepto Hell Chromacom, Arthur Olsen, Vice President & General Manager,Advertising Unlimited, Inc 58

Digital Page Layout Production,Grant Hall, Manager/Electronic Imaging Systems, American Color Corp 62

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Capturing Design Electronically,John Karcanes, President, Lightspeed, Inc 65

Lightspeect Myth Versus ReaBty,Don Sparkman, President, Sparkman and Bartholomew Associates, Inc. 67

OEM Software Development for Prepress Applications,Jim Todd. Vice President, Engineering, Island Graphics Corp 70

The Seamless Electronic Mechanical,Perry Jef fe, Director, Pratt Center for Computer Graphics in Design 72

Session 4-A: Design Systems and Prepress — Forgoing the Electronic Link,

Elizabeth Berglund, Editor & Publisher, AMERICAN PRINTER & EP&P '87 76

Remote Design Proofing, with Annotation,Kathy Stein, Director of Corp. Development, Techtron Imaging Network 79

Technology and Operations within the Publishing Enterprise,Elaine Yuey Fry, Managing Director, Yuey/Lonier Consulting 82

Total Electronic Four Color Production: Design to Plate Ready Films,Frank S c o t t , Vice P res iden t , Technology, U.S. NEWS & WORLD REPORT 86

New Developments in Design Workstations,Trevor Haworth, Design Systems Div. , Crosfield Electronics Ltd 89

Application of Computer Design System,M u r r a y O l e s , E l e c t r o n i c S y s t e m s M a n a g e r , B a t t e n G r a p h i c s , L t d . . . . . . . . . 9 3

Design and Creative Input to Chromacom,E d C h r u s c i e l , P r o d u c t M a n a g e r , C h r o m a c o m S y s t e m s , H e l l G r a p h i c S y s t e m s . . . . . 9 6

Session 5-A: The Creative to Prepress Interface

Chairman: Don Greifenkamp, V.P. Print Production, J. Walter Thompson 99

Appropriate Technology for the Advertising Agency,D o n G r e i f e n k a m p , V . P . P r i n t P r o d u c t i o n , J . W a l t e r T h o m p s o n . . . . . . . . . . . 9 9

Design Workstation Architectures,PremKapoor, V ice President Eng ineer ing , DuPont Design Technolog ies, I n c . . . . 102

Use of Design Workstations by Prepress Houses,E d g a r G u t t z e i t , C o - F o u n d e r & E x e c u t i v e V i c e P r e s i d e n t , C h r o m a S e t • . . . . . . . . 1 0 5

The Design Center From An Artist's Point of View,Andrew Fry, Designer/Art Director. Corporate Media Communications, Inc. . . . . 108

The Creative Process in the Digital Domain,N i c k H a d d o n , V i c e P r e s i d e n t . G r a p h i c P r o d u c t s , O u a n t e l . . . . . . . . . . . . 1 1 0

Superset's Paint System is Engineered for High Resolution,J o h n R o w n t r e e , M a r k e t i n g M a n a g e r , S u p e r s e t . I n c . . . . . . . . . . . . . . . . 1 1 4

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Styling and Productbn in Manufacturing through the Computer Paint System,Joseph Amato, Design Systems Manager, Mannington Mills, Inc 117

Design to Service Bureau Link,

Richard Littrell, Systems Manager, Magna Graphics, Inc 120

Session 6-1 A: Publisher and Advertiser Perspectives on Electronic Creativity

Chairman: Frederick P. Seymour, Jr., President, Frederick P. Seymour & Assoc. 123

Panel MembersBud Ujhelyi, Vice President, Leo Burnett Company 124

Walter Maes, Exec. V.P., Group Creative Director. Leo Burnett Company 126

Larry Spevak, President, Compatible Systems Engineering, Inc 129

Frank Scott, Associate Director-Technology, U.S. NEWS & WORLD REPORT 131

William Smith, Director Engraving & Printing, NATIONAL GEOGRAPHIC MAGAZINE. . . 133

Session 6-2A: Computer Enhanced Environments For Print: An Evaluation of theCritical Issues

Chairman: Donald Carli, Vice President, Nima Hunter Inc. 135

Panel Members

Jim Hynes, President, Corporate Annual Reports Canada

Charles Rosner, Sr. Vice President, Lord, Geller, Federico, Einstein

David Wagner, Special Effects Photographer, Photographer

Mark Northeast, General Manager, Acorn Illustration & Art Studio

Session 7-A: Electronic Package Design and Prepress Considerations

Chairman: Murray Oles, Electronic Systems Manager, Batten Graphics, Ltd. 144

Linking Package Design to Prepress,Murray Oles, Electronic Systems Manager, Batten Graphics, Ltd 144

Design to Production with Packaging Graphics,Warren Wake, Director of Advanced Research, Contex Graphic Systems, Inc. . . . 147

How Swan Uses Contex Design System,Stuart B. Swan, Vice President, Swan Engraving 150

Electronic Packaging Graphics in a Corporate Setting,Pamela J. Parisi, Design Mgr.. Creative Mktg. Svcs.. Gillette Company 154

On-Une Integration of Design and Prepress Production,James R. MyMck, Director of Marketing Support, Aesthedes, Inc 157

A Design and Prepress System for Forms, Labels and Packaging,Dr. Patrick P. Bergmans, VP/Engineer1ng & Development, DISC 162

Impact of 3-D Modeling on Package and Label Design,Martin J. Stein, Vice President of Marketing, Cubicomp Corp 166

Session 8-A: Electronically Assisted Page Stripping

Chairman: Richard L i t t r e l l . Systems Manager. Magna Graphics, Inc. 170

User Group Strength in Directing Product Development,Robert Donofrio, Project Manager/Grphc Arts Sys, Gerber Sc ien t i f i c . 170

A User Perspective of the Gerber Auto Prep System,Ed Sul l ivan, Quality Control Manager, Magna Graphics, Inc. . 173

The DS Tmt Generator in Production — A User Report,Bruce Cunningham, President, Lanman Progressive 175

The Cutting Edge — R2 220 Mask Cutting System,John Flore, Product Market Specia l is t , RZ Color Systems, Inc 178

Royal Zenith Mask Cutting Systems, A Case Study,John Kender, President, Atlanta Color Concepts • • • 1 8 1

How the CAD Mask Cutting Has Fit Into Our Trade Shop,Dan S l y , CAD Systems O p e r a t o r , S l y L i t h o 183

PC-Based Design Terminals, Electronic Keyline Direct to Prepress,Don Oestreicher, Manager of CAD Systems, LogEtronics, Inc. . 185

An Alternative to Electronic Page Composition,Trevor Philip Elworthy, Director, Protocol Scientific Ltd 187

Electronic Masking, The Bridge That Links Conventional Stripping to ColorElectronic Prepress Systems, James Henry, Manager/Southern Region,Chemco Technologies, Inc. . . . . . . . . . . . . . . . . . . . . 191

Session 9-A: Soft Proofing in Design & Production

Chairman: Mary Doyle, V.P. & General Manager, Ul tra Scan 193

Soft Proofing — An Independent Biased Viewpoint,M a r k D o y l e , V . P . & G e n e r a l M a n a g e r , U l t r a S c a n . . . . . . . . .".'.•:.'•• . . . . . . 1 9 3

Lasers in TV Technology,L o u i s L i b e n , M a n a g e r , E n g i n e e r i n g , N B C - T V . . . . . . . . . . . . . . . . . . . 1 9 5

Kodak Preview Electronic Image Network,M i k e S e p p a l a , P r o j e c t Manager , Eas tman Kodak Co. . . . . . • - • • • • • •'.•• - 1 9 8

Kodak Preview: A User's Report,M i c h a e l D o o l e y , D i r e c t o r , T e c h n i c a l O p e r a t i o n s , R e v e r e G r a p h i c S e r v i c e s . . . . 2 0 2

Soft Proof the Photographic Image,Doughas Meisner, Vice President and Co-Founder, InterScan, Inc. . 206

HDTV and the GrapNc Arts,Larry See. Engineering Technician Special 1st, Sony Corp. of America 209

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Session 10-A: The Evolution of Computer Paint 8c Graphics Systems in the Print Medium

Chairwoman: Patrice M. Dunn, Managing Editor, THE DUNN REPORT 214

Ugh Quality Synthetic Images in Print,Michael Beetner, Director, Marketing Planning, Genigraphics 215

Direction in Print Services,Guy Howard, Director of Marketing, Genigraphics Network Services Div 219

Applying Dicomed Computer Graphics to the Print World,James Ressmeyer, Director of Marketing, Dicomed Corp 223

Resolution Independence of the DuPont Design Technologies,Doug Mi l le r , Director of Software, DuPont Design Technologies, Inc 226

Evolution of Electronic Illustration Technology into the Trade Shop Environment,J.J. Larrea, V.P. Engineering, Computer Graphics Laboratories, Inc 229

The Electronic Revolution in Color Prepress is Arriving — Will You Miss It?,Thomas P. Schutter, Vice President, Sales, NPS 232

Comprehensive Campaign: The Marriage of Video and Print,Mark Rand, President, Oceana 235

High Resolution Illustrations for Print,Don Miskowich, Product Manager/Animation & Paint, Symbolics 238

Real-Time Manipulation of Texture Mapped Surfaces,Akio Ohba, Sony Corp. of America • 241

Session 11-1 A: Ad Agency Print Production & Electronic Prepress: Issues Relative toElectronic Retouching & Digital Data Exchange

Chairman: Donald Car l i , Vice President, Nima Hunter Inc. 242

Panel MembersPeter Franke, Production Manager, Chiat Day Inc.Steve Rykus, Print Production Manager, Campbell Ewald AdvertisingGraham Turpin, Director of Print Production, RumM11-Hoyt, Inc.

Session 11-2A: Modified Color Originals—What is It?

Chairman: Donald Car l i , Vice President, Nima Hunter Inc. 248

Use of Design Workstations by Prepress Houses,Edgar Guttzei t , Co-Founder, Chroma Set 251

New Directions in Proofing,Melene Fo l le r t , Educational/Tech. Sis. D i r . . Potomac Graphic Ind . . Inc 252

Cutting Costs with Digital Proofng,Maurice Murray, President, Spectrum. Inc 256

Session 12-A:

Session 13-A:

Second Generation Originals,Murray Oles, Electronic Systems Manager, Batten Graphics, Ltd 258

Fast 2000 — Line Scan System,Ken Boydston, Manager, Marketing Communications, Megavision, Inc. 261

Contone Imaging Technology Survey

Chairwoman: P a t r i c e M. Dunn, Managing E d i t o r , THE DUNN REPORT 262

A High Resolution Continuous Tone Film Recorder for Color Prepress Users,James Dunn, Vice President, D&D Research Inc . . . . . 262

LVT One Year Later,Roger B. Burns, Manager, Marketing, Light Valve Technology 266

Hell Graphics Direct Digial Color Proofing System,Bla i r Brouhle, Marketing Assistant, Hell Graphic Systems 268

Photographic Proofing — An Innovative Entry Into Color Proofing,Earl S. Boynton, Consultant, Chesley F. Carlson Company 271

Profitable Opportunities with Continuous Tone Images,Grevi l le Hampson, Market Manager, MacDonald Dettwiler 273

Color Picture Line Art,

Chairman: S. Thomas Dunn, President, Dunn Technology, Inc. 276

Progress and Organization of the IT8 Standards Effort,Peter Wood, Assistant Vice Chairman, ANSI IT8 Secretariat . • - 2 7 7

IT8 User Technical Subcommittee Report,E r i c B e r n s t e i n , I T 8 U s e r T e c h n i c a l S u b c o m m i t t e e . . . . . . . . . . . . 2 8 1

Structure of DDES/IT8 — Relations to Other Standards Efforts,S . T h o m a s D u n n , P r e s i d e n t , D u n n T e c h n o l o g y , I n c . . . . . . . . . . . . . . . . 2 8 3

Implementing and Usfrig UEFOO: Pictures on Tape,Ken Cloud, President, Cloud Information Systems (CIS) . . . . - . . - - - - • • 2 8 5

Progress and Directions in Line Art, .Arve Jensen, Technical Manager. Equip. Div, Chemco Technologies, Inc. . • • • • 288

Progress and Directions in On-iine and Device Interfaces,R o b e r t S t r u m , S r . R e s e a r c h A s s o c : , E . I . ; D u P o n t . . . . . . . . . . . . . . . . . 2 9 0

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Session 3-B: Laser Sensitive Materials

Chairman: Derek Swarbrick, Market Segment Management, E.I . Du Pont 294

Advanced Imaging Consumables Technology with Inorganic Thin Film Coatings,Dr. Patrick K. Higgins, Flex Prod. Dev. Mgr., Optical Coating Lab Inc 294

Laser Plate Imaging: Automated Printing SimpOfied,Parviz Riazi , Product Development Supervisor, 3M Company 298

Advances in IR Recording Media: High Resolution Recording Rims forScanner Applications,Fred Guevara, Director OEM Markets, Eastman Kodak Co 300

Mitsubishi Silver Based Direct Plate — Present & Future,K . Y a m a m o t o , Y . T s u b a i , a n d S . S u z u k i , R & D L a b s , M i t s u b i s h i P a p e r M i l l s . . . . 3 0 4

Hoechst Celanese and the Graphic Arts,Burke Burns, Marketing Services Manager, ENCO Print ing Products 308

Electrostatic Platemaking Systems From Polychrome,William Palafox, Director/Graphic Systems Devlpmt., Polychrome Corp 311

Laser Scan — OPC Plate Update,Charles Kreiner, National Accounts Manager, Polychrome Corp 314

Session 4-B: Electronic Imposition, Register and Platemaking

Chairman: Len Theran, Vice President of Applications, Rachwal Systems, Inc . . 317

An Update on Projection Platemaking Technology,Richard Cutter, Vice President of Engineering, Rachwal Systems, Inc 317

Projection Platemaking at Alpine Press,Paul Martin, Supervisor of the Prep Dept., Alpine Press 320

A New Approach to Step and Repeat,James Jeffers, Product Manager, DS America, Inc 324

A User Report on the DS PC-801 Stepper,John Gallagher, Prepress Manager, House of Printing 327

Camera/Computer to Electrophotographic Projection Platemaker,Ervin Rachwal, President, Graphics LX Ltd 329

Page Make-up Systems Are Fine But They Aren't Imposing,Gregg White, Director of R&D, O'Neil Data Systems, Inc 332

Digital Registration and Projection Imaging — The Bridge Between the FrontEnd and the Press,James Barre, Marketing Manager, Opti-Copy 335

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Session 5-1B:

Session 5-2B:

Session 6-B:

Optimizing Your Business with Information

Chairman: Gary M i l l e t , President, Kenex Systems 339

Leasing vs. Purchasing: Effects on Color Houses, •G a r y M i l l e t , P r e s i d e n t , K e n e x S y s t e m s . . . 3 3 9

Cash Flow Management,Kathi Adler, Director of Software Support, Covalent Systems . . . . • 343

Return on Investment,Ronnie Byznski, Control ler, Gamma One, Inc 346

Title ???,John Skae, President, Williams Li tho Service 348

Interpreting Information For Decision Making,Gary M i l l e t , President, Kenex Systems 351

Managing Your Environment

Chairwoman.- Melene Fo l le r t , Educational/Technical Sales Director, 353Potomac Graphic Industries Inc.

Maintenance Contracts and Vendor Support,Bil l Seips, Vice President, Manufacturing, Colorhouse, Inc 353

Update on Scitex User Group Activities,

Melene Fo l le r t , Secretary/Treasurer, Scitex Graphic Arts Users Assoc 356

Raster Digitizing: CCD's and Lasers

Chairman: Paul Schmitz, President, ImagiTex 360

CCD Digitizing for Graphics Arts: News Pictures to Commercial Quality,S . T h o m a s D u n n , P r e s i d e n t , D u n n T e c h n o l o g y , I n c . . . . . . . . . . : 3 6 0A Monochrome Imaging Solution with An Eye to the Future,John Oakley, Product Manager, Monochrome Sys., E . I . Du Pont. . - 363

A Black 8i White Revolution, Fuji Scanart 3011,B r y a n D. C o r r i g a n , S a l e s & M a r k e t i n g Manager , F u j i P h o t o F i l m U . S . A . , I n c . . . 365

Resolution: Input Systems and Output.— What Does It All Mean?,John Dearborn, OEM/Major Account Manager, Imagitex, Inc . . . . . . . . . . . . 368

Update on the DS Monochromatic Flatbed Scanner,Ed Kennedy , S a l e s Mgr . / P a g i n a t i o n S y s t e m s , DS A m e r i c a , I n c . . . •.."." . . . . - - 3/72

Report From a DS Monochromatic Flatbed Scanner User,R o n a l d 0 . S h a n k s , S u p e r i n t e n d e n t o f P r e p r e s s , A r c a t a G r a p h i c s . . . - 3 7 6

Digitizing and Imaging Graphics,K a r e n H o u g h t o n , M a r k e t A n a l y s t , E C R M I n c . . . . . . .-. . . . . . . . . . ;- - - 3 7 8

Session 7-B: Raster Digitizing: CCD's and Lasers

Chairman: Henry Haugland, Dunn Technology, Inc 381

CCD Update,El i I s r a e l i , Vice President, R&D, Scitex America Corp.

Barneyscan Digital Slide Digitizer,James Dunn, President, Dunn Instruments 382

Desktop Imaging,James Kaus, Product Manager, AT&T 385

Pro Mavica — A Digital Still Image System,Joe Wielock, National Sales Manager, Sony Corp. of America 387

Linear Arrays for Digital Studio Camera,Douglas Meisner, Vice President, InterScan, Inc 390

XI