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shoppers

stop

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INDIAN RETAIL INDUSTRY

Retailing is the set of business activities which addsvalue to the product and services sold to customer

for their personal or family use.

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History of retailing in India:

Ha ats o r g ather ings at the marke t p lace ,ki rana st ore . 1970s: O rganize d reta i l began. 1980s: Witn esse d th e eme rg ence oforganize d retai l st ores. 1990s:Privat izat ion,global izat ion. 21 st ce ntury: Fu rth er t ransf orma ti on .

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KEY DRIVERS

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Shoppers Stop has grown from asingle store in 1991 to the largestchain of Department Stores in Indiatoday. The foundation of Shopper'sStop was laid on October 27, 1991 bythe K. Raheja Corp. group of

companies.Sh opper 's Stop is th e on ly I ndian mem ber of t heI nt erc ontinen tal Group of Depar tm ental S tore s09/17/09

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Vision" T o be a g lobal reta i le r in In diaand ma inta in i ts No . 1posi t io n in th e Indian m ark et

in th e De partme nt St orecategory."

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EVENTS:Year Events1991 Opened first store at Andheri, a suburb in Mumbai selling only

Menswear.

1992 Ladieswear was introduced.

1993 Added Children & non apparels.

1995 Opened second store in Bangalore.

1997 Launched co-branded credit card for loyalty members in

association with HSBC.

1998 Opened third store in Hyderabad.

1999 Implemented JDA Retail ERP (a global leader in retail ERP

packages). Opened fourth & fifth store in Jaipur & Delhi.

2000 Opened sixth & seventh store at Chennai & Chembur Mumbai.

Acquired Crossword India 's leading retail book chain.

2001 Opened eight & ninth store in Pune & Bandra.

2002 Opened the tenth store in Kandivli Mumbai09/17/09

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200 3 O pene d t he e lev ent h, twe lfth & t hir teen th s tor e in Ma lad Mumba i,Gur gaon & K olk ata2004 Opened fourteen, fifteen & sixteenth store in Malad Mumbai, Kolkata & Bangalore

2005 Opened seventeen, eighteen, nineteen & twentieth store in Pune, Juhu Mumbai,

Bangalore & Ghaziabad . Launched M.A.C & Homestop our home store.

2006 Opened out twenty first (Mumbai) and twenty second store in Lucknow . Launched

Mothercare in India and our F & B outlets Brio & Desi Caf. Bought 45% of Timezone

India .

2007 Signed a 50:50 Joint Venture with the Nuance Group for Airport Retailing Signed an

MOU with the Home Retail Group of UK to enter into a franchise arrangement for the

Argos formats of catalogue & internet retailing

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Shoppers Stops sister stores are

Crossword Bookstores (a specialised book Store)

HomeStop (store for furniture and home accessories)

Brio

Desi Caf (Cafe),

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http://en.wikipedia.org/wiki/HomeStophttp://corporate.shoppersstop.com/br_cafe_rest.htmhttp://corporate.shoppersstop.com/br_cafe_rest.htmhttp://en.wikipedia.org/wiki/HomeStop

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Shoppers Stops sister stores are

MotherCare (offers products for expecting mothers,babies, toddlers and children)

Mothercares overseas franchise business currently operatesthrough over 300 stores in 40 countries

Primarily in Europe, the Middle East & the Far East.

India was the 38th Franchisee signed up in August 2005.

Nuance Group (manages the outlets at theinternational airports at Bangalore and Hyderabad)

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http://corporate.shoppersstop.com/br_mothercare.htmhttp://corporate.shoppersstop.com/br_mothercare.htm

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Shoppers Stops sisterstores are

Hypercity (offers food and grocery,general merchandise and apparel)

M.A.C. (cosmetic stores)

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http://www.hypercityindia.com/http://www.maccosmetics.com/index.tmpl?ngextredir=1http://www.maccosmetics.com/index.tmpl?ngextredir=1http://www.hypercityindia.com/

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Our Presence and Still Expanding

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Indian Terrain

Allen Solley

Dockers

Stop

Zodiac

Kashish

Park Avenue

Ven Heusen

Mario Zegoti

Arrow

Austin Reed (London)

Louis Philippe

Black Berrys

Giovani

Manyavar

Vettorio Fratini

Wills Lifestyle

Mens Apparel

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Womens Wear

Ishvarah

Stop

Mix n Match

Haute Curry

Kashish

Sanaa

Biba

Calvin Klein Jeans

Lee

Killer

Wrangler

Mufti

Levis

Push n shove

United color ofBenetton

Fem French Collection

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3. Cosmetics: Face

Eyes Lip Nail

4. Skincare:

CHAMBOR LOREAL

5. Fragrance:

Shoppers stop provides following brands in this section:

ADIDAS, ARAMIS, BVLGARI, CALVIN KLEIN, DAVIDOFF,DKNY, FERRAGAMO, NAUTICA, NIKE, RALPH, LAUREN,SEAN JOHN, VERSACE.

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Childs Wear

Gini N Joni

Barbie

Zapp

Ruff

Lilliput

Stop

Kanz

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7. Gifts:For men

Watches

Perfumes and Deos for Men Cufflinks Ties Pens Wallets

For Women

Fine Jewellery Fashion Jewellery

Pens Watches Handbags Perfumes and Deos for Women

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http://www.shoppersstop.com/catalogservlet?categoryId=315602http://www.shoppersstop.com/catalogservlet?categoryId=316742http://www.shoppersstop.com/catalogservlet?categoryId=316702http://www.shoppersstop.com/catalogservlet?categoryId=318062http://www.shoppersstop.com/catalogservlet?categoryId=316722http://www.shoppersstop.com/catalogservlet?categoryId=316762http://www.shoppersstop.com/catalogservlet?categoryId=328902http://www.shoppersstop.com/catalogservlet?categoryId=328422http://www.shoppersstop.com/catalogservlet?categoryId=316842http://www.shoppersstop.com/catalogservlet?categoryId=316802http://www.shoppersstop.com/catalogservlet?categoryId=316822http://www.shoppersstop.com/catalogservlet?categoryId=316862http://www.shoppersstop.com/catalogservlet?categoryId=316782http://www.shoppersstop.com/catalogservlet?categoryId=316782http://www.shoppersstop.com/catalogservlet?categoryId=316862http://www.shoppersstop.com/catalogservlet?categoryId=316822http://www.shoppersstop.com/catalogservlet?categoryId=316802http://www.shoppersstop.com/catalogservlet?categoryId=316842http://www.shoppersstop.com/catalogservlet?categoryId=328422http://www.shoppersstop.com/catalogservlet?categoryId=328902http://www.shoppersstop.com/catalogservlet?categoryId=316762http://www.shoppersstop.com/catalogservlet?categoryId=316722http://www.shoppersstop.com/catalogservlet?categoryId=318062http://www.shoppersstop.com/catalogservlet?categoryId=316702http://www.shoppersstop.com/catalogservlet?categoryId=316742http://www.shoppersstop.com/catalogservlet?categoryId=315602

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8. Crosswords:

Books Movies

T.V. Series Gaming

9. Home and personal appliances:

Kitchen Bed Bath Home Dcor

Shoppers stop provides following brands in thissection:

ARTD'INOX, BACK TO EARTH, BAJAJ ELECTRICAL,CORELLE, ESTELLE, FEATHERLITE, FNS, INFINITY,IVY, MORPHY RICHARDS, OPAL, PORTICO,

SERVEWELL, SOULFLOWER, SPACES STOP, SWAYAM.09/17/09

http://www.shoppersstop.com/catalogservlet?categoryId=326222http://www.shoppersstop.com/catalogservlet?categoryId=328642http://www.shoppersstop.com/catalogservlet?categoryId=328942http://www.shoppersstop.com/catalogservlet?categoryId=328602http://www.shoppersstop.com/catalogservlet?categoryId=316582http://www.shoppersstop.com/catalogservlet?categoryId=316622http://www.shoppersstop.com/catalogservlet?categoryId=316642http://www.shoppersstop.com/catalogservlet?categoryId=316602http://www.shoppersstop.com/catalogservlet?categoryId=316602http://www.shoppersstop.com/catalogservlet?categoryId=316642http://www.shoppersstop.com/catalogservlet?categoryId=316622http://www.shoppersstop.com/catalogservlet?categoryId=316582http://www.shoppersstop.com/catalogservlet?categoryId=328602http://www.shoppersstop.com/catalogservlet?categoryId=328942http://www.shoppersstop.com/catalogservlet?categoryId=328642http://www.shoppersstop.com/catalogservlet?categoryId=326222

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10. Men and Woman accessories:

Men's Accessories

Footwear

Wallets Belts Watches Sunglasses Pens

Cufflinks Socks & Handkerchiefs

Shoppers stop provides following brands in this section:

ALLEN SOLLY, ARROW, AUSTIN REED, BLUE AND BLUES,CASIO, CITIZEN, CROSS, ESPRIT, FASTRACK, FOSSIL,GIORDANO, HIDESIGN, HUGO BOSS, ID, INFINITY, JEANLAUREN, KENNETH COLE,

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http://www.shoppersstop.com/catalogservlet?categoryId=315382http://www.shoppersstop.com/catalogservlet?categoryId=323922http://www.shoppersstop.com/catalogservlet?categoryId=315822http://www.shoppersstop.com/catalogservlet?categoryId=315862http://www.shoppersstop.com/catalogservlet?categoryId=315902http://www.shoppersstop.com/catalogservlet?categoryId=315922http://www.shoppersstop.com/catalogservlet?categoryId=315882http://www.shoppersstop.com/catalogservlet?categoryId=318042http://www.shoppersstop.com/catalogservlet?categoryId=315842http://www.shoppersstop.com/catalogservlet?categoryId=315842http://www.shoppersstop.com/catalogservlet?categoryId=318042http://www.shoppersstop.com/catalogservlet?categoryId=315882http://www.shoppersstop.com/catalogservlet?categoryId=315922http://www.shoppersstop.com/catalogservlet?categoryId=315902http://www.shoppersstop.com/catalogservlet?categoryId=315862http://www.shoppersstop.com/catalogservlet?categoryId=315822http://www.shoppersstop.com/catalogservlet?categoryId=323922http://www.shoppersstop.com/catalogservlet?categoryId=315382

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Women's Accessories

Handbags Footwear

Fine Jewellery Fashion Jewellery Watches Sunglasses Pens

Small Accessories Socks

Shoppers stop provides following brands in this section:

AUSTIN REED, CASIO, CATWALK, CITIZEN, CROSS, ELLIZA,

DONATEIN, ESPRIT, ESTELLE, FASTRACK, FOSSIL, GIORDANO,HAUTE, CURRY, HIDESIGN, KENNETH, COLE, LIFE, PIERRECARDIN, POLAROID, PUSH AND SHOVE, RAY BAN, ROCKY, SSHEAFFER, SPARKLES, TIMEX, TITAN, TOMMY HILFIGER, VANHEUSEN, XYLYS, ZAVERI PEARLS.

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http://www.shoppersstop.com/catalogservlet?categoryId=315422http://www.shoppersstop.com/catalogservlet?categoryId=316282http://www.shoppersstop.com/catalogservlet?categoryId=324022http://www.shoppersstop.com/catalogservlet?categoryId=324042http://www.shoppersstop.com/catalogservlet?categoryId=316302http://www.shoppersstop.com/catalogservlet?categoryId=316222http://www.shoppersstop.com/catalogservlet?categoryId=316242http://www.shoppersstop.com/catalogservlet?categoryId=316202http://www.shoppersstop.com/catalogservlet?categoryId=316262http://www.shoppersstop.com/catalogservlet?categoryId=324002http://www.shoppersstop.com/catalogservlet?categoryId=324002http://www.shoppersstop.com/catalogservlet?categoryId=316262http://www.shoppersstop.com/catalogservlet?categoryId=316202http://www.shoppersstop.com/catalogservlet?categoryId=316242http://www.shoppersstop.com/catalogservlet?categoryId=316222http://www.shoppersstop.com/catalogservlet?categoryId=316302http://www.shoppersstop.com/catalogservlet?categoryId=324042http://www.shoppersstop.com/catalogservlet?categoryId=324022http://www.shoppersstop.com/catalogservlet?categoryId=316282http://www.shoppersstop.com/catalogservlet?categoryId=315422

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Pricing

Shoppers stop caters to different segments ofthe consumers.

According to various segments their pricingstrategy differs.

Mens apparel

The range of mens clothing starts from Rs 500being the lowest to nearly 6ooo highest.

Womens apparel

The range of womens clothing starts from Rs400 to Rs 10000

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Mens accessories like sunglasses, belts, watches,shoes etc ranges from Rs 1000 to Rs 20000.

Womens accessories like sunglasses, watches, belts,

sandals, earrings etc has the price range of Rs 2000 toRs 40000.

In the kids section prices of toys and other accessoriesranges from Rs 100 to Rs 5000.

In the cosmetics section there are products likedeodorants, skincare cosmetic, make-up stuff. Theirprice ranges from Rs 200 to Rs 2000.

The prices of products like bag, watches, show piecesetc in the gift section ranges from Rs 1000 to Rs20000.

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The home appliances like Kitchen, Bed ,

Bath room accessories, Home Dcor

Ranges from Rs 500 to Rs 5000.

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Pricing Strategies

1. Premium Pricing.

Use a high price for unique products

.2. Economy Pricing.

3. Psychological Pricing.

For example 'price point perspective's

Rs.499 not 500

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4. Optional Product Pricing.

Optional 'extras' increase the overall price

of the product or service.

5. Promotional Pricing.

Pricing to promote a product is a very

common application. Eg (Buy One Get

One Free).

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6. Geographical Pricing.

Different pricing in different parts of the India.

7. Value Pricing.

To provide 'value' products and services to

retain sales e.g. value shopping.

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Merchandise- Keeping Shoppers' Stop stocked

Retail-friendly supply network, connects its locations online all over India.

Enables immediate replenishment of stocks at any given outlet.

ERP package - imported from the US-based company J. D. Armstrong, and iscalled the JDA package.

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ERP package handles

Merchandise management

Warehouse management

Automated replenishment

Sales management.

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Promotion

Trial room with day and night lighting

In-store radio

Company anthem-song of celebration

Customer care associate

Black and white uniform

SS has launched a series of thematic

collectible shopping bags

First in the series is fashion through

the ages

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Promotion Campaigns

Surprise Sale

Men in Vogue-discounts on mens wear

Great Store Robbery-unbelievably low prices

Valentine Promotion

First citizen cards more than 60%sales ,range of offers given

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Promotion Campaigns

Seven Wonders of the World.

Campaign Objectives: To differentiate the promotion from all other promotionsin the market at that time. Shopper's Stop had to become the preferred

shopping destination for the festive season

Media Strategy: Taking the strategy of 'enveloping the consumer' withcommunication on TV, Press, Hoardings and Radio. Also Point of sale and Directmarketing & PR to complete the 360 degree effect.

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Promotion Campaigns

Unique promotion at Shoppers Stop - Projects to be showcasedby Disha Direct at Shoppers Stop stores.

Promotional campaign Share Your Dream

Parikrama At Shoppers Stop- theme was Mela

Record breaking sales ever in the history of Shopper's Stop.

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Shoppers Stop Popular Gift Vouchers

If shopping is more than 4000 then free hotel stay in Goa

Raymond Gift Vou Rs. 1,070 Classic Chocolate

Rs.99

Feel My love Roses,...

Rs.350

Baskin Robbins Voucher...

Rs.500 499

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http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-F-Heart-2-Heart-h2h-flbn-14&listingId=P-EX-F-Heart-2-Heart-h2h-flbn-14-Red-Agrahttp://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-F-Heart-2-Heart-h2h-flbn-14&listingId=P-EX-F-Heart-2-Heart-h2h-flbn-14-Red-Agrahttp://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Baskin-Robbins-Voucher&listingId=P-EX-GC-Baskin-Robbins-Voucher-500http://www.infibeam.com/SDP.action?catalogId=P-EX-F-Heart-2-Heart-h2h-flbn-14&listingId=P-EX-F-Heart-2-Heart-h2h-flbn-14-Red-Agrahttp://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-CH-Ace-bc25&listingId=P-EX-CH-Ace-bc25-45gmhttp://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000http://www.infibeam.com/SDP.action?catalogId=P-EX-GC-Raymond-Voucher&listingId=P-EX-GC-Raymond-Voucher-1000

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Social responsibilities

Launched a Think green campaign-

print ads

Planted more than 150,000 neem

saplingsSeed sachets are attached to all LIFE

merchandise.

Supports CRY-eco friendly bagsExchanges-donates clothes to concern

India foundation

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Think green

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BRAND VALUES

SS has revamped its product and brand

strategy

Reflects philosophy change -from being

just a shopping experience to a bridgeto luxury store

The new logo has an international look

and a timeless appeal and a newbaseline-start something new

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New SS logo

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New baseline

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Merchandise Mix 2008-09

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Revenue Mix

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Revenue Mix

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Sales Mix from 2002 - 2008 Years

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Things you didnt know

In 1999, Shoppers Stop became the firstretailer in India to adopt and practiceEnterprise Resource Planning

Shoppers Stop hosted a carnival with four

Disney characters Mickey, Minnie, Donaldand Goofy in their first appearance in India In a single day Shoppers Stop sold more Ray-

Ban sunglasses than any other outlet in theworld

Shoppers Stop is in the Guinness Book ofworld records for the longest tie everfabricated

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ACHIEVEMENTS

2004--the best retail destination 2005--Retail Destination of the Year at the

India Retail Forum 2004-2006--Advertising Campaign of the

Year at the CMAI apex awards 2005--won the ICICI Banks Loyalty

Programme of the Year Award 2006--it was recognised as the Most

Respected Company in the Retail Sectorby Business World for the second year ina row

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ACHIEVEMENTS

2006--the Intelligent Enterprise Award

for IT at the Technology Senate

2007--the Gold Shield for Excellence in

Financial Reporting 2007-08--awarded the best window

presentation at the VMRD retail design

awards 2008--Emerging Market Retailer of the

Year at the World Retail Congress

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Brief Industry Analysis

of Departmental stores

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Mumbai Mulund, Vashiand Andheri

Pune

Hyderabad

Bangalore

Noida

Ahmedabad

Kolkatta

Common Destination

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Common Brands in Apparel

Mufti

Wrangler

Biba

Barbie

Lee

Killer

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Recommendation and Suggestion

Shoppers Stop should spend a little more on promotion.

It should increase their spending on radio.

Should have more sales on the products.

Sales personnel must be properly trained.

Can do much better with their in store advertisement as they rank 3rd after globus

& pantaloons.

Faclities like Snacks Parlour, Sofas for customer to relax must be provided.

Should come up with special offers for low season.

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