19 web analytics_roll_up_reporting
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Google Analytics Intro - Accounts Roll-up Reporting
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Web analytics in small bites. A 1 minute video on setting up roll-up accounts for your many websites using Google Analytics.
Transcript of 19 web analytics_roll_up_reporting
Google Analytics Intro - AccountsRoll-up Reporting
Roll-up Reporting
Roll-up Reporting is not a standard feature of Google Analytics.
1. It involves a little extra coding that can allow you to have:
• Stand-alone reports for specific websites.
• Roll-up report to provide a global overview.
Roll-up Reporting
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Aggregate Data
Having a single "all-encompassing" Google Analytics account with data from all websites aggregated together provides a Roll-up Report.
The concept is simple:
1. Create a GA Overall account.
2. Add a _trackPageview entry for the GA Overall account to the existing Async on all pages.
Roll-up Reporting
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Profiles will be more than effective for the majority of websites / companies.
Applying filters to profiles can allow you to obtain what you need for all of your reporting needs.
The example of Roll-up Reports comes into play for larger Enterprise companies that are focused on data integrity across all scopes of their business.
E-commerce Tracking needs to be considered as well with this approach
Roll-up Reporting
GOOGLE ANALYTICS INTRO - Accounts
Today we covered:Roll-up Reporting
Contact me for more information on any item in the series.
