19 B2B Companies That Buy Their Own Branded Keywords

Transcript of 19 B2B Companies That Buy Their Own Branded Keywords

19 B2B COMPANIES THAT BUY THEIR OWN BRANDED KEYWORDS

Will Marlow Agency

B2B AdWords “Branded” Text Ads

Founded in 2011 Facebook Ad Specialists Google AdWords Premier Partner (2x) Search & Display Bing & Yahoo Accredited Google Analytics Certified Specialize in data-driven marketing for organizations

Will Marlow Agency

Page 3: 19 B2B Companies That Buy Their Own Branded Keywords

What follows is a slide-by-slide list of Google text ads that B2B companies have purchased for their own branded keywords.

There are many reasons to buy your own brand name: You may want to control the landing page; You may want to test different offers to bottom- and

mid-funnel leads, and You may want to make sure your competitors don’t

“poach” your bottom- and mid-funnel leads.

Presentation

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The companies that follow are:

• Salesforce.com, Dropbox, PayPal, Blackbaud, Tableau, Zenefits, Zoho, HubSpot, Marketo, Rackspace, Google, TeamViewer, GoToWebinar, Slack, Cloudera, MongoDB, WeWork, Regus, Uber, Lyft, DocuSign, Evernote, and SurveyMonkey.

Presentation