19 20 June 2019, Geneva, Switzerland - IATA - Home...•Key agency customers in every region....
Transcript of 19 20 June 2019, Geneva, Switzerland - IATA - Home...•Key agency customers in every region....
19 – 20 June 2019, Geneva, Switzerland
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Strategies & Roadmaps Part 1 - The GDS Jesper Söderström, Vice President Business Travel Division NECSE, Amadeus Kathy Morgan, Vice President, NDC Solutions, Sabre Travel Solutions Nenad Mihajlovic, Head of NDC Customer Engagement, Travelport
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Strategies & Roadmaps Part 1 - The GDSJesper Söderström, Vice President Business Travel Division NECSE, Amadeus
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IT Provider Aggregator ONE Order
Cleared for Take-Off:
NDC & Amadeus Travel Platform
Jesper Soderstrom
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“NDC is what internet was to the mobile industry. When it came along, we never knew we would have Uber or Amazon. We are right now laying the infrastructure for NDC. Once it’s ready, new exciting content will come”
Gianni Pisanello, VP NDC [X]
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NDC [X] Program & Amadeus Travel Platform
1.
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Our StrategyAny content, from any source, through any channel
AMADEUS TRAVEL PLATFORM
Air Accommodation Rail Mobility Insurance Destination
SBTs Mobile Web Services TA Front Office BOTs
NDCEDIFACT OTHER API’S
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2021produce @ scale
2018build
2019deploy
2020optimize
NDC [X] Timeline
core infrastructure
focus on normalized prime booking flow
add normalized servicing
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Reality Check: different levels of maturity
New content Prime bookingServicing
Performance
Maturity
Ideation Experimentation Industrialization Optimization
Ad
op
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Key capabilities need to be put in place
• Alignment on schedule driven flow • Mid & back office integration
• Servicing• Standard payment flow
Achieve a real standard in practice
• Consistent API interpretation • No proprietary messages
• One implementation guide for all• IATA Level 4 Certification
Scalability and performance need to be achieved
• Universal travel sellers’ identification • Maintain performance - 90% of transaction in less than 4sec• NDC@Scale certification
So there is still some work to do…
The right economics for the right investment
Genuinely new and exciting content
Making NDC Fly
across all players in the
industry
To realize the full potential of NDC
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We are committed to NDC
With NDC [X] we drive the travel industry forward
Our objective is to make NDC content easy to access and compare so travel providers and sellers can serve travelers simply, quickly and accurately.
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2018
March
April
May
June
July
August
October
Flight Centre joins Amadeus NDC [X] as a pilot Selling Connect customer
Saudia implementsAltéa NDC and joins Amadeus NDC [X]
Travix joins Amadeus NDC [X] as a pilot WBS customer
Qantas joins Amadeus NDC [X]
Avianca implementsAltéa NDC and joins Amadeus NDC [X]
American Airlinespartners with AmadeusNDC [X] program
Amadeus pilots new NDC solutions with program partners Travix and Flight Centre
2019
First version of Amadeus Web Services ready for global deployment
First version of Amadeus Selling Platform Connect ready for global deployment
Prototype of NDC Content in Amadeus Cytric Travel & Expense
Continuous enhancements to
drive NDC innovation
Amadeus’ NDC journey with partner travel sellers and airlines
May
June
1st NDC [X] Advisory
Board
December
Amadeus achieves IATA NDC certification level 4 (IT)
Amadeus achieves certification on the ONE Order standard
AprilDecember
Singapore Airlines implementsAltéa NDC and joins Amadeus NDC [X]
March
NDC [X] Advisory Board & Forum
Amadeus and Finnaircontinue innovating togetherto drive NDC forward
4
Live NDC bookings in production with pilot customer Travix
November
Cathay Pacific joins Amadeus
NDC [X]
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NDC content in the Amadeus Travel Platform
2.
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NDC [X] Airline ImplementationsCandidates in scope for 2019 implementations in Amadeus Travel Platform
Amadeus NDC Connect (Altéa & Navitaire New Skies)
Stri
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European Carriers APAC Carriers
NORAM Carriers
MEA Carriers
+ ...
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Aggregation Solutions
3.
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Amadeus aggregation solutionA new environment to industrialize content integration
Travel sellerenvironment
EDIFACT - Classic GDS Flow
Ancillarycatalog
Book
Availability
Ancillarypricing
Ticketing
Price
Seat map
. . .
Search NEW NDC-based flow
Order PayShop
orchestration
NDC contentClassic Anytime Merchandizing
ProprietaryAPIs
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Altéa NDC
Stri
ctly
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?
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Aggregation of all content sources in Selling Connect
Search
Compare
Book
Display
Start
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2019 releases - Functionalities
Web Services and Selling Connect Web Services v1
✓ Aggregated search results for GDS & NDC, based on upgraded Master Pricer TB
✓ Public & Negotiated Fares
✓ Ancillaries
✓ Voluntary void/refund/exchange
✓ Schedule Change Notification
✓ MBO Feed based on A.I.R. format
✓ FOP BSP/ARC Cash
FOP CC (without OB Fees)
Mockup
Selling Connect v1
✓ New Reservation record (Travel Order)
✓ Profile Import
✓ Fare Conditions based on mini-rules
✓ Smart Scripts for remarks
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Selling Platform Users Web Service Users Selling Platform Connect &Web Services users
1Finalize migrationto Amadeus Selling Platform Connect
2Start using the All Fares Graphical UI to get familiar with flow
1 1Integration of NDC A.I.R. message* in Mid/Back Office
2Reach bilateral agreement with NDC carriers (if applicable)
Implementation ProcessHow to get “NDC Ready” with Amadeus
*Documentation available as of June 2019
Implement & get certified on new Amadeus NDC Web Services (Travel API)
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Thank you!
Strategies & Roadmaps Part 1 - The GDSKathy Morgan, Vice President, NDC Solutions, Sabre Travel Solutions
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Strategies & Roadmaps Part 1 - The GDSNenad Mihajlovic, Head of NDC Customer Engagement, Travelport
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Travelport NDC Strategies &
Roadmaps
20th June 2019
Confidential 25
Nenad Mihajlovic
Confidential
1st GDS IATA level 3 Certified
1st GDS live NDC booking completed
• Successful Alpha• Deploying Beta
4 more airlines live since December
Team of Industry experts
• New Distribution Team• Delivery Team/Developers of 130• #OneTravelport
Engaged with…
• Over 40 airlines to build for the future• Key agency customers in every region.• OTAs, CBTs, Leisure, TMCs, Corporates, Tour Ops• Industry bodies
Active supporter of educational events
Actively working on establishing the new IATA certifications
• Level 4
• NDC@Scale – Focused on the 2020 vision
A set of criteria to demonstrate that airlines (and their IT providers) have a minimum set of recognized capabilities to drive volumes of NDC transactions towards 2020
Actively involved in key IATA working groups and subgroups:
• NDC Implementation group• One Order working group • NDC Offers working group • Integration working group• IATA SOSB Advisory forum
Travelport’s position
21 airlines committed to transact 20% of their third party bookings via an NDC API by 31 December 2020
NDC Leader Board
Mini Fare Rules
Helping shape NDC to work for everyone in the industry
Confidential
Divide PNR
Order Change
Offer, Price, Ticket Time Limits
Mark-up fares
Unused tickets
Inventory Guarantees
Order history
Ancillary in-flow
Vision / Visual layer
AlphaGeneral Release
May Jun Oct Nov Dec MayAug SepJul Jan AprFeb Mar
PI10PI6 PI7 PI8 PI9
Beta
Alpha General ReleaseBeta
Trip Services
NDC Web Plugin
5 Airlines live in early adopters programme
4 Airlines in-flight More airline connections
2019 NDC Roadmap
Confidential
• Separate shopping flow• Opens over desktop app• Early adoption
• Qantas Alpha• Separate shopping flow• Opens over desktop app• Aligned to “.com” technical and
user experience roadmap
• Cloud application• MSC: GDS, NDC, LCCs• Consistent MSC UX across Air,
Hotel and Car
Smartpoint DesktopTravelport NDC Plugin
Smartpoint DesktopTravelport NDC Web Plugin
Smartpoint.comAggregated multi-source content
AB
AB
AB
AB
AB
AB
AB
AB
AB
Smartpoint NDC roadmap
Strategies & Roadmaps Part 2 - The NDC Leaderboard Airlines Daniel Murphy, NDC Onboarding & Support Manager, British Airways Rogier Van Enk, Vice President Digital Revenue & Distribution, Finnair Jeff Christensen, Managing Director Distribution, United Airlines
Moderator: Rita Visser, Director, Global Travel Sourcing & GPO, Oracle
How Farelogix platform addresses the needs of the business travelers of the futureNancy Delgado, Director Marketing Product Management, Farelogix
FARELOGIX
How Farelogix platform addresses the needs of the business travelers of the future
Your Power to Innovate
Nancy Delgado
Director, Product Marketing and Programs
Copyright 2019 Farelogix Farelogix Product Showcase
Intr
od
uct
ion
What do New World things
have in common?
• Add value
• Save time
• More choice
• Seamless transaction
• Deliver a digital experience
Old World Vs. New World
FARELOGIXBUSINESS TRAVELERS DESERVE MORE
Know your customer
Customer-
Centricity
Make people feel special
Value
Deliver a great experience
Flexibility
Copyright 2019 Farelogix
Copyright 2019 Farelogix Farelogix Product Showcase
Changing the Airline Landscape
Airline as
Retailer
Dynamic
Offers NDC
Create & Control
the OfferDeliver the Offer
o Your opportunity to negotiate Product, in addition to Price
o Your opportunity to change the conversation and enrich the value proposition for your travelers
o Custom bundles based on corporate culture, nature of trip, traveler
o Offers created in real-time drive new conversations
6
Copyright 2017 Farelogix IATA Business Travel Summit
Where does
Farelogixfit into all this?
Copyright 2019 Farelogix Farelogix Product Showcase
Farelogix provides technology
that enables airlines to create
personalized offers in real-time
Farelogix powers NDC for
several of the world’s most
innovative airlines
Farelogix enables airlines to create, control and
distribute their offers using NDC
CREATE AND CONTROL
THE OFFERDELIVER THE OFFER
Copyright 2019 Farelogix Farelogix Product Showcase
Our
Customers
Farelogix powers NDC for your airline partners
NDC PORTFOLIO
DISTRIBUTION
Underway: 17 active GDS implementations for 6 airlines
Copyright 2019 Farelogix
CBT
CBT
CBT
FARELOGIX
IS YOUR OBT
READY FOR
NDC?
Copyright 2019 Farelogix
FARELOGIX
Waiting to meet you in our offices
Nancy Delgado
760 NW 107 Ave. Suite 300,Miami, FL 33172
www.farelogix.com
www.facebook.com/Farelogix
twitter.com/Farelogix
Networking Coffee break sponsored by:
Defining the Future User InterfaceModerators: Ann Dery, Global Travel & Meetings, Global Procurement, S&P Global Paul Tilstone, Managing Partner, FESTIVE ROAD
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Three Areas For Focus
Please select the priority area of focus on sli.do
1.Getting the content in a new distribution landscape
2.Overlay more dynamic policy controls to manage
more dynamic content & policy
3.Displaying content in a better way to create a better
user experience
"For the priority voted area on your table, discuss & record what aspects OBT’s should look to enhance and why?"
Choose one area which stands out in your discussion to report back to the room
* Getting the content in a new distribution landscape
* Overlay more dynamic policy controls to manage more dynamic content & policy
* Displaying content in a better way to create a better user experience
Enhancing The OBT NDC Roadmap
Strategies & Roadmaps Part 3 - The TMC Daniel Finkel, Vice President Booking Experience and Supplier, TripActions Robin Smith, Chief Product Engineer, Click Travel Nicola Ping, Manager, Air Content & Distribution EMEA, Flight Centre Travel Group
Moderator: Caroline Strachan, Managing Partner, FESTIVE ROAD
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THE TMC IDENTITY CRISIS?
The TMC IT infrastructure decision
GDS-based IT Insourced ITOther 3rd party-
based IT
Hybrid IT
Source: https://www.iata.org/whatwedo/airline-distribution/ndc/Documents/ndc-time-to-fly.pdf
The Answers, Strategy & Roadmap
Daniel Finkel
Vice President Booking Experience and Supplier
Robin Smith
Chief Product Engineer
Nicola Ping
Manager, Air Content & Distribution EMEA
Networking Lunch break sponsored by:
Innovation with Speed!Teams: Freelane: Nicolas Fete, co-founder & Céline Tobler, co-founder Duffel: Tim Rogers, Software Engineer Nearsoft: Liliana Reina Serrano, Product Manager
Moderator: Anderson Pacchioni, Developer community Manager, IATA
From October 2015 to April 2019: the numbers & outcomes of 3 ½ years of engagement
Delivered
innovation
+21 Airline APIs 30 Travel APIsBuilt API
ecosystem+
1,5 million+
API calls
11
Hackathons55 winning
demos6-week
incubation
28
MVPSMatch-
makingBooking Payment
CARGOBusiness
Intelligence
Voice
recognition
AR/VR A.I. Chat Bot
GamificationBlockchain
Pict
Recognition
Machine
learning
235 teams/
1200+ dev
19 live
implementations
Fraud
Drone
UMs
Innovation with Speed! Nicolas Fete, co-founder, Freelane Céline Tobler, co-founder, Freelane
Innovation with Speed!Tim Rogers, Software Engineer, Duffel
Workflows
June 2019
Our goal is to enable anyone
to build an end-to-end travel
booking experience in hours
June 2019
We’ve finished the first step:
an aggregator for airlines’
direct connect APIs
June 2019
With Duffel, you can build one
simple integration and get
access to the world’s top
airlines
June 2019
Our key differentiator is our
focus on developer experience,
making integration radically
simple
June 2019
June 2019
We set ourselves a challenge:
taking away the stress of
disruption and delays
June 2019
Today, disruption means
stressful scrolling and frantic
phone calls
June 2019
Less manual, more magic ✨
June 2019
June 2019
June 2019
June 2019
We decided to take the same
concept and apply it to travel
June 2019
Be smart and stress-free with
personalised, automated
workflows
June 2019
More control and less stress
Great for travellers
June 2019
Meet “duty of care” obligations,
whilst minimising manual work
Great for TMCs and corporate travel
June 2019
With our simple interface, travellers
- or their TMCs - can design their
own workflows
June 2019
Flight cancelled
Rebook onto the next flight
Rebook airport taxi for new
arrival time
Is the new flight arriving
after 10pm?
Order an in-flight meal
Let the passenger know
what has changed
Let the passenger know
what has changed
Yes No
Innovation with Speed!Liliana Reina Serrano, Product Manager, Nearsoft
BY
PRODUCT MANAGER - NEARSOFT, INC.
LILIANA REINA
PLANNING BOOKING
BEFORE
AIRPORT
CHECK-ININ-FLIGHT WHILE
TRAVELING
POST-TRIP
DURING
TRAVEL NEED
AFTER
Corporate Travel is
complex
SUPPORT
Rethinking Customer
Support for Corporate Travel
Hello! I’m Sherpa, your
travel virtual assistant.
How it works:
TRAVELER
VIRTUAL
ASSISTANT
CORPORATE
TRAVEL AGENT
TRAVEL AGENCY
HELPDESK
CORPORATE
&
TRAVELER
PROFILING
BOOKINGS
REPORTING
FLIGHTS &
HOTELS PROVIDERS
CUSTOMER
SATISFACTION
Demo Time
What’s coming?
● Tickets tags with sentiment analysis
● Support multiple SaaS Helpdesks
● Google Home & Alexa.
● WhatsApp & Telegram.
SPONSORS
What’s next?
What’s next?
#1. CONTENT & UI | how to develop innovative features, offer exhaustive content and various ancillaries
(lounge, wifi, menu…) while providing an enjoyable user experience?
#2. PERSONALIZATION | how to mix effectively corporate contracts with individual recognition –while granting
control on travel policy specifics?
#3. DATA | how to foster the new data power to enhance visibility on costs by providing aggregated reporting?
#1. CONTENT & UI | how to develop innovative features, offer exhaustive content and various ancillaries
(lounge, wifi, menu…) while providing an enjoyable user experience?
#2. PERSONALIZATION | how to mix effectively corporate contracts with individual recognition –while granting
control on travel policy specifics?
#3. DATA | how to foster the new data power to enhance visibility on costs by providing aggregated reporting?
https://airtechzone.iata.org/hackathons
Strategies & RoadmapPart 4 – The CorporateProgramPaul Tilstone, Managing Partner, FESTIVE ROAD
Why?
The objectives of TMAG:
Act as a sounding board for IATA to present updates and new initiative insights which
may affect the corporate market. This will include NDC and related initiatives
To maintain a dialogue with IATA through TMAG on issues affecting corporate travel
programmes (“managed travel pain-points”)
To provide voluntary and non-binding ideas, suggestions and create an end to end
vision to assist the industry in adopting and benefitting from NDC-enabled technologies
within a managed framework.
To act as a communication channel between IATA and other bodies on which
participants are members of (e.g. associations, benchmark groups and committees)
Why?
2017
THE AIRLINE
2018
THE TMC 2019
The OBT
(Hackathon,
Showcase &
Report)
The Corporate
Travel
Programme &
Travel Manager
Role
2019
ACTIONS & OUTPUT
Prop-A-Thon Process
Burning
Platform
Short Term
(Tactical)
Change
Long Term
(Strategic)
Change
Headwinds
&
Tailwinds
Value
Chain
Reflection
Burning Platform
Content Fragmentation
Visibility of Travel in Organisation
Blurring of Travel Definition and Traveler Needs
Challenges to Traditional Sourcing
Multiple Data Sources
Potential of APITravel Manager Overload
Consumer Experience Expectation
Need for Agility
Short Term (Tactical)
Understand Your
Program &
Supply Gaps
Clarify the role and
expectations of the
TMC
Determine values of
components in a
bundle, to align
negotiations with
expectations
Reconfigure
Team, Program &
Supplier
Readiness
SLA to drive
capability for access
to new content in the
way a corporate
wants it (OBT
Adoption level by
content)
Include NDC question
in the TMC and
Airline RFP
Educate,
Communicate &
Engage
Invite new entrants in
to keep yourself
ahead of the game
Introduce New
Tools
Define Airline SLA &
KPI conversion rate of
NDC offers
Long Term (Strategic)
Greater Technology
Control
OrganisationalRe-
Configuration
Enhanced Process &
Policy Application
Ability to plug & play partners in a
seamless way / Open Source Platform
True paperless, one-stop-shop
Consistent, contextualised travel offering
Subscription based
programme
Redesign job role, reporting
line, skillset: sustainability,
mobility, technology,
behavioural science, strategic
(vs. tactical)
Unbundling the Travel
Programme services
Airline negotiations
based on traveler
experience & NDC
driven
Always get the best
possible option (know
me)
Death of the RFP, move
to dynamic management
Automated personalized
policy management
Headwinds
- Economic uncertainty
- Brexit
- Different supplier development pace/needs
- Different NDC applications
- Lack of resources (skill, will, bill)
- Lack of understanding
- Lack of buyer autonomy
- Resistance to change
- Business model
- Tech acceleration (adds confusion)
Tailwinds
Consensus for NDC volume -
Growing appetite -
Less "ostriches" now -
GDS ready to deploy -
New entrants -
Tech exponential acceleration -
Education is out there -
Traveller expectations (burning platform) -
Investment $$ (a la TripActions) -
Status quo not an option -
Business model -
Corporate Roadmap ReflectionsCaroline Strachan, Managing Partner, FESTIVE ROAD
ReflectionsCorporate Buyer led table discussions
1. We are happy to hear …?
2. We are concerned to hear …?
3. We still need answers to …?
Chain Reaction Julio Rodríguez, Head of Group Commercial Planning, International Airlines
Group (IAG) Moshe Rafiah, CEO, Travelfusion John Bukowski, Global Director of Content and Distribution, American Express
Global Business Travel (GBT) Charlie Sultan, SVP Supplier Services, SAP Concur Diane Lundeen Smith, Global Travel Sourcing Manager, Microsoft
Moderator: Caroline Strachan, Managing Partner, FESTIVE ROAD
Thank you to our sponsors:Host Airline & Networking Lunch Sponsor Principal & Networking Dinner Sponsor
Platinum Sponsor Gold Sponsor
Where Next?
BTN Webinar; 27 JUN 1PM East Time /10AM Pacific Time7PM Central European Summer Time
GBTA Convention; 3-7 AUG Chicago, USA
Stand 4609
Airline Industry Retailing Symposium (AIRS);29-31 OCT, Bangkok, Thailand
THANK YOU