PR STUNTS

Warner hotel group introduces adult only alcoholic ice-cream van

Warner hotel group is, if you didn’t know, an adult only hotel chain that mostly caters to over 50’s. They recently conducted some research that revealed a third of men over 45 choose beer as their favourite tipple and 15 per cent of women opt for a cocktail. The results also revealed that 53% of respondents said having an ice-cream was one of their favourite childhood memories. So put two and two together and you’ve got an alcoholic ice cream van of course.

http://prexamples.com/2016/07/warner-hotel-group-introduces-adult-only-alcoholic-ice-cream-van/

Professional services marketplace sets up Pokemon Go trainer category

We worked with our client Bidvine.com, a professional services marketplace, to capitilise on the huge trend that is Pokemon Go, by creating a Pokemon Go trainer category on its website. The story only took a couple of hours to pull together, get on site and send out.

http://prexamples.com/2016/07/professional-services-marketplace-sets-up-pokemon-go-trainer-category/

FILM

Lucasfilm To Release Virtual Reality Darth Vader Film

ILMxLAB, the division of Lucasfilm dedicated to virtual reality, have unveiled a cinematic project incorporating virtual reality and featuring Darth Vader for a totally immersive experience.

http://www.konbini.com/en/entertainment-2/lucasfilm-virtual-darth-vader/

Ghostbusters sequel may leave New York

The goal of every reboot, redo and revival in production is to kickstart a fresh franchise. Whether Paul Feig's new Ghostbusters scores sufficiently at the box office to warrant it remains to be seen, but the early signs are promising for a sequel. The man himself is, as he told the Empire Podcast, primed and ready for that possibility.

http://www.empireonline.com/movies/news/ghostbusters-sequel-may-leave-new-york/

New Star Trek series to debut on Netflix

It’s a good time to be a Trekkie (or Trekker, as is the preferred nomenclature these days). Gene Roddenberry’s landmark franchise celebrates its 50th anniversary this year; the thirteenth film, Star Trek Beyond, is nearing release; Kirk and Spock are currently adorning the front cover of the galaxy’s biggest movie magazine; and a brand new TV show is on the way. Now word has come on our communicators that streaming giant Netflix will be beaming the new Trek internationally when it arrives next year.

http://www.empireonline.com/movies/star-trek/star-trek-netflix/

Finding Dory named highest-grossing animated movie in the US ever

Finding Dory has proved that fish have more pulling power than ogres by beating Shrek 2 to become the highest-grossing animated movie in the US ever. Pixar’s follow-up to 2003’s Finding Nemo has raked in a massive $445.5 million at the US box office since its release on 17 June, surpassing Shrek 2’s $441.2 million in 2004.

http://www.independent.co.uk/arts-entertainment/films/news/finding-dory-named-highest-grossing-animated-movie-in-the-us-ever-a7144146.html

NEWS

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it.

http://www.adweek.com/news/technology/facebook-launching-new-app-install-ads-help-developers-find-interested-audiences-172539

YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of Music Lovers

To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity.

http://www.adweek.com/adfreak/youtube-musics-latest-ad-campaign-infectious-ode-diversity-music-lovers-172537

FACEBOOK

Pippa Middleton– Sister of Catherine, Duchess of Cambridge, engaged to James Matthews, reports say

Johnny B. Goode – Michael J. Fox performs Chuck Berry song with Coldplay at MetLife stadium

Pokemon Go- Hacking group OurMine claims responsibility for app’s weekend outrages

TWITTER

#hottestdayoftheyear– Users are tweeting about the hottest day of the year and what they are doing to stay cool and heatwave tips

Stranger Things– Users are posting positive reviews about Netflix’s latest original ‘80s-set supernatural show.

#Trident –Users are posting about MPs voting to renew Trident.