CUNNING

1851VOL. 1 2013 | 1851 PROJECT.COM

CUNNING

Y O U N G O N E S T O W AT C H

Matt Haller

VP of Public Affairs | IFA

Jennifer Durham

VP of Franchise Development

Checkers & Rallys

Rich Stark

CEO | Stark Logic

Ashley Betzendahl

Social Communications Manager

Goddard Systems

Sean Fitzgerald

EVP of Franchise Development

Bright Star Care

. .

YOUTHFUL

MODERNCURRENT

T H E S O C I A L 1 0 0 T H E M U LT I - U N I T M A N B E S T C I T I E S F O R G R O W T H

Clay Neff

Executive Director

of Franchise Development

Wireless Zone

Scott Frith

CEO | Lawn Doctor

UNIQUEINSPIRATIONAL

Randy Shacka

President | Two Men and a Truck

Eric Little

SVP of Franchise Development

Right At Home

Scott Sutton

VP of Franchise Development

Safeguard

David Peddie

Head of Marketing | Mathnasium

UNIQUEINNOVATIVE

GROWING

PEOPLE DO.

BRANDS DONTSELL BRANDS.

full circle communications

www.facebook.com/discovernolimit www.NOLIMITAGENCY.comwww.twitter.com/nolimitmc 312-526-3986

connect with us today.

social media pr marketing advertis

ing

OPERATIONS & LABOR DELIVER EXCELLENCE.Our initiatives provide a great guest experience.

FACILITY.Our new research facility provides the opportunity to understand our guests preferences.

Upholding high standards of food and service through upgrades in the latest technology.

ALTERNATIVE BUILDING FORMATSListening to our guests is very important. They provide valuable insight to help us develop new products and drive restaurant visits.

Chicken Bites Classic Wings in 5 flavors Cold Creations line of treats Late Night daypart provides more opportunities

to meet guest demand

After expansion of hours and increased marketing focus, we have seen late night sales double from 2007-2011 at Company owned restaurants

DRIVE REVENUE THROUGH MENU AND DAYPART INNOVATION

Checkers has redefined itself to provide more revenue generating programs than ever before. Take a look inside to see some of the recent updates weve made to bring value to our guests and franchisees.

To further enhance the guest experience, a new prototype location has been developed. The benefits of the prototype restaurant are:

Lower investment costs than previous free-standing locations

Improved drive-thru experience fast, easy, accurate Redesigned kitchen provides operational efficiency Iconic brand features remain stainless steel band,

checkerboard accents, red umbrellas and black, red and white color scheme

Sales to investment ratio 1.8:1

NEW RESTAURANT PROTOTYPE

FULLY LOADED FRANCHISE OPPORTUNITIES

PRODUCT INNOVATIONDRIVES REVENUE.Were giving guests more reasons to visit, more often.

FACILITY & EQUIPMENT SUPPORT EFFICIENCY.

WWW.CHECKERSFRANCHISING.COM 888.913.9135for more information, visit us at or call

THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLTEE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

2012 Checkers Drive-In, Restaurants, Inc. 4300 W. Cypress St., Ste. 600, Tampa, FL 33607

OPERATIONS & LABOR FACILITY.

ALTERNATIVE BUILDING FORMATS

OPERATIONS & LABOR NEW RESEARCHFACILITY.

Varied restaurant formats can accommodate any neighborhood and provide compelling returns:

End-cap Inline Conversions

MN Registration #F-4351

51851 PROJECT.COM | 2013

1851 PROJECT 2013

THE YEAR AHEAD YOUNG ONES TO WATCH

THE SOCIAL 100

By Steve Coomes

By Ben Heinemann

By Kate Aoueille

Few people who know Steve Calderia would ever call him a pessimist. But as the

president of the International Franchise Association, Calderia finds forecasting

the franchising industrys future for 2013 unsettling.

We present our list of 40 young people who have the drive and determination to make

big things happen in the early stages of their careers, making room for even bigger things

to come down the road.

Brands no longer talk at us. They talk with us. With that in mind, 1851 presents a

comprehensive list of the top 100 franchise brands using Social Media

24 28 36

PUBLISHER NICK POWILLS

EDITOR IN CHIEF BEN HEINEMANN

CREATIVE DIRECTOR NAKWARE HOWARD

CONTRIBUTING GRAPHIC DESIGNERS

ANNA AFFIAS

CAITLIN VANDERKLOK

MAILING ADDRESS

730 N. Franklin, Suite 310

Chicago, IL 60654

ADVERTISING OPPORTUNITIES

nick@1851project.com

312.526.3996

CONTRIBUTING WRITERS

BROOKE WYLIE

KATE AOUEILLE

LIZA RUSH

GREG AVDOIAN

CARLY LEVISON

RYAN ODONNELL

LAUREN KAMINSKI

MATT DIAZ

RALLE KARADJOV

CHRIS POWILLS

JORDY PATANO

PARI MANIKAS

STEVE COOMES

JORDAN BRANDES

Image courtesy of The International Franchise Association.

6 1851 MAGAZINE INAUGURAL PRINT EDITION

Image courtesy of The International Franchise Association

1851 PROJECT 2013

GIVE TO GAIN TURNING LIKESINTO LEADS

THRIVING UNDER 100KBy Lauren Kaminski

By Liza Rush

By Matt Diaz

How Toppers built a loyal fan base by listening to its customers.

1851 discusses how franchisors can expand their markets utilizing social media platforms.

For many franchisees, low-cost franchises prove highly successful.

14 17 20

ATHLETES IN FRANCHISING

THE MULTI-UNIT MAN THE BEST CITIES TO OPEN A BUSINESS

By Steve Coomes

By Nick Powills

By Jordy Patano

For retired pro-sports athletes (and a few current), franchising provides opportunities

for success beyond the game.

Advice from Aziz Hashim the multi-unit franchising guru.

1851s list of the top cities friendliest to new businesses.

46 48 56

71851 PROJECT.COM | 2013

1851 PROJECT 2013

THE BEST CONFERENCES FOR FRANCHISEES AND FRANCHISORS IN 2013 - 2014

International Franchise Association Convention February 22-25, 2014New Orleans

When it comes to an information

download, no conference produces

more content, experience and networking opportunities within the franchise community than the IFAs Annual Convention.

Multi-Unit Franchising ConferenceMarch 27-29, 2013Las Vegas

This conference provides you one-on-one opportunities with some of the biggest and most powerful franchisees in the world. For

franchisors, you are provided the same opportunity.

The International Franchise Expo June 20-22, 2013New York

While its still debatable what place franchise expos will hold in development budgets, the International Franchise Expo has proven to be a step in the right direction, connecting franchisors with deals and franchisees

with opportunities.

The IFA Public Affairs Day

September 15-18, 2013Washington, D.C.

When it comes to finding a purpose and making a difference within the industry you represent, the Associations Public Affairs Day provides franchisors and franchisees

the opportunity to talk about real political issues with those who

represent their home markets.

8 1851 MAGAZINE INAUGURAL PRINT EDITION

LETTER FROM THE EDITORBy Nick Powills

1851 was never going to be a print magazine.

Perhaps I should learn a thing or two about

using the word never. As you read this, you

can clearly see that 1851 has evolved from the

virtual to the physical world. While I certainly

wouldnt say this was on accident, I wouldnt say

it wasnt on purpose either.

When the publication was created in May of

2012, my team and I saw an opportunity - an

opportunity to provide a daily resource for the

franchise community. Most of the resources

that currently exist focus on a singular audience:

franchisor, franchisee, multi-unit franchisee,

supplier or the prospective zee. 1851 was

created to provide vision and insight across all

franchise audiences in a broad, yet informative

way, thus connecting the silos and bringing

together the audiences to tackle both personal

and business growth.

Ten months later, I am pretty pleased with

what has happened. We have more than 5,000

readers, daily content during the business week

and rankings of the young ones, the Social Media

studs and veteran friendly businesses. We also

offer great informative Webinars for prospective

franchisees and the lead generation community.

It has been productive, busy and eye opening.

Yet, even with those successful moments, what I

envisioned last May has not remained the same.

While I may not have been in the franchise

community as long as others, I have used my

time to observe and collect as much data as

possible before distributing what I presume as

best practices. Looking back at my first entrance

into the community, I couldnt see as clearly as I

do today. Ten years from now, I will most likely

say the same thing about my views as I