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1851VOL. 1 2013 | 1851 PROJECT.COM
Y O U N G O N E S T O W AT C H
VP of Public Affairs | IFA
VP of Franchise Development
Checkers & Rallys
CEO | Stark Logic
Social Communications Manager
EVP of Franchise Development
Bright Star Care
T H E S O C I A L 1 0 0 T H E M U LT I - U N I T M A N B E S T C I T I E S F O R G R O W T H
of Franchise Development
CEO | Lawn Doctor
President | Two Men and a Truck
SVP of Franchise Development
Right At Home
VP of Franchise Development
Head of Marketing | Mathnasium
BRANDS DONTSELL BRANDS.
full circle communications
www.facebook.com/discovernolimit www.NOLIMITAGENCY.comwww.twitter.com/nolimitmc 312-526-3986
connect with us today.
social media pr marketing advertis
OPERATIONS & LABOR DELIVER EXCELLENCE.Our initiatives provide a great guest experience.
FACILITY.Our new research facility provides the opportunity to understand our guests preferences.
Upholding high standards of food and service through upgrades in the latest technology.
ALTERNATIVE BUILDING FORMATSListening to our guests is very important. They provide valuable insight to help us develop new products and drive restaurant visits.
Chicken Bites Classic Wings in 5 flavors Cold Creations line of treats Late Night daypart provides more opportunities
to meet guest demand
After expansion of hours and increased marketing focus, we have seen late night sales double from 2007-2011 at Company owned restaurants
DRIVE REVENUE THROUGH MENU AND DAYPART INNOVATION
Checkers has redefined itself to provide more revenue generating programs than ever before. Take a look inside to see some of the recent updates weve made to bring value to our guests and franchisees.
To further enhance the guest experience, a new prototype location has been developed. The benefits of the prototype restaurant are:
Lower investment costs than previous free-standing locations
Improved drive-thru experience fast, easy, accurate Redesigned kitchen provides operational efficiency Iconic brand features remain stainless steel band,
checkerboard accents, red umbrellas and black, red and white color scheme
Sales to investment ratio 1.8:1
NEW RESTAURANT PROTOTYPE
FULLY LOADED FRANCHISE OPPORTUNITIES
PRODUCT INNOVATIONDRIVES REVENUE.Were giving guests more reasons to visit, more often.
FACILITY & EQUIPMENT SUPPORT EFFICIENCY.
WWW.CHECKERSFRANCHISING.COM 888.913.9135for more information, visit us at or call
THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLTEE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
2012 Checkers Drive-In, Restaurants, Inc. 4300 W. Cypress St., Ste. 600, Tampa, FL 33607
OPERATIONS & LABOR FACILITY.
ALTERNATIVE BUILDING FORMATS
OPERATIONS & LABOR NEW RESEARCHFACILITY.
Varied restaurant formats can accommodate any neighborhood and provide compelling returns:
End-cap Inline Conversions
MN Registration #F-4351
51851 PROJECT.COM | 2013
1851 PROJECT 2013
THE YEAR AHEAD YOUNG ONES TO WATCH
THE SOCIAL 100
By Steve Coomes
By Ben Heinemann
By Kate Aoueille
Few people who know Steve Calderia would ever call him a pessimist. But as the
president of the International Franchise Association, Calderia finds forecasting
the franchising industrys future for 2013 unsettling.
We present our list of 40 young people who have the drive and determination to make
big things happen in the early stages of their careers, making room for even bigger things
to come down the road.
Brands no longer talk at us. They talk with us. With that in mind, 1851 presents a
comprehensive list of the top 100 franchise brands using Social Media
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PUBLISHER NICK POWILLS
EDITOR IN CHIEF BEN HEINEMANN
CREATIVE DIRECTOR NAKWARE HOWARD
CONTRIBUTING GRAPHIC DESIGNERS
730 N. Franklin, Suite 310
Chicago, IL 60654
Image courtesy of The International Franchise Association.
6 1851 MAGAZINE INAUGURAL PRINT EDITION
Image courtesy of The International Franchise Association
1851 PROJECT 2013
GIVE TO GAIN TURNING LIKESINTO LEADS
THRIVING UNDER 100KBy Lauren Kaminski
By Liza Rush
By Matt Diaz
How Toppers built a loyal fan base by listening to its customers.
1851 discusses how franchisors can expand their markets utilizing social media platforms.
For many franchisees, low-cost franchises prove highly successful.
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ATHLETES IN FRANCHISING
THE MULTI-UNIT MAN THE BEST CITIES TO OPEN A BUSINESS
By Steve Coomes
By Nick Powills
By Jordy Patano
For retired pro-sports athletes (and a few current), franchising provides opportunities
for success beyond the game.
Advice from Aziz Hashim the multi-unit franchising guru.
1851s list of the top cities friendliest to new businesses.
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71851 PROJECT.COM | 2013
1851 PROJECT 2013
THE BEST CONFERENCES FOR FRANCHISEES AND FRANCHISORS IN 2013 - 2014
International Franchise Association Convention February 22-25, 2014New Orleans
When it comes to an information
download, no conference produces
more content, experience and networking opportunities within the franchise community than the IFAs Annual Convention.
Multi-Unit Franchising ConferenceMarch 27-29, 2013Las Vegas
This conference provides you one-on-one opportunities with some of the biggest and most powerful franchisees in the world. For
franchisors, you are provided the same opportunity.
The International Franchise Expo June 20-22, 2013New York
While its still debatable what place franchise expos will hold in development budgets, the International Franchise Expo has proven to be a step in the right direction, connecting franchisors with deals and franchisees
The IFA Public Affairs Day
September 15-18, 2013Washington, D.C.
When it comes to finding a purpose and making a difference within the industry you represent, the Associations Public Affairs Day provides franchisors and franchisees
the opportunity to talk about real political issues with those who
represent their home markets.
8 1851 MAGAZINE INAUGURAL PRINT EDITION
LETTER FROM THE EDITORBy Nick Powills
1851 was never going to be a print magazine.
Perhaps I should learn a thing or two about
using the word never. As you read this, you
can clearly see that 1851 has evolved from the
virtual to the physical world. While I certainly
wouldnt say this was on accident, I wouldnt say
it wasnt on purpose either.
When the publication was created in May of
2012, my team and I saw an opportunity - an
opportunity to provide a daily resource for the
franchise community. Most of the resources
that currently exist focus on a singular audience:
franchisor, franchisee, multi-unit franchisee,
supplier or the prospective zee. 1851 was
created to provide vision and insight across all
franchise audiences in a broad, yet informative
way, thus connecting the silos and bringing
together the audiences to tackle both personal
and business growth.
Ten months later, I am pretty pleased with
what has happened. We have more than 5,000
readers, daily content during the business week
and rankings of the young ones, the Social Media
studs and veteran friendly businesses. We also
offer great informative Webinars for prospective
franchisees and the lead generation community.
It has been productive, busy and eye opening.
Yet, even with those successful moments, what I
envisioned last May has not remained the same.
While I may not have been in the franchise
community as long as others, I have used my
time to observe and collect as much data as
possible before distributing what I presume as
best practices. Looking back at my first entrance
into the community, I couldnt see as clearly as I
do today. Ten years from now, I will most likely
say the same thing about my views as I