1851 Magazine

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The Inaugural Print Edition of 1851 Magazine. The magazine covers a wide array of topics related to franchising and small business.

Transcript of 1851 Magazine

  • CUNNING

    1851VOL. 1 2013 | 1851 PROJECT.COM

    CUNNING

    Y O U N G O N E S T O W AT C H

    Matt Haller

    VP of Public Affairs | IFA

    Jennifer Durham

    VP of Franchise Development

    Checkers & Rallys

    Rich Stark

    CEO | Stark Logic

    Ashley Betzendahl

    Social Communications Manager

    Goddard Systems

    Sean Fitzgerald

    EVP of Franchise Development

    Bright Star Care

    . .

    YOUTHFUL

    MODERNCURRENT

    T H E S O C I A L 1 0 0 T H E M U LT I - U N I T M A N B E S T C I T I E S F O R G R O W T H

  • Clay Neff

    Executive Director

    of Franchise Development

    Wireless Zone

    Scott Frith

    CEO | Lawn Doctor

    UNIQUEINSPIRATIONAL

    Randy Shacka

    President | Two Men and a Truck

    Eric Little

    SVP of Franchise Development

    Right At Home

    Scott Sutton

    VP of Franchise Development

    Safeguard

    David Peddie

    Head of Marketing | Mathnasium

    UNIQUEINNOVATIVE

    GROWING

  • PEOPLE DO.

    BRANDS DONTSELL BRANDS.

    full circle communications

    www.facebook.com/discovernolimit www.NOLIMITAGENCY.comwww.twitter.com/nolimitmc 312-526-3986

    connect with us today.

    social media pr marketing advertis

    ing

  • OPERATIONS & LABOR DELIVER EXCELLENCE.Our initiatives provide a great guest experience.

    FACILITY.Our new research facility provides the opportunity to understand our guests preferences.

    Upholding high standards of food and service through upgrades in the latest technology.

    ALTERNATIVE BUILDING FORMATSListening to our guests is very important. They provide valuable insight to help us develop new products and drive restaurant visits.

    Chicken Bites Classic Wings in 5 flavors Cold Creations line of treats Late Night daypart provides more opportunities

    to meet guest demand

    After expansion of hours and increased marketing focus, we have seen late night sales double from 2007-2011 at Company owned restaurants

    DRIVE REVENUE THROUGH MENU AND DAYPART INNOVATION

    Checkers has redefined itself to provide more revenue generating programs than ever before. Take a look inside to see some of the recent updates weve made to bring value to our guests and franchisees.

    To further enhance the guest experience, a new prototype location has been developed. The benefits of the prototype restaurant are:

    Lower investment costs than previous free-standing locations

    Improved drive-thru experience fast, easy, accurate Redesigned kitchen provides operational efficiency Iconic brand features remain stainless steel band,

    checkerboard accents, red umbrellas and black, red and white color scheme

    Sales to investment ratio 1.8:1

    NEW RESTAURANT PROTOTYPE

    FULLY LOADED FRANCHISE OPPORTUNITIES

    PRODUCT INNOVATIONDRIVES REVENUE.Were giving guests more reasons to visit, more often.

    FACILITY & EQUIPMENT SUPPORT EFFICIENCY.

    WWW.CHECKERSFRANCHISING.COM 888.913.9135for more information, visit us at or call

    THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLTEE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

    2012 Checkers Drive-In, Restaurants, Inc. 4300 W. Cypress St., Ste. 600, Tampa, FL 33607

    OPERATIONS & LABOR FACILITY.

    ALTERNATIVE BUILDING FORMATS

    OPERATIONS & LABOR NEW RESEARCHFACILITY.

    Varied restaurant formats can accommodate any neighborhood and provide compelling returns:

    End-cap Inline Conversions

    MN Registration #F-4351

  • 51851 PROJECT.COM | 2013

    1851 PROJECT 2013

    THE YEAR AHEAD YOUNG ONES TO WATCH

    THE SOCIAL 100

    By Steve Coomes

    By Ben Heinemann

    By Kate Aoueille

    Few people who know Steve Calderia would ever call him a pessimist. But as the

    president of the International Franchise Association, Calderia finds forecasting

    the franchising industrys future for 2013 unsettling.

    We present our list of 40 young people who have the drive and determination to make

    big things happen in the early stages of their careers, making room for even bigger things

    to come down the road.

    Brands no longer talk at us. They talk with us. With that in mind, 1851 presents a

    comprehensive list of the top 100 franchise brands using Social Media

    24 28 36

    PUBLISHER NICK POWILLS

    EDITOR IN CHIEF BEN HEINEMANN

    CREATIVE DIRECTOR NAKWARE HOWARD

    CONTRIBUTING GRAPHIC DESIGNERS

    ANNA AFFIAS

    CAITLIN VANDERKLOK

    MAILING ADDRESS

    730 N. Franklin, Suite 310

    Chicago, IL 60654

    ADVERTISING OPPORTUNITIES

    nick@1851project.com

    312.526.3996

    CONTRIBUTING WRITERS

    BROOKE WYLIE

    KATE AOUEILLE

    LIZA RUSH

    GREG AVDOIAN

    CARLY LEVISON

    RYAN ODONNELL

    LAUREN KAMINSKI

    MATT DIAZ

    RALLE KARADJOV

    CHRIS POWILLS

    JORDY PATANO

    PARI MANIKAS

    STEVE COOMES

    JORDAN BRANDES

    Image courtesy of The International Franchise Association.

  • 6 1851 MAGAZINE INAUGURAL PRINT EDITION

    Image courtesy of The International Franchise Association

    1851 PROJECT 2013

    GIVE TO GAIN TURNING LIKESINTO LEADS

    THRIVING UNDER 100KBy Lauren Kaminski

    By Liza Rush

    By Matt Diaz

    How Toppers built a loyal fan base by listening to its customers.

    1851 discusses how franchisors can expand their markets utilizing social media platforms.

    For many franchisees, low-cost franchises prove highly successful.

    14 17 20

    ATHLETES IN FRANCHISING

    THE MULTI-UNIT MAN THE BEST CITIES TO OPEN A BUSINESS

    By Steve Coomes

    By Nick Powills

    By Jordy Patano

    For retired pro-sports athletes (and a few current), franchising provides opportunities

    for success beyond the game.

    Advice from Aziz Hashim the multi-unit franchising guru.

    1851s list of the top cities friendliest to new businesses.

    46 48 56

  • 71851 PROJECT.COM | 2013

    1851 PROJECT 2013

    THE BEST CONFERENCES FOR FRANCHISEES AND FRANCHISORS IN 2013 - 2014

    International Franchise Association Convention February 22-25, 2014New Orleans

    When it comes to an information

    download, no conference produces

    more content, experience and networking opportunities within the franchise community than the IFAs Annual Convention.

    Multi-Unit Franchising ConferenceMarch 27-29, 2013Las Vegas

    This conference provides you one-on-one opportunities with some of the biggest and most powerful franchisees in the world. For

    franchisors, you are provided the same opportunity.

    The International Franchise Expo June 20-22, 2013New York

    While its still debatable what place franchise expos will hold in development budgets, the International Franchise Expo has proven to be a step in the right direction, connecting franchisors with deals and franchisees

    with opportunities.

    The IFA Public Affairs Day

    September 15-18, 2013Washington, D.C.

    When it comes to finding a purpose and making a difference within the industry you represent, the Associations Public Affairs Day provides franchisors and franchisees

    the opportunity to talk about real political issues with those who

    represent their home markets.

  • 8 1851 MAGAZINE INAUGURAL PRINT EDITION

    LETTER FROM THE EDITORBy Nick Powills

    1851 was never going to be a print magazine.

    Perhaps I should learn a thing or two about

    using the word never. As you read this, you

    can clearly see that 1851 has evolved from the

    virtual to the physical world. While I certainly

    wouldnt say this was on accident, I wouldnt say

    it wasnt on purpose either.

    When the publication was created in May of

    2012, my team and I saw an opportunity - an

    opportunity to provide a daily resource for the

    franchise community. Most of the resources

    that currently exist focus on a singular audience:

    franchisor, franchisee, multi-unit franchisee,

    supplier or the prospective zee. 1851 was

    created to provide vision and insight across all

    franchise audiences in a broad, yet informative

    way, thus connecting the silos and bringing

    together the audiences to tackle both personal

    and business growth.

    Ten months later, I am pretty pleased with

    what has happened. We have more than 5,000

    readers, daily content during the business week

    and rankings of the young ones, the Social Media

    studs and veteran friendly businesses. We also

    offer great informative Webinars for prospective

    franchisees and the lead generation community.

    It has been productive, busy and eye opening.

    Yet, even with those successful moments, what I

    envisioned last May has not remained the same.

    While I may not have been in the franchise

    community as long as others, I have used my

    time to observe and collect as much data as

    possible before distributing what I presume as

    best practices. Looking back at my first entrance

    into the community, I couldnt see as clearly as I

    do today. Ten years from now, I will most likely

    say the same thing about my views as I