18187256 comparison-of-videocon-air-conditioners-with-other-competitive-companies

A

PROJECT REPORT

ON

“Comparison of Videocon Air Conditioners With other Competitive Companies”

In partial fulfillment in award ofPGDM TWO YEAR FULL TIME PROGRAMME

Under the guidance of

Faculty Guide Company Guide Mrs. RUBINA SAJID Mr. VISHAL MAHAJAN Faculty-Management Marketing manager MAISM VIDEOCON

Submitted byAMANDEEP SINGH

PGDM 3rd SEM (2008-2010)

Maharishi Arvind Institute of Science & ManagementAmbabari Circle, Ambabari, Jaipur-302 023 INDIA.

Tel: +91-141-2335487, 2234216 Telefax: +91-141-2335120 E-mail: [email protected] , [email protected]

1

CERTIFICATE

This is to certify that the Summer Training Report“Comparison of Videocon Air Conditioners With

other Competitive Companies” at VIDEOCON” is a bonafide work carried out by

Amandeep Singh in the partial fulfillment of requirement for the award of Post Graduate Diploma In

Management(PGDM) course approved by All India Technical Education ministry(AICTE) Ministry of

of HRD,Government of India,New Delhi.

To the best of my knowledge & belief this work, is not submitted /published elsewhere for any degree

or diploma examination.

MRS.RUBINA SAJID

(FACULTY GUIDE)

3

ACKNOWLEDGEMENT

It is indeed of great moment of pleasure to express my senses of per found gratitude &

indebtness to all the people who have been instrumental in making my tanning a rich experience.

I got an opportunity to get a project in Videocon industries limited. For this, I would like to thank

Mr. Vijay Pareek (commercial head) who talked to the concerned person and without whom

an internship with the company would not have been possible. I express my gratitude to Mr.

Vishal Mahajan (marketing manager), my company guide and my faculty guide Mrs. Rubina

Sajid for giving me an opportunity to work and make the best out of my internship.

I thank to Mr. Sanjay Bhatnagar (branch manager) and Deepak Solanki (brand manager)

for their full support to me and constantly guided and supported me throughout the training

period. My heartfelt gratitude also goes out to the staff and employees at Videocon industries

limited for having co-operated with me and guided me throughout the training period. I thank

my college, Maharishi Arvind Institute Of Science and Management for having given me

this opportunity to put to practice, the theoretical knowledge that I imparted from the program.

4

EXECUTIVE SUMMARY

Videocon is a well known company. It is a Indian company which always focused on

maintaining the highest international standards of excellence through quality, technology and

innovation. For over a decade now, Videocon has been bringing the latest and very best in

Consumer Electronics and Home Appliances. Successfully adapting the best of international

technology to suit Indian needs, and crafting it to improve the quality of life – as million of

satisfied customers will agree. This tells the success story of Videocon. Sustainability is at the

center of Videocon’s’ strategy. Being a great company Videocon always tried to improve people

lives through its products but many a times due to changing environment or customer’s mind the

product doesn’t goes so well as expected.

The main objective of the research is to find out that what the condition of Videocon’s service in

the market and know that how consumers and dealers are satisfied with the services which are

provided to them.

And other objective is to analyze current scenario of the market in consumer durable

sector. And analyze that who is the main competitors of Videocon and what is the current

position of Videocon Air Condition in the market.

For these objectives I have conducted a survey of dealers in Jaipur city. I have taken Sample size

of 50 dealers.

5

Table of Contents

S.No. PARTICULAR PAGE NO.1 Introduction to the Company 7-24

2 Introduction to Project Title 25

3 Project Profile 26

Title of the study

Objective of the study

Scope and Significance of the study

Research Methodology

4 Data and Data analysis 30-44

5 Conclusions and Suggestions 45-46

6 Annexure 47-48

7 Bibliography 49

Introduction to the company

6

Videocon is the very popular and very reliable company in consumer durable sector. It was

established in 1987 by late Mr. Nandlal madhavlal dhoot. In those time it entered in the market

with color and B/W Televisions and Washing Machines. The year 1989-1990 saw the advent of

Home Entertainment Systems, Electric Motors and AC. Refrigerators and Coolers by Videocon

came in the year 1991. In 1995 Videocon entered into the manufacturing of Glass Shells for CRT

and in 1996 came with Kitchen Appliances and Crude Oil. In 1998 Videocon ventured into

Compressors and Compressor Motors. It took over Philips Color TV plant in 2000 and 3 plants

of Electrolux India in 2005. In the same year Videocon acquired Thompson CPT. We can get

compete information by going through company's profile.

COMPANY HISTORY

It is an ISO 9002 certified for quality.

Group Profile

7

Values & Philosophy8

Shri Nandlal Madhavlal Dhoot, the founder of the Videocon Group, completed his education in

Ahmednagar and Pune. He was a successful sugarcane and cotton cultivator. As a next logical

step to vertical integration, he boldly took upon an entrepreneurial venture by importing

machinery from Europe to set up the Gangapur Sakhar Karkhana (Sugar Mill) in 1955. Those

were the times when the village did not even have electricity. Thus was unleashed an Industrial

Revolution.

The die was cast. Over the years, Nandlalji's path-breaking attitude found expression in a myriad

ways, earning him the well-deserved reputation of the pioneer of industrial activity in

Marathwada India.

In early 80's Nandlalji initiated his three sons - Venugopal, Rajkumar and Pradeep into business.

Through a technical tie up with Toshiba Corporation of Japan, he launched India's first world-

class color Television: Videocon. Today, Videocon is household name across the nation- India's

No. 1 brand of Consumer Electronics & Home Appliances, trusted by over 50 million people to

improve their quality of life.

Vision & Mission

Videocon’s mission: a reflection of continuity and change

9

Videocon’s mission expression has been crafted to envelope both extant and emerging

realities:

“To delight and deliver beyond expectation through ingenious strategy, intrepid

entrepreneurship, improved technology, innovative products, insightful marketing and inspired

thinking about the future.”

A breakdown of the statement above reveals a ‘means and end’ approach, where the end is

articulated at the beginning with the means linked to it.

“To delight and deliver beyond expectation…”: the end

This segment not only underlines the importance of the ultimate goal - customer satisfaction

(‘delight’) and ultimate target - the customer, but also of intermediate processes and principals,

which have contributed to building a robust, dependable Videocon value chain (‘deliver’). As a

result of its focus on developing loyal customers and reliable associates, Videocon is able to

exceed expectations.

“…through ingenious strategy…”: the means

In the cutthroat world of today, it is only by taking recourse to advance planning and strategy

that a business can hope to survive. Although textbook strategy has its uses, reproducing it in

verbatim for the real world would be foolish because of the absence of textbook conditions.

Thus, there is a need for a bounded rationality, a spontaneity and improvisation that is flexible

enough for scenarios both imaginable and unimaginable. Videocon’s ingenious manoeuvres are

actually flexi-strategy that abstracts from shifting ground conditions and decides game-plans, or

sometimes changes the rules of the game.

“…intrepid entrepreneurship…”: the means

An enterprise with the odds stacked against it makes great business sense. This is because higher

the obstacles, lower the number of players likely to be active in that field - thus, fetching

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extraordinary returns. The only requirement is a bold and confident attitude willing to brave the

odds. Videocon’s foray into oil and gas is a bold and intrepid endeavour that arises from

immense faith on the surefooted competence of the company’s in-house managerial talent.

“…improved technology…”: the means

Technology is no more a premium input; it has become the bare minimum in recent years. Rapid

advances have only fuelled this phenomenon. Videocon is extremely vigilant in shunting out

dated technology and replacing it with the best-in-class offers of the times.

“…innovative products…”: the means

Product development, innovation and customisation are the tools Videocon uses to stay ahead of

the competition. This is because a continuous stream of innovative products excites the market

and enhances brand recall. A strategy that Videocon banks on a lot, especially on the domestic

front.

“…insightful marketing…”: the means

The market share battle scene has long shifted from technology and processes to the psyche of

the customer. This means that those with deeper insights into the elusive mind of the buyer are

likely to dominate. Videocon is reinforcing marketing strengths to read better the pulse of the

market and help create products that map perfectly into customer preferences.

“…inspired thinking about the future.”: the means

The future is unpredictable, but not doing anything about it is fraught with grave risk. Videocon

extrapolates future trends on the basis of current changes in technology and preferences as well

as sheer gut feel. Fine-tuned business instincts are worth their weight in gold, lots of it. The

company has perfected its practice almost into an art form with some calculated gambles like oil

and gas proving to be absolute money-spinners.

11

CEO Profile

Personal Profile

12

Board Of Directors

Mr. Venugopal N Dhoot

13

Name Venugopal Nandlal Dhoot

Address - Office Videocon Industries Ltd.

Fort House, 2nd Floor

221, Dr. D. N. Road

Mumbai 400 001

Tel: 091-22-66113500

Fax: 091-22-66551985

[email protected]

Marital statusMarried to Rama, having one

son & one daughter

Date of birth 30.09.1951

Qualifications B.E. (Electricals), FIE.

Schooling at Firodiya High

School, Ahmednagar

College – Pune Engineering

College, Pune

Hobbies/Interest Flute recital & discourse on

Bhagwad-Gita

Present Position Chairman & Managing Director

Videocon Group

President

The Associated Chambers of

Commerce and Industry of India

(ASSOCHAM)

Other Achievements a) President – Electronic

Industries Association of

Marathwada

b) Member of Advisory

Committee of "Poona University

Information Employment &

Guidance.

c) Adviser to Govt. of Orissa for

Industrial Development of Orissa

d) Younger brother Shri

Rajkumar Dhoot Member of

Parliament

Mr. Pradeepkumar N Dhoot

Mr. K C Srivastava

Mr. Kuldeep Kumar Drabu

Mr. Satyapal Talwar

Mr. S Padmanabhan

Maj. Gen. S C N Jatar

Mr. Arun L Bongirwar

Mr. Didier Trutt (Nominee - Thomson S.A)

Mr. Johan G Fant (Nominee - AB Electrolux (Publ) )

Mr. B Ravindranath (Nominee - IDBI Limited)

Mr. Ajay Saraf (Nominee - ICICI Bank Limited)

R&D

The company gives utmost importance to the R & D activities, which are carried out, at in-house

14

R & D center. The company carries on new innovations in product development, cost reduction,

quality improvement, process implementations, process controls.

1) Specific areas in which R & D is carried out by the company

During the year, the company has carried out Research and Development in the following areas.

Home theaters - High-end models and HTIB Models.

Larger Screen Television i.e. 32 inch and 38inch.

True Flat Televisions

Plasma Televisions

Cosmetic design and new out look to the TVs

Manufacturing of components for CTV, Refrigerators and Air conditioners.

Efforts to reduce power consumption of all its final products.

2) Benefits derived as a result of the above R& D.

The company has derived the following benefits as a result of the Research and Development:

Development of new design in product and launch of various new models.

Able to compete with the foreign players in the Indian Markets by cost reductions and

offering innovation features and to maintain market leadership in Television under

Videocon umbrella.

Increase in Productivity.

Reduction in power consumption of some of the products.

3) Future Plans of action

In the coming days company is aiming to achieve development in the following areas through

Research & Development:

Manufacturing of components for consumer Electronics Products.

Multimedia TV.

Plasma Televisions.

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Launching of New Brands & Sub-brands under Videocon umbrella.

Composite Home Entertainment system with internet adaptability.

To work on better features, better quality & improved reliability with reduced/low prices.

Your company always attempts to use the latest and advanced technology in production process.

Keeping pace with the technological developments, the company keeps on adding sophisticated

equipments with focus on automation to minimize manual intervention in the manufacturing

process thereby ensuring quality of the final products.

Future Plans

To strengthen and maintain & its leadership status, the Videocon group has clearly charted out its

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course for the future. Aggressive development is in full swing at the R & D Centres to bring out

state-of-the-art technologies including True Flat, Slim, Extra Slim, Plasma & LCDs, at the

earliest.

Cost rationalization processes - are in various stages - including rationalizing factories in Europe,

increasing automation and improvement of efficiency in China, accessing flass shells from India

for international CPT facilities and a lot more - are in various stages of implementation.

Internationally all existing client relationships are being strengthened. The cost competitiveness

and increase in capacity in Mexico and Polland has opened up big opportunities in the OEM

business.

Last but not the least, in the domestic market consolidation with multiple brands paves the way

for an unassailable lead in the market.

In the Oil & Gas business, having all the basic operator capabilities of a prospecting entity, the

group is looking to add more explorations and production depth as also oil bearing assets. The

group will also get into gas distribution in India siginificantly.

At present Videocon deals in four sectors:

Consumer Durables

Thompson CPT (Color Picture Tube)

CRT Glass

Oil and Gas

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Consumer Durables

Consumer Durables by Videocon have a very eminent position in Indian market and has the

largest sale and service market in India. They have an in-house manufacturing units in India. In

Consumer Durables VIDEOCON has major part in Indian market. Today, Videocon is household

name across the nation- India's No. 1 brand of Consumer Electronics & Home Appliances,

trusted by over 50 million people to improve their quality of life. It is manufacturing goods with

price range and brands. There are number of products manufactured by Videocon which as

follows:-

Color television:-

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LCD:-

Plasma:-

DVD player:-

19

Multi-media Speakers:-

Refrigerator:-

20

Washing Machine:-

Microwave Ovens:-

21

Air conditioner:-

Various brands which are takeover by Videocon

22

Sansui – Sansui is very famous in color TVs and DVD player etc. it has very good share in

urban and rural market.

Electrolux – Electrolux is also well known brand in refrigerators.

Akai – akai has a very huge market share in rural market. Because its price is very low and

quality is very good.

Kelvinator – kelvinator is also very popular in home appliances and other equipments.

Kenstar – Kenstar is one of the major brands in coolers and it is very good image in market.

Achievements of Videocon

23

Mr. P.N.Dhoot, President of Videocon Group, awarded "MAN OF ELECTRONICS" 2005.

CNBC AWAAZ has awarded Videocon as India's most preferred Washing Machine Brand

Videocon takes over Electrolux India.

Videocon group, through offshore entity, has acquired the French conglomerate, Thomson's

worldwide Color TV Picture Tube manufacturing units.

Chairman of Videocon group, Mr. Venugopal Dhoot honored with the “Marathwada Bhushan”

Videocon emerged once again as India's most Trusted Consumer Electronics & Home

Appliances Brand

India's First Rust Free Washing Machine launched by Videocon.

24

Introduction to the project

Project Title

Comparison of Videocon Air Conditioners With other Competitive Companies

Area of study

In the period of two month of my summer training my project guide research topic

“Comparison of Videocon Air Conditioners With other Competitive Companies”.The area I

covered was Jaipur city, which included 50 Dealers selling Air Conditioners.

Objective of study

Study of dealer Awareness about Air Conditioners.

Study of dealer Perception about the Air Conditioners.

Identify the level of dealer satisfaction about Air Conditioners price and quality

Market effectiveness of Videocon Air Conditioners as compare to competitors.

Effect of Advertising and Sales Promotion Schemes and incentive on

Consumer and Dealers.

To study the position and potential of the product in Jaipur.

25

Objective of research

The main objective of the research is to find out that what the condition of Videocon’s service in

the market and know that how consumers and dealers are satisfied with the services which are

provided to them, and we can also say that find out the customer satisfaction level.

And other objective is to analyze current scenario of the market in consumer durable

sector. And analyze that who is the main competitors of Videocon Air Condition and what is the

current position of Videocon Air Condition in the market.

SIGNIFICANCE OF RESEARCH

“All progress is born of inquiry. Doubt is often better than the over confidence, for it Lead to

inquiry & inquiry to invention.” This is a famous Hudson in context of which The significance of

research can well be understood.

1. Research includes scientific & inductive thinking & it promotes the development of the logical

basis of thinking organization.

2. The role of research in several fields of applied economics, whether related to business to the

economy as whole, has greatly increased in Modern times.

3. Research provides the basis for nearly all the government policies in our country.

4. Research has it special significance in solving various operations & planning problems of

business & industries.

5. Research is equally importance for social scientists in studying social relationship & In

seeking answers to various social problem.

26

DATA ANALYSIS METHOD

(PROJECT RESEARCH TYPE)

The project research type is DESCRIPTIVE RESEARCH TYPE in which I know what I have to

measure & also the adequate method for measuring it along clear-cut definition of “population” I

wanted to study.

Since the aim was to obtain complete & accurate information in the said studies, the procedure to

be used was also planned.

Following are the steps to be followed while carrying out diagnostic research studies

1.Formulating the objective of the study (what the study is about & why is it being made)

2.Designing the methods of data collection

3.Selecting the sample

4.Collection the sample

5. Processing & analyzing the data

6. Reporting the finding

DATA SOURCES

Primary data

Primary data is the information collected for research purpose at hand.

Primary data was collected through an interview with the help of a structured

Questionnaire, which contained queries that were relevant to the purpose of the

Study as well as pertinent; industry related questions. the present study

Questionnaire makes use of both open ended and close ended questions.

27

Secondary data

Secondary data is the information which already exists. Secondary data

Collected from journals, magazines, books etc.

The secondary data for this research was obtained from textbooks, brochures

And internet. Very little research specific data was available, hence much

Emphasis was given to primary data.

RESEARCH APPROCH

Survey method was adopted in order to collect the primary data required for the

Study.

RESEARCH INSTRUMENT

Questionnaire was designed with open-end close-end questions. The questionnaire was designed

in such a manner so as to cater to all the areas and aspects the study.

SAMPLING PLAN

1. SAMPLING PROCEDURE: RANDOM SAMPLING

2. SAMPLING SIZE: 50 RESPONDENT

3. GEOGRAPHICAL COVERAGE: JAIPUR.

4. DURATION OF THE SURVEY: 2 months

DATA ANALYSIS

Logical analysis of data is done through tables, frequencies and percentages have been worked

out and also some other stastical tools like correlation and regression is also done.

28

PLAN ANALYSIS

The data collected have been numbered and tabulated for the purpose of analysis. Percentage has

been calculated for all the tables and different charts have also been prepared and correlation and

regression is also calculated. On the basis of analysis, influences have been drawn. Summary of

findings have been recorded and suitable suggestion are given to improve the business at

Videocon industries limited.

LIMITATIONS OF THE STUDY

In spite of working under the banner of such a magnificent company and also under the guidance

of highly matured, capable, and understanding people certain constraints do played the role of

hindrance in the way of accomplishing the assigned task. I would definitely like to share those

aspects too

1. Non-cooperation shown by certain retailers and their ignoring attitude.

2. Each and every region is not easily accessible.

3. A limited time frame i.e. of just 8 weeks, due to which we were not able to reach those

destinations which we wish we would.

(4) Secondly, we cannot say that the data taken for our study is fully adequate to get the desired

or accurate result.

(5) It takes very long process for finalization the deal.

29

DATA ANALYSIS

Total sample size which I have taken, is 50 dealers in Jaipur. In which 29 dealers are dealing in

Videocon and rest 21 dealers are not dealing in Videocon.

Dealers & Non Dealers

Dealers 37

Non Dealers 13

Total 50

Dealers Non Dealers0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Series1

Interpretation

Here we can see that 74% dealers are dealing in Videocon AC and remaining are

not.

30

1. Which brand of air condition is most selling in your shop?

LG SAMSUNG VIDEOCON VOLTAS38 % 10 % 22 % 27 %

LG SAMSUNG VIDEOCON VOLTAS0

5

10

15

20

25

30

35

40

Series1

Interpretation

In selling point of view here we see that in market LG lead With 38% and other

companies are less in according to LG.

31

2. Which company provides you better promotional scheme?

LGSAMSUN

GVIDEOCO

NVOLTA

S22 % 17 % 56 % 5 %


10

20

30

40

50

60

Series1

Interpretation

Videocon leads with its promotional facilities.

32

3. What company provides you more for the advertisement of air condition?

PAMPHLETS HOARDINGS DANGLERS OTHERS

56 % 24 % 5 % 15 %

PAMPHLETS HOARDINGS DANGLERS OTHERS0

10

20

30

40

50

60

Series1

Interpretation

Most commonly pamphlets are used followed by hoardings and Danglers.

33

4. Which type of air condition is mostly preferred by the customer?

SPLIT-AC WINDOW-AC TOWER-AC CASSETTE-AC68 % 18 % 3 % 1 %

SPLIT-AC WINDOW-AC TOWER-AC CASSETTE-AC0

10

20

30

40

50

60

70

80

68

18

3 1

Interpretation

Split AC is most widely used followed by Window AC, Tower AC and Cassette

AC.

34

5. In future if you will sell the air condition then which brand you will prefer?

LGSAMSUN

GVIDEOCO

NVOLTA

S40 % 10 % 29 % 21 %


5

10

15

20

25

30

35

40

45

Series1

Interpretation

Dealers have Chosen LG as a first choice followed by Videocon, Voltas and

Samsung.

35

6. Plz Rate.

S.NO. FEATURES \ BRANDS LG SAMSUNG VIDEOCON VOLTAS

1 BRAND IMAGE

2 PRODUCT QUALITY

3 PRICE

4 PRODUCT RANGE

BRAND IMAGE

LGSAMSUN

GVIDEOCO

NVOLTA

S21 % 12 % 32 % 35 %


5

10

15

20

25

30

35

40

Series1

Interpretation

The above graph suggests that in market Voltas has best brand image, followed by

Videocon, LG and Samsung.

36

PRODUCT QUALITY

LGSAMSUN

GVIDEOCO

NVOLTA

S

35 % 14 % 21 % 30 %


5

10

15

20

25

30

35

40

Series1

Interpretation

The above graph suggests that LG has best product Quality, followed by Voltas,

LG and Samsung.

37

PRICE

LGSAMSUN

GVIDEOCO

NVOLTA

S31 % 17 % 6 % 46 %


5

10

15

20

25

30

35

40

45

50

Series1

Interpretation

The above graph shows that Videocon has lowest price in the market, followed by

Samsung, LG and Voltas.

38

PRODUCT RANGE

LGSAMSUN

GVIDEOCO

N VOLTAS39 % 21 % 12 % 28 %


5

10

15

20

25

30

35

40

45

Series1

Interpretation

The above graph shows that LG has maximum product range, followed by Voltas,

Samsung and Videocon.

39

7. Which brand of air condition is firstly preferred by the customers & why?

LGSAMSUN

GVIDEOCO

N VOLTAS26 % 24 % 13 % 37 %


5

10

15

20

25

30

35

40

Series1

Interpretation

The above graph shows that Voltas is most preferred, followed by LG, Samsung

and Videocon.

40

8. Which distributer of air condition provides you better service?

LGSAMSUN

GVIDEOCO

N VOLTAS37 % 26 % 13 % 24 %


5

10

15

20

25

30

35

40

Series1

Interpretation

The above graph shows that LG provides best service, followed by Samsung, Voltas and Videocon.

41

9. Do you get quickly informed about the new schemes?

YES NO95 % 5 %

YES NO0

10

20

30

40

50

60

70

80

90

100

Series1

Interpretation

The above graph shows that maximum dealers are award for new schemes.

42

10. Customer schemes help in increase the sale of product?

YES NO98 % 2 %

YES NO0

20

40

60

80

100

120

Series1

Interpretation

The above graph shows that maximum dealers dealers says that it help for increasing sales.

43

11. Any customer schemes currently run by different brands?

BRAND SCHEMES1 VIDEOCON YES2 VOLTAS NO3 LG YES4 SAMSUNG NO

12. Level of satisfaction, if satisfied.

Highly Satisfied Satisfied Delighted Dissatisfied Highly dissatisfied1 % 62 % 5 % 23 % 9 %

Highly

Satisfi

ed

Satisfi

ed

Deligh

ted

Dissati

sfied

Highly

dissati

sfied

0

10

20

30

40

50

60

70

Series1

Interpretation

The above graph shows that maximum dealers are satisfied with Videocon.

44

CONCLUSION

From above Literature review and findings we can say that Videocon needs to redesign its

marketing strategies and improve its after sales services in order to make a success in India.

However if Videocon improves the services, then there are quite good chances of a grand success

as Indian air conditioner market is growing very fast. So Videocon has two options:

1. Improve the marketing strategies i.e. advertising, promotions etc. This could certainly

help Videocon to penetrate the tough Indian market and to keep the market share entact.

2. Improve after sales service of the Air conditioner.

Finally we can conclude that the success (or Sales) of Videocon AC is dependent on after sales

service. Indian customers won’t buy it just because of its brand name as quality is also needed

for the expected value of money and satisfaction.

In other words we can conclude that success of Videocon AC is more dependent on its product

quality and after sales service than its price.

45

Suggestions

After studying the various parameters of Videocon AC, we have found out that the sales of the

product is decreasing because of inferior after sales services.

We recommend the following:-

1) Improve after Sales Service – It has been found out that customers find the after sales

services of other AC’s better than their Videocon brand. So, improvement in after sales service

can help in increasing sales.

2) Improve the marketing strategies i.e. advertising, promotion etc. This will surely help

Videocon to penetrate the tough Indian market and to keep the market share intact.

3) Attractive schemes must be launched by company in order to attract lower middle class.

4) Increase the number of Engineers in after sales Service department.

5) More promotional campaigns must be started.

6) Number of call centre should be increased.

46

Annexure

1. Which brand of air condition is most selling in your shop?

(a) LG ( ) (b) SAMSUNG ( )

(c) VIDEOCON ( ) (d) VOLTAS ( )

2. Which company provides you better promotional scheme?

(a) SAMSUNG ( ) (b) LG ( )


3. What company provides you more for the advertisement of air condition? (a) PAMPHLETS ( ) (b) HOARDINGS ( ) (c) DANGLERS ( ) (d) IF OTHER PLEASE SPECIFY: --------------------------------------------------------

4. Which type of air condition is mostly preferred by the customer?

(a) SPLIT-AC ( ) (b) WINDOW-AC ( )

(c) TOWER-AC ( ) (d) CASSETTE-AC ( )

5. In future if you will sell the air condition then which brand you will prefer?

(a) LG ( ) (b) SAMSUNG ( ) (c) VIDEOCON ( ) (d) VOLTAS ( )

6. Plz Rate.

S.NO. FEATURES \ BRANDS LG SAMSUNG VIDEOCON VOLTAS

1 BRAND IMAGE

2 PRODUCT QUALITY

3 PRICE

4 PRODUCT RANGE

47

7. Which brand of air condition is firstly preferred by the customers & why? (a) LG ( ) (b) SAMSUNG ( ) (c) VIDEOCON ( ) (d) VOLTAS ( )

Plz Specify.

……………………………………………………………………………………

8. Which distributer of air condition provides you better service? (a) LG ( ) (b) SAMSUNG ( )


9. Do you get quickly informed about the new schemes?

(a) YES ( ) (b) NO ( )

10. Customer schemes help in increase the sale of product?

(b) YES ( ) (b) NO ( )

11. Any customer schemes currently run by different brands?

BRAND SCHEMES1 VIDEOCON2 VOLTAS3 LG4 SAMSUNG

12. Level of satisfaction, if satisfied.

a. Highly Satisfied ( ) b. Satisfied ( ) c. Delighted ( ) d. Dissatisfied ( )

e. Highly dissatisfied ( )

PERSONAL DETAILS: NAME……………………………………………………………………. ADDRESS………………………………………………………………...

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PHONE NO………………………………………………………………

BIBLIOGRAPHY

1) www.videoconworld.com

2) www.google.co.in

3) C.R. Kothari, Research Methodology

4) Philip Kotler, “Marketing Management”

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http://www.google.co.in/

http://www.videoconworld.com/

18187256 comparison-of-videocon-air-conditioners-with-other-competitive-companies

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