18 Reasons to Invest in Visual Marketing Now

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18 Reasons You Need Visual Marketing Now Get Visual before starting your next campaign. Why? It’s human psychology plain and simple.

Transcript of 18 Reasons to Invest in Visual Marketing Now

Page 1: 18 Reasons to Invest in Visual Marketing Now

18 Reasons You Need Visual Marketing NowGet Visual before starting your next campaign. Why? It’s human psychology plain and simple.

Page 2: 18 Reasons to Invest in Visual Marketing Now

A Bolt to the Brain

60,000

50

90%

People process images 60,000 times faster than text

How long it takes to form a 1st impression

90% of information transmitted to the brain is visual

milliseconds

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Paying Attention!

20%

94%

82%

People only read 20% of text on an average web page

Articles with relevant images get 94% more views than those without. Eye-tracking studies show internet readers pay more attention to information-carrying images

Colour increases attention spans by 82%

of the text

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Memory in the Bank

40%

6.5X39%

Colour improves readership by 40%, learning up to 78%, and comprehension by 73%

People retain 6.5x more information when paired with relevant images

Colour makes an impression 39% more memorable

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Make It Sticky40X

55%3X

42%80%

Visual content is 40x more shareable on social media than any other types of content People are 55% more likely to pick up

a full-colour piece of mail first

Infographics are liked and shared on social media 3X more than other any other type of content Ads in colour are Read up to 42% more

often than ads in black and white

Coloured visuals increase willingness to read a piece of content by 80%

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Touch and Convert 43% 86% 1.81x

32%

Presentations with visual aides are 43% more persuasive

A video on a landing page increased conversions by 86%. Posts with videos receive nearly 300% more inbound links

Shoppers who view video are 1.81X more likely to purchase than non-viewers.

People following directions with text and illustrations do 32% better than people following directions without illustrations

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Take Your Visuals Full Circle

Visual Content

Brochures

Infographics

Web Design

Direct Mail

Signage

Infographics

Web Design

Social Media

Posters

Mobile

Infographics

Promotional Products

Web Design

TAKE YOUR VISUALS ALL THE WAY WITH SNAP.IET: 1850 812 002

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Sourceshttp://www.office.xerox.com/latest/COLFS-02UA.PDF

http://www.colorcom.com/research/why-color-matters

http://www.lifelearn.com/2015/05/12/why-infographics-work/

http://www.nngroup.com/articles/photos-as-web-content/

https://moz.com/blog/what-makes-a-link-worthy-post-part-1

http://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf

http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-mar-keting-infographic/

http://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html

http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf

http://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/

http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/

http://link.springer.com/article/10.1007%2FBF02765184