18 Reasons to Invest in Visual Marketing Now
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Transcript of 18 Reasons to Invest in Visual Marketing Now
18 Reasons You Need Visual Marketing NowGet Visual before starting your next campaign. Why? It’s human psychology plain and simple.
A Bolt to the Brain
60,000
50
90%
People process images 60,000 times faster than text
How long it takes to form a 1st impression
90% of information transmitted to the brain is visual
milliseconds
Paying Attention!
20%
94%
82%
People only read 20% of text on an average web page
Articles with relevant images get 94% more views than those without. Eye-tracking studies show internet readers pay more attention to information-carrying images
Colour increases attention spans by 82%
of the text
Memory in the Bank
40%
6.5X39%
Colour improves readership by 40%, learning up to 78%, and comprehension by 73%
People retain 6.5x more information when paired with relevant images
Colour makes an impression 39% more memorable
Make It Sticky40X
55%3X
42%80%
Visual content is 40x more shareable on social media than any other types of content People are 55% more likely to pick up
a full-colour piece of mail first
Infographics are liked and shared on social media 3X more than other any other type of content Ads in colour are Read up to 42% more
often than ads in black and white
Coloured visuals increase willingness to read a piece of content by 80%
Touch and Convert 43% 86% 1.81x
32%
Presentations with visual aides are 43% more persuasive
A video on a landing page increased conversions by 86%. Posts with videos receive nearly 300% more inbound links
Shoppers who view video are 1.81X more likely to purchase than non-viewers.
People following directions with text and illustrations do 32% better than people following directions without illustrations
Take Your Visuals Full Circle
Visual Content
Brochures
Infographics
Web Design
Direct Mail
Signage
Infographics
Web Design
Social Media
Posters
Mobile
Infographics
Promotional Products
Web Design
TAKE YOUR VISUALS ALL THE WAY WITH SNAP.IET: 1850 812 002
Sourceshttp://www.office.xerox.com/latest/COLFS-02UA.PDF
http://www.colorcom.com/research/why-color-matters
http://www.lifelearn.com/2015/05/12/why-infographics-work/
http://www.nngroup.com/articles/photos-as-web-content/
https://moz.com/blog/what-makes-a-link-worthy-post-part-1
http://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf
http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-mar-keting-infographic/
http://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html
http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf
http://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/
http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/
http://link.springer.com/article/10.1007%2FBF02765184