18 Appendix A: Survey Methodology · Sample Selection for Panel Recruitment . ... and also contact...

2017 JUST Capital Ranking Methodology

Copyright © 2017 JUST Capital Foundation, Inc. All rights reserved. Appendix A: Survey Methodology

18 Appendix A: Survey Methodology

TECHNICAL OVERVIEW OF THE AMERISPEAK® PANEL NORC’S PROBABILITY-BASED RESEARCH PANEL

Updated May 9, 2017 Prepared by J. Michael Dennis, Ph.D. Overview Funded and operated by NORC at the University of Chicago, AmeriSpeak® is a probability-based panel designed to be representative of the US household population. Randomly selected US households are sampled with a known, non-zero probability of selection from the NORC National Frame, and then contacted by US mail, telephone interviewers, overnight express mailers, and field interviewers (face to face). AmeriSpeak panelists participate in NORC studies or studies conducted by NORC on behalf of NORC’s clients. In 2016, the AmeriSpeak Panel expanded to 20,000 households, with a large oversample of young African-American, Hispanic, and Asian adults (age 18 to 30). AmeriSpeak will expand to 25,000 households in 2017 by creating new panels specific to Latino and teen research. Sample Frame In order to provide a nationally representative sample, AmeriSpeak leverages the NORC National Frame, which provides sample coverage for over 97 percent of the U.S. households. The 2010 National Frame used a two-stage probability sample design to select a representative sample of households in the United States. The first stage—the sampling unit—is a National Frame Area (NFA), which is either an entire metropolitan area (made up of one or more counties) or a county (some counties were combined so that each NFA contains a population of at least 10,000). The largest NFAs with a population of at least 1,543,728 (0.5 percent of the 2010 Census U.S. population) were selected with certainty; these areas have a high-population density, and are dominated by tracts with street-style addresses. These areas contain 56 percent of the population within 8 percent of the geographic area of the United States. The remaining areas were stratified into areas where street-style addresses predominate, and the remaining areas, which are less likely to have street -style addresses. The latter stratum (“rural” areas) comprises 81 percent of the geographic area, but only 14 percent of the population. Within the selected NFAs, the second stage sampling unit is a segment, defined either in terms of Census tracts or block groups, containing at least 300 housing units according to the 2010 Census. A stratified probability sample of 1,514 segments was selected with probability proportional to size. For most of the 1,514 segments, the U.S. Postal Service Delivery Sequence File (DSF) provided over 90 percent coverage of the segments in terms of city-style addresses that are geo-codeable. For the 123 segments where the DSF provided insufficient coverage, we enhanced the DSF address list with in-person listing. The National Frame contains almost 3 million households, including over 80,000 rural households added through the in-person listing. The National Frame involves addresses in almost every state. For the remaining states, AmeriSpeak added some address-based sampling (ABS) addresses in 2016 and 2017 from the USPS DSF to assure AmeriSpeak

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sample representation for all US States and Washington, DC. As of October 2016, 0.9% of AmeriSpeak Panel recruited adults were sourced from the ABS and 99.1% from the National Frame. Proper weights allow the full use of the combined sample. In 2017, a targeted address-based sample was added to AmeriSpeak recruitment in order to develop a new Latino Panel with adequate representation of Spanish-language-dominant Hispanics. Census tracts with high incidence (at least 30%) of Spanish-dominant Hispanics were targeted for this recruitment. Furthermore, within these Census tracts, households that were flagged as Hispanic based on consumer vendor data (that are typically used for direct-mail marketing) were oversampled. This new Latino Panel will have at least 5,000 Hispanic panelists with approximately 30% of those panelists being Spanish-language dominant. Sample Selection for Panel Recruitment The 2014-2016 AmeriSpeak Panel sample consists of nationally representative housing units drawn from the 2010 NORC National Sample Frame and less than 1% from address-based sampling. The 2010 NORC National Sample Frame is stratified based on segment (Census tract or Census block group) characteristics such as age and race/ethnicity composition of the segment, and then, a stratified simple random sample of housing units is selected. Specifically, based on Census tract-level data, segments were classified as having a higher concentration of 18-24 year old adults or not, and a higher concentration of Hispanics, non-Hispanic African Americans, and other. Based on these strata definitions, 6 strata (2 based on age times 3 based on race/ethnicity) were used to oversample housing units in segments higher in young adults and/or Hispanics and non-Hispanic African-Americans. This is referred to as the initial sample or first stage of panel recruitment. In the second stage of panel recruitment, initially sampled but nonresponding housing units are subsampled for a nonresponse follow-up (NRFU). At this stage, consumer vendor data are matched to housing units, and housing units that are flagged (based on consumer vendor data) as having a young adult or minority (Hispanic and non-Hispanic African American) are oversampled for the NRFU. Overall, approximately one in five initially nonresponding housing units are subsampled for NRFU. However, as mentioned previously, selection of housing units for NRFU is a stratified simple random sample based on consumer vendor data. Due to NRFU, these initially nonresponding housing units have a much higher selection probability compared to the housing units that were recruited during the first stage of panel recruitment. Note that a small fraction of initially nonresponding housing units are not eligible for NRFU due to these housing units being classified as “hard refusals” or having an appointment for a call back from NORC. In summary, there are two reasons why the sampling design for AmeriSpeak Panel recruitment deviates from Equal Probability of Selection Method (EPSEM) sampling: (a) oversampling of housing units in segments with a higher concentration of young adults and minorities results in the sample selection probabilities being higher for housing units in these segments; and (b) the nonresponse follow-up effort results in initially nonresponding housing units having a much higher selection probability. Furthermore, oversampling associated with NRFU results in higher selection probabilities for initially nonresponding housing units that are flagged (based on consumer vendor data) as having a young adult or minority. AmeriSpeak Panel Recruitment Procedures Recruitment is a two-stage process: initial recruitment using less expensive methods and then non-response follow-up using personal interviewers. For the initial recruitment, sample units are invited to join AmeriSpeak online by visiting the panel website AmeriSpeak.org or by telephone (in-bound/outbound supported). English and Spanish language are supported for both online and telephone recruitment. Study invitations are communicated via an over-sized pre-notification postcard, a USPS recruitment package in a 9”x12” envelope (containing a cover letter, a summary of the privacy policy, FAQs, and a study brochure), two follow-up post cards, and also contact by NORC’s telephone research center for sample units matched to a telephone number.

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The second-stage non-response follow-up targets a stratified random sub-sample of the non-responders from the initial recruitment. Stratification is based on consumer vendor data and stratification variables from the initial recruitment stage in order to increase sample representation of young adults, non-Hispanic African Americans, and Hispanics. Units sampled for the non-response follow-up are sent by Federal Express a new recruitment package with an enhanced incentive offer. NORC field interviewers then make personal, face-to-face visits to the respondents’ homes to encourage participation. NORC field interviewers administer the recruitment survey in-person using CAPI or else encourage the respondents to register at AmeriSpeak.org or call the toll-free AmeriSpeak telephone number to register. Recruiting Non-Internet and “Net Averse” Households Under certain conditions, AmeriSpeak gives respondents a choice regarding their preferred mode for future participation in AmeriSpeak surveys. For the 2014-2016 recruitment, 79% of the recruited panelists were enrolled in AmeriSpeak to receive online surveys, while 21% of the recruited adults agreed to participate in AmeriSpeak telephone mode surveys. For the 2016 recruitment, respondents provided an option of online or telephone modes include: persons without internet access, persons whose only internet access is via a smartphone, and persons with internet access but unwilling to share an email address. A recruited household can consist of both web-mode and phone-mode panelists residing in the same household. Impact of Non-Response Follow-up The non-response follow-up (NRFU) reduces non-response bias significantly by improving the representativeness of the AmeriSpeak panel sample with respect to certain demographic segments, including but not limited to rural and/or lower income households, cell-phone only households, persons age 18 to 34, African Americans, Hispanics, and persons without a high school degree or have only a high school degree (no college). Even though NRFU panelists are more reluctant to complete surveys, the addition of NRFU panelists reduced absolute bias on average 35-40% when compared to the initial stage recruits (among examined surveys). Compared to panelists recruited in the initial stage, panelists recruited via the non-response follow-up campaign are more politically conservative, are less knowledgeable about science, report less interest in current events and topics in the news (such as climate change and energy resources), and are less likely to read a print newspaper (more likely to read the news online and use social media). They are also more likely to attend church, be against gun control, and more likely to eat at a fast food restaurant than the initial stage recruits. Accordingly, NRFU panelists make the substantive estimates in any AmeriSpeak study more representative and accurate. AmeriSpeak Panel Recruitment Response Rate and Other Sample Metrics Between October 2014 and October 2016, 20,939 households were recruited to the AmeriSpeak Panel. The AAPOR RR3 (response rate) for the panel recruitment during this time frame is 34.3% (weighted to take into account selection probabilities).1 The estimated cumulative AAPOR RR3 for client surveys is 10% to 20% (varying according to study parameters and taking into account all sources of non-response including panel recruitment, panel household attrition, and survey participation).2 NORC documented the AAPOR response rate calculation methodology for 2014-2015 recruitment.3

1 The response rate calculation incorporates the selection probabilities of the samples for the initial recruitment and non-response follow-up stages, as calculated by the US Bureau of the Census for the American Community Survey. 2 A properly calculated AAPOR response rate for panel-based research takes into account all sources of non-response at each stage of the panel recruitment, management, and survey administration process. A common misapplication of the term “response rate” in online panel surveys is represent the survey-specific cooperation rate as the “survey response rate.” 3See “Response Rate Calculation Methodology for Recruitment of a Two-Phase Probability-Based Panel: The Case of AmeriSpeak” authored by Robert Montgomery, J. Michael Dennis, Nada Ganesh. The paper is available at amerispeak.norc.org on the “research” page.

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Key statistics with respect to the 2014-2016 recruited households are as follows: 51% recruited via the non-response follow-up recruitment using overnight Federal Express mailers and face-to-face methodology (with NORC field staff visiting households); 21% indicated a preference for the telephone mode of data collection for participating in AmeriSpeak studies; 25% of the recruited households are non-Internet; 71% are cell-phone only or cell-phone mostly; 18% are African-American and 15% Hispanic; and 33% have household income below $30,000 (compared to ACS benchmark of 29%). Mixed-Mode Data Collection Panelists may participate in two to three AmeriSpeak Panel studies per month via online (computer, tablet, or smartphones) or by CATI phone. CATI phone mode respondents represent a population currently under-represented in web panels that exclude non-internet households or “net averse” persons. NORC’s telephone interviewers administer the phone mode of survey questionnaires using a data collection system supporting both the phone and web modes of data collection, providing an integrated sample management and data collection platform. For panelists using smartphones for web-mode AmeriSpeak surveys, the NORC survey system renders an optimized presentation of the survey questions for these mobile users. For general population client studies, approximately 20% of the completed interviews are completed by the telephone mode. Panel Management Policies NORC maintains strict rules to limit respondent burden and reduce the risk of panel fatigue. On average, AmeriSpeak panel members typically participate in AmeriSpeak web-based or phone-based studies two to three times a month. Because the risk of panel attrition increases with the fielding of poorly constructed survey questionnaires, the AmeriSpeak team works with NORC clients to create surveys that provide an appropriate user experience for AmeriSpeak panelists. AmeriSpeak will not field surveys that in our professional opinion will result in a poor user experience for our panelists and in panel attrition.

ABOUT NORC AT THE UNIVERSITY OF CHICAGO

As one of the world’s foremost independent research institutions, NORC at the University of Chicago delivers objective data and meaningful analysis to help decision-makers and leading organizations make informed choices and identify new opportunities. Since 1941, NORC has applied sophisticated methods and tools, innovative and cost-effective solutions, and the highest standards of scientific integrity and quality to conduct and advance research on critical issues. Today, NORC expands on this tradition by partnering with government, business, and nonprofit clients to create deep insight across a broad range of topics and to disseminate useful knowledge throughout society. Headquartered in downtown Chicago, NORC works in over 40 countries around the world, with additional offices on the University of Chicago campus, the DC metro area, Atlanta, Boston, and San Francisco.

ADDITIONAL RESOURCES

To learn more about AmeriSpeak or to share an RFP, please contact AmeriSpeak at [email protected]. Information about AmeriSpeak capabilities and research papers are available online at AmeriSpeak.NORC.org.

mailto:[email protected]

mailto:[email protected]

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YouGovSamplingMethodologySamplingandSampleMatchingSamplematchingisamethodologyforselectionofrepresentativesamplesfromnon-randomlyselectedpoolsofrespondents.ItisideallysuitedforWebaccesspanels,butcouldalsobeusedforothertypesofsurveys,suchasphonesurveys.Samplematchingstartswithanenumerationofthetargetpopulation.Forgeneralpopulationstudies,thetargetpopulationisalladults,andcanbeenumeratedthroughtheuseofthedecennialCensusorahighqualitysurvey,suchastheAmericanCommunitySurvey.Inothercontexts,thisisknownasthesamplingframe,though,unlikeconventionalsampling,thesampleisnotdrawnfromtheframe.Traditionalsampling,then,selectsindividualsfromthesamplingframeatrandomforparticipationinthestudy.Thismaynotbefeasibleoreconomicalasthecontactinformation,especiallyemailaddresses,isnotavailableforallindividualsintheframeandrefusalstoparticipateincreasethecostsofsamplinginthisway.Sampleselectionusingthematchingmethodologyisatwo-stageprocess.First,arandomsampleisdrawnfromthetargetpopulation.Wecallthissamplethetargetsample.Detailsonhowthetargetsampleisdrawnareprovidedbelow,buttheessentialideaisthatthissampleisatrueprobabilitysampleandthusrepresentativeoftheframefromwhichitwasdrawn.Second,foreachmemberofthetargetsample,weselectoneormorematchingmembersfromourpoolofopt-inrespondents.Thisiscalledthematchedsample.Matchingisaccomplishedusingalargesetofvariablesthatareavailableinconsumerandvoterdatabasesforboththetargetpopulationandtheopt-inpanel.Thepurposeofmatchingistofindanavailablerespondentwhoisassimilaraspossibletotheselectedmemberofthetargetsample.Theresultisasampleofrespondentswhohavethesamemeasuredcharacteristicsasthetargetsample.Undercertainconditions,describedbelow,thematchedsamplewillhavesimilarpropertiestoatruerandomsample.Thatis,thematchedsamplemimicsthecharacteristicsofthetargetsample.Itis,asfaraswecantell,“representative”ofthetargetpopulation(becauseitissimilartothetargetsample).TheDistanceFunctionWhenchoosingthematchedsample,itisnecessarytofindtheclosestmatchingrespondentinthepanelofopt-instoeachmemberofthetargetsample.Varioustypesofmatchingcouldbeemployed:exactmatching,propensityscorematching,andproximitymatching.Exactmatchingisimpossibleifthesetofcharacteristicsusedformatchingislargeand,evenforasmallsetofcharacteristics,requiresaverylargepanel(tofindanexactmatch).Propensityscorematchinghasthedisadvantageofrequiringestimationofthepropensityscore.Eitherapropensityscoreneedstobeestimatedforeachindividualstudy,sotheprocedureisautomatic,orasinglepropensityscoremustbeestimatedforallstudies.Iflargenumbersofvariablesareusedtheestimatedpropensityscorescanbecomeunstableandleadtopoorsamples.

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YouGovemploystheproximitymatchingmethod.Foreachvariableusedformatching,wedefineadistancefunction,d(x,y),whichdescribeshow“close”thevaluesxandyareonaparticularattribute.Theoveralldistancebetweenamemberofthetargetsampleandamemberofthepanelisaweightedsumoftheindividualdistancefunctionsoneachattribute.Theweightscanbeadjustedforeachstudybaseduponwhichvariablesarethoughttobeimportantforthatstudy,though,forthemostpart,wehavenotfoundthematchingproceduretobesensitivetosmalladjustmentsoftheweights.Alargeweight,ontheotherhand,forcesthealgorithmtowardanexactmatchonthatdimension.TheoreticalBackgroundforSampleMatchingTounderstandbetterthesamplematchingmethodology,itmaybehelpfultothinkofthetargetsampleasasimplerandomsample(SRS)fromthetargetpopulation.TheSRSyieldsunbiasedestimatesbecausetheselectionmechanismisunrelatedtoparticularcharacteristicsofthepopulation.TheefficiencyoftheSRScanbeimprovedbyusingstratifiedsamplinginplaceofsimplerandomsampling.SRSisgenerallylessefficientthanstratifiedsamplingbecausethesizeofpopulationsubgroupsvariesinthetargetsample.Stratifiedrandomsamplingpartitionsthepopulationintoasetofcategoriesthatarebelievedtobemorehomogeneousthantheoverallpopulation,calledstrata.Forexample,wemightdividethepopulationintorace,age,andgendercategories.Thecross-classificationofthesethreeattributesdividestheoverallpopulationintoasetofmutuallyexclusiveandexhaustivegroupsorstrata.ThenanSRSisdrawnfromeachcategoryandthecombinedsetofrespondentsconstitutesastratifiedsample.Ifthenumberofrespondentsselectedineachstrataisproportionaltotheirfrequencyinthetargetpopulation,thenthesampleisself-representingandrequiresnoadditionalweighting.Theintuitionbehindsamplematchingisanalogoustostratifiedsampling:ifrespondentswhoaresimilaronalargenumberofcharacteristicstendtobesimilaronotheritemsforwhichwelackdata,thensubstitutingonefortheothershouldhavelittleimpactuponthesample.Thisintuitioncanbemaderigorousundercertainassumptions.Assumption1:Ignorability.Panelparticipationisassumedtobeignorablewithrespecttothevariablesmeasuredbysurveyconditionaluponthevariablesusedformatching.Whatthismeansisthatifweexaminedpanelparticipantsandnon-participantswhohaveexactlythesamevaluesofthematchingvariables,thenonaveragetherewouldbenodifferencebetweenhowthesesetsofrespondentsansweredthesurvey.Thisdoesnotimplythatpanelparticipantsandnon-participantsareidentical,butonlythatthedifferencesarecapturedbythevariablesusedformatching.Sincethesetofdatausedformatchingisquiteextensive,thisis,inmostcases,aplausibleassumption.

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Assumption2:Smoothness.Theexpectedvalueofthesurveyitemsgiventhevariablesusedformatchingisa“smooth”function.Smoothnessisatechnicaltermmeaningthatthefunctioniscontinuouslydifferentiablewithboundedfirstderivative.Inpractice,thismeansthatthattheexpectedvaluefunctiondoesn’thaveanykinksorjumps.Assumption3:CommonSupport.Thevariablesusedformatchingneedtohaveadistributionthatcoversthesamerangeofvaluesforpanelistsandnon-panelists.Moreprecisely,theprobabilitydistributionofthematchingvariablesmustbeboundedawayfromzeroforpanelistsontherangeofvalues(knownasthe“support”)takenbythenon-panelists.Inpractice,thisexcludesattemptstomatchonvariablesforwhichtherearenopossiblematcheswithinthepanel.Forinstance,itwouldbeimpossibletomatchoncomputerusagebecausetherearenopanelistswithoutsomeexperienceusingcomputers.UnderAssumptions1-3,itcanbeshownthatifthepanelissufficientlylarge,thenthematchedsampleprovidesconsistentestimatesforsurveymeasurements.Thesamplingvarianceswilldependuponhowclosethematchesareifthenumberofvariablesusedformatchingislarge.Inthisstudy,over150,000respondentstoYouGov’sInternetsurveyswereusedforthepoolfromwhichtoconstructthematchesforthefinalsample.CurrentSamplingFrameandTargetSampleYouGovhasconstructedasamplingframeofU.S.Citizensfromthe2012AmericanCommunitySurvey,includingdataonage,race,gender,education,maritalstatus,numberofchildrenunder18,familyincome,employmentstatus,citizenship,state,andmetropolitanarea.Theframewasconstructedbystratifiedsamplingfromthefull2012ACSsamplewithselectionwithinstratabyweightedsamplingwithreplacement(usingthepersonweightsonthepublicusefile).Dataonreported2012voterregistrationandturnoutfromtheNovember2012CurrentPopulationSurveywasmatchedtothisframeusingaweightedEuclideandistancemetric.Dataonreligion,churchattendance,bornagainorevangelicalstatus,interestinpolitics,partyidentificationandideologywerematchedfromthe2007PewU.S.ReligiousLandscapeSurvey.Characteristicsoftargetsamplesvarybasedontherequirementsoftheprojects.Typicalgeneralpopulationtargetsamplesareselectedbystratificationbyage,race,gender,education,andvoterregistration,andbysimplerandomsamplingwithinstrata.Atthematchingstage,thefinalsetofcompletedinterviewsarematchedtothetargetframe,usingaweightedEuclideandistancesmetric.

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WeightingThematchedcasesareweightedtothesamplingframeusingpropensityscores.Thematchedcasesandtheframearecombinedandalogisticregressionisestimatedforinclusionintheframe.Thepropensityscorefunctionmayincludeanumberofvariables,includingage,yearsofeducation,gender,race/ethnicity,predictedvoterregistration,interestinpolitics,bornagainstatus,ideologicalself-placementandinabilitytoplaceoneselfonanideologicalscale,andbaselinepartyidentification(i.e.,theprofiledpartyidentificationthatwascollectedbeforethesurveywasconducted).Thepropensityscoresarethengroupedintodecilesoftheestimatedpropensityscoreintheframeandpost-stratifiedaccordingtothesedeciles.Thefinalweightsmaythenbepost-stratifiedbygender,race,education,andage.Largeweightsaretrimmedandthefinalweightsarenormalizedtoequalsamplesize.


Copyright © 2017 JUST Capital Foundation, Inc. All rights reserved. Appendix B: Qualitative Report

19 Appendix B: Qualitative Report

F I N A L R E P O R T

JUST Capital

Focus Groups Final Report

DATE: AUGUST 16, 2017

PRESENTED TO: NATALIE JACKSON ANGELA AKINYEMI

PRESENTED BY: NORC

NORC | JUST Capital Focus Groups

FINAL REPORT | I

Table of Contents

Table of Contents ....................................................................................................................... i

I. Introduction ....................................................................................................................... 1

II. Session Flow ..................................................................................................................... 1

III. Findings ............................................................................................................................. 3

Driver Categories ................................................................................................................ 3

Component Categories ....................................................................................................... 4

New Component Recommendations ................................................................................... 6

Component Categories ....................................................................................................... 7

IV. Appendix A – Lobby Exercise & Discussion Guides ...................................................... 8

V. Appendix B – Participants .............................................................................................. 18


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I. Introduction

On April 10-20, 2017, NORC conducted 12 focus groups in six location in order to understand whether any modifications were needed to the existing Drivers and Components framework. Additionally, the research investigated some specific issues raised in the development of the measurement framework. Focus Group Objectives 1) Develop a set of Drivers and Components to be included in the 2017 Ranking Model.

a. Identify the specific or more detailed ‘components’ that should be included under the broad general buckets ‘drivers’.

b. Validate existing Components. c. Explore whether there are Components we should add that were not included in the

2016 model. 2) Develop an approach that can be conducted year after year to understand modifications

that may need to be made to the existing Driver/Component framework. 3) In line with this approach, ask participants about their concerns about corporate behavior

broadly. Compare new ideas to the existing list of Components. Potential differences will be explored, and participants will be asked to react to both the concepts represented by the Components, as well as the language.

NORC conducted 12 focus groups in six locations: New York, Chicago, Albuquerque, Wichita, San Francisco, and Atlanta. These groups provided representation of a wide variety of Americans. Each group included between eight and fifteen participants. In each location we hosted two groups, alternating between Drivers and Components. NORC developed a moderator protocol that started broadly, asking participants their thoughts about corporate just behavior. High level thinking was promoted by asking participants to imagine a business as a superhero. Themes, stakeholders, and broad categories were noted.

The result of these focus groups was an initial set of Drivers (ranging between 5-8) and Components (we anticipated 35-45) for testing quantitatively.

II. Session Flow

Lobby Exercise While waiting for the groups to start in the lobby, respondents were given a sheet of paper with an activity to do in order to get them in the right mindset and get them thinking about the topics. Participants were instructed to think of three businesses which they had a favorable impression of and to write down five characteristics or things about those businesses that drive their impression of them. Participants were then instructed to do the same for three business of which they had an unfavorable impression.


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Introduction NORC explained that the participants had been invited to participate in a focus group about what it means for a business to do “the right thing”. Participants were informed that the group discussion would be managed in order to stay on schedule. NORC moderators explained that, at times, discussions may have to be cut short and that some participants may be called on in order to capture feedback from all participants. Participants were also instructed to avoid interrupting one another and to be respectful of viewpoints with which they disagreed. Finally, participants were asked to introduce themselves and list one event they were looking forward to in the next few months. Lobby Exercise Discussion Participants were asked to share the businesses they had listed on the lobby exercise and to explain why those businesses were favorable. Participants were then asked to think about businesses with which they had never conducted business, but had a favorable impression of nevertheless. The same exercise was conducted for businesses of which participants had an unfavorable opinion. Introduction of “Just” The moderators asked the group to describe what “doing the right thing” related to in a broad sense. After discussing participant ideas, NORC moderators introduced the concept of just. Just was explained as a business operating justly, with a concept of justice and justness. NORC moderators made it clear that just did NOT mean “merely” or “only”. NORC moderators noted that participants found it helpful to think of a just business behaving as how a superhero might, in order to avoid focusing on profitable behavior versus just behavior. Participants were instructed to prioritize what they considered to be just behavior, even if they believed that behavior might impact a businesses’ profit. Driver Focus Group NORC began the Driver focus group discussion themes, stakeholders, and broad categories of just behaviors. These themes were noted and then removed in order to let participants discuss concepts of justness unstructured. NORC wrote down participant ideas and placed them on a wall. After several rounds of idea generation, participants discussed how best to organize their concepts. Finally, the name and language used to describe each Driver was discussed.

Components Focus Group NORC conducted a group focused on Components, and the mapping of Components to Drivers. Consistent with the previous approach, participants were asked about their concerns about corporate just behavior. The existing Components were introduced along with the name and language used to describe each Component. Participants were asked if any changes should be made to the existing Components or if there were any Components which had not been covered. Again, themes, stakeholders, and broad categories were noted. Finally, participants were asked to name the categories into which they had organized the Components. Close out


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Participants were thanked and informed that their input would be used in JUST Capital’s research into America’s Most Just Businesses.

III. Findings

Driver Categories

NEW YORK CITY ATLANTA WICHITA Groups: 1a. Employee/Worker rights 1b. Fairness in pay/compensation (could go with rights #1) 2. Social responsibility/impact - we have domestic and international 3a. Customer rights/relations 3b. Product integrity 4. Ethical business practices 5. Environmental responsibility/conscience

Groups: 1. Integrity/Business Ethics 2. Environmentally responsible/conscience 3. Work life balance/Human resources/Employees/People 4. Company values 5. Politics/Political awareness 6. Responsibility

Groups: 1. Financial integrity 2. Environmental conciseness 3. Money/Bottom line 4. Overseas affairs/international 5. Good neighbors 6. Customer service/care 7. Transparent/quality control 8. Employee Relations

SAN FRANCISCO CHICAGO ALBUQUERQUE Groups (did not name): 1. Workers 2. Products/pollution/pricing/advertising 3. Leaders/taxes/financials/laws 4. Customers/charitable 5. Resources/environmentally resp. 6. Supply chain 7. Profit

Groups: 1. Business practices 2. Customers 3. Worker/Employee

Groups: 1. Great for Employees 2. Law abiding 3. Social responsibility 4. Respects customers 5. Quality products 6. Environmentally responsible


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Component Categories


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New Component Recommendations


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Component Categories


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IV. Appendix A – Lobby Exercise & Discussion Guides

LOBBY EXERCISE:

Today we’re going to be talking about businesses, what people think about them, what their role in

society should be, and what they should and should not do.

PART 1:

1. Can you think of three businesses that you have a favorable impression of or that you think generally do the right thing? Put their names at the top of each column below.

2. In the column underneath each name, write down five characteristics or things about them that drives your impression of them.

3. Circle any of the businesses that you either follow in the news, go out of your way to purchase products or services from or, if you invest, choose to invest in (either directly or as part of a portfolio).

Business 1: Business 2: Business 3:

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

FLIP OVER FOR PART 2


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Part 2:

1. Can you think of three businesses that you have an unfavorable impression of or that you think generally DO NOT do the right thing? Put their names at the top of each column below.

2. In the column underneath each name, write down five characteristics or things about that business that drives your impression of them.

3. Circle any of the businesses if, because of your impression of it, you AVOID buying its products and services or, if you invest, AVOID investing in its stock.

Business 1: Business 2: Business 3:

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.


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Just Capital Research

Components Discussion Guide –

Focus Group Objectives:

1) Develop a set of Components to be included in the 2017 Ranking Model a. Identify the specific or more detailed ‘components’ that should be included under the

broad general buckets ‘drivers’ b. Validate existing Components c. Explore Components not represented in the 2016 model

2) Develop an approach that can be conducted year after year to understand modifications that may need to be made to the existing Driver/Component framework

3) Consistent with the previous approach, ask participants about their concerns about corporate behavior broadly. Compare new ideas to the existing list of Components. Potential differences will be explored, and participants will be asked to react to both the concepts represented by the Components, as well as the language.

Lobby Exercise:

While waiting for the groups to start in the lobby, respondents will be given a sheet of paper with an activity to do in order to get them in the right mindset and get them thinking about the topics we want to engage on. FRONT: We’re going to be talking today about businesses, what people think about them, what their role in society should be, and what they should and should not do. 1. Can you think of three businesses that you have a favorable impression of or that you think generally

do the right thing? Put their names at the top of each column below. 2. In the column underneath each name, write down five characteristics or things about them that drives

your impression of them. 3. Put a star under any of the businesses that you either follow in the news, go out of your way purchase

products or services from or, if you invest, choose to invest in (either directly or as part of a portfolio). 4. Where do you get information you can trust about these businesses? Flip your paper over. BACK: 5. Can you think of three businesses that you have an unfavorable impression of or that you think generally

do not do the right thing? Put their names at the top of each column below. 6. In the column underneath each name, write down five characteristics or things about that business that

drives your impression of them. 7. Put a star under any of the businesses if, because of your impression of it, you avoid buying its products

and services or, if you invest, investing in its stock. 8. Where do you get information you can trust about these businesses? Please take your paper into the group with you.


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Introduction — ~5 Mins

o Have 2 component cards face-down on table in front of each participant’s seat (so you do NOT have

to take time handing out cards) o Group general overview:

o Please turn off your cell phones. o There’s a tendency in these groups for some people to speak at length when there’s an issue

they know about or are particularly passionate about. However, we have a lot to get through in the next 90 minutes so we will be moving along at a fairly quick pace. I may have to cut some of you off in order to move us on to another topic. If that happens, please do not take it personally. We are not looking to embarrass you. It’s just that we have limited time and a lot of material to cover.

o Additionally, there may be some of you who do not speak up much at all. I may call on you to get your opinion. Again, if I do this, it is not to embarrass you. We value your opinion and would like to hear from everyone.

o Please do not interrupt the other person when they are talking.

o Lastly, and most importantly, there are no right or wrong answers. If you disagree with one

another, please feel free to verbalize that, but be respectful of the other person’s feelings.

Lobby Exercise Discussion — ~10 Mins

1) Conversation: discussion of lobby exercise

Thinking about the businesses you are favorable toward … o Why did you include these businesses? o What is it about these businesses that leads you to feel good about them? (Probe if needed:

What characteristics do they have?) o What things do they do that are good or admirable? (Probe if needed: What specific

behaviors?) o What about a business that you may not have ever dealt with, for example – a business that

deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have a favorable impression of)

Thinking about the businesses you are unfavorable toward … o Why did you include these businesses? o Again what are the key overall characteristics of these businesses that lead you to have a

negative opinion? o What are the things they do that lead you to feel unfavorably about them? [Probe if

necessary: What specific behaviors?) o What are some of the things you wrote down on your list that we haven’t mentioned?

[Moderator will specifically ask this question to respondents who have been silent, to bring them into the conversation]

o What about a business that you may not have ever dealt with, for example – a business that deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have an unfavorable impression of)

● How do you know if they are doing the right thing?

o Where do you get information about these businesses?

o Why do you trust these sources?

o Which sources do you NOT trust?


FINAL REPORT | 12

Introduce “Just” — ~ 10 Mins

Does the way businesses operate matter? That is, should we care that businesses reflect the values of the American public?

1) Understand how the public would define “just”

● What words would you use to describe businesses that generally do the right thing?

● What do you think about the word “just” as a description of these businesses and behaviors? How would you define the word just in this context? What about that word fits or doesn’t?

● IF NEEDED: By “just” we don’t mean “only,” we mean fair, equitable, balanced – that kind of thing.

● So we use this term ‘JUST’ to describe business that operate this way – as in a concept of Justice or Justness. Tonight, we’re interested in understanding what YOU think a JUST business might look like. One thing to keep in mind as we talk, is that there are several groups of stakeholders that we might think about in terms of JUST behavior: Consumers, Employees, Investors, Communities, Environment, Business leadership

● Is it important for a businesses to be just? Why or why not?

● Are the businesses you are favorable toward “just” businesses?

● Are the businesses you are unfavorable toward “unjust” businesses?

● Are the characteristics of “just” and “unjust” businesses the same as what you have listed? What is the same or different?

Components — ~60 Mins

For the rest of the conversation we are specifically interested in discussing large businesses, such as those that have over 5,000 employees and are among the thousand or so largest in the U.S. I’m going to hand out slips of paper that have “components” of justness, that is – these components might be considered something a business does that makes it qualified to be labeled “just”. What we’d like to do is discuss what these components mean and then group these components in to broad, high level categories. When I call on you, I’d like you read the component on your first slip, and then we can discuss, as a group, how to categorize it. After a few we’ll start putting our slips on the wall in to the categories we determine, but we can always moving things around as we’d like. One last item before we start: there’s a tendency in these conversations to think about how a business would behave in order to be PROFITABLE. That is NOT what we are looking to discuss here. In this room, for our remaining time, we can “have our cake and eat it too.”

We want to almost think about a business if it were a superhero – fighting for truth and justice. How would THAT type of business behave?

What does your showcard say? o What does that mean to you? o Does anyone else have a different idea of what that means?

After 15 (or so) components have been placed, start talking about fitting the components into categories:

So, let’s stop for a second and think about the categories that these components fit into. Once all showcards are on the wall, repeat the component exercise above. Then go category by category:

Do we like these items categorized together? Are there any that don’t belong? Are there any duplicates?

What might we call or name this category?

What’s missing in this category? Are there any items that should be here that aren’t?


FINAL REPORT | 13

Close out

MODERATOR:

Have respondents fill out any additional profiling

Conclusion and thanks

Provide background info on JUST Capital’s purpose and interest in creating a measurement of the most just businesses in America.


FINAL REPORT | 14

Just Capital Research

Discussion Guide - Drivers

Focus Group Objectives:

1) Develop a set of high level themes (currently referred to as Drivers) to be included in the Ranking Model

2) Develop an approach that can be conducted year after year to understand modifications that may need to be made to the existing Driver/Component framework

3) Consistent with the previous approach, ask participants about their concerns about corporate behavior broadly.

Lobby Exercise:

While waiting for the groups to start in the lobby, respondents will be given a sheet of paper with an activity to do in order to get them in the right mindset and get them thinking about the topics we want to engage on. FRONT: We’re going to be talking today about businesses, what people think about them, what their role in society should be, and what they should and should not do. 1. Can you think of three businesses that you have a favorable impression of or that you think generally

do the right thing? Put their names at the top of each column below. 2. In the column underneath each name, write down five characteristics or things about them that drives

your impression of them. 3. Put a star under any of the businesses that you either follow in the news, go out of your way purchase

products or services from or, if you invest, choose to invest in (either directly or as part of a portfolio). 4. Where do you get information you can trust about these businesses? Flip your paper over. BACK: 5. Can you think of three businesses that you have an unfavorable impression of or that you think generally

do not do the right thing? Put their names at the top of each column below. 6. In the column underneath each name, write down five characteristics or things about that business that

drives your impression of them. 7. Put a star under any of the businesses if, because of your impression of it, you avoid buying its products

and services or, if you invest, investing in its stock. 8. Where do you get information you can trust about these businesses? Please take your paper into the group with you.

Introduction — ~5 Mins

Group general overview:

o Please turn off your cell phones. o There’s a tendency in these groups for some people to speak at length when there’s an issue

they know about or are particularly passionate about. However, we have a lot to get through in the next 90 minutes so we will be moving along at a fairly quick pace. I may have to cut some of you off in order to move us on to another topic. If that happens, please do not take


FINAL REPORT | 15

it personally. We are not looking to embarrass you. It’s just that we have limited time and a lot of material to cover.

o Additionally, there may be some of you who do not speak up much at all. I may call on you to get your opinion. Again, if I do this, it is not to embarrass you. We value your opinion and would like to hear from everyone.

o Please do not interrupt the other person when they are talking.

o Lastly, and most importantly, there are no right or wrong answers. If you disagree with one

another, please feel free to verbalize that, but be respectful of the other person’s feelings.

Lobby Exercise Discussion — ~10 Mins

1) Conversation: discussion of lobby exercise

Thinking about the businesses you are favorable toward … o Why did you include these businesses? o What is it about these businesses that leads you to feel good about them? (Probe if needed:

What characteristics do they have?) o What things do they do that are good or admirable? (Probe if needed: What specific

behaviors?) o What about a business that you may not have ever dealt with, for example – a business that

deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have a favorable impression of) – does anyone have an example of a business like this?

Thinking about the businesses you are unfavorable toward … o Why did you include these businesses? o Again what are the key overall characteristics of these businesses that lead you to have a

negative opinion? o What are the things they do that lead you to feel unfavorably about them? [Probe if

necessary: What specific behaviors?) o What are some of the things you wrote down on your list that we haven’t mentioned?

[Moderator will specifically ask this question to respondents who have been silent, to bring them into the conversation]

o What about a business that you may not have ever dealt with, for example – a business that deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have an unfavorable impression of) – does anyone have an example of a business like this?

● How do you know if they are doing the right thing?

o Where do you get information about these businesses?

o Why do you trust these sources?

o Which sources do you NOT trust?

Introduce “Just” — ~ 10 Mins

2) Understand how the public would define “just”

● Is doing the right thing important?

● What words would you use to describe businesses that generally do the right thing?

● What do you think about the word “just” as a description of these businesses and behaviors? How would


FINAL REPORT | 16

you define the word just in this context? What about that word fits or doesn’t?

● IF NEEDED: By “just” we don’t mean “only,” we mean fair, equitable, balanced – that kind of thing.

● So we use this term ‘JUST’ to describe business that operate this way – as in a concept of Justice or Justness. Tonight, we’re interested in understanding what YOU think a JUST business might look like.

● Is it important for a businesses to be just? Why or why not?

● Are the businesses you are favorable toward “just” businesses?

● Are the businesses you are unfavorable toward “unjust” businesses?

Drivers — ~60 mins

In thinking about JUSTness, we can first start to think about who might care if a company is JUST. That is, who are the stakeholders in JUSTness? What groups of people might care? [probe until group mentions all or most: Consumers, Employees, Investors, Communities, Environment, Business leadership] [MODERATOR – write on white board or half sheets and post on wall as group mentions stakeholders]

[MODERATOR READ] For the rest of the conversation we are specifically interested in discussing large businesses, such as those that have over 5,000 employees and are among the thousand or so largest in the U.S. One item before we start: there’s a tendency in these conversations to think about how a business would be behave in order to be PROFITABLE. That is NOT what we are looking to discuss here. In this room, for our remaining time, we can “have our cake and eat it too.” We want to almost think about a business if it were a superhero – fighting for truth and justice. How would THAT type of business behave?

1) Brainstorm: create a list of all the issues that go into making a business just or unjust [as participants name items, write on half sheets and tape to wall]

Imagine that you were writing a news story about businesses that were ‘doing the right thing’. What kinds of things would those be? What would be the most important thing these business could be doing?

Imagine you were writing an advertisement about your JUST company – what would be the 2-3 high level JUST things you’d want to brag about?

[Additional prompts]

● What makes a business “just”?

● What kinds of issues would you take into consideration?

● What characteristics and behaviors does a “just” business have?

● What makes a business “unjust”?

● What kinds of issues would you take into consideration?

● What characteristics and behaviors does an “unjust” businesses have?

● How about a member of the surrounding community?

● How about an employee?

● How about a customer?

● How about from an environmental perspective?

● If you are a stockholder is there anything different you would want to see on this list? Why is that important?

Final Prompt: Thinking of all of the groups that businesses serve and impact—shareholders, consumers, communities, government, and employees—what’s missing from our lists?


FINAL REPORT | 17

2) Group Brainstorm items[move half sheets in to groups] Start putting the ideas into categories (Drivers)

We have quite a few issue here. Are there any of these that could be grouped together, in a single larger category?

[as group directs, move half sheets in to categories on the wall] For issues within each category that remain uncategorized, ask the following questions:

Why do you consider this issue important?

Does a business’s performance on this issue have any impact on your view of the business as “just”? Why or why not?

3) Name groups

If we wanted to come up with names of these broad categories of JUST behaviors, what would they be?

[Once groups have been named]

Do these names appropriately describe these groups?

Are these groups/group names different enough from each other?

If this group name was mentioned in a news article, would you think of these items we grouped together?

Closing Question and Conclusion — ~5 Mins

Final

Thinking about everything we have discussed is there anything about JUSTness that we’ve missed? What would that be?

Conclusion and thanks

Provide background info on JUST Capital’s purpose and interest in creating a measurement of the most just businesses in America.


FINAL REPORT | 18

V. Appendix B – Participants


FINAL REPORT | 19


FINAL REPORT | 20


FINAL REPORT | 21


FINAL REPORT | 22


Copyright © 2017 JUST Capital Foundation, Inc. All rights reserved. Appendix C: Weighting Survey Questionnaires

20 Appendix C: Weighting Survey Questionnaires

7.AppendixC-Driver.docx

Page1

Client JUSTCapitalProjectName DriverStudy2017ProjectNumber 8099Surveylength(median) 8minutesurveyPopulation 18+generalpopulationPretest N/AMain N=4100MODE PhoneandWebLanguage EnglishandSpanishIncentive 7,000AmeriPointsPIMSdescription DriverStudy2017EligibilityRate 100%


Page2

Standarddemographicpreloads:VariableName VariableType VariableLabelAGE Numeric AgeGENDER String GenderRACETHNICITY Numeric Race/ethnicityEDUC Numeric EducationMARITAL Numeric MaritalStatusEMPLOY Numeric CurrentemploymentstatusINCOME Numeric HouseholdincomeSTATE String StateMETRO Numeric MetropolitanareaflagINTERNET Numeric HouseholdinternetaccessHOUSING Numeric HomeownershipHOME_TYPE Numeric Buildingtypeofpanelist’sresidencePHONE_SERVICE Numeric TelephoneserviceforthehouseholdHHSIZE Numeric Householdsize(includingchildren)HH01 Numeric NumberofHHmembersage0-1HH25 Numeric NumberofHHmembersage2-5HH612 Numeric NumberofHHmembersage6-12HH1317 Numeric NumberofHHmembersage13-17HH18OV Numeric NumberofHHmembersage18+

Thesepopulatedasapre-loadwhenthepanelistsgetsampledintothesurveyStandardsamplepreloadsVariableName VariableType VariableLabelUsername Numeric AnalogoustoMember_PINP_Batch Numeric BatchNumber(ifonlyoneassignment,then

everyonewillbe1)Dialmode Numeric CATIDialmode(predictive,preview,etc)P_LCS Numeric Lifecyclestage,0=releasedbutnottouchedLANG String Surveylanguage(EN,ES)Y_FCELLP String S_RES Numeric Surveylength Numeric EstimatedlengthofsurveySurveyId Numeric SurveyID#inA4SIncentwcomma String 1,000or2,000P_Hold01 Numeric Preventsdialingcaseswithoutphonenumbers

Customsurvey-specificpreloadsVariableName VariableType VariableLabelP_VERSION NUMBERIC


Page3

ThissurveywillusethefollowingRND_xxvariables:Note,thesearerandomizedinthescript(NOTpreloads)RND_xx AssociatedsurveyQsRND_00 RND_01 Q21RND_02 Q50RND_03 Q50RND_04 Q47RND_05 Q30RND_06 Q31RND_07 Q32RND_08 Q34RND_09 Q40RND_10 RND_11 Q51RND_12 Q52


Page4

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[IFRESPONDENTISAVAILABLE]ThankyouforyourcontinuedparticipationinAmeriSpeak.Iamcallingtoletyouknowthatyournextsurveyisavailable.Thesurveytakesapproximately[SURVEYLENGTH]minutestocomplete.Ifyoucompletethesurvey,youwillreceive[INCENTWCOMMA]AmeriPointsforyourtime.Wewillkeepallofyouranswersconfidential.Shallweproceed?GraciasporsuparticipacióncontinúaenAmeriSpeak.Leestoyllamandoparainformarlequesupróximaencuestaestálista.Laencuestatomaaproximadamente[SURVEYLENGTH]minutosparacompletar.Sicompletalaencuesta,recibirá[INCENTWCOMMA]AmeriPointsporsutiempo.Mantendremostodassusrespuestasconfidenciales.¿Deseaqueprocedamos?Great.Asalways,forqualityassurancepurposes,thiscallmayberecordedormonitored.Excelente.Estallamadapuedesergrabadaomonitoreada.

[CATI-INBOUND]INTROThankyouforcallingAmeriSpeakbyNORC.Mynameis$I.Howareyoutoday?GraciasporllamaraAmeriSpeakdeNORC.MiNombrees$I.¿Cómo está hoy?Andareyoucallingtotakeyournextsurvey?¿Yestállamandoparatomarsupróximaencuesta?IjustneedtoconfirmthatI'mspeakingwith[FIRSTNAME][LASTNAME].Isthatyou?Sólo necesito confirmar que estoy hablando con [FIRSTNAME] [LASTNAME]. ¿Sería usted? Great.Thissurveytakesapproximately[SURVEYLENGTH]minutestocompleteoverthephoneandyouwillearn[INCENTPOINTS]AmeriPointsforyourtime.Wewillkeepallofyouranswersconfidential.Excelente.Estaencuestaduraaproximadamente[SURVEYLENGTH]minutosparacompletaratravésdelteléfonoyustedganará[INCENTWCOMMA]AmeriPointsporsutiempo.Mantendremostodassusrespuestasconfidenciales.Asalways,forqualityassurancepurposes,thiscallmayberecordedormonitored.Estallamadapuedesergrabadaomonitoreada.Shallweproceed?¿Deseaqueprocedamos?[CATI-CALLBACK]CBINTRO

Page5

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[IFRESPONDENTISAVAILABLE]Hello,mynameis$I,callingfromAmeriSpeakbyNORC.WepreviouslyspokewithyouaboutcompletinganAmeriSpeaksurvey.Areyouavailablenowtocontinue?Asalways,forqualityassurancepurposes,thiscallmayberecordedormonitored.Hola,minombrees$I,yestoyllamandodeAmeriSpeakdeNORC.PreviamentehablamosconustedacercadecompletarunaencuestadeAmeriSpeak.¿Estáusteddisponibleahoraparacontinuar?Estallamadapuedesergrabadaomonitoreada.

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Hello,thismessageisfor[FIRSTNAME].IamcallingfromAmeriSpeakfromNORC.WearecallingyoubacktocompleteyourAmeriSpeaksurvey.Remember,youwillearnrewardsforcompletingthissurvey.I'msorrythatwe'vemissedyou.We'lltrytocontactyouagainsoonbutpleasefeelfreetoreturnourcallanytimeat888-326-9424andenteryourPINnumber,[MEMBER_PIN],tocompletethissurvey.Thankyou.Hola,estemensajeespara[FIRSTNAME].EstoyllamandodeAmeriSpeakdeNORC.LeestamosregresandolallamadaparacompletarsuencuestadeAmeriSpeak.Recuerde,ustedganarápremiosporcompletarestaencuesta.Sientonohaberpodidocontactarlo/a.Intentaremosponernosencontactoconustedotravezpronto,peronodudeendevolvernuestrallamadaencualquiermomentoal888-326-9424eintroduzcasunúmeroPIN,[MEMBER_PIN],paracompletarestaencuesta.Gracias.[DISPLAYTHISAMLANGUAGEIFSurveyAccessEnd-CALLDATE=1DAY][CATI-NEARINGENDOFFIELD,ANSWERINGMACHINE]AMENDHello,thismessageisfor[FIRSTNAME].I'mcallingfromAmeriSpeakfromNORCtoletyouknowthatasurveywillbeendingtomorrow.We’dlovetohearfromyousopleasecallustoll-freeat888-326-9424andenteryourPINnumber,[MEMBER_PIN],tocompleteyoursurveyandearnrewards.Thankyou.Hola,estemensajeespara[FIRSTNAME].EstoyllamandodeAmeriSpeakdeNORCparainformarlequeunaencuestaterminarámañana.Nosencantaríasaberdeusted,asíqueporfavorllámenosalnúmerogratuito888-326-9424eintroduzcasunúmerodePIN,[MEMBER_PIN],paracompletarsuencuestayganarpremios.Gracias.


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Textshowningreenincludesresearchernotesandshouldnotbeincludedintheprogramming.TextshowninpurpleindicatesSpanishtranslationthatshouldbeincorporatedintotheSpanishversionofthesurvey[STARTOFSURVEY]CREATEDATA-ONLYVARIABLE:QUAL1=QualifiedComplete2=NotQualified3=InprogressATSTARTOFSURVEYCOMPUTEQUAL=3“INPROGRESS”CREATEMODE_START1=CATI2=CAWIJUSTCAPITALDriverDraftDate:6/6/2017[SP][IFRACETHNICITY=4]LANGSWITCH.[CAWIVERSION]WouldyouliketotakethissurveyinEnglishorSpanish?¿Austedlegustaríatomarestaencuestaeninglésoespañol?

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[CATIVERSION]WeareofferingthissurveyinbothEnglishandSpanish.Whichwouldyouprefer?Estamosofreciendoestaencuestaeninglésyespañol.¿Cuálpreferiría?


Page8

1.Continue1.Continuar

IFLANGSWITCH=1,77,98,99continueinEnglish(EN)IFLANGSWITCH=2,switchtoSpanishlanguageversionofthesurvey(ES)[DISPLAY–WINTRO_1]ThankyouforagreeingtoparticipateinournewAmeriSpeaksurvey!Tothankyouforsharingyouropinions,wewillgiveyouarewardof[INCENTWCOMMA]AmeriPointsaftercompletingthesurvey.Asalways,youranswersareconfidential.¡GraciasporparticiparennuestranuevaencuestadeAmeriSpeak!Paraagradecerleporcompartirsuopinión,ledaremosunarecompensade[INCENTWCOMMA]AmeriPointsdespuésdecompletarestaencuesta.Comosiempre,susrespuestassonconfidenciales.Pleaseusethe"Continue"and"Previous"buttonstonavigatebetweenthequestionswithinthequestionnaire.Donotuseyourbrowserbuttons.Porfavorutilicelosbotones“Continuar”y“Anterior”paranavegarentrelaspreguntasdelcuestionario.Noutilicelosbotonesdesunavegador. PREVIOUSLYPROGRAMMEDASEVALINLCA17DISPLAY–EVALThankyoufortakingthissurveyonevaluatingcorporatebehavior.Thesurveywilltakeapproximately8minutes.Theresultsofthesurveywillbeusedanonymouslyandonlyinaggregate.Graciasporparticiparenestaencuestadeevaluacióndelasempresassobrecuánjustossonloscomportamientos.Laencuestatomaráaproximadamente15minutos.Losresultadosdelaencuestaseránutilizadosdeformaanónimaysólodeformaagregada.[SP]Q30.Isyouroverallopinionofcompaniesveryfavorable,mostlyfavorable,mostlyunfavorable,orveryunfavorable?RESPONSEOPTIONS:[SHOWIFRND_05=0]

1. Veryfavorable2. Mostlyfavorable3. Veryunfavorable4. Mostlyunfavorable

[SHOWIFRND_05=1]

1. Mostlyunfavorable

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2. Veryunfavorable3. Mostlyfavorable4. Veryfavorable

[SP]Q31.HowsatisfiedordissatisfiedareyouwiththesizeandinfluenceofcompaniesintheU.S.?RESPONSEOPTIONS:[SHOWIFRND_06=0]

1. Verysatisfied2. Somewhatsatisfied3. Somewhatdissatisfied4. Verydissatisfied

[SHOWIFRND_06=1]

1. Verydissatisfied2. Somewhatdissatisfied3. Somewhatsatisfied4. Verysatisfied

[SP]Q35.Doyouthinkthetoppriorityforcompaniesinthiscountryrightnowistheirstockholders,theiremployees,ortheircustomers?ROTATERESPONSEOPTIONS:

1. Theirstockholders2. Theiremployees3. Theircustomers

CATIRESPONSEOPTIONS:

1. THEIRSTOCKHOLDERS2. THEIREMPLOYEES3. THEIRCUSTOMERS

[DISPLAY–IntroMaxdiff]Inthissurvey,we’llaskyouquestionsaboutwhatmakesacompanyjust.Ajustcompanydoestherightthingwhenitcomestoitsemployees,customers,theenvironment,andinvestors,aswellasthecommunitiesitimpactslocallyandaroundtheworld.[SPACE]Inthenextsection,youwillbeshownseveralcategoriesofwaysacompanycanexhibitjustbehavior.Foreachquestion,pleaseindicatewhichofthethreecategoriesofbehaviorsismost

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importantinevaluatinghowjustacompanyis,andwhichcategoryisleastimportantinevaluatinghowjustacompanyis.[SPACE]Thereare7questionsinthissection.Whilethesequestionsmightseemrepetitive,pleaserevieweachonecarefully.Thankyou.MAXDIFFDESIGN–seedriver_maxdiff_maxdiff_Design.csv10VERSIONS–StatswillpreloadP_VERSIONhoweverCSteamneedstohavetesting-onlypageEachversionhas7sets(questionsQ4A-Q4N)Eachofthe7setswillinsert3ofthe7driversbelow:WORKERS: How a company treats its employees, including pay, benefits and working conditions CUSTOMERS: How a company treats its customers, including protecting their privacy and providing a positive experience MANAGEMENT & SHAREHOLDERS: How leadership manages the company and treats its investors ENVIRONMENT: A company’s impact on the environment, including pollution and overall environmental responsibility COMMUNITIES: How a company supports communities in the US and how it behaves internationally on human rights and working with overseas suppliers PRODUCTS: Characteristics of the company’s products and services, including price, quality, benefit or harm to the consumer, and importance to their daily life JOBS: The effect a company has on the number of jobs in the US NOTE:THEBELOWISANEXAMPLEOFHOWTHEMAXDIFFQUESTIONSHOULDLOOKONSCREEN[GRID,SPVERTICAL;prompttwiceforeachQ4A_Most/Q4A_Least][custompromptif“mostimportant”columnisleftblank:“Wewouldreallylikeyouranswerforthemostimportantbehaviorquestion.”][custompromptif“leastimportant”columnisleftblank:“Wewouldreallylikeyouranswerfortheleastimportantbehaviorquestion.”][custompromptifbothcolumnsareleftblank:“Wewouldreallylikeyouranswertothisquestion.”]Q4(example).Inyouropinion,whichofthesebehaviorcategoriesismostimportantinevaluatinghowJUSTacompanyis,andwhichofthesebehaviorcategoriesisleastimportant?[CAWI–removebold]Selectoneresponseineachcolumn.

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Q4A_MostMostimportant

Whichitemismostimportantandwhichitemisleastimportant?

Q4A_LeastLeastimportant

o WORKERS: How a company treats its workforce, including pay, benefits and working conditions

o

o SHAREHOLDERS & MANAGEMENT: How leadership manages the company and treats its investors

o

o CUSTOMERS: How a company treats its customers, including protecting their privacy and overall experience

o

[GRID;SP]Q47.Imaginethatyou’reconsidering[INSERTIFRND_04=0:acceptingajob][INSERTIFRND_04=1:buyingaproduct]fromacompany.Doesitmattertoyouthat:GRIDITEMS:

A. ThecompanyisenvironmentallyresponsibleB. ThecompanyfocusesoncreatingjobsintheU.S.C. ThecompanyhasamissionyoubelieveinD. The[INSERTIFRND_04=0:job][INSERTIFRND_04=1:product]makesapositivedifferencein

yourcommunityE. The[INSERTIFRND_04=0:job][INSERTIFRND_04=1:product]makesapositivedifferencein

theworldCAWIRESPONSEOPTIONS:

1. Yes2. No


1. YES2. NO

[SP]Q33.Whichoneofthefollowingstatementscomesclosesttoyourview:ROTATERESPONSEOPTIONS:

1. Mostcompaniesmaketoomuchprofit2. Mostcompaniesmakeafairandreasonableamountofprofit[ANCHORASRESPONSE

OPTION2]3. Mostcompaniesmaketoolittleprofit


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[SP]Q34.DoyouthinkthatcompaniesoperatetodaywithmoreconcernorlessconcernforaverageAmericansthantheydidinpreviousgenerations,oraboutthesame?RESPONSEOPTIONS:[SHOWIFRND_08=0]

1. Moreconcern2. Aboutthesame3. Lessconcern

[SHOWIFRND_08=1]

1. Lessconcern2. Aboutthesame

3. Moreconcern[SP]Q36.Whichoneofthefollowingstatementscomesclosesttoyourview?ROTATERESPONSEOPTIONS:

1. Companiesdonotshareenoughoftheirsuccesswiththeiremployees2. Companiesgenerallyshareafairamountoftheirsuccesswiththeiremployees3. Companiessharetoomuchoftheirsuccesswiththeiremployees

[SP]Q40.Howeffectivedoyouthinkordinarycitizenscanbewhentheyacttogethertotrytochangecompanies’behaviors? RESPONSEOPTIONS:[SHOWIFRND_09=0]

1. Veryeffective2. Somewhateffective3. Notveryeffective4. Noteffectiveatall

[SHOWIFRND_09=1]

1. Noteffectiveatall2. Notveryeffective

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3. Somewhateffective4. Veryeffective

[SHOWIFRND_02=0][SP]Q50A.Rememberthatajustcompanydoestherightthingwhenitcomestoitsemployees,customers,theenvironment,investors,aswellasthecommunitiesitimpactslocallyandaroundtheworld.[SPACE]Imaginethatyou’reconsidering[INSERTIFRND_03=0:acceptingajob][INSERTIFRND_03=1:buyingaproduct]fromtwodifferentcompanies.Howmuch[INSERTIFRND_03=0:lesspayareyouwillingtoaccept][INSERTIFRND_03=1:moreareyouwillingtopay]inorderto[INSERTIFRND_03=0:workfor][INSERTIFRND_03=1:buyfrom]thecompanythatismorejust–thatis,thecompanythatismoreconsistentlyfairanddoestherightthingmoreoften?RESPONSEOPTIONS:

1. I’mnotwillingto[INSERTIFRND_03=0:acceptlesspay][INSERTIFRND_03=1:paymore]2. Alittle[INSERTIFRND_03=0:lesspay][INSERTIFRND_03=1:higherprice]3. Amoderateamount[INSERTIFRND_03=0:lesspay][INSERTIFRND_03=1:higherprice]4. Alot[INSERTIFRND_03=0:lesspay][INSERTIFRND_03=1:higherprice]

[SHOWIFRND_02=1][SP]Q50B.Rememberthatajustcompanydoestherightthingwhenitcomestoitsemployees,customers,theenvironment,investors,aswellasthecommunitiesitimpactslocallyandaroundtheworld.[SPACE]Imaginethatyou’reconsidering[INSERTIFRND_03=0:acceptingajob][INSERTIFRND_03=1:buyingaproduct]fromtwodifferentcompanies.Howmuch[INSERTIFRND_03=0:morewouldyouhavetobepaid][INSERTIFRND_03=1:lesswouldtheproducthavetocost]inorderto[INSERTIFRND_03=0:workfor][INSERTIFRND_03=1:buyfrom]thecompanythatislessjust–thatis,thecompanythatislessconsistentlyfairanddoestherightthinglessoften?RESPONSEOPTIONS:

1. I’mnotwillingto[INSERTIFRND_03=0:acceptlesspay][INSERTIFRND_03=1:paymore]2. Alittle[INSERTIFRND_03=0:morepay][INSERTIFRND_03=1:lowerprice]3. Amoderateamount[INSERTIFRND_03=0:morepay][INSERTIFRND_03=1:lowerprice]4. Alot[INSERTIFRND_03=0:morepay][INSERTIFRND_03=1:lowerprice]

[SP]Q51.Whichoneofthefollowingstatementscomesclosesttoyourview?


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RESPONSEOPTIONS:[SHOWIFRND_11=0]

1. Companieshavearesponsibilitytoadvocateforpoliciesthatwouldimprovesocietyasawhole.2. Companieshavearesponsibilitytoadvocateforpoliciesthatwouldimprovethecompany,but

notsocietyasawhole.3. Companieshavearesponsibilitytoadvocateforpoliciesthatwouldimprovetheiroperations

andsocietyasawhole.4.Noneoftheabove

[SHOWIFRND_11=1]

1. Noneoftheabove2. Companieshavearesponsibilitytoadvocateforpoliciesthatwouldimprovetheiroperations

andsocietyasawhole.3. Companieshavearesponsibilitytoadvocateforpoliciesthatwouldimprovethecompany,but

notsocietyasawhole.4. Companieshavearesponsibilitytoadvocateforpoliciesthatwouldimprovesocietyasawhole.

[SP]Q53.Ifyouwereabletovoteintherecentpresidentialelectionthatoccurredin2016,didyouvotefor:ROTATERESPONSEOPTIONS:

1. TheRepublicancandidate,DonaldTrump2. TheDemocraticcandidate,HillaryClinton3. Someoneelse[ANCHOR]4. Unabletovoteintheelection[ANCHOR]

[SP]Q55.Underthenewpresidentialadministration,someofthepolicychangesPresidentDonaldTrumphasbeenadvocatingaffecthowcompaniesoperate,includinghowtheytreatemployees,customers,investors,andtheenvironment.Asfarasyouknow,wouldthosepoliciesmostlyhelpcompanies,mostlyhurtcompanies,orhavenoeffectoncompanies?CAWIRESPONSEOPTIONS:

1. Mostlyhelp2. Mostlyhurt3. Noeffect


1. MOSTLYHELP2. MOSTLYHURT3. NOEFFECT

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[MEDIUMTEXTBOX]Q26.Whatdoesitmeantoyouforacompanytobejust?[MEDIUMTEXTBOX] [NUMBOXES][RANDOMIZEORDEROFITEMS][RANDOMIZEORDEROFQ27ANDQ28;SHOWONSEPARATESCREENS][ADDINTOTALDOLLARALLOCATIONATTHEBOTTOMOFTHEGRID][ALLOW777/999TOBEENTEREDINTONUMBOXIFRSAYSDON’TKNOWORREFUSEDFORTHEQUESTION;TOTALWILLNOTSUMTO$100,BUTALLOWTOCONTINUE]Customprompt;forceresponseiftotaldoesnotsumto$100:“Pleasecheckthatyourtotalallocationentriessumto$100.[CATICUSTOMPROMPT:MUSTADDTO$100.][CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN777/999FOREACHNUMBERBOXTOCONTINUEQ27.Ifyoucouldspend$100tomakeacompanymorejust,howwouldyoudividethatmoneyacrossthefollowingcategories?1.WORKERS:Howacompanytreatsitsemployees,includingpay,benefitsandworkingconditions$_____[NUMBOX]2.CUSTOMERS:Howacompanytreatsitscustomers,includingprotectingtheirprivacyandprovidingapositiveexperience$_____[NUMBOX]3.MANAGEMENT&SHAREHOLDERS:Howleadershipmanagesthecompanyandtreatsitsinvestors$_____[NUMBOX]4.ENVIRONMENT:Acompany’simpactontheenvironment,includingpollutionandoverallenvironmentalresponsibility$_____[NUMBOX]5.COMMUNITIES:HowacompanysupportscommunitiesintheUSandhowitbehavesinternationallyonhumanrightsandworkingwithoverseassuppliers$_____[NUMBOX]6.PRODUCTS:Characteristicsofthecompany’sproductsandservices,includingprice,quality,benefitorharmtotheconsumer,andimportancetotheirdailylife$_____[NUMBOX]7.JOBS:TheeffectacompanyhasonthenumberofjobsintheUS$_____[NUMBOX] TotalSpent:$_____[SUMTHEAMOUNTASRENTERSRESPONSES][NUMBOXESACCEPT1-7][RANDOMIZEORDEROFITEMS][RANDOMIZEORDEROFQ27ANDQ28;SHOWONSEPARATESCREENS][DONOTALLOWMORETHAN1SELECTIONTOBERANKEDTHESAMENUMBER,1-7AREEXCLUSIVE]

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Customprompt;forceresponseifrankednumbersarenotexclusive:“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUEQ28.Pleaserankthefollowingfrom1-7,with1beingmostimportanttojustcompanybehaviorand7beingleastimportanttojustcompanybehavior.1.WORKERS:Howacompanytreatsitsemployees,includingpay,benefitsandworkingconditions[NUMBOX]2.CUSTOMERS:Howacompanytreatsitscustomers,includingprotectingtheirprivacyandprovidingapositiveexperience[NUMBOX]3.MANAGEMENT&SHAREHOLDERS:Howleadershipmanagesthecompanyandtreatsitsinvestors[NUMBOX]4.ENVIRONMENT:Acompany’simpactontheenvironment,includingpollutionandoverallenvironmentalresponsibilityNUMBOX]5.COMMUNITIES:HowacompanysupportscommunitiesintheUSandhowitbehavesinternationallyonhumanrightsandworkingwithoverseassuppliersNUMBOX]6.PRODUCTS:Characteristicsofthecompany’sproductsandservices,includingprice,quality,benefitorharmtotheconsumer,andimportancetotheirdailylife[NUMBOX]7.JOBS:TheeffectacompanyhasonthenumberofjobsintheUS[NUMBOX]PREVIOUSLYPROGRAMMEDASQ24INMAXDIFF2016[SP]Q24.Ingeneral,whichdoyouconsideryourselftobe?Engeneral,¿quéseconsideraustedser?

1 Veryliberal2 Liberal3 Moderate4 Conservative5 Veryconservative6 Noneoftheabove1 Muyliberal2 Liberal3 Moderado4 Conservador5 Muyconservador6 Ningunadelasanteriores


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PREVIOUSLYPROGRAMMEDASQ26AINMAXDIFF2016[SP]Q26A.Generallyspeaking,doyouusuallythinkofyourselfasaRepublican,Democrat,Independent,orsomethingelse?Entérminosgenerales,¿normalmenteustedseconsideracomoRepublicano,Demócrata,Independiente,oalgunaotracosa?[CAWI]

1. Republican2. Democrat3. Independent4. Somethingelse1. Republicano/a2. Demócrata3. Independiente4. Otra

[CATI]

1. REPUBLICAN2. DEMOCRAT3. INDEPENDENT4. SOMETHINGELSE1. REPUBLICANO/A2. DEMÓCRATA3. INDEPENDIENTE4. OTRA

PREVIOUSLYPROGRAMMEDASQ26BINMAXDIFF2016PARTY_STRENGTH[SHOWIFQ26A=1,2][SP]Q26B.Wouldyoucallyourselfastrong[ifQ26A=1,insert:Republican;ifQ26A=2,insert:Democrat]ornotsostrong[ifQ26A=1,insert:Republican;ifQ26A=2,insert:Democrat]?¿Seconsideraríaustedun[ifQ26A=1,insert:Republicano/a;ifQ26A=2,insert:Demócrata]firmeoun[ifQ26A=1,insert:Republicano/a;ifQ26A=2,insert:Demócrata]notanfirme?[CAWI]

1. Strong2. Notverystrong


Page18

1. Firme2. Nomuyfirme

[CATI]

1. STRONG2. NOTVERYSTRONG1. FIRME2. NOMUYFIRME

PREVIOUSLYPROGRAMMEDASQ26CINMAXDIFF2016PARTY_CLOSER[SHOWIFQ26A=3,77,98,99][SP]Q26C.DoyouthinkofyourselfasclosertotheRepublicanorDemocraticParty?¿UstedpiensaqueesmáscercanoalpartidoRepublicanooDemócrata?[CAWI]

1. ClosertotheRepublicanParty2. ClosertotheDemocraticParty3. Neither77.Don’tknow 1. MáscercaalPartidoRepublicano2. MáscercaalPartidoDemócrata3. Ninguno77.Nolosé

[CATI]

1. CLOSERTOREPUBLICANPARTY2. CLOSERTODEMOCRATICPARTY3. NEITHER77.DON’TKNOW 1. MÁSCERCANOALPARTIDOREPUBLICANO2. MÁSCERCANOALPARTIDODEMÓCRATA3. NINGUNO77.NOLOSÉ

PREVIOUSLYPROGRAMMEDASQ29INMAXDIFF2016[SP]Q29.Atwork,doyouhavesignificantdecision-makingauthorityforateam,division,ororganization?


Page19

1 Yes2 No

Eneltrabajo,¿ustedtienesignificativopoderdedecisiónparaunequipo,división,uorganización?

1 Sí2 No

PREVIOUSLYPROGRAMMEDASQ30INMAXDIFF2016(IfRhassignificantdecision-makingauthority)[SHOWIFQ29=1][SP]Q60.Atwhichleveldoyouhavesignificantdecision-makingauthority?

1 Yourorganizationasawhole2 Multipledepartmentsordivisions3 Yourowndepartmentordivisiononly4 Ateamwithinyourdepartmentordivision

¿Enquénivelustedtieneunaautoridadsignificativaenlatomadedecisiones?

1 Suorganizacióncomounconjunto2 Variosdepartamentosodivisiones3 Sólosupropiodepartamentoodivisión4 Unequipodentrodesudepartamentoodivisión

PREVIOUSLYPROGRAMMEDASQ31INMAXDIFF2016(iftheyareemployed)[SHOWIFEMPLOY=1][SP]Q61.Whichindustrydoyouworkin?¿Encuálsectorindustrialustedtrabaja?

1. Automobiles&Components2. Banks3. CapitalGoods4. Commercial&ProfessionalServices5. ConsumerDurables&Apparel6. ConsumerServices


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7. DiversifiedFinancials8. Energy9. Food&StaplesRetailing10. FoodBeverage&Tobacco11. HealthCareEquipment&Services12. Household&PersonalProducts13. Insurance14. Materials15. Media16. Pharmaceuticals,Biotechnology&LifeSciences17. RealEstate18. Retailing19. Semiconductors&SemiconductorEquipment20. Software&Services21. TechnologyHardware&Equipment22. TelecommunicationServices23. Transportation24. Utilities25. Other,pleasespecify:[SMALLTEXTBOX]1. AutomóvilesyComponentes2. Bancario3. BienesdeCapital4. ServiciosComercialesyProfesionales5. BienesdeConsumoDuraderosyConfección6. ServicioalConsumidor7. FinancierosDiversificados8. Energía9. DistribucióndeComidayAlimentosBásicos10. Alimentación,BebidasyTabaco11. ServiciosyEquiposdeCuidadodelaSalud12. ProductosDomésticosyPersonales13. Seguros14. Materiales15. MediosdeComunicación16. Farmacéuticos,BiotecnologíayCienciasBiológicas17. Inmobiliario18. Minorista19. SemiconductoresyEquipoSemiconductor20. SoftwareyServicios21. TecnologíaInformáticayEquipo22. ServiciosdeTelecomunicación23. Transporte24. Servicios25. Otro,porfavor,especifíquelo:[SMALLTEXTBOX]

PREVIOUSLYPROGRAMMEDASQ32INMAXDIFF2016


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[SP]Q62.Doyoucurrentlyinvestinstocks,bondsormutualfundsthroughabrokerageaccount,IRAor401Kaccount?

1 Yes2 No77 Don’tknow

¿Enlaactualidadustedinvierteenacciones,bonosofondosmutuosatravésdeunacuentadecorretaje,IRAocuentas401K?

1 Sí2 No77 Nolosé

PREVIOUSLYPROGRAMMEDASQ33INMAXDIFF2016(Rcurrentlyinvestsinstocks,bonds,etc.)[SHOWIFQ62=1][SP]Q63.Howmuchintotalassetsdoyoucurrentlyhaveinvested,whetherinstocks,bonds,orothertypesofinvestments?

1. Lessthan$99,999 2. $100,000–$249,999 3. $250,000–$499,9994. $500,000–$999,9995. $1,000,000orgreater77.Don’tknow/prefernottoanswer

¿Quécantidadenactivostotalestieneactualmenteustedinvertidos,bienseaenacciones,bonos,uotrotipodeinversiones?

1. Menosde$99,999 2. $100,000–$249,999 3. $250,000–$499,9994. $500,000–$999,9995. $1.000.000omás77.Nosé/Prefieronocontestar

RE-COMPUTE QUAL=1“COMPLETE”


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SETCO_DATE,CO_TIME,CO_TIMERVALUESHERECREATEMODE_END1=CATI2=CAWI

SCRIPTINGNOTES:PUTQFINAL1,QFINAL2,QFINAL3inthesamescreen.[SINGLECHOICE]QFINAL1.Thankyouforyourtimetoday.TohelpusimprovetheexperienceofAmeriSpeakmemberslikeyourself,pleasegiveusfeedbackonthissurvey.QFINAL1.Graciasporsutiempohoy.ParaayudarnosamejorarlaexperienciadelosmiembrosdeAmeriSpeakcomousted,porfavorenvíenossuscomentariossobreestaencuesta.[REDTEXT–CAWIONLY]Ifyoudonothaveanyfeedbackforustoday,pleaseclick“Continue”throughtotheendofthesurveysowecanmakesureyouropinionsarecountedandforyoutoreceiveyourAmeriPointsreward.[REDTEXT–CAWIONLY]Siustednotieneningúncomentarioparanosotroshoy,porfavorhagaclicen"Continuar"hastaelfinaldelaencuestaparaquepodamoshacerquesusopinionesseancontadasyparaqueustedpuedarecibirsurecompensadeAmeriPoints.Pleaseratethissurveyoverallfrom1to7where1isPoorand7isExcellent.Porfavorcalifiqueestaencuestaentérminosgeneralesdel1al7,siendo1Pobrey7Excelente.Poor Excellent1 2 3 4 5 6 7

Pobre Excelente1 2 3 4 5 6 7

[SINGLECHOICE–CAWIONLY]QFINAL2.Didyouexperienceanytechnicalissuesincompletingthissurvey?Yes–pleasetellusmoreinthenextquestionNoQFINAL2.¿Experimentóalgúninconvenientetécnicoalcompletarestaencuesta?Sí-porfavor,cuéntenosmásenlapróximapreguntaNo[TEXTBOX][CATIversionneeds“no”option]QFINAL3.Doyouhaveanygeneralcommentsorfeedbackonthissurveyyouwouldliketoshare?Ifyouwouldlikearesponsefromus,[email protected](888)326-9424.QFINAL3.¿Tienealgúncomentariouobservaciónsobreestaencuestaquelegustaríacompartirconnosotros?Sidesearecibirunarespuestadenosotros,porfavorenví[email protected]ámenosal(888)326-9424.[DISPLAY]


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END.[CATIversion]Thoseareallthequestionswehave.Youhaveearnedarewardof[INCENTWCOMMA]AmeriPointsforcompletingthesurvey.Ifyouhaveanyquestionsatallforus,youcanemailusatsupport@AmeriSpeak.orgorcallustoll-freeat888-326-9424.Letmerepeatthatagain:emailusatsupport@AmeriSpeak.orgorcallusat888-326-9424.ThankyouforparticipatinginournewAmeriSpeaksurvey!Esasfuerontodaslaspreguntas.Ustedhaganadounarecompensade[INCENTWCOMMA]Ameripointsporcompletarestaencuesta.Sitienealgunapregunta,puedeenviarnosuncorreoelectró[email protected]úmerogratuito888-326-9424.Permítamerepetirlonuevamente:envíenosuncorreoelectró[email protected]ámenosal888-326-9424.¡GraciasporparticiparennuestranuevaencuestaAmeriSpeak![CAWIversion]Thoseareallthequestionswehave.Youhaveearnedarewardof[INCENTWCOMMA]AmeriPointsforcompletingthesurvey.Ifyouhaveanyquestionsatallforus,youcanemailusatsupport@AmeriSpeak.orgorcallustoll-freeat888-326-9424.ThankyouforparticipatinginournewAmeriSpeaksurvey!Esasfuerontodaslaspreguntas.Ustedhaganadounarecompensade[INCENTWCOMMA]Ameripointsporcompletarestaencuesta.Sitienealgunapregunta,puedeenviarnosuncorreoelectró[email protected]úmerogratuito888-326-9424.¡GraciasporparticiparennuestranuevaencuestaAmeriSpeak!YoucancloseyourbrowserwindownowifyouwishorclickSubmitbelowtoberedirectedtotheAmeriSpeakmemberwebsite.YapuedecerrarlaventanadesuexploradorsilodeseaopuedehacerclicenEnviarparaserredireccionadoalsitiodeusuariodeAmeriSpeak.

8.AppendixC-Component.docx

Page1

Client JUSTCapitalProjectName ComponentStudy2017ProjectNumber 8099Surveylength(median) 15minutesurveyPopulation 18+generalpopulationPretest N/AMain N=4100MODE PhoneandWebLanguage EnglishandSpanishIncentive 10,000AmeriPointsPIMSdescription ComponentStudy2017EligibilityRate 100%


Page2

Standarddemographicpreloads:VariableName VariableType VariableLabelAGE Numeric AgeGENDER String GenderRACETHNICITY Numeric Race/ethnicityEDUC Numeric EducationMARITAL Numeric MaritalStatusEMPLOY Numeric CurrentemploymentstatusINCOME Numeric HouseholdincomeSTATE String StateMETRO Numeric MetropolitanareaflagINTERNET Numeric HouseholdinternetaccessHOUSING Numeric HomeownershipHOME_TYPE Numeric Buildingtypeofpanelist’sresidencePHONE_SERVICE Numeric TelephoneserviceforthehouseholdHHSIZE Numeric Householdsize(includingchildren)HH01 Numeric NumberofHHmembersage0-1HH25 Numeric NumberofHHmembersage2-5HH612 Numeric NumberofHHmembersage6-12HH1317 Numeric NumberofHHmembersage13-17HH18OV Numeric NumberofHHmembersage18+

Thesepopulatedasapre-loadwhenthepanelistsgetsampledintothesurveyStandardsamplepreloadsVariableName VariableType VariableLabelUsername Numeric AnalogoustoMember_PINP_Batch Numeric BatchNumber(ifonlyoneassignment,then

everyonewillbe1)Dialmode Numeric CATIDialmode(predictive,preview,etc)P_LCS Numeric Lifecyclestage,0=releasedbutnottouchedLANG String Surveylanguage(EN,ES)Y_FCELLP String S_RES Numeric Surveylength Numeric EstimatedlengthofsurveySurveyId Numeric SurveyID#inA4SIncentwcomma String 1,000or2,000P_Hold01 Numeric Preventsdialingcaseswithoutphonenumbers

Customsurvey-specificpreloads**NOTETHEBELOWAREEXAMPLES,DELETEIFUNEEDED**VariableName VariableType VariableLabelGROUP NUMERIC 1=VERSION1

2=VERSION2P_VERSION1 NUMERIC P_VERSION2 NUMERIC P_VERSION3 NUMERIC


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P_VERSION4 NUMERIC P_VERSION5 NUMERIC P_VERSION6 NUMERIC

ThissurveywillusethefollowingRND_xxvariables:Note,thesearerandomizedinthescript(NOTpreloads)RND_xx AssociatedsurveyQsRND_00 RND_01 Q1RND_02 Q50RND_03 RND_04 Q2RND_05 Q51RND_06


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PHONESCRIPTS[CATI-OUTBOUND]INTROHello,mynameis$I.I'mcallingfromAmeriSpeakbyNORC.MayIpleasespeakwith[FIRSTNAME]?Hola,minombrees$I.LoestoyllamandodeAmeriSpeakdelNORC.¿Podríahablarcon[FIRSTNAME]?

[IFRESPONDENTISAVAILABLE]ThankyouforyourcontinuedparticipationinAmeriSpeak.Iamcallingtoletyouknowthatyournextsurveyisavailable.Thesurveytakesapproximately[SURVEYLENGTH]minutestocomplete.Ifyoucompletethesurvey,youwillreceive[INCENTWCOMMA]AmeriPointsforyourtime.Wewillkeepallofyouranswersconfidential.Shallweproceed?GraciasporsuparticipacióncontinúaenAmeriSpeak.Leestoyllamandoparainformarlequesupróximaencuestaestálista.Laencuestatomaaproximadamente[SURVEYLENGTH]minutosparacompletar.Sicompletalaencuesta,recibirá[INCENTWCOMMA]AmeriPointsporsutiempo.Mantendremostodassusrespuestasconfidenciales.¿Deseaqueprocedamos?Great.Asalways,forqualityassurancepurposes,thiscallmayberecordedormonitored.Excelente.Estallamadapuedesergrabadaomonitoreada.

[CATI-INBOUND]INTROThankyouforcallingAmeriSpeakbyNORC.Mynameis$I.Howareyoutoday?GraciasporllamaraAmeriSpeakdeNORC.MiNombrees$I.¿Cómo está hoy?Andareyoucallingtotakeyournextsurvey?¿Yestállamandoparatomarsupróximaencuesta?IjustneedtoconfirmthatI'mspeakingwith[FIRSTNAME][LASTNAME].Isthatyou?Sólo necesito confirmar que estoy hablando con [FIRSTNAME] [LASTNAME]. ¿Sería usted? Great.Thissurveytakesapproximately[SURVEYLENGTH]minutestocompleteoverthephoneandyouwillearn[INCENTPOINTS]AmeriPointsforyourtime.Wewillkeepallofyouranswersconfidential.Excelente.Estaencuestaduraaproximadamente[SURVEYLENGTH]minutosparacompletaratravésdelteléfonoyustedganará[INCENTWCOMMA]AmeriPointsporsutiempo.Mantendremostodassusrespuestasconfidenciales.Asalways,forqualityassurancepurposes,thiscallmayberecordedormonitored.Estallamadapuedesergrabadaomonitoreada.Shallweproceed?¿Deseaqueprocedamos?[CATI-CALLBACK]CBINTRO

Page5

Hello,mynameis$I.I'mcallingfromAmeriSpeakbyNORC.Wepreviouslyspokewith[FIRSTNAME]aboutcompletinganAmeriSpeaksurvey.Is[FIRSTNAME]available?Hola,minombrees$I.EstoyllamandodeAmeriSpeakdeNORC.Previamentehablamoscon[FIRSTNAME]acercadecompletarunaencuestadeAmeriSpeak.¿Esta[FIRSTNAME]disponible?

[IFRESPONDENTISAVAILABLE]Hello,mynameis$I,callingfromAmeriSpeakbyNORC.WepreviouslyspokewithyouaboutcompletinganAmeriSpeaksurvey.Areyouavailablenowtocontinue?Asalways,forqualityassurancepurposes,thiscallmayberecordedormonitored.Hola,minombrees$I,yestoyllamandodeAmeriSpeakdeNORC.PreviamentehablamosconustedacercadecompletarunaencuestadeAmeriSpeak.¿Estáusteddisponibleahoraparacontinuar?Estallamadapuedesergrabadaomonitoreada.

[DISPLAYTHISAMLANGUAGEIFSurveyAccessEnd-CALLDATE>1DAY][CATI-MISSEDOUTBOUND,ANSWERINGMACHINE]AM1Hello,thismessageis[FIRSTNAME][LASTNAME].I'mcallingfromAmeriSpeakfromNORCtoletyouknowthatyouhaveasurveywaitingforyou.Thesurveywilltakeapproximately[surveylength]minutesandyouwillreceive[INCENTWCOMMA]AmeriPointsforyourtime.Callustoll-freeat888-326-9424andenteryourPINnumber,[MEMBER_PIN],tocompleteyoursurveyandearnrewards.Thankyou.Hola,estemensajeespara[nombreyapellidodelpanelista].EstoyllamandodeAmeriSpeakdeNORCparainformarlequetieneunaencuestaesperando.Laencuestaletomaráaproximadamente[surveylength]minutosyrecibirá[INCENTWCOMMA]AmeriPointsporsutiempo.Llámenosalnúmerogratuito888-326-9424eintroduzcasunúmeroPIN,[MEMBER_PIN],paracompletarlaencuestayganarpremios.Gracias.[DISPLAYTHISAMLANGUAGEIFSurveyAccessEnd-CALLDATE>1DAY][CATI-ANSWERINGMACHINEMISSEDAPPOINTMENTCALLBACK]AMHARDHello,thismessageisfor[FIRSTNAME]andI'mcallingfromAmeriSpeakfromNORC.Whenwespokepreviously,yourequestedthatwecallyouback<atthistime>.I'msorrythatwe'vemissedyou.We'lltrytocontactyouagainsoonbutpleasefeelfreetoreturnourcallanytimeat888-326-9424andenteryourPINnumber,[MEMBER_PIN],tocompleteyoursurveyandearnrewards.Thankyou.Hola,estemensajeespara[FIRSTNAME]yestoyllamandodeAmeriSpeakdeNORC.Cuandohablamosanteriormente,solicitóquelellamaramosdenuevo<enestemomento>.Sientonohaberpodidocontactarlo/a.Intentaremosponernosencontactoconustedotravezpronto,peronodudeendevolvernuestrallamadaencualquiermomentoal888-326-9424eintroduzcasunúmeroPIN,[MEMBER_PIN],paracompletarsuencuestayganarpremios.Gracias.[DISPLAYTHISAMLANGUAGEIFSurveyAccessEnd-CALLDATE>1DAY][CATI-ANSWERINGMACHINEMISSEDCALLBACK]AMSOFT


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Hello,thismessageisfor[FIRSTNAME].IamcallingfromAmeriSpeakfromNORC.WearecallingyoubacktocompleteyourAmeriSpeaksurvey.Remember,youwillearnrewardsforcompletingthissurvey.I'msorrythatwe'vemissedyou.We'lltrytocontactyouagainsoonbutpleasefeelfreetoreturnourcallanytimeat888-326-9424andenteryourPINnumber,[MEMBER_PIN],tocompletethissurvey.Thankyou.Hola,estemensajeespara[FIRSTNAME].EstoyllamandodeAmeriSpeakdeNORC.LeestamosregresandolallamadaparacompletarsuencuestadeAmeriSpeak.Recuerde,ustedganarápremiosporcompletarestaencuesta.Sientonohaberpodidocontactarlo/a.Intentaremosponernosencontactoconustedotravezpronto,peronodudeendevolvernuestrallamadaencualquiermomentoal888-326-9424eintroduzcasunúmeroPIN,[MEMBER_PIN],paracompletarestaencuesta.Gracias.[DISPLAYTHISAMLANGUAGEIFSurveyAccessEnd-CALLDATE=1DAY][CATI-NEARINGENDOFFIELD,ANSWERINGMACHINE]AMENDHello,thismessageisfor[FIRSTNAME].I'mcallingfromAmeriSpeakfromNORCtoletyouknowthatasurveywillbeendingtomorrow.We’dlovetohearfromyousopleasecallustoll-freeat888-326-9424andenteryourPINnumber,[MEMBER_PIN],tocompleteyoursurveyandearnrewards.Thankyou.Hola,estemensajeespara[FIRSTNAME].EstoyllamandodeAmeriSpeakdeNORCparainformarlequeunaencuestaterminarámañana.Nosencantaríasaberdeusted,asíqueporfavorllámenosalnúmerogratuito888-326-9424eintroduzcasunúmerodePIN,[MEMBER_PIN],paracompletarsuencuestayganarpremios.Gracias.


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PleaseincludethefollowingoptionsforallquestionsinCATI:77DON’TKNOW99REFUSED

PleasecoderefusalsinCAWI:98IMPLICITREFUSAL,WEBSKIPDonotcode77Don’tKnow/99RefusedoptionsinCAWIunlesswritteninitemresponseoptions

Textshowningreenincludesresearchernotesandshouldnotbeincludedintheprogramming.TextshowninpurpleindicatesSpanishtranslationthatshouldbeincorporatedintotheSpanishversionofthesurvey[STARTOFSURVEY]CREATEDATA-ONLYVARIABLE:QUAL1=QualifiedComplete2=NotQualified3=InprogressATSTARTOFSURVEYCOMPUTEQUAL=3“INPROGRESS”CREATEMODE_START1=CATI2=CAWIJUSTComponent2017DraftDate:June15,2017[SP][IFRACETHNICITY=4]LANGSWITCH.[CAWIVERSION]WouldyouliketotakethissurveyinEnglishorSpanish?¿Austedlegustaríatomarestaencuestaeninglésoespañol?

1. English/Inglés2. Spanish/Español

[CATIVERSION]WeareofferingthissurveyinbothEnglishandSpanish.Whichwouldyouprefer?Estamosofreciendoestaencuestaeninglésyespañol.¿Cuálpreferiría?


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1.Continue1.Continuar

IFLANGSWITCH=1,77,98,99continueinEnglish(EN)IFLANGSWITCH=2,switchtoSpanishlanguageversionofthesurvey(ES)[DISPLAY–WINTRO_1]ThankyouforagreeingtoparticipateinournewAmeriSpeaksurvey!Tothankyouforsharingyouropinions,wewillgiveyouarewardof[INCENTWCOMMA]AmeriPointsaftercompletingthesurvey.Asalways,youranswersareconfidential.¡GraciasporparticiparennuestranuevaencuestadeAmeriSpeak!Paraagradecerleporcompartirsuopinión,ledaremosunarecompensade[INCENTWCOMMA]AmeriPointsdespuésdecompletarestaencuesta.Comosiempre,susrespuestassonconfidenciales.Pleaseusethe"Continue"and"Previous"buttonstonavigatebetweenthequestionswithinthequestionnaire.Donotuseyourbrowserbuttons.Porfavorutilicelosbotones“Continuar”y“Anterior”paranavegarentrelaspreguntasdelcuestionario.Noutilicelosbotonesdesunavegador. [SP]Q1.[SHOWIFRND_01=0]IsyouropinionoflargecompaniesintheU.S.rightnowveryfavorable,mostlyfavorable,mostlyunfavorable,orveryunfavorable?[SHOWIFRND_01=1]IsyouropinionoflargecompaniesintheU.S.rightnowveryunfavorable,mostlyunfavorable,mostlyfavorable,orveryfavorable?RESPONSEOPTIONS:[CAWI]SHOWIFRND_01=0:

1. Veryfavorable2. Mostlyfavorable3. Mostlyunfavorable4. Veryunfavorable

[CAWI]SHOWIFRND_01=1:

1. Veryfavorable2. Mostlyfavorable3. Mostlyunfavorable4. Veryunfavorable

[CATI]SHOWIFRND_01=0:

1. VERYFAVORABLE2. MOSTLYFAVORABLE3. MOSTLYUNFAVORABLE


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4. VERYUNFAVORABLE1. MUYFAVORABLE2. MAYORMENTEFAVORABLE3. MAYORMENTEDESFAVORABLE4. MUYDESFAVORABLE

[CATI]SHOWIFRND_01=1:

1. VERYFAVORABLE2. MOSTLYFAVORABLE3. MOSTLYUNFAVORABLE4. VERYUNFAVORABLE1. MUYFAVORABLE2. MAYORMENTEFAVORABLE3. MAYORMENTEDESFAVORABLE4. MUYDESFAVORABLE

[SP]Q2.HowsatisfiedordissatisfiedareyouwiththesizeandinfluenceofcompaniesintheU.S.?RESPONSEOPTIONS:SHOWIFRND_04=0:

1. Verysatisfied2. Somewhatsatisfied3. Somewhatdissatisfied4. Verydissatisfied

SHOWIFRND_04=1:

1. Verydissatisfied2. Somewhatdissatisfied3. Somewhatsatisfied4. Verysatisfied

[SP]Q3.Doyouthinkthetoppriorityforcompaniesinthiscountryrightnowistheirstockholders,theiremployees,ortheircustomers?CAWI(ROTATERESPONSEOPTIONS):

1. Theirstockholders2. Theiremployees3. Theircustomers

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CATI(ROTATERESPONSEOPTIONS):1. THEIRSTOCKHOLDERS2. THEIREMPLOYEES3. THEIRCUSTOMERS

CATI(ROTATERESPONSEOPTIONS):

1. SUSACCIONISTAS2. SUSEMPLEADOS3. SUSCLIENTES

******Thenextsectionwillhavetwoversions*******AllMaxDiffdesignfileslivehere:\\norc.org\Projects\NPPC\Common\AmeriSpeak\ClientServices\Projects\JUSTCapital\8099Component2017\Quex\MaxDiffDesignFilesVersion1(Workers,Environ,Products)GROUP=1Version1(Workers,Environ,Products)[SHOWIFGROUP=1][DISPLAY–IntroMaxdiff]Inthissurvey,we’llaskyouquestionsaboutwhatmakesacompanyjust.Ajustcompanydoestherightthingwhenitcomestoitsemployees,customers,theenvironment,andinvestors,aswellasthecommunitiesitimpactslocallyandaroundtheworld.Enestaencuesta,lerealizaremospreguntassobrequéhacequeunaempresaseajusta.Unaempresajustahacelocorrectoenloquerespectaasusempleados,clientes,elmedioambiente,einversores,asícomoconlacomunidadenlaqueimpactalocalymundialmente.[SPACE]Inthenextsection,youwillbeshownseveralcategoriesofwaysacompanycanexhibitjustbehavior.Foreachquestion,pleaseindicatewhichofthecategoriesofbehaviorsismostimportantinevaluatinghowjustacompanyis,andwhichcategoryisleastimportantinevaluatinghowjustacompanyis.Enlapróximasección,lemostraremosdiversascategoríasdeformasenlaqueunaempresapuedemostrarsujustocomportamiento.Paracadapregunta,porfavorindiquecuáldelascategoríasdecomportamientosesmásimportantealevaluarcuánjustaesunaempresa,ycuálcategoríaesmenosimportantealevaluarcuanjustaesunaempresa.[SPACE]Thereare18questionsinthissection.Whilethesequestionsmightseemrepetitive,pleaserevieweachonecarefully.Thankyou.Hay18preguntasenestasección.Aunqueestaspreguntaspuedanparecerlerepetitivas,porfavorrevisecuidadosamentecadaunadeellas.Gracias.

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Version1(Workers,Environ,Products)[SHOWIFGROUP=1]USEP_VERSION1MAXDIFFDESIGNS–Therearethreemaxdiffs(Worker,Products,Environ)****WORKERSneedstobefirst*****

Q4.1. Does not discriminate in hiring, firing, and promotion: Company does not base

personnel decisions on race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic and actively recruits a diverse workforce

2. Does not discriminate in pay: Company does not consider race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic in determining worker pay

3. Handles grievances and layoffs fairly: Company provides balanced and appropriate responses to grievances, and treats workers with respect during layoffs.

4. Communicates openly and transparently with employees: Company communicates effectively about their mission, employees’ job performance, and overall governance of the organization

5. Helps workers prepare for retirement: Company offers retirement planning and savings support, and honors financial promises made to employees

6. Pays a fair wage for industry and job level: Company pays wages appropriate for qualifications, experience, performance, and employee contribution in line with industry average

7. Pays a living wage: Company pays wages that cover local needs for food, housing, and medical care, as well as adjusting for increases in cost of living

8. Pays workers fairly compared to CEO: Company does not pay CEO excessively or disproportionately compared to workers

9. Promotes work-life balance: Company supports worker needs around flexible working arrangements, workplace health and wellness and balance with personal life situations.

10. Provides a safe workplace: Company protects its workers from hazardous or harmful conditions in the workplace

11. Provides paid time off: Company provides paid sick leave, vacation days, and leave for new parents

12. Provides access to health insurance: Company provides or promotes access to affordable health insurance for all of its workers

13. Encourages employee career development: Company provides opportunities for career advancement, skills development, and educational attainment

NOTE:THEBELOWISANEXAMPLEOFHOWTHEMAXDIFFQUESTIONSHOULDLOOKONSCREEN[GRID,SPVERTICAL;prompttwiceforeachQ4A_Most/Q4A_Least][custompromptif“mostimportant”columnisleftblank:“Wewouldreallylikeyouranswerforthemostimportantbehaviorquestion.”]

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[custompromptif“leastimportant”columnisleftblank:“Wewouldreallylikeyouranswerfortheleastimportantbehaviorquestion.”][custompromptifbothcolumnsareleftblank:“Wewouldreallylikeyouranswertothisquestion.”]Q4a-j(example).Inyouropinion,whichofthesebehaviorcategoriesismostimportantinevaluatinghowjustacompanyis,andwhichofthesebehaviorcategoriesisleastimportant?[CAWI–removebold]Selectoneresponseineachcolumn.Q4A_Most

Mostimportant

Whichitemismostimportantandwhichitemisleastimportant?

Q4A_LeastLeast

importanto Does not discriminate in hiring, firing, and promotion:

Company does not base personnel decisions on race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic and actively recruits a diverse workforce

o

o Handles grievances and layoffs fairly: Company provides balanced and appropriate responses to grievances, and treats workers with respect during layoffs.

o

o Does not discriminate in pay: Company does not consider race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic in determining worker pay

o

o Promotes work-life balance: Company supports worker needs around flexible working arrangements, workplace health and wellness and balance with personal life situations.

o

____________________________________________________________________________________Version1(Workers,Environ,Products)[SHOWIFGROUP=1]DISPLAY–MAX2Inthenextsection,youwillbeshownseveralcategoriesofwaysacompanycanexhibitjustbehavior.Foreachquestion,pleaseindicatewhichofthecategoriesofbehaviorsismostimportantinevaluatinghowjustacompanyis.[SPACE]Thereareninequestionsinthissection.Whilethesequestionsmightseemrepetitive,pleaserevieweachonecarefully.Thankyou.Version1(Workers,Environ,Products)*****ThenpresentEnvironorProductsinrandomorder***********

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[SHOWIFGROUP=1]Inyouropinion,whichofthesebehaviorcategoriesismostimportantinevaluatinghowjustacompanyis?RANDOMLYDISPLAYITEMS1-3OR4-7FIRST.NOTE:THEBELOWISANEXAMPLEOFHOWTHEMAXDIFFQUESTIONSHOULDLOOKONSCREEN[GRID,SPVERTICAL;prompttwiceforeachQ4A_Most/Q4A_Least][custompromptif“mostimportant”columnisleftblank:“Wewouldreallylikeyouranswerforthemostimportantbehaviorquestion.”][custompromptifbothcolumnsareleftblank:“Wewouldreallylikeyouranswertothisquestion.”]Q6/7a-j(example).Q6/7A_Most

Mostimportant

Whichitemismostimportant? Q6/7A_LeastLeastimportant

o Makes products that are beneficial to health, environment or society: Company produces products that improve life and do not harm human health or the environment

o Makes quality products: Company produces products that are reliable, safe, and durable

USEP_VERSION2*******Environitems*******

Q6.1. Has environmentally responsible management: Company leadership acts to protect

environmental resources affected by the company 2. Minimizes pollution: Company minimizes the impact of its operations on the

environment and cleans up after itself if it damages the environment 3. Uses environmental resources efficiently: Company minimizes use of nonrenewable

energy and resources, and reduces product-related waste USEP_VERSION3********Productsitems********

Q7.4. Makes products that are beneficial to health, environment or society: Company

produces products that improve life and do not harm human health or the environment 5. Makes quality products: Company produces products that are reliable, safe, and

durable

Page14

6. Provides fair pricing: Company prices products reasonably for their value and does not take advantage of customers

7. Makes products or provides services that are important to everyday life: Company produces products or provides services which are considered by the public to be essential for daily life

Version1(Workers,Environ,Products)GROUP=1

RANDOMIZETHEORDEROFQ8TOQ12[SHOWIFGROUP=1][RANK1-6][Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUEQ8.Pleaserankthefollowingfrom1-6,with1beingmostimportanttojustcompanybehaviorand6beingleastimportanttojustcompanybehavior.RANDOMIZERESPONSEOPTIONS:

1. Contributes to charitable causes: Company contributes a portion of its profits to charities and other organizations that benefit society [NUMBOX]

2. Maintains strong relationships with communities: Company communicates effectively with its local communities and listens to community input [NUMBOX]

3. Uses local products and resources: Company makes use of local suppliers and raw materials when available [NUMBOX]

4. Does not cause or contribute to international conflicts: Company does not cause conflict when using or obtaining materials from other countries [NUMBOX]

5. Does not do business with companies with abusive conditions: Company does not use materials from other companies that use child labor, forced labor, or otherwise abuse workers [NUMBOX]

6. Does not do business with governments that oppress their people: Company does not cooperate with governments or operate in countries in which people are repressed or denied freedom [NUMBOX]

NUMBOXESACCEPTRANGE0-6,77,98,99[SHOWIFGROUP=1][RANK1-6][Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUEQ10.

Page15

Pleaserankthefollowingfrom1-6,with1beingmostimportanttojustcompanybehaviorand6beingleastimportanttojustcompanybehavior.RANDOMIZERESPONSEOPTIONS:

1. Follows laws and regulations: Company complies with all applicable international, federal, state, and local legal requirements and regulations [NUMBOX]

2. Maintains integrity in financial reporting: Company reports all financial matters thoroughly and keeps clear and accessible financial statements [NUMBOX]

3. Pays fair share of taxes: Company pays taxes on US income at a rate that is in line with most American companies [NUMBOX]

4. Leaders act and communicate with integrity: Company maintains clear policies for leadership behavior consistent with its mission, and leaders take responsibility for issues within the company as well as external to the company [NUMBOX]

5. Provides investor return: Company maintains reliable stock returns, dividend and bond payments [NUMBOX]

6. Makes a profit over the long term: Company successfully manages operations throughout the business cycle to remain profitable [NUMBOX]

NUMBOXESACCEPTRANGE0-6,77,98,99[SHOWIFGROUP=1][RANK1-6][Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUEQ12.Pleaserankthefollowingfrom1-6,with1beingmostimportanttojustcompanybehaviorand6beingleastimportanttojustcompanybehavior.RANDOMIZERESPONSEOPTIONS:

1. Does not discriminate in customer treatment: Company treats customers fairly and equally regardless of race, religion, gender, age, ethnicity, sexual orientation, or disability status [NUMBOX]

2. Protects customer privacy: Company respects customer privacy and stores customer data securely [NUMBOX]

3. Provides positive customer experiences: Company assists customers with helpful and knowledgeable staff as well as easy-to-access information before and after a sale [NUMBOX]

4. Is truthful in advertising: Company does not mislead or overpromise about its products or services in public communications [NUMBOX]

5. Provides fair sales terms: Company abides by product and service contracts and has transparent sales and return policies [NUMBOX]

6. Accurate in labelling: Company ensures products have accurate and informative labeling [NUMBOX]

NUMBOXESACCEPTRANGE0-6,77,98,99____________________________________________________________________________________

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Version2(Workers,Environ,Products)GROUP=2Version2(Workers,Environ,Products)[SHOWIFGROUP=2]DISPLAY–IntroMaxdiff2Inthissurvey,we’llaskyouquestionsaboutwhatmakesacompanyjust.Ajustcompanydoestherightthingwhenitcomestoitsemployees,customers,theenvironment,andinvestors,aswellasthecommunitiesitimpactslocallyandaroundtheworld.[SPACE]Inthenextsection,youwillbeshownseveralcategoriesofwaysacompanycanexhibitjustbehavior.Foreachquestion,pleaseindicatewhichofthethreecategoriesofbehaviorsismostimportantinevaluatinghowjustacompanyis,andwhichcategoryisleastimportantinevaluatinghowjustacompanyis.[SPACE]Thereare18questionsinthissection.Whilethesequestionsmightseemrepetitive,pleaserevieweachonecarefully.Thankyou.Version2(Workers,Environ,Products)

[SHOWIFGROUP=2]MAXDIFFDESIGNS–Therearethreemaxdiffs(Customers,LeadInvest,Comm)thatshouldbepresentedinrandomorder.USEP_VERSION4

CUSTOMERS

Q34.1. Does not discriminate in customer treatment: Company treats customers fairly and

equally regardless of race, religion, gender, age, ethnicity, sexual orientation, or disability status

2. Protects customer privacy: Company respects customer privacy and stores customer data securely

3. Provides positive customer experiences: Company assists customers with helpful and knowledgeable staff as well as easy-to-access information before and after a sale

4. Is truthful in advertising: Company does not mislead or overpromise about its products or services in public communications

5. Provides fair sales terms: Company abides by product and service contracts and has transparent sales and return policies

6. Accurate in labelling: Company ensures products have accurate and informative labeling


Page17

USEP_VERSION5

Leadership/Investors

Q35.1. Follows laws and regulations: Company complies with all applicable international,

federal, state, and local legal requirements and regulations 2. Maintains integrity in financial reporting: Company reports all financial matters

thoroughly and keeps clear and accessible financial statements 3. Pays fair share of taxes: Company pays taxes on US income at a rate that is in line

with most American companies 4. Leaders act and communicate with integrity: Company maintains clear policies for

leadership behavior consistent with its mission, and leaders take responsibility for issues within the company as well as external to the company

5. Provides investor return: Company maintains reliable stock returns, dividend and bond payments

6. Makes a profit over the long term: Company successfully manages operations throughout the business cycle to remain profitable

USEP_VERSION6

COMMUNITIES

Q36.1. Contributes to charitable causes: Company contributes a portion of its profits to

charities and other organizations that benefit society 2. Maintains strong relationships with communities: Company communicates

effectively with its local communities and listens to community input 3. Uses local products and resources: Company makes use of local suppliers and raw

materials when available 4. Does not cause or contribute to international conflicts: Company does not cause

conflict when using or obtaining materials from other countries 5. Does not do business with companies with abusive conditions: Company does not

use materials from other companies that use child labor, forced labor, or otherwise abuse workers

6. Does not do business with governments that oppress their people: Company does not cooperate with governments or operate in countries in which people are repressed or denied freedom

Version2(Workers,Environ,Products)GROUP=2RANDOMIZETHEORDEROFQ16TOQ20Version2(Workers,Environ,Products)

Page18

[SHOWIFGROUP=2][MP,ALLOW4SELECTIONS][RANDOMIZEORDEROFITEMSSHOWN]Q14.[CAWI]Next,you’llseealistof13items.Fromthislist,pleaseselectthefourLEASTimportantitemstojustcompanybehavior.[CATI]NextI’mgoingtoreadalistof13items.Fromthislist,pleasetellmethefourLEASTimportantítemsinjustcompanybehavior.Iknowtherearealotofitemshere,butfeelfreetotellmeoffthetopyourheadwhichitemsseemlessimportant.

1. Does not discriminate in hiring, firing, and promotion: Company does not base personnel decisions on race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic and actively recruits a diverse workforce

2. Does not discriminate in pay: Company does not consider race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic in determining worker pay

3. Handles grievances and layoffs fairly: Company provides balanced and appropriate responses to grievances, and treats workers with respect during layoffs.

4. Communicates openly and transparently with employees: Company communicates effectively about their mission, employees’ job performance, and overall governance of the organization

5. Helps workers prepare for retirement: Company offers retirement planning and savings support, and honors financial promises made to employees

6. Pays a fair wage for industry and job level: Company pays wages appropriate for qualifications, experience, performance, and employee contribution in line with industry average

7. Pays a living wage: Company pays wages that cover local needs for food, housing, and medical care, as well as adjusting for increases in cost of living

8. Pays workers fairly compared to CEO: Company does not pay CEO excessively or disproportionately compared to workers

9. Promotes work-life balance: Company supports worker needs around flexible working arrangements, workplace health and wellness and balance with personal life situations.

10. Provides a safe workplace: Company protects its workers from hazardous or harmful conditions in the workplace

11. Provides paid time off: Company provides paid sick leave, vacation days, and leave for new parents

12. Provides access to health insurance: Company provides or promotes access to affordable health insurance for all of its workers

13. Encourages employee career development: Company provides opportunities for career advancement, skills development, and educational attainment

[CATIADDON-SCREEN77,99][IFQ14=77,98,99GOTOQ16][SHOWIFGROUP=2ANDQ14<>77,98,99][SHOWTHE9ITEMSNOTSELECTEDINQ14][RANDOMIZEORDEROFITEMSSHOWN]

Page19

[MP,ALLOW4SELECTIONS]Q14B.[CAWI]PleaseselectthefourtemsyouthinkareLEASTimportanttojustcompanybehavior.[CATI]NowI’mgoingtopresentalistofthenineItemsyoudidn’tselect.Outofthesenineitems,whichfourareLEASTimportanttojustcompanybehavior? [CATI]READTHELISTOF9ITEMSNOTSELECTEDINQ14[CATIADDON-SCREEN77,99][SHOWIFGROUP=2ANDQ14B<>77,98,99][SHOWREMAINING5ITEMSNOTSELECTEDINQ14ORQ14B][RANK1-5][RANDOMIZEORDEROFITEMSSHOWN][Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUE[CATI]RONLYNEEDSTORANK5ITEMS.IFMORETHAN5ITEMSAREDISPLAYED,INSTRUCTRTORANK1-5ONLY.Q14C.Pleaserankthefollowingfrom1-5,with1beingmostimportanttojustcompanybehaviorand5beingleastimportanttojustcompanybehavior.NUMBOXESACCEPTRANGE0-5,77,98,99[SHOWIFGROUP=2ANDQ14B<>77,98,99][SHOWITEMSSELECTEDINQ14][RANDOMIZEORDEROFITEMS][RANK1-4][Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUE[CATI]RONLYNEEDSTORANK4ITEMS.IFMORETHAN4ITEMSAREDISPLAYED,INSTRUCTRTORANK1-4ONLY.Q14D.Pleaserankthefollowingfrom1-4,with1beingmostimportanttojustcompanybehaviorand4beingleastimportanttojustcompanybehavior.NUMBOXESACCEPTRANGE0-4,77,98,99[SHOWIFGROUP=2ANDQ14B<>77,98,99][SHOWITEMSSELECTEDINQ14B][RANDOMIZEORDEROFITEMS][RANK1-4]

Page20

[Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUE[CATI]RONLYNEEDSTORANK4ITEMS.IFMORETHAN4ITEMSAREDISPLAYED,INSTRUCTRTORANK1-4ONLY.Q14E.Pleaserankthefollowingfrom1-4,with1beingmostimportanttojustcompanybehaviorand4beingleastimportanttojustcompanybehavior.NUMBOXESACCEPTRANGE0-4,77,98,99Version2(Workers,Environ,Products)[SHOWIFGROUP=2]RANK1-3[Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUEQ16.Pleaserankthefollowingfrom1-3,with1beingmostimportanttojustcompanybehaviorand3beingleastimportanttojustcompanybehavior.RANDOMIZERESPONSEOPTIONS:

1. Has environmentally responsible management: Company leadership acts to protect environmental resources affected by the company [NUMBOX]

2. Minimizes pollution: Company minimizes the impact of its operations on the environment and cleans up after itself if it damages the environment [NUMBOX]

3. Uses environmental resources efficiently: Company minimizes use of nonrenewable energy and resources, and reduces product-related waste [NUMBOX]

NUMBOXESACCEPTRANGE0-3,77,98,99Version2(Workers,Environ,Products)[SHOWIFGROUP=2]RANK1-4[Customprompt;ifrankednumbersarenotexclusive]“Yourankedtwobehaviorswiththesameimportance.Pleasereviewyouranswers.”[CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUEQ18.Pleaserankthefollowingfrom1-4,with1beingmostimportanttojustcompanybehaviorand4beingleastimportanttojustcompanybehavior.

Page21

RANDOMIZERESPONSEOPTIONS:

1. Makes products that are beneficial to health, environment or society: Company produces products that improve life and do not harm human health or the environment [NUMBOX]

2. Makes quality products: Company produces products that are reliable, safe, and durable [NUMBOX]

3. Provides fair pricing: Company prices products reasonably for their value and does not take advantage of customers [NUMBOX]

4. Makes products or provides services that are important to everyday life: Company produces products or provides services which are considered by the public to be essential for daily life [NUMBOX]

NUMBOXESACCEPTRANGE0-4,77,98,99Version2(Workers,Environ,Products)[SHOWIFGROUP=2][NUMBOXES][CATI]IFRSAYSDON’TKNOWORREFUSED,YOUMUSTENTERIN77/99FOREACHNUMBERBOXTOCONTINUEQ19.Ifyoucouldspend$100tomakeacompanymorejust,howwouldyoudividethatmoneyacrossthefollowingcategories?RANDOMIZERESPONSEOPTIONS:

1. Creates jobs in the US: Company focuses on growing its US-based workforce [NUMBOX]

2. Number of jobs in the US: Company has a sizeable US-based workforce [NUMBOX]

NUMBOXESACCEPTRANGE0-100,777,998,999ADDINGRUNNINGTOTALSUMBOX–THE2NUMBOXSHOULDSUMTO100Version2(Workers,Environ,Products)[SHOWIFGROUP=2][SP]Q20.Whichofthefollowingtwoítemsaremostimportanttojustcompanybehavior?RANDOMIZERESPONSEOPTIONS:

1. Creates jobs in the US: Company focuses on growing its US-based workforce 2. Number of jobs in the US: Company has a sizeable US-based workforce


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******Herewegobacktoallrespondents*******PREVIOUSLYPROGRAMMEDASQ24INMAXDIFF2016[SP]Q24.Ingeneral,whichdoyouconsideryourselftobe?Engeneral,¿quéseconsideraustedser?

1 Veryliberal2 Liberal3 Moderate4 Conservative5 Veryconservative6 Noneoftheabove1 Muyliberal2 Liberal3 Moderado4 Conservador5 Muyconservador6 Ningunadelasanteriores

PREVIOUSLYPROGRAMMEDASQ26AINMAXDIFF2016[SP]Q26A.Generallyspeaking,doyouusuallythinkofyourselfasaRepublican,Democrat,Independent,orsomethingelse?Entérminosgenerales,¿normalmenteustedseconsideracomoRepublicano,Demócrata,Independiente,oqué?[CAWI]

1. Republican2. Democrat3. Independent4. Somethingelse1. Republicano/a2. Demócrata3. Independiente4. Otra

[CATI]

1. REPUBLICAN2. DEMOCRAT


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3. INDEPENDENT4. SOMETHINGELSE1. REPUBLICANO/A2. DEMÓCRATA3. INDEPENDIENTE4. OTRA

PREVIOUSLYPROGRAMMEDASQ26BINMAXDIFF2016PARTY_STRENGTH[SHOWIFQ26A=1,2][SP]Q26B.Wouldyoucallyourselfastrong[ifQ26A=1,insert:Republican;ifQ26A=2,insert:Democrat]ornotsostrong[ifQ26A=1,insert:Republican;ifQ26A=2,insert:Democrat]?¿Seconsideraríaustedun[ifQ26A=1,insert:Republicano/a;ifQ26A=2,insert:Demócrata]firmeoun[ifQ26A=1,insert:Republicano/a;ifQ26A=2,insert:Demócrata]notanfirme?[CAWI]

1. Strong2. Notverystrong1. Firme2. Nomuyfirme

[CATI]

1. STRONG2. NOTVERYSTRONG1. FIRME2. NOMUYFIRME

PREVIOUSLYPROGRAMMEDASQ26CINMAXDIFF2016PARTY_CLOSER[SHOWIFQ26A=3,77,98,99][SP]Q26C.DoyouthinkofyourselfasclosertotheRepublicanorDemocraticParty?¿UstedpiensaqueesmáscercanoalpartidoRepublicanooDemócrata?[CAWI]

1. ClosertotheRepublicanParty2. ClosertotheDemocraticParty3. Neither


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77.Don’tknow 1. MáscercaalPartidoRepublicano2. MáscercaalPartidoDemócrata3. Ninguno77.Nolosé

[CATI]

1. CLOSERTOREPUBLICANPARTY2. CLOSERTODEMOCRATICPARTY77.DON’TKNOW 1. MÁSCERCANOALPARTIDOREPUBLICANO2. MÁSCERCANOALPARTIDODEMÓCRATA77.NOLOSÉ

PREVIOUSLYPROGRAMMEDASQ29INMAXDIFF2016[SP]Q29.Atwork,doyouhavesignificantdecision-makingauthorityforateam,division,ororganization?

1 Yes2 No

Eneltrabajo,¿ustedtienesignificativopoderdedecisiónparaunequipo,división,uorganización?

1 Sí2 No

PREVIOUSLYPROGRAMMEDASQ30INMAXDIFF2016(IfRhassignificantdecision-makingauthority)[SHOWIFQ29=1][SP]Q30.Atwhichleveldoyouhavesignificantdecision-makingauthority?

1 Yourorganizationasawhole2 Multipledepartmentsordivisions3 Yourowndepartmentordivisiononly4 Ateamwithinyourdepartmentordivision

¿Enquénivelustedtieneunaautoridadsignificativaenlatomadedecisiones?


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1 Suorganizacióncomounconjunto2 Variosdepartamentosodivisiones3 Sólosupropiodepartamentoodivisión4 Unequipodentrodesudepartamentoodivisión

PREVIOUSLYPROGRAMMEDASQ31INMAXDIFF2016(iftheyareemployed)[SHOWIFEMPLOY=1][SP]Q31.Whichindustrydoyouworkin?¿Encuálsectorindustrialustedtrabaja?

1. Automobiles&Components2. Banks3. CapitalGoods4. Commercial&ProfessionalServices5. ConsumerDurables&Apparel6. ConsumerServices7. DiversifiedFinancials8. Energy9. Food&StaplesRetailing10. FoodBeverage&Tobacco11. HealthCareEquipment&Services12. Household&PersonalProducts13. Insurance14. Materials15. Media16. Pharmaceuticals,Biotechnology&LifeSciences17. RealEstate18. Retailing19. Semiconductors&SemiconductorEquipment20. Software&Services21. TechnologyHardware&Equipment22. TelecommunicationServices23. Transportation24. Utilities25. Other,pleasespecify:[SMALLTEXTBOX]1. AutomóvilesyComponentes2. Bancario3. BienesdeCapital4. ServiciosComercialesyProfesionales5. BienesdeConsumoDuraderosyConfección6. ServicioalConsumidor


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7. FinancierosDiversificados8. Energía9. DistribucióndeComidayAlimentosBásicos10. Alimentación,BebidasyTabaco11. ServiciosyEquiposdeCuidadodelaSalud12. ProductosDomésticosyPersonales13. Seguros14. Materiales15. MediosdeComunicación16. Farmacéuticos,BiotecnologíayCienciasBiológicas17. Inmobiliario18. Minorista19. SemiconductoresyEquipoSemiconductor20. SoftwareyServicios21. TecnologíaInformáticayEquipo22. ServiciosdeTelecomunicación23. Transporte24. Servicios25. Otro,porfavor,especifíquelo:[SMALLTEXTBOX]

PREVIOUSLYPROGRAMMEDASQ32INMAXDIFF2016[SP]Q32.Doyoucurrentlyinvestinstocks,bondsormutualfundsthroughabrokerageaccount,IRAor401Kaccount?

1 Yes2 No77 Don’tknow

¿Enlaactualidadustedinvierteenacciones,bonosofondosmutuosatravésdeunacuentadecorretaje,IRAocuentas401K?

1 Sí2 No77 Nolosé

(Rcurrentlyinvestsinstocks,bonds,etc.)[SHOWIFQ32=1][SP]Q33.Howmuchintotalassetsdoyoucurrentlyhaveinvested,whetherinstocks,bonds,orothertypesofinvestments?


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1. Lessthan$99,999 2. $100,000–$249,999 3. $250,000–$499,9994. $500,000–$999,9995. $1,000,000orgreater77.Don’tknow/prefernottoanswer

¿Quécantidadenactivostotalestieneactualmenteustedinvertidos,bienseaenacciones,bonos,uotrotipodeinversiones?

1. Menosde$99,999 2. $100,000–$249,999 3. $250,000–$499,9994. $500,000–$999,9995. $1.000.000omás77.Nosé/Prefieronocontestar

RE-COMPUTE QUAL=1“COMPLETE”SETCO_DATE,CO_TIME,CO_TIMERVALUESHERECREATEMODE_END1=CATI2=CAWI

SCRIPTINGNOTES:PUTQFINAL1,QFINAL2,QFINAL3inthesamescreen.[SINGLECHOICE]QFINAL1.Thankyouforyourtimetoday.TohelpusimprovetheexperienceofAmeriSpeakmemberslikeyourself,pleasegiveusfeedbackonthissurvey.QFINAL1.Graciasporsutiempohoy.ParaayudarnosamejorarlaexperienciadelosmiembrosdeAmeriSpeakcomousted,porfavorenvíenossuscomentariossobreestaencuesta.[REDTEXT–CAWIONLY]Ifyoudonothaveanyfeedbackforustoday,pleaseclick“Continue”throughtotheendofthesurveysowecanmakesureyouropinionsarecountedandforyoutoreceiveyourAmeriPointsreward.[REDTEXT–CAWIONLY]Siustednotieneningúncomentarioparanosotroshoy,porfavorhagaclicen"Continuar"hastaelfinaldelaencuestaparaquepodamoshacerquesusopinionesseancontadasyparaqueustedpuedarecibirsurecompensadeAmeriPoints.Pleaseratethissurveyoverallfrom1to7where1isPoorand7isExcellent.Porfavorcalifiqueestaencuestaentérminosgeneralesdel1al7,siendo1Pobrey7Excelente.Poor Excellent1 2 3 4 5 6 7


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Pobre Excelente1 2 3 4 5 6 7

[SINGLECHOICE–CAWIONLY]QFINAL2.Didyouexperienceanytechnicalissuesincompletingthissurvey?Yes–pleasetellusmoreinthenextquestionNoQFINAL2.¿Experimentóalgúninconvenientetécnicoalcompletarestaencuesta?Sí-porfavor,cuéntenosmásenlapróximapreguntaNo[TEXTBOX][CATIversionneeds“no”option]QFINAL3.Doyouhaveanygeneralcommentsorfeedbackonthissurveyyouwouldliketoshare?Ifyouwouldlikearesponsefromus,[email protected](888)326-9424.QFINAL3.¿Tienealgúncomentariouobservaciónsobreestaencuestaquelegustaríacompartirconnosotros?Sidesearecibirunarespuestadenosotros,porfavorenví[email protected]ámenosal(888)326-9424.[DISPLAY]END.[CATIversion]Thoseareallthequestionswehave.Youhaveearnedarewardof[INCENTWCOMMA]AmeriPointsforcompletingthesurvey.Ifyouhaveanyquestionsatallforus,youcanemailusatsupport@AmeriSpeak.orgorcallustoll-freeat888-326-9424.Letmerepeatthatagain:emailusatsupport@AmeriSpeak.orgorcallusat888-326-9424.ThankyouforparticipatinginournewAmeriSpeaksurvey!Esasfuerontodaslaspreguntas.Ustedhaganadounarecompensade[INCENTWCOMMA]Ameripointsporcompletarestaencuesta.Sitienealgunapregunta,puedeenviarnosuncorreoelectró[email protected]úmerogratuito888-326-9424.Permítamerepetirlonuevamente:envíenosuncorreoelectró[email protected]ámenosal888-326-9424.¡GraciasporparticiparennuestranuevaencuestaAmeriSpeak![CAWIversion]Thoseareallthequestionswehave.Youhaveearnedarewardof[INCENTWCOMMA]AmeriPointsforcompletingthesurvey.Ifyouhaveanyquestionsatallforus,youcanemailusatsupport@AmeriSpeak.orgorcallustoll-freeat888-326-9424.ThankyouforparticipatinginournewAmeriSpeaksurvey!Esasfuerontodaslaspreguntas.Ustedhaganadounarecompensade[INCENTWCOMMA]Ameripointsporcompletarestaencuesta.Sitienealgunapregunta,puedeenviarnosuncorreoelectró[email protected]úmerogratuito888-326-9424.¡GraciasporparticiparennuestranuevaencuestaAmeriSpeak!YoucancloseyourbrowserwindownowifyouwishorclickSubmitbelowtoberedirectedtotheAmeriSpeakmemberwebsite.


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18 Appendix A: Survey Methodology · Sample Selection for Panel Recruitment . ... and also contact...

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