$17,499,00 The Value Of Being Known Among Our Community Of 307,000 Listeners.
6
$17,499,00 The Value Of Being Known Among Our Community Of 307,000 Listeners
-
Upload
owen-adam-briggs -
Category
Documents
-
view
214 -
download
0
Transcript of $17,499,00 The Value Of Being Known Among Our Community Of 307,000 Listeners.
$17,499,00The Value Of Being Known Among Our Community Of
307,000 Listeners
“Triggering Events” Stimulate Need
But Whose Business Gets
Chosen?
The Brand. The One That Is Already Known
“Known”
Or Waiting To Be Found?
Are You Known Before You’re Needed?
If you could boil all of marketing science [down] to one simple principle, this is it:
When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN!
How Do You Get Known?
1 Reach enough people with your message to make a real difference.
2 Reach them frequently. Only repetition can ‘brand’ your business to make it known before its needed.
3 Reach them consistently: Mindshare is fleeting. Maintain it or it will disappear.
4 Use compelling creative. Unimpressive (or bad) creative, including ideas, production, etc, will actually hurt your brand image.
CONSISTENCYREACH FREQUENCY CREATIVE
Radio Will Get You Known
Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year.
We reach more consumers than the average network affiliate and several times more than local papers and local cable.
Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency.
Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field.
CONSISTENCY
REACH
FREQUENCY
CREATIVE
You on You
________________________________________________________________________________
You on Them
____________________________________________________________________________________
Them on Them
____________________________________________________________________________________
Them on You
____________________________________________________________________________________
Target MarketsGender Age M or F 18+ 21-39 40 plus
Geography EthnicAR WLR NLR CA B W H O
Life style targets_________________________Service and or products offerings or talking points mentioned
__________________________________ What makes you different?
__________________________________
Current Activities and Monthly budgetsBillboard __________TV _______________Cable _____________Radio_____________Direct mail_________Outdoor___________SEO______________Social Media _______Other Digital________Earned Media_______Signage ___________
Competitors __________________________________________________________Notes _______________________________________________________________________________________________________________
By Wally Waller
To Turn On Your Marketing Power:
Business Office:Cumulus Media700 Wellington Hills RoadLittle Rock, AR 72212
Wally WallerCertified Branding Consultant
501-401-0349 fax
501-231-8132 mobile
