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Questionnaire OnBuying Behaviour of People in Big

Bazaar

Personal Profile

Customers Name :

Age : 16-25 26-35 36-45 Above 45

Monthly Income Level: Below Rs.10000

Rs.10000 Rs.20000

Rs.20000 Rs.30000

Above Rs.30000

Educational Qualification: SSLC

PUC

Degree

PG

PhD

Source of Income: Mother/Father Salaried

Business Pocket Money

Other Specify. .

1) How did you come to know about Big Bazaar

Friends Family Advertisement

Spouse Others Specify. .

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2) How frequently do you visit Big BazaarTwice in a week Once in a week

During Special offers Whenever the need arises

3) Are you happy with the location of Big Bazaar

Yes No

4) What influenced your purchasing in Big Bazaar

Friends Newspaper Spouse

Experts Others Specify. .

5) Why do you prefer to make your purchase in Big Bazaar?Ambience Availability/Variety Quality

Service Price

Others Specify .

6) What do you normally look for in a product?

Durability Prestige Style

Uniqueness Price OffersQuality Others Specify .

7) Which category of products do you prefer to buy frequently

Ethnic Wear M-Bazaar Utensils

Cosmetics Footwear Electronics

Food Bazaar Others Specify .

8) Who accompanies you for the purchase

Friends Family

Spouse Alone Others Specify .

9) Have you seen the advertisement of Big Bazaar

Yes No

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a. If Yes which advertisements of Big Bazaar in media influences you

more

Serious Informational Emotional

Humorous Macho

10) How long have you been visiting Big Bazaar

Weekly Monthly Yearly

11) What time of day do you prefer to purchase in Big Bazaar

Morning Noon Anytime is ok

Evening Night Others Specify .

12) How much time do you spend in Big Bazaar per visit.

30 Minutes Less than an Hour

12 Hours More than two Hours

13) What is that part that distinguishes Big Bazaar from other retail stores

Quality Price Ambience

Offer Location

14) Do you wait for the offer to make purchases

Yes No

15) Are you satisfied with services provided by Big Bazaar

Yes No

16) Are you happy with the parking facility provided

Yes No

17) What is the response of Sales Representatives in Big BazaarGood Best

Better Worst

18) Rank the following features of Big Bazaar on the basis of your evaluation.

(Rank 1 to 8; 1 for the best and 8 for the worst)

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19) Tick Mark the most appropriate choice

QuestionsStrongly

AgreeAgree Undecided Disagree

Strongly

Disagree

I like this Big Bazaar

In the past year majority of myshopping has been done in Big Bazaar

I prefer to shop at Big Bazaar even if

other retail outlet offer a new deal.

I occasionally prefer this store for my

purchase

Would you make purchases on special

occasions

- Thank You -

Options Features Rank

A Price

B Quality

C Offers

D Convenience

E Brand image

F Range of products

G Cleanliness/ambience

H After Sale Service