170211 design fiction_0
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DESIGN FICTION
a tool for exploring the future
“A kind of halfway between fact and fiction (...) telling stories that appear real and legible (...) Offering some
sort of reflection on how things are, and how they might become something else.”
–JULIAN BLEEKER - near future laboratory
DESIGN FICTIONS
• A way of exploring alternative approaches to making things
• A way of raising questions, provocations, innovating
• A way of exploring new kinds of social interactions
DESIGN FICTION OBJECTSthe icon
• Things or icon from an imagined reality
• Things which help us imagine other worlds or experiences
• Things around which discussions happen
ScienceRESEARCHTechno
DiscoverPOSSIBLE
applications
EconomySELLABLE
prod.
MarketCONSUMED
goods
DiscoverPREFERABLE
applications
DesignSPECULATIVESexperiences
CulturalDISCUSSIONexperience
CulturalINFLUENCE
CulturalINNOVATION
InformCONSUMED
services
TRADITONALPROCESS
©STUDIO GOOD ONE! 2011
CRITICAL DESIGNPROCESS
ART & SCIENCE COLLABORATIONS
–CRITICAL DESIGN
–DESIGN FICTION
SHOCKING 2010
ANDREW FRIEND & SITRAKA RAKOTONIAINACollaboration with Nottingham UniversityDr. Yanqiu Zhu and Dr. Arthur Jones
Commissioned for the IMPACT! exhibitionby the Engineering and Physical Science Research Councilin association with NESTA
NEPTUNE 2009
ANDREW FRIEND & SITRAKA RAKOTONIAINACritical design scenarios and publication
Exhibited at Microsoft Reasearch Lab.Cambridge, UK
FANTASTIC 2010
ANDREW FRIEND Design Fiction, narratives devices and drawings
Selected exhibitions :WHAT IF, Welcome Trust, London, UKMADE UP, Design fictions, Los Angeles, USA
CULTURAL EXPERIENCE
“Speculative design could be a valuable addition to public debate about the social, cultural and ethical impact
on everyday life of emerging and future technologies.” –
DUNNE & RABY
CHALLENGING CULTURAL EXPERIENCE
• The way we relate to our environment
• The way our everyday is mediated
• The way we filter and control our experience of our surroundings
• The way we create our future
HUMAN ENHANCEMENT
a vehicle for debate surrounding cultural experience
SWIMMING IN THIN AIR
physical experience
• Does bodily experience offer an escape otherwise impossible?
• Through artefact and action can you create a sudo reality?
BECOMING INVISIBLE
mental experience
• Does awareness of self define a preferable experience?
• If you free yourself from your physical and digital ties
would you experience the ultimate freedom?
LIVING FOREVER
future experience
• How can we adress and associate with the future?
• Can we control, anticipate, or even design our future?
• Can we judge preferable futures?
MANIFESTATION
iconography to engage and engender discussion and debate
–Design fiction objects, narratives, interaction and media.
STRATEGY
• Exhibition, talks, festival, conferences
• Publication (print and on-line)
• Consultancy for informed future services
Scenario B
Scenario A
PLATFORM
Scenario C
Client B
Client A
Input research areas/future ambitions
Speculative narratives/ethic
scenarios/iconic imagery
Sparkingdiscussiondebates/new & fresh perspectives
©STUDIO GOOD ONE! 2011