online branding , online marketing ,internet marketing ,internet promotion
16visa.com internet marketing analysis
Transcript of 16visa.com internet marketing analysis
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华侨移民 16visa.comZHAO Xun 20111028
Internet Marketing Strategy
UUID: ZX20111027H7011BIR
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AGENDA
•行业现状•网站分析•下一步?
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行业现状
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移民 99,200,000
投资移民 27,600,000
投资移民加拿大 9,700,000
Source: Google & Google Timeline 1970-2011
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Source: Baidu.com Index 2009-2011
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Source: Baidu Index 2009-2011
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Source: Baidu Index 2009-2011
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Source: Alexa.com
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小结• 业务量?– 稳步上升
• 客户是谁?– 北上广– 高学历– 高收入阶层– 25-44 岁– 男性
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网站分析重要
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网站分析
抽象
具体
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可见部分
非可见部分
决定
外包的局限在于开发团队无法体会到非可见部分,而客户也仅关注可见部分,其实忽视了更重要的下三层。
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小结• 需要引入专业的内部团队
负责网站整体的运维
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首页分析
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搜索引擎情况分析
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Google PR: 4
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1 2 3 40
100
200
300
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500
600
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0 25402 500
1 7
30
360
DayNumber
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Alexa
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Rank 1,307,528
Alexa
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小结• 网站内容偏少 更新频率偏低• Alexa 排名有巨大提升空间• 客户更多的是知道了品牌名字利用搜索引
擎访问网站,业务需求关键字排名不理想
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网站速度分析
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Grade FSource: Yslow Version:2 - Copyright Yahoo
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Page Speed Score61
Source: Page Speed Score - Copyright Google
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Source: Moztools - Copyright SEOMoz
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requests110 MB4.7 s24.92 66 requests 960KB 7.88s
151% 489% 316%
Source: Firebug
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总结• 搜录情况?– 可大幅提高
• 页面结构?– 有改进空间
• 访问速度?– 有待提高
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关键字分析
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Source: Baidu Index 2009-2011
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Source: Baidu Index 2009-2011
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• 加拿大 | 美国新加坡 | 香港英国 | 澳洲
• 上海 | 中介公司 | 办理流程
• 申请 | 要求资格 | 咨询费用
• 福利 | 教育新政 | 移民之路
国家 公司
条件其他
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百度 谷歌移民 29 75
加拿大投资移民 14 41
加拿大移民 145 92
上海移民公司 2 4
上海移民 1 3
新加坡投资移民 4 19
关键字排名
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总结• 关键字排名?– 一类关键字表现良好– 二类关键字有待改进– 细分三类关键字有广泛空间
• 页面结构?– 有改进机会
• 访问速度?– 有待提高
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竞争对手分析
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Company URL Location Main Business Alexa Rank
华侨移民 16visa.com SH 加拿大 新加坡 英国 1,307,528
世贸通 worldwayhk.com HK 澳洲 美国 加拿大 218,613
中侨移民 sinovisa.com.cn BJ 香港 美国 新加坡 澳洲 加拿大 1,059,177
亚美欧 visa160.com SZ 澳洲 美国 加拿大 1,408,609
永鑫移民 yongxinsky.com SZ 加拿大 329,715
和中移民 welltrend.com.cn BJ 加拿大 美国 204,528
东旅移民 51goau.com SH 新加坡 加拿大 香港 澳洲 欧洲 5,165,725
上海中旅 zl1950.com SH 美国 新加波 加拿大 香港 菲律宾 英国
14,725,873
亨瑞出国咨询 visa800.com BJ 加拿大 澳洲 新加坡 新西兰 673,295
环球投资移民 globevisa.com.cn BJ 美国 加拿大 新加坡 澳洲 新西兰 香港
139,775
奥烨移民 auaac.com GZ 移民 留学 938,990
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下一步?重要
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快速简单
安全省钱
有趣
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从线上到线下
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见 Mindmap 文件
公开版不提供Not offered for online version
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关于我
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谢谢