16,700,000 unique visitors 80% employed and looking to move up
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16,700,000 unique visitors 1 80% employed and looking to move up 2 Average income $70,000 2 70% college educated 2 High online indexing 2: Nielsen/NetRatings Audience Profile Period: Month of June 2005 Panel Type: Home and Work Country: United States 1: comScore Media Metrix, July 2005
Transcript of 16,700,000 unique visitors 80% employed and looking to move up
16,700,000 unique visitors1
80% employed and looking to move up2
Average income $70,0002
70% college educated2
High online indexing
2: Nielsen/NetRatingsAudience Profile Period: Month of June 2005 Panel Type: Home and Work Country: United States
1: comScore Media Metrix, July 2005
We’d like to introduce you to
16 million savvy web userswho happen to have a bit of money burning a hole in their virtual pockets
• America’s premier online recruitment site• 16 million unique monthly visitors• 400 million page views every month• One of the top 30 publishers online• Owned by three media powerhouses: Tribune Co., Knight Ridder and Gannett• Delivers a very “Internet-Involved” audience…with a higherpropensity to shop, buy and dig deep for information online
Meet Our PartnersThe CareerBuilder network has 700 partner sites including
-major online publishers like MSN and AOL.
-Diversity websites likebet.com and univision
-165 newspapers and 213 television stations
Meet newpeopleeverymonth.
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Source: comScore Media Metrix, June 2005
• Average household income over $70,000$70,000• Surprise! Over 80% are employed80% are employed (most people whoare looking for a new job on our site still have one)• 81% are between 1818--5454• Over 70% are college educated70% are college educated• This highly desirable demographic is more Internet-savvy than the average web user
Source: Nielsen/NetRatings. Audience Profile Period: Month of June 2005 Panel Type: Home and Work Country: United States
Index
•Online every day 128.5•Online Purchases (last 6 months) 110.3•Cell Phones/Pager 203.8•Groceries 186.7•Magazine/Newspaper Subscriptions 183.3•Credit Cards 170.6•Flowers 159.5•Loans – Any 149.0•Event Tickets 140.8•Computer Software 140.0•Home Banking 131.2•Movie Videos, DVDs 125.8•Travel Purchases (last 6 months) 125.2•Airline Tickets/Reservations 125.6•Hotel/Motel Reservations 124.4•Books 112.5•Read/Signed up for an Email Newsletter(last 30 days) 135.9•Business & Finance 197.7•Music 187.8•Trade News 178.1•Local/Regional News & Entertainment 169.4•Travel & Leisure 153.9
-This audience is highly “Internet-Involved”
-They give us a lot of personal information freely (salary, work history, etc.)
-They have trust in the Internet and a high regard for its capabilities
-They are much more likely to use the Internet to get information about and to buy products and services online.
-Because of this highly involved demo, our site gets clicks, sales, results
-The proof is in the index
IndexInternet Usage (avg. week)Medium Internet usage 104Heavy Internet usage 112High Online Shopping affinity 126
Searched the Internet for information in the last six monthsLocal entertainment news 135Local yellow pages 117Credit Card information 107Mortgage Refinance 200IRA Account 148Non-interest Checking account 126Education Loan 131
Applied Online for Product in last six monthsCredit Card 109Education Loan 112Second home mortgage 165Mortgage Refinance 162Interest Checking account 165Health Insurance 142
Online Bill Payment in last six monthsPaid cable bill 107Paid utility bill 113Paid phone bill 115Paid medical bill 102Used online payment service 105
Total Internet Spending in last six months$1,000 to $2,499 105$2,500 to $4,999 98$5,000 to $7,499 197$7,500 to $9,999 113$10,000 or more 151
Source: comScore Media Metrix AiM Qualitative Profile Report, Winter 2004,CareerBuilder.com
Findtuition.com
Sologig.com
Meetself-employed workersand college students through our sister sites
Meet a unique way to target your desired demographic using the CareerBuilder search engine
Reach only the users you want by keywords, geography, industry or a combination of the above.
Placement Specifications
Banners 468x60, run-of-site (ROS) and targeted, job seeker personal search agent emails
Skyscrapers 120x600, 160x600, Job Results and Job Details pages; ROS and targeted
LeaderBoards 728x90, Job Details page, Job Seeker login and account pages; ROS and targeted
Text Links Job Details Page and the Job Seeker Resource Centers pages
Emails National, City and Job-targeted placements, Sponsored Stand-Alone emails
CB Handbook Direct Mail piece for new job seekersMeetyour advertising opportunities
• The largest career advancement site in the US • Attracts Casual Job Seekers• Compelling content keeps our users attention• No clutter allows your message to stand out• Wide reach to Internet savvy professionals• No Waste - Reach only your target using our search engine and network of sites• We will work with you to implement an advertising campaign that meets your goals
For further advertising information, [email protected]
or call 773.527.1115
To post jobs, [email protected]
or call 877.235.8978
