16315088 India Tourism New Destination

8/6/2019 16315088 India Tourism New Destination

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IndiaTourism¶s New Destination



India ± Tourism¶s New Address



Defining Tourism

� It occurs as a result of the differenttypes of business that provide a range

of products & services to visitors.

� Those activities that takes people away

from their usual place of residence forpleasure, holiday or other reason.



Who is a T o urist ?

� It can be anyone traveling away fromhome for any reason :

1. International

V isitors whose main place of residence

is outside a country (inbound tourist),a resident travel overseas (outboundtourist).



Who is a T o urist ?

2. Interstate

Tourist traveling within their country,

to a state other than where they usually stay for tourism purpose.

3.

IntrastateTourist travelling within the state in which they usually stay.



Category Of Tourists:

1. Inbound Tourist

V isitor to a country whose main place

of residence is not in the country visited.

2. Outbound Tourist

V isitors whose main place of residenceis in a country and travelling outside of

his country.



Purpose Of Travel

� Corporate ± Business, sales trip, overseas meeting

� Leisure ± Holiday, visit friends or relatives,

honeymoon

� Educational ± special interest, study, exchangeprogram

� Religious ± Pilgrimage or church celebration,festival. Eg ± Maclordganj in Himachal Pradesh.



Purpose Of Travel

� Sports ± competition, training etc.

� Conference / Convention ± work-

related, personality development etc.� Entertainment ± theatre, opera,

concerts, gaming etc.

� Health Care ± for surgeries, low costtreatment etc.



India: An emerging superpower



Let¶s talk NUMBERSFastest growing Economies 2006-2020



Let¶s talk NUMBERS

India¶s GDP will exceed

± Italy¶s in 2020,

± France¶s in 2020± Germany¶s in 2025 and

± Japan¶s in 2035

Goldman Sachs Projections (US 2003 $ Billion)



Let¶s talk NUMBERS

� According to World TourismOrganization estimates, India will lead inSouth Asia with 8.9 million arrivals by

2020

� India is poised to emerge as the 2nd

fastest growing (8.8%) tourism economy in the world over 2005-14 according to theWorld Travel & Tourism



Let¶s talk NUMBERS

� There has been a growth of more than 13%in foreign tourist coming to India fortourism and other related works.

� Foreign exchange earnings from foreigntourists were up by more than 20% at$5,730.86 million in 2007, up from $4,769million earned in 2006.



India¶s Tourism Journey



Sect o rs effected by t h e Gr ow ing

T o urism Industry

� Aviation Sector

� Hospitality Sector



Gr ow t h in t h e Aviati o n sect o r :

� Indian air travel to grow 20% each year forthe next 5 years.

� O verall aircraft movements have increased by 15.3%.

� O verall passenger traffic has increased by 24.3%.

� O verall cargo traffic increased by 21.9%.� Modernization of Airports.� Low Cost Operations.



M aj o r Players in t h e Aviati o n Sect o r

� Indian Airlines

� Air India

� K ingfisher Airlines� Air Deccan (acquired by K ingfisher)

� Jet Airways



H OSPITALITY SECTOR :-

It consists of various sub-sectors :-

� Hotel Industry � Car Rental and Taxi Services� Health Care Services.



Hotel Industry :

� This industry has earned gold because of the rise in the India¶s tourism industry.

� A steep rise is seen in the profitability of the hotel industry because of the increasednumber of footfalls of foreign tourists in

India.



M aj o r Players o f t h e H o tel Industry

� Taj Group of Hotels

� Maurya Shereton

� O berois� Le Meridian

� The Piccadily etc.



Health Care Services ±Medical Tourism

� H eath Tourism is to provide World Class H ealthtreatment at competitive affordable prices.

� Such Services include complex specialized surgeriessuch as Joint Replacement, (Knee/Hip), Cardiac

Surgery, Dental Surgery & Cosmetic Surgery,and Ayurvedic treatment.



Max Hospital DelhiApollo Hospital Hyderabad Fortis Hospital, Delhi

Jaslok Hospital, MumbaiBreach Candy Hospital Wokhardt Hospital

Bangalore

KEY INDIAN PLAYERS



New Tourism Products

� Monsoon magic - focus on months from April to October

� Rural & village tourism - the tourism ministry is laying specialemphasis on infrastructure development in various ruraldestinations in India.

� Medical tourism - the Indian Healthcare Delivery market isestimated at US$ 18.7 billion. The industry is growing at about 13per cent annually.

� Wellness & Spa tourism ± luxurious world class health spa¶s are

mushrooming across the country.

� Luxury tourism ± e.g. Palace on W heels.



Change in perception

� There has been a positive change in perception about the benefits of tourism in the minds of planners, policy makersand as well as state governments in India.

� Tourism is now being seen:

± Engine of growth for the economy and a key employment generator.

± Low Capital Investment in the trade.

± Import¶s that earn foreign exchange.

± Cultural revival/ regeneration.



µIncredible India¶ Campaign

� The µIncredible India¶ Campaign implemented by theGovernment of India has proved a catalyst in attractingrecord tourists into India.

� Being the first B2C campaign of its kind, it has created aunique brand and identity of India in the world travel &tourism space.

� The year has been a significant year, with µIncredibleIndia¶ catching international eyeballs and the subsequentrecognition by the world media.



µIncredible India¶ Campaign

� W inner of PATA Grand Award in the Heritage(HE) category, for its µ Ajanta ElloraConservation & Tourism DevelopmentProject³

� W inner of PATA Gold Award in the PrintMedia (AD-P) category for its "Incredible-Taj"ads.

� W inner of PATA Gold Award for - Marketing,Government for its "Incredible IndiaCampaign³

� Travel and Leisure- Highest Recall AD - W orldwide



Destination INDIA

� Cultural tourism & Round Trips ± covering the popular circuitscomprising of the Golden Triangle, Rajasthan, N. India & in Souththe well known temples, backwaters & beaches.

� Mass tourism ± Goa is a tourism based economy and a leader in

this sector, is all set to promote mass tourism. Goa also won the 2ndmost popular winter destination in UK .

� Kashmir ± W ith revival of tourism in 2005, the state witnessed a40 per cent increase in tourism related activities, due to return of normalcy resulting in the lifting of travel advisories in mostcountries.

� Commonwealth Games 2010 ± the government is investing ininfrastructure, to further develop tourism in and around Delhi.



Destination INDIA

� North East ± States such as Sikkim, Arunachal, Assam andNagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region. These stateshave witnessed a quantum leap in tourist inflow.

� New States ± Uttaranchal for e.g. which attracted 14 milliontourists in 2004 witnessed a growth of 40% in 2005. Major focus onmarketing to attract high spending tourists, initiatives to create world-class infrastructure.

� Beautiful South ± Aggressive marketing has helped achieve over25% growth in tourism in southern states. Andhra Pradesh andK arnataka are witnessing an upswing in foreign tourists, other thanK erala.



Tourism in India� India ranked as the fifth most attractive investment

destinations.� Conde Nast Traveler, one of the world¶s most

celebrated travel magazines ranked India amongstthe top tourist destinations of the world.

� Tourism is one of the third largest net earner of foreign exchange for the country and also one of thesectors, which employs the largest number of manpower.

� India has significant potential for becoming a majorglobal tourist destination.



FDI IN TOURISM

� 100 % in tourism

� investment of $8-10 billion in the next 5

years.� 660.87 million US $ which is 1.46 percent

of the total FDI inflow into our country from April 2001 to December 2008.



INFRASTRUCTURE FOR TOURISM-

WHAT DOES IT INDICATE

�Adequate Accommodation

�Road infrastructure

�Air connectivity

�Basic amenities at tourist centres

�Developed tourism circuits

�Adventure Tourism

�Tourist trains



Benefits of tourism

� Employment generator.

� Low Capital Investment in the trade.

� Imports earn foreign exchange.

� Cultural revival/ regeneration



S WOT ANA LY SIS

StrengthsStrengths WeaknessWeakness OpportunitiesOpportunities ThreatsThreats

DIFFERENTDIFFERENTVARIANTS OF VARIANTS OF TOURISMTOURISM

INTERNATIONAINTERNATIONAL COOPERATIONL COOPERATION

AVERAGE AVERAGE LENGTH OF LENGTH OF STAYSTAY

INADEQUATE INADEQUATE INFRASTRUCTUINFRASTRUCTURERE

ACCOMADATIOACCOMADATIONN

BASICBASICAMENITIESAMENITIES

LACK OF LACK OF PROFESSIONALPROFESSIONAL

MANAGEMENTMANAGEMENT

FASTFASTEXPANSIONSEXPANSIONS

RAPIDLYRAPIDLYGROWINGGROWINGMIDDLE CLASSMIDDLE CLASS

TERRORISMTERRORISM

RECESSIONRECESSION

INFLATION/ INFLATION/ DEFLATIONDEFLATION



Business Idea !!

W hen a tourist goes to any place, he/shespends a huge lot of money in living andaccommodation. Then so as to save money

he goes for a low standard hotel or lodge where he makes a compromise with theservice quality so as to save money whichhe will utilize in other activities. So what

can be done so as to make the touristhappy by giving high quality services at alower cost.



Solution

� If a person who has a big home in which somerooms are unutilized, then he can better makethe tourists stay at his place and charge him

accordingly.� Tourist will be provided all the services which hereceives in a hotel.

� E.g Homely and good cooked food of the

tourist¶s choice and preference.� He should be paid full attention like he gets in

his home.



� If the owner of the house has the car, then

that can also be utilized for the travellingpurpose of the tourist against someaffordable charges.

� As you are the local resident of that placethen you can help him in visiting differentplaces of the city which are famous for

tourist purposes.



How should a tourist contact you?

� Do proper marketing of your business withthe help of newspaper. The Advertisementshould be published at the national levelso that the person whole round thecountry can know about you.

� One can also go for making a website so as

to market his service based business.



CONCLUSIONS

� Tourism is one of the main driver of economicgrowth/employment generation in India.

� It has the potential of addressing issues such as rural poverty,strengthening the economic status of the rural artisans, earning

forex etc.

� India has the potential to become a ³global health destination´

� It is necessary to create the right environment to attract FDI by establishing progressive legal-institutional framework and

facilitating organizations



Thank Y ou

Incredible India

16315088 India Tourism New Destination

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