160517_MONOTONERSA PROFILE OPTIMIZED

MONOTONE RSA IS CREATIVE STUDIO BASED IN JOHANNESBURG SOUTH AFRICA.

WE USUALLY HAVE VERY LITTLE TO SAY BECAUSE OUR WORK IS WORTH A THOUSAND WORDS

Strategy

DesignEnvironment

Interactive

Architecture

THIS BOOK.NO PART OF THIS PUBLICATION MAY BE REPRODUCED OR TRANSMITTED IN ANY FORM OR BY ANY MEANS, ELECTRONIC OR MECHANICAL INCLUDING PHOTOCOPYING, RECORDING

OR ANY INFORMATION STORAGE AND RETRIEVAL SYSTEM WITHOUT PERMISSION IN WRITING FROM THE AUTHOR

ALL COMPANY AND/OR PRODUCT NAMES MAY BE TRADE NAMES, TRADEMARKS AND/OR REGISTERED TRADEMARKS AND ARE PROPERTIES OF THEIR RESPECTIVE OWNERS

MONOTONE RSA [email protected]

T: +27 (0) 622462752

MONOTONE RSA IS CREATIVE STUDIO BASED IN JOHANNESBURG SOUTH AFRICA.

WE USUALLY HAVE VERY LITTLE TO SAY BECAUSE OUR WORK IS WORTH A THOUSAND WORDS

Strategy

DesignEnvironment

Interactive

Architecture

THIS BOOK.NO PART OF THIS PUBLICATION MAY BE REPRODUCED OR TRANSMITTED IN ANY FORM OR BY ANY MEANS, ELECTRONIC OR MECHANICAL INCLUDING PHOTOCOPYING, RECORDING

OR ANY INFORMATION STORAGE AND RETRIEVAL SYSTEM WITHOUT PERMISSION IN WRITING FROM THE AUTHOR

ALL COMPANY AND/OR PRODUCT NAMES MAY BE TRADE NAMES, TRADEMARKS AND/OR REGISTERED TRADEMARKS AND ARE PROPERTIES OF THEIR RESPECTIVE OWNERS

MONOTONE RSA [email protected]

T: +27 (0) 622462752

’s O

The power of Imagery

Compells us

{σ/1} ONE WOOD AVENUE, KE

We work with discerning clients. That is a key for the quality of work that we do. We take �me to perfect and represent architecture and design in a natural and

photographic way. The One Wood Avenue building represents that spirit in conjunc�on with LEXICON+ION , and shows how light, nature and ,material

converge at the point of a lens to communicate in more than a thousand words.Our thousand Words...

’s O

The power of Imagery

Compells us

{σ/1} ONE WOOD AVENUE, KE

We work with discerning clients. That is a key for the quality of work that we do. We take �me to perfect and represent architecture and design in a natural and

photographic way. The One Wood Avenue building represents that spirit in conjunc�on with LEXICON+ION , and shows how light, nature and ,material

converge at the point of a lens to communicate in more than a thousand words.Our thousand Words...

’s O

{σ/2} ODA HOUSEKISUMU, KENYA

We believe that architecture cannot be separated from the visual elements of light, space percep�on

and ambience, but we also believe that these are naturally occurring elements in nature and as such

should e represented in a photorealis�c way. The Oda House manifests itself in the architect’s

desire to see the building in its natural state, a factor that well describes the design intent

We believe that architecture cannot be separated from the visual elements of light, space percep�on

and ambience, but we also believe that these are naturally occurring elements in nature and as such

should e represented in a photorealis�c way. The Oda House manifests itself in the architect’s

desire to see the building in its natural state, a factor that well describes the design intent

The Oda House is an Ode to Architecture and the expression of low lying planes, a feel for the expression of form, space and order and a cultural flow of symmetry in a dimensional feel and integrated oneness in another. It speaks to materiality and

solidity, careful composi�ons of nature’s elements and man’s endeavour towards a house that not only embraces modernity but walks alongside it side by side.

The Oda House is an Ode to Architecture and the expression of low lying planes, a feel for the expression of form, space and order and a cultural flow of symmetry in a dimensional feel and integrated oneness in another. It speaks to materiality and

solidity, careful composi�ons of nature’s elements and man’s endeavour towards a house that not only embraces modernity but walks alongside it side by side.

’s O

r�st

’s B

{σ/2} JHB ARTIST’S BEDROOM Splitting the Scene + Moving Eyes

The Epitome of Crea�ve Work is that environment where you can create anything. Your mind, heart and soul work together in a crea�ve environment to represent pieces of art in extreme

detail, crea�ng the illusion of relity without necessarily having to abide by the laws the real world has set upon us. The Johannesburg Ar�st’s Lo� represents a departure from interior

design representa�on and focuses on the simple pleasures of space and nolstalgia...a kind of unrealis�c reality

’s O

r�st

’s B

{σ/2} JHB ARTIST’S BEDROOM Splitting the Scene + Moving Eyes

The Epitome of Crea�ve Work is that environment where you can create anything. Your mind, heart and soul work together in a crea�ve environment to represent pieces of art in extreme

detail, crea�ng the illusion of relity without necessarily having to abide by the laws the real world has set upon us. The Johannesburg Ar�st’s Lo� represents a departure from interior

design representa�on and focuses on the simple pleasures of space and nolstalgia...a kind of unrealis�c reality

{σ/3} JO’BURG ARTIST’S BEDROOM Splitting the Scene + Moving Eyes

’s O

{σ/2} JO’BURG ARTIST’S BEDROOM

In all AUGMENTED REALITY, the scpes are changing. The world is advancing and all we can do is advance with it. The Ar�st’s Bedroom represents just that, a

concerted effort at keeping up with advancement in CG, and the result is a seamless transi�on into reality that exalts those very capabili�es

{σ/3} JO’BURG ARTIST’S BEDROOM Splitting the Scene + Moving Eyes

’s O

{σ/2} JO’BURG ARTIST’S BEDROOM

In all AUGMENTED REALITY, the scpes are changing. The world is advancing and all we can do is advance with it. The Ar�st’s Bedroom represents just that, a

concerted effort at keeping up with advancement in CG, and the result is a seamless transi�on into reality that exalts those very capabili�es

//Edwin Seda’s Esolar Prototype Store, E+CA// WWW.MONOTONERSA.COM

{σ/3} E-SOLAR PROTOTYPE SHOPAUGMENTED REALITY

Esolar is a unique endeavour in that both the Architecture and the Visual Representa�on came from one Office and as such the liber�es granted to represent different corporate

culture into one store concept bordered on unlimited crea�ve licenses. The reality aspect is always a key factor and photorealism is what we always preach.

//Edwin Seda’s Esolar Prototype Store, E+CA// WWW.MONOTONERSA.COM

Esolar is a unique endeavour in that both the Architecture and the Visual Representa�on came from one Office and as such the liber�es granted to represent different corporate

culture into one store concept bordered on unlimited crea�ve licenses. The reality aspect is always a key factor and photorealism is what we always preach.

THE E SOLAR IMAGES SPEAK TO A SIMPLE DESIGN THAT AVOIDS THE CRITICAL CLUTTERS THAT PUNCTUATES SHOP DESIGNS IN THE CONTEMPORARY ERA. IT REVERTS TO AN IDEA WHERE CG IS SUPPOSED TO BE A MEDIUM FOR DESIGN

COMMUNICATION, NOT ENHANCEMENT. EVERY ELEMENT IS CAREFULLY CONSIDERED TOWARDS MAKING THE IMAGE COME TOGETHER AS COHESIVE AND

NON-DESTRUCTIVE COMPOSITION

It showcases a sleek yet sensible space that combines the best of func�onal disposi�on and aesthe�c lacquer. The spa�al arrangement is such that there is only a central area which is an open area that breaks the physical func�ons of the store into smaller more habitable task areas.

{σ/4} BAUHAUS LOUNGE, JHB, SAAUGMENTED REALITY

{σ/6} 15-8 RosebankLOFTY LOFT

WHAT WOULD WE CALL A UNIFORMITY IN SPACE? THE ROSEBANK LOFTY LOFT 15-8 TRIES TO REDEFINE OR SIMPLY

RESTATE THE IDEA OF ELOQUENCE IN MATERIALITY AND QUALITY OF SPACE

It careful manouvers the ides of tradi�onal and contemporary and se�les on an almost rus�c imperfec�on, one carefully

woven with an aspect of modernity through furniture selec�on and freedom of space.

{σ/6} 15-8 RosebankLOFTY LOFT

WHAT WOULD WE CALL A UNIFORMITY IN SPACE? THE ROSEBANK LOFTY LOFT 15-8 TRIES TO REDEFINE OR SIMPLY

RESTATE THE IDEA OF ELOQUENCE IN MATERIALITY AND QUALITY OF SPACE

It careful manouvers the ides of tradi�onal and contemporary and se�les on an almost rus�c imperfec�on, one carefully

woven with an aspect of modernity through furniture selec�on and freedom of space.

ARCHITECTURE IS AN UNENDING EXHILIRATING JOURNEY OF DISCOVERY AND CULTURE. IT IS ABOUT THE

JOY OF DISCOVERY AND THE DELIGHT OF UNDERSTANDING. IT IS THE CELEBRATION OF

RATIONALITY AND THE ADHERENCE TO LOGIC. IT IS THE BLURRING OF DOMAINS AND THE XPLORATION OF

SOCIETY. IT IS THE ROOT OF BEING HUMAN, FROM THE YOUNGEST

YEARS TO THE WINTER OF OUR LIVES

ARCHITECTURE IS AN UNENDING EXHILIRATING JOURNEY OF DISCOVERY AND CULTURE. IT IS ABOUT THE

JOY OF DISCOVERY AND THE DELIGHT OF UNDERSTANDING. IT IS THE CELEBRATION OF

RATIONALITY AND THE ADHERENCE TO LOGIC. IT IS THE BLURRING OF DOMAINS AND THE XPLORATION OF

SOCIETY. IT IS THE ROOT OF BEING HUMAN, FROM THE YOUNGEST

YEARS TO THE WINTER OF OUR LIVES

101288 >10000

160517_MONOTONERSA PROFILE OPTIMIZED

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