160318 internal bookclubdesign_roc_visual accessibility

BOOKCLUB

March 2016

VISUAL ACCESSIBILITYin Graphic Design: A client – designer communication failure.

BACKGROUNDIntroduction & Chapter 1

BOOKCLUB: Visual Accessibility in Graphic Design

It is essential that graphic design is visually clear and accessible. Inaccessible makes daily tasks difficult or even dangerous!


Graphic design is inextricably linked to the effective communication of visual information in society


During the briefing process the establishment of a common language between the client and the designer is vital for communicating successfully, particularly when developing the brief


Inclusive design is a general approach to designing in which designers ensure that their products and services address the needs of the widest possible audience, irrespective of age or ability

The pyramid model of diversity can be used to show how inclusive design aims to extend the target market to include those who are less able, while accepting that specialist solutions may be required to satisfy the needs of those at the top of the pyramid.


There are a variety of tools and methods to assist designers from all disciplines when considering their users.

Design process checklist by University Of Cambridge

SEE-IT


A key issue is that design clients often do not request a need for inclusivity!


SAMPLING & RESULTChapter 2 & 3


2.1 Survey Instruments•Using Qualtrics Survey Software

*lihat slide berikutnya atau di print aja kertas surveynya*

•Factors were considered: - designers being taught about visual accessibility - clients being aware of design guidelines

2. METHOD


Graphic designer’s questions Client’s questions

2.2 Sampling•Designer: - email - Internet searches of graphic design agencies - Group Online(LinkedIn) with title “Graphic Design“•Clients: - existing contacts - Internet searches of large companies, charities, local government, museums, school, and local businesses•Requirements: - from both groups(client and graphic designer) - age range - level of experience - anywhere

2. METHOD


2.3 Procedure•Online, three weeks•One participant complete the survey once•Asked to confirm(they were graphic design* or client)•Asked to to give informed consent2.4 Data Analysis•Using SPSS Software** for comparative•Using QSR Nvivo*** for qualitative analysis

2. METHOD


3.1 Visual Accessibility in graphic design Based on graphic designer’s question(no.6)* & client’s question(no.7)** - no significant difference based on client’s age or their awareness of design guidelines - no significant difference based in designer’s age or level experience or have been taught about visual accessibility

3. RESULT


3.2 Visual Accessibility in practice Based on graphic designer’s question(no.5)* & client’s question(no.6)** - no significant difference based on client’s age or their awareness of design guidelines - no significant difference based in designer’s age or level experience or have been taught about visual accessibility

3. RESULT


3.2 Visual Accessibility in practice Based on graphic designer’s question(no.7)* & client’s question(no.8)**-Personal judgement was most commonly relied, then-Design guidelines

3. RESULT


3. RESULT

3.2 Visual Accessibility in practice Based on graphic designer’s question(no.8)*-User observation was most commonly used, then-Design guidelines


3.3 Client-designer communication - There is significant difference between the proportion of projects which graphic designers recommend and clients report that graphic designers recomend* - There is significant difference between the proportion of projects which clients request and graphic designers report that clients request**

3. RESULT


3.3 Client-designer communication - There is significant difference between the ratings that graphic designer give the important visual accessibility and the client’s perception* - There is significant difference between the ratings that clients give the important visual accessibility and the graphic designer’s perception**

3. RESULT


DISCUSSIONChapter 4


DISCUSSION

This study investigatesclient – designer communicationin the graphic design industry, with regard to visual accessibility.

The results highlight three key themes:1.Lack of communication2.Lack of awareness of visual accessibility tools in industry3.Clients’ importance of visual accessibility decreases with increased experience of commissioning graphic design projects.


1. LACK OF COMMUNICATION

i.e. The designer’s thought:If the client doesn’t include itin the design brief, then they don’t allow for the timeand money to be spent on It consideration, limitingthe designer to resulting anaccessible design.



i.e. The client’s thought:The designer will take accessibility into accounteven if it’s not in the brief.



Causes:

Designers & clients are either not verbalizing the need for visual accessibility in conversation with each other.

Designers & clients are either not using the same language/term to help them understanding what the other group has to say.



Studies:Both parties need to take responsibility for the consideration of visual accessibility.

Graphic designers in particular should recognize their responsibility in considering visual accessibility even if the clients don’t request it. The graphic designers need to take more responsibility in driving this.


2. LACK OF ACCESSIBILITY TOOLS

i.e. The designer’s thought:Sometimes, the client include information about a guidelines for accessible tools. The designers often find it difficult to implement the information within the guidelines. Since it will make time & cost issue, the designer end up relying on their own personal judgement.BOOKCLUB: Visual Accessibility in Graphic Design


i.e. The client’s thought:The designers should followthe guidelines, but it comes with the time and cost issue.

The clients sometimes prevent the designer from using the tools, and make the ultimate decision about the design process.


Studies:

However, the clients and other “non-designer” have less input on design decisions than designers.

This raises the questions of whether the designers actually need the client to request a visual accessibility, or whether the designer have a responsibility to give it considerations regardless.



Client’s importance of visual accessibility decreases with experience, and this might be explained by the relative importance of other factors, such as time and cost.


3. VISUAL ACCESSIBILITY & CLIENT EXPERIENCE

CONCLUSIONChapter 5


DISCUSSION

This study investigatesclient – designer communicationin the graphic design industry, with regard to visual accessibility.

It can be improved through:1.Development of ethical code of practice. 2.Reconcile the communications.3.Include the tools in graphic design education.


•JOBDESC & JOBFLOW

BOOKCLUB: Jobdesc & Jobflow

BOOKCLUB: Jobdesc & Jobflow

VISI we work to be happy! to be happy = we must respect our talents, we must value our time.

MISI agar pekerjaan selesai = FOCUS!

VISI – MISI – SOLUSI bersama tim

SOLUSI + BEKERJA DENGAN BENAR asah talenta kita, hasilkan karya yang membuatmu bangga. pahami TUJUAN desain, jika ada keraguan = tanya pada orang yang benar = cek jobflow. + BEKERJA DENGAN ON-TIME atur prioritas kerja = cek prediksi dan email, untuk selalu update whiteboard. kerjakan segala sesuatu dengan teliti. + CEK sebelum menyerahkan hasil kerja, selalu cek ulang hasil dengan brief. sebelum menyerahkan hasil kerja, selalu proofread. + KAIZEN mari kita tekun, jadikan diri kita lebih baik secara bertahap dan pasti.

ok team, selamat bekerja GBU!

VISI – MISI – SOLUSI bersama tim

VISUALISER FINAL ARTWORK

DESIGN DIVISION

Bu Corina (fulltimer)Email: [email protected] [email protected]: designliasidikGadget: BB PIN ….. No HP: 08123590005

DAILY JOB DESCRIPTIONDAILY JOB DESCRIPTION ++ WEEKLY JOB DESCRIPTIONMONTHLY JOB DESCRIPTION

Bu Monica (fulltimer)Email: [email protected]: finalliasidik


BOOKCLUB: Jobdesc & Jobflow DIV PROMOPRAKTIS

SOCIAL MEDIA BUKU, GAME, WEB, ETC.

DESIGN DIVISION

Bu Marsha (parttimer)Email: [email protected]: designliasidikone


MJ, Bu Ariane (freelancer)Email: [email protected]

YM: jakliasidik



DESIGN DIVISION

Bu Corina (fulltimer)

DAILY JOB DESCRIPTION+ Idea design early concept+ Design and check team+ Proofread+ Cek proof+ Traffic design and copy+ Signature proposal & kuitansi+ Backup+ BIP

Bu Monica (fulltimer)

DAILY JOB DESCRIPTION+ FA + PFA+ Spek production with desain+ Cek proof+ Minor revision+ GSM+ Dummy+ Proofread+ Backup+ Backup of signature proposal and kuitansi


VISUALISER FINAL ARTWORK

SUPPORT

DESIGN DIVISION

Bu Lia (fulltimer)

DAILY JOB DESCRIPTION+ Concept Idea+ Evaluasi and solution+ Design urgent Teamwork with design division

Magang (tentative)

DAILY JOB DESCRIPTION+ Desain maranatha cover+ Desain foto vivo+ TTCD (Tracing, Tusir, croping, dummy)+ Printout + Minor revision


PRODUKSI SOCIAL MEDIA

PROMOPRAKTIS

Pak Thomas (fulltimer)Email: [email protected]: qualityliasidik

Gadget: BB PIN 26271044No HP: 0856 483 753 94


Bu Lucy (fulltimer)Email: [email protected] [email protected]: promoliasidikGadget: HP Android SocmedNo HP: 0896 5910 8869




PROMOPRAKTIS

Bu Izza (fulltimer)Email: [email protected] [email protected]: helloliasidik



Belum ada (fulltimer)Email: YM:



PROMOPRAKTIS

Pak Thomas (fulltimer)

DAILY JOB DESCRIPTION+ Survey supplier untuk budgeting. a. Survey online: email, phone, bbm, WA, LINE b. Survey lapangan.+ Menghitung harga proposal Q.+ Manage timeline supplier ontime.+ QA all production: sortir, pak, segel, tanda terima, siap kirim.+ Mengurus bon-bon supplier.

Bu Lucy (fulltimer)

DAILY JOB DESCRIPTIONMaintain Social Media+ Cek all socmed klien.+ Share, invite, post repost, regram respon comment sesuai FAQ, dll.+ Susun budgeting & strategi iklan. Pasang iklan socmed klien.+ Manage ganttchart socmed.+ Mengurus bon-bon socmed.



PROMOPRAKTIS

Belum ada (fulltimer)

DAILY JOB DESCRIPTION

Bu Izza (fulltimer)

DAILY JOB DESCRIPTIONMaintain Social Media+ Cek all socmed klien.+ Share, invite, post repost, regram respon comment sesuai FAQ, dll.



PROMOPRAKTIS


DAILY JOB DESCRIPTION ++ + Download 123RF: Setiap Senin-Jumat jam 10.00 Setiap Sabtu jam 10.00 & 12.00+ Photography keperluan tim: untuk portfolio, socmed Libby, socmed Ardiles, dll lainnya. + Call VIVO MOM: Setiap Senin-Jumat 17.00 Setiap Sabtu, jam pulang.

Bu Lucy (fulltimer)

DAILY JOB DESCRIPTION ++



PROMOPRAKTIS

Bu Izza (fulltimer)

DAILY JOB DESCRIPTION +++ Design image artikel & status. (supervisi nanti oleh Corina)


Belum ada (fulltimer)

DAILY JOB DESCRIPTION


PROMOPRAKTIS


WEEKLY JOB DESCRIPTION+ Joblist meeting

MONTHLY JOB DESCRIPTION+ Backup website klien+ Backup data BB PoP

Bu Lucy (fulltimer)

WEEKLY JOB DESCRIPTION+ Joblist meeting

MONTHLY JOB DESCRIPTION+ Membuat laporan social media.+ Maintain lomba socmed klien.+ Backup data socmed klien+ Backup data hp android socmed


SUPPORT

PROMOPRAKTIS

Pak Zuhri (fulltimer)

DAILY JOB DESCRIPTION+ Driver.+ Membantu sortir, pak, segel.+ Mengambil/kirim barang ke dan dari supplier saat tidak antar meeting account.+ Mengambil/kirim barang ke dan dari klien saat sesuai jam meeting account.

Magang (tentative)

DAILY JOB DESCRIPTION+ Membantu survey online dan lapangan (wajib punya SIM).+ Membantu proofing ke supplier (wajib punya SIM).+ Membantu sortir, pak.+ Membantu maintain social media.+ Membantu print & jliid laporan.


THANK YOU

160318 internal bookclubdesign_roc_visual accessibility

Education

Transcript of 160318 internal bookclubdesign_roc_visual accessibility