15PC Harper_Ideas_FINAL
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Transcript of 15PC Harper_Ideas_FINAL
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Idea-genera3ngSolu3on-findingDifference-making
SteveHarper,VPMarke3ng,MagellanRxManagement2015MagellanRxManagementPartnerConference
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KellySculptor,MITFabLab
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“Whenweweretoldit’simpossible,weknewit’stheright
waytobedone.”
- JohnSuTerBoeing747TeamLeader
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“Peopleneedtohavethefreedomtobecrea>ve,aplace
thatbringsthebestoutineverybody.”
-JackWelch
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Idea-genera>ng
Solu3on-finding
Difference-making
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Older>Moredifficult
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Harder>Seethingsdifferently
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Locked>Waysofthinking
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“Imagina>onismoreimportantthanknowledge.”
-AlbertEinstein
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of5yearoldstestashighlycrea3ve
…Yetonlyofadultsdo
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Don’tlooseourcrea8vity…
Justlearnhabitsthatstopitfromemerging
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Whendivergentthinkingbecomess3fled,crea3vitysuffers!
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Didn’tstopaskingques3onsbecausetheylostinterest…
Theylostinterest
becausetheystoppedaskingques8ons!
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Americancrea3vityscoresare…
FALLING
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Wheredoyougetyourideas?
ManuallaborListeningtoachurchsermon
WakingupinthemiddleofthenightExercisingReading
Boringmee3ngsFallingasleepCommu3ngShowering
Goingtothebathroom
10987654321
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FuelLookCloserBeatItUp
Go!
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Perspec3veEnvironmentS3mulus
Willingness
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Experiencestodrawfrom
Makeconnec8onsDrawanalogies
Createjuxtaposi8on
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Perspec3ve
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Perspec3ve
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Environment
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Environment
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Environment
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Environment
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S3mulus
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S3mulus
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S3mulus
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Package tag: “Shop in your PJs on the new walmart.ca”
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S3mulus
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S3mulus
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Willingness
ExploreSucceed
FailExperiences
LifeCommunity
What’sInYourBucket?Makeconnec3ons
DrawanalogiesCreatejuxtaposi3on
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Willingness
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“Crea>vityisamuscle”
- KevinCarrol
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JoelBurger AshleyKing
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LookCloser
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Lookatyouridea
FindpaTernsTwistandturnit
Followyourintui3onTurnitupsidedown
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“Thear>stisnotadifferentkindofperson,buteverypersonisa
differentkindofar>st.”
- EricGillPhilosopher
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BeatitUp
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Cri8callyweighit
ItsdrawbacksItspossibili3es
Ques3onyourassump3onsListentoyourgut
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MaybeabePeridea…
Rightaroundthecorner
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Go!
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GasInTheEngine
DevelopastrategyCommityourselftoitOvercomeexcuses
Ideakillers
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GreggKaaplanFounder
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400MWalkBy
$2BRev
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“Smarter.Faster.BeMer.”
- BobField
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Smarter
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SmarterMedicalPharmacy
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Faster
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FasterQRCodes
Pa3entEngagement
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QRCode
StayswiththemedNeverhavetolookforinstruc3ons
NopaperworkReusable
Attheprescrip3onlevel
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BeTerBeTer
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BePerRepor3ng&Tools
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Repor8ng&Tools
EnhanceduserexperienceMovablewidgets
Intui3veguidedscreennaviga3onHoverText
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FuelCrea3vity
Juxtaposi3on
Ideas
Authen3cSolu3ons
Innovate
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Idea-genera>ng
Solu8on-finding
Difference-making
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