Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design

Brief

The brief required the creation of a brand and identity that would clearly show the influences of ancient Rome. whilst remaining relevant to a contemporary audience.

Concept

Anona Bakery is an English high-end Italian bakery that celebrates the culture of ancient Rome serving authentic period bread.

Research

Primary research for the Anona Bakery was my main source of inspiration for this brief with visits such as: the British Museum and a Reconstruction Roman Barracks; doing this helped form the context for the surrounding culture of Ancient Rome and how it fits into the bigger picture. This allowed me to identify something from ancient Roman culture and later how to craft that look.

Examples of Roman wall paintings and mosaic designs helped form the visual identity of Anona, the research for this came from both Primary and Secondary. The books from the libary where all used to further focus what I had learnt and seen from Arbeia, the British Museum and the City of Rome.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Research

Logo Development

The name for Anona originally came from Annona, the name for the Roman Goddess of Grain. Shortened down to be more aesthetically pleasing, as it still pronounced the same, yet the influence isnt lost.

Through the process of elimination until a resolution is met that expresses the values of the brand Im trying to create. The final logo seen on the first page, has the balance between the elegance of the Roman inscriptions to appear high-end, yet still appealed to the people.

Colour

Using a swatch palette to pick three main colours found in the Roman wall paintings from my research. This was to find a balance in creating something that worked contextually as well as visually.

Using this as a platform, I developed the two colours above: Purple and Cream.

Pattern

The patterns were developed from research into Roman mosaic and pavement patterns. The research allowed me to develop my own grid to design the patterns from due to their relatively simplistic geometric nature.

This formed the core for the identity and created consistency throughout the brand to be clearly represented.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Development

Bag & Apron

Going beyond paper and trying different materials to make the digital, physical with. (Other than screen-printing and laser cutting). Was something I wanted to experiment with during this brief. Due to it being a Bakery, an apron was the most clear direction. The bag for life was an extension to the brief to give to customers who would use the bakery on a daily basis

Bread Experiments

I wanted to create my very own stamped bread. With the first batch I attempted to create a plain white roll, as a benchmark for against different flours and mixtures. The method I used originally was to stamp the bread before baking, however this resulted in it being pushed out, while leaving the stamp while it baked made it sink to far in.

I later abandoned this idea due to the time it consumed and I wasnt getting any closer to a resolution after already having searching online and inquiring with an artisan bakery in Bristol.

Prop

The presentation of Anona was vital for me when I started the brief, using the research Id done I keep on look out for ideas or ways to present the bread in the final resolution.

One thing that really caught my eye was the window display from Bettys, which used a range of materials but most of all; It made me want to go inside. I wanted to create the same temptation that Bettys gave me in photograph form.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Experiments & Development

Final Products

The final images sum up the brand story that I was trying to create with this brief, by putting the products into a similar context that a customer may experience, it comes closer to reality.

The products them selves arent all fully featured here, yet the brand its self is still just as strong with or without them because at the core, the Anona Bakery isnt just about the bread and the jars of olives it sells.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Images

Bags & Apron

Having the images neutral allows for the products to have more attention drawn to them, unlike within context shots where all the information comes from the whole image.

The bags and apron really shine brightest in this situation because I was able to convey their exact purpose without muddling the message.

Anona Bakery Brief 1 OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final Images

Web Taking inspiration from both the old and the new, with the Anona website I wanted it to be its own entity. Although used to advertise the website, it saw it as been simply more than that, as everything should be. It could be a hub for local events, or even for learning new recipes to make with the bread you buy from theAnona Bakery.

Anona Bakery Part One OUGD603 Adam Garbutt Leeds College of Art BA (Hons). Graphic Design Final images

Making something larger than its self is something that inspires my practice; things should just have to end when they start.

The mobile version was a design consideration from the start, the influence is clear on the above image due to the simple layout which was inspired by mosiac tiling.