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Transcript of 15
Chapter 15 Management of Business Logistics, 7th Ed. 2
Learning Objectives - After reading this chapter, you should be able to do the following:
Convert cost savings into equivalent sales increase.
Understand a company’s income statement and balance sheet.
Demonstrate the impact of supply chain strategies on the income statement, balance sheet, profitability, and return on assets.
Chapter 15 Management of Business Logistics, 7th Ed. 3
Learning Objectives
Understand and use the strategic profit model.
Analyze the financial impact of supply chain service failures.
Utilize the spreadsheet computer software to analyze financial implications of supply chain decisions.
Chapter 15 Management of Business Logistics, 7th Ed. 4
Logistics Profile: CBL Book Distributors.com
CBL’s mission was to be a low cost Internet provider of college textbooks.
Profits were good, but started to decline, and this was causing concern among the executives.
Supply chain functions attracted the most attention because increases here were higher than in other areas of the firm.
A financial analysis was done and now the supply chain VP must decide what to do.
Chapter 15 Management of Business Logistics, 7th Ed. 5
Introduction
Throughout the text, emphasis has been placed on cost and lowering cost, with the implication that in so doing, profitability would increase.
The importance of finance in the supply chain context is demonstrated by the large number of logistics managers that return to school to study finance.
Finance is fourth in popularity behind information systems, E-commerce, and global processes.
Chapter 15 Management of Business Logistics, 7th Ed. 6
The Supply Chain-Finance Connection
Landed costs of products impacts a buyer’s decision to purchase a seller’s product thus affecting both sales and profitability.
Supply chain alternatives enable optimization of the corporate goal of profit maximization.
Inventory minimization is a direct result of the competing needs for capital and the difficulty many firms have in raising capital.
Various cost levels of customer service must be analyzed to find the most profitable level.
Chapter 15 Management of Business Logistics, 7th Ed. 7
The Sales-Cost Saving Connection
Sales, cost, and profit drive the goals of top management and supply chain managers should convert cost savings into sales and profit increases.
Profit equation can be important in making these conversions.
Chapter 15 Management of Business Logistics, 7th Ed. 8
The Sales-Cost Saving Connection
If Profit = Sales – Costs, where
Cost = (X%) * (Sales), then
Profit = Sales – (X%) * (Sales) * (1 – X%), where
(1 – X%) = Profit Margin
Chapter 15 Management of Business Logistics, 7th Ed. 9
The Sales-Cost Saving Connection
For example, if cost is 90% of sales, and the profit margin is 10% of sales, a $100 cost saving is equivalent to sales of $1,000.
Sales = Cost Saving (profit) ÷ Profit MarginSales = $100 ÷ 0.10Sales = $1,000
Chapter 15 Management of Business Logistics, 7th Ed. 10
The Sales-Cost Saving Connection
Profit margin Table 15-1 provides examples of equivalent
sales for different supply chain cost savings found in the CBL Logistics Profile.
The lower the profit margin, the higher the sales equivalent for a given supply chain cost because it takes a higher volume to produce a given profit. See Table 15-2.
Chapter 15 Management of Business Logistics, 7th Ed. 11
Table 15-1 Sales Equivalent of Supply Chain Cost Saving
‡$1,000,000 cost saving ÷ 0.07 profit margin
†$500,000 cost saving ÷ 0.07 profit margin
*$200,000 cost saving ÷ 0.07 profit margin
1,000,000500,000200,0007.010,500Net Profit
13,285,7146,642,8572,657,14393.0139,500Total Cost
$14,285,714‡$7,142,857†$2,857,143*100.0%$150,000Sales
$1,000,000$500,000$200,000%(000)
Sales Equivalent for Cost Savings ofCBL 2001
Chapter 15 Management of Business Logistics, 7th Ed. 12
Table 15-2 Equivalent Sales with Varying Profit Margins
10,00010,00010,00010,000Cost Saving/Profit
990,000190,00090,00040,000Total Cost
$1,000,000$200,000$100,000$50,000Sales
1%5%10%20%
Profit Margins
Chapter 15 Management of Business Logistics, 7th Ed. 13
The Supply Chain Financial Impact
Stockholder return – major financial objective Net worth – consider absolute and relative size of the
profit Return on assets – used as a benchmark Channel structure – consider outsourcing as a way to
improve ROA. Channel inventories – consider minimizing inventory
as a way to improve ROA. Order management – reduces costs and improves
sales, both of which improve the ROA. Transit time – reductions here improve sales and
reduce inventories, thereby improving ROA.
Chapter 15 Management of Business Logistics, 7th Ed. 14
Figure 15-1 Supply Chain Impact on Return on Assets
Chapter 15 Management of Business Logistics, 7th Ed. 16
On the Line:Hard Sell
The benefits of logistics management are evident, but it remains a hard sell to convince senior management that logistics is vital to a company’s financial performance and therefore deserves continued investment.
Creating value, reducing costs, increasing both asset utilization and economic profit, and enabling growth are ways to sell logistics.
Chapter 15 Management of Business Logistics, 7th Ed. 17
Financial Statements
Sales, cost, and profit Figure 15-3 contains CBL Distributors.com
spreadsheet-prepared income statement. Symbol column contains the equations used.
Assets and liabilities Figure 15-4 contains CBL Distributors.com
spreadsheet-prepared balance sheet. Symbol column contains the equations used.
Chapter 15 Management of Business Logistics, 7th Ed. 18
Figure 15-3 CBL Distributors.com Income Statement: 2001
Chapter 15 Management of Business Logistics, 7th Ed. 19
Figure 15-4 CBL Distributors.com Balance Sheet: December 31, 2001
Chapter 15 Management of Business Logistics, 7th Ed. 20
Financial Impact of Supply Chain Decisions
Based on the financial data provided in Figures 15-3 and 15-4, an analysis of CBL’s supply chain alternatives based on a 10% reduction in transportation and warehousing costs and a 10% reduction in inventory is illustrated.
The results from the analysis are presented in the next slides.
Chapter 15 Management of Business Logistics, 7th Ed. 21
Financial Impact of Supply Chain Decisions: Figure 15-5
Transportation cost reduction results in: Net income increases by $360,000. Profit margin increases to 7.24%. ROA increases to 7.49%. Transportation costs decrease to 3.6% of
sales. No change in warehousing or inventory
costs as a percentage of sales.
Chapter 15 Management of Business Logistics, 7th Ed. 22
Financial Impact of Supply Chain Decisions
Transportation cost reduction of 10% results in: Net income increases by $360,000. Profit margin increases to 7.24%. ROA increases to 7.49%. Transportation costs decrease to 3.6% of sales. No change in warehousing or inventory costs as a
percentage of sales. Examine Figure 15-5.
Chapter 15 Management of Business Logistics, 7th Ed. 23
Figure 15-5 Financial Impact of a 10 Percent Reduction in Transportation Cost
Chapter 15 Management of Business Logistics, 7th Ed. 24
Financial Impact of Supply Chain Decisions
Warehousing cost reduction of 10% results in: Figure 15-6 compares results to CBL’s 2000
performance. As might be expected, reduction in
warehousing costs increases profit, profit margin, and ROA.
Chapter 15 Management of Business Logistics, 7th Ed. 25
Figure 15-6 Financial Impact of a 10 Percent Reduction in Warehousing Costs
Chapter 15 Management of Business Logistics, 7th Ed. 26
Financial Impact of Supply Chain Decisions
Inventory reduction of 10% results in: Figure 15-7 compares results to CBL’s 2000
performance. As might be expected, reduction in inventory
increases profit, profit margin, and ROA.
Chapter 15 Management of Business Logistics, 7th Ed. 27
Figure 15-7 Financial Impact of a 10 Percent Reduction in Inventory
Chapter 15 Management of Business Logistics, 7th Ed. 28
Financial Impact of Supply Chain Decisions
Figure 15-8 provides a comparison of supply chain alternatives
Figure 15-9 provides a strategic profit model for CBL in 2001 based on reduced transportation costs.
Chapter 15 Management of Business Logistics, 7th Ed. 29
Figure 15-8 Comparison of Supply Chain Alternatives
Chapter 15 Management of Business Logistics, 7th Ed. 30
Figure 15-9 Strategic Profit Model for CBL 2001 and Reduced Transportation Costs
Chapter 15 Management of Business Logistics, 7th Ed. 31
Supply Chain Service Financial Implications
CBL incurs service failures resulting from 95% on-time deliveries and 97% order fill rates.
5% of the orders are delivered late and 3% are filled incorrectly.
These failures result in increased costs for CBL. A model for calculating supply chain service
failures is presented in Figure 15-10.
Chapter 15 Management of Business Logistics, 7th Ed. 33
Supply Chain Service Financial Implications
The financial impact of improving on-time delivery is presented in Figure 15-11.
The financial impact of improving the order fill rate is presented in Figure 15-12.
The strategic profit model for on-time delivery improvement is presented in Figure 15-13.
The strategic profit model for order fill rate improvement is presented in Figure 15-14.
Chapter 15 Management of Business Logistics, 7th Ed. 34
Figure 15-11 Financial Impact of Improving On-Time Delivery
Chapter 15 Management of Business Logistics, 7th Ed. 35
Figure 15-12 Financial Impact of Improving Order Fill Rate
Chapter 15 Management of Business Logistics, 7th Ed. 36
Figure 15-13 Strategic Profit Model for On-Time Delivery Improvement
Chapter 15 Management of Business Logistics, 7th Ed. 37
Figure 15-14 Strategic Profit Model for Order Fill Rate Improvement
Chapter 15 Management of Business Logistics, 7th Ed. 38
Supply Chain Service Financial Implications
Outcomes Of the two alternatives, the profit margin, return on
assets, and return on stockholder’s equity are greater with the order fill rate improvement strategy than with the on-time delivery strategy.
The financial goal for supply chain management is to increase return to stockholders.
Examining alternative courses of action in light of impact on net income and the resulting change to return on equity accomplishes this goal.
Chapter 15: Summary and Review Questions
Students should review their knowledge of the chapter by checking out the Summary and Study
Questions for Chapter 15.