154.17 Square Foot Painted Wall Sign...Proposed Master Plan to Allow Changes to Content of Painted...
Transcript of 154.17 Square Foot Painted Wall Sign...Proposed Master Plan to Allow Changes to Content of Painted...
130 GREENE ST.
NEW YORK, NEW YORK
BLOCK 513 LOT 7501
Proposed 12'-5" H x 12'-5" W
154.17 Square Foot Painted Wall
Sign
Sign to Face Southeast
MASTER PLAN
SHEET
1 OF 9
SG - 001.01
DWG. NO:
BLOCK LOT
MAPZONE
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
60
'-0
" ±
GRADE
51
'-8
7
8
"
Proposed New Sign
12'5" x 12'5" = 154.17 S.F.
12'-5"
12
'-5
"
2'-0"
Neighboring Building Profile
Wall Plane
3,815 S.F..
46'-8" ±
90'-0"±
SHEET
2 OF 9
SG - 001.02
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
SITE PLAN
SCALE: 1" = 60'
ZONING MAP
SCALE: N.T.S.
SOUTH ELEVATION - LOOKING NORTH
SCALE = N.T.S.
ZONING INFORMATION: M1-5A
MAXIMUM ALLOWABLE SIGN AREA (42-532)
25.75 ' FRONTAGE X 6 = 154.5 S.F.
LESS, EXISTING ACCESSORY SIGN AREA = 0 S.F.
ACTUAL ALLOWABLE SIGN AREA = 154.5 SF - 0 SF = 154.5 S.F.
PROPOSED SIGN AREA
SIGN - NON ILLUMINATED (PAINTED) 12'- 5" X 12' - 5" = 154.17 SF < 154.5 SF;
COMPLIES
ALLOWABLE HEIGHT (42-543)
MAXIMUM ALLOWABLE HEIGHT (NON-ILLUMINATED) = 75 FEET
PROPOSED HEIGHT = 55 FEET < 75 FEET; COMPLIES
SIGN SPACE COMPONENTS:
12'-5" HIGH BY 12'-5" WIDE
154.17 SQ FT TOTALING 3.6% OF FACADE
(SURFACE AREA OF FACADE = 4,200 sq ft)
SETBACK FROM ROOF LINE AND PRIMARY
FACADE
DOES NOT ENCOMPASS ARCHITECTURAL
FEATURES OR WINDOWS
FACING [SOUTH-EAST] TOWARD MERCER
STREET
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
Proposed Sign
15' H x 10' W
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
PHOTOGRAPH - VIEW FROM GREENE STREET
SHEET
3 OF 9
SG - 001.03
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
HISTORICAL PHOTOGRAPH 1 FROM 1932
PHOTOGRAPH - VIEW FROM PRINCE STREET
& GREENE STREET INTERSECTION
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
12'-5"
12
'-5
"
12
'-5
"
12'-5"
Proposed
154.17 S.F.
Sign
2'
2'
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
SHEET
4 OF 9
SG - 001.04
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
2. 155 WOOSTER STREET
1. 475 WEST BROADWAY
5. 393 WEST BROADWAY
6. 60 GRAND STREET
7. 305 CANAL STREET
3. 120 PRINCE STREET
4. 145 SPRING STREET
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
8. 109 SPRING STREET
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
Proposed Master Plan to Allow Changes to Content of Painted Advertising Sign
Background of sign shall be limited to a single color
In all cases, each painted wall sign shall be required to have a painted border with a color different from the background
color, that will delineate the sign and distinguish it from the surrounding facade, with no option for a borderless sign.
Distinction of definitions between Photorealistic and Graphic/Illustrative signs with criteria for both
Photorealism: reproduction of an image utilizing shading to achieve a photographic quality painting
- Black and White photorealistic images not to exceed 60% of sign space (including text)
- Color photorealistic images not to exceed 40% of the sign space (including text)
Graphic: Any number of painted colors that are clearly separated with no blending or shading between them
- Graphic images with 5 or more colors not to exceed 60% of sign space (including text)
- Graphic images with less than 5 colors not to exceed 40% of sign space (including text)
Secondary Facade of 130 Greene Street [facing North]
SHEET
5 OF 9
SG - 001.05
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
60'-0" ±
GRADE
51'-8
7
8
"
Proposed New Sign
12'5" x 12'5" = 154.17 S.F.
12'-5"
12'-5"
Wall Plane
3,815 S.F..
2'-0"
Neighboring Building Profile
46'-8" ±
90'-0"±
Example Sign Matching the Proposed Criteria - Photorealistic, Black & White
IMAGE COVERAGE AREA
TEXT COVERAGE AREA
SHEET
6 OF 9
SG - 001.06
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
SIGN TYPE: PHOTOREALISTIC, BLACK AND WHITE
1. OVERALL COVERAGE DOES NOT EXCEED 60%. ACTUAL = 60%
2. IMAGE COVERAGE IS 47.2%
3. TEXT COVERAGE IS 12.8%
4. ONE OR TWO SOLID BACKGROUND COLORS = YES
5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING
AREA = YES
6. REPRODUCTION OF AN IMAGE UTILIZING SHADING TO
ACHIEVE PHOTOGRAPHIC QUALITY = YES
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
60
'-0
" ±
GRADE
51
'-8
7
8
"
Proposed New Sign
12'5" x 12'5" = 154.17 S.F.
12'-5"
12'-5"
2'-0"
Neighboring Building Profile
Wall Plane
3,815 S.F. .
46
'-8
" ±
90'-0"±
Example Sign Matching the Proposed Criteria - Photorealistic, Color
IMAGE COVERAGE AREA
TEXT COVERAGE AREA
SHEET
7 OF 9
SG - 001.07
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
SIGN TYPE: PHOTOREALISTIC, Color
1. OVERALL COVERAGE DOES NOT EXCEED 40%. ACTUAL = 32.5%
2. IMAGE COVERAGE IS 29.4%
3. TEXT COVERAGE IS 3.1%
4. ONE OR TWO SOLID BACKGROUND COLORS = YES
5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING
AREA = YES
6. REPRODUCTION OF AN IMAGE UTILIZING SHADING TO
ACHIEVE PHOTOGRAPHIC QUALITY = YES
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
60'-0" ±
GRADE
51'-8
7
8
"
Proposed New Sign
12'5" x 12'5" = 154.17 S.F.
12'-5"
12
'-5
"
2'-0"
Neighboring Building Profile
Wall Plane
3,815 S.F..
46'-8" ±
90'-0"±
IMAGE COVERAGE AREA
TEXT COVERAGE AREA
SHEET
8 OF 9
SG - 001.09
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
Example Sign Matching the Proposed Criteria - Graphic Sign, Less Than 5 Colors
SIGN TYPE: GRAPHIC/ILLUSTRATIVE SIGN, LESS THAN 5 COLORS
1. OVERALL COVERAGE DOES NOT EXCEED 60%. ACTUAL = 30.1%
2. IMAGE COVERAGE IS 10.9%
3. TEXT COVERAGE IS 19.2%
4. ONE OR TWO SOLID BACKGROUND COLORS = YES
5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING
AREA = YES
6. PAINTED COLORS CLEARLY SEPARATED = YES
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964
60
'-0
" ±
GRADE
51
'-8
7
8
"
Proposed New Sign
12'5" x 12'5" = 154.17 S.F.
12'-5"
12
'-5
"
2'-0"
Neighboring Building Profile
Wall Plane
3,815 S.F. .
46
'-8
" ±
90'-0"±
IMAGE COVERAGE AREA
TEXT COVERAGE AREA
SHEET
9 OF 9
SG - 001.00
DWG. NO:
BLOCK LOT
MAPZONE
2 H
UM
MIN
GB
IR
D C
T. - H
OW
EL
L, N
J 0
77
31
Ph
on
e: 9
73
.-5
70
-8
215
Em
ail: je
re
m@
mu
rd
oc
he
ng
in
ee
rin
g.c
om
We
b: w
ww
.m
ur
do
ch
en
gin
ee
rin
g.c
om
SEAL
RE
VIS
IO
NS
RE
V.
DA
TE
DE
SC
RIP
TIO
N
BY
CH
K'D
PR
OJ
EC
T D
ES
CR
IP
TIO
N
NO
N-ILLUM
INATED SIG
N
Engineer: Jere Murdoch, PE
Murdoch Engineering
NY Lic. # 89862
437 Fifth Avenue, 10th Floor
New York, NY 10016
PH: 212-644-6147 EXT.
FAX: 212-644-6148
WWW. LAMAROUTDOOR.COM
Example Sign Matching the Proposed Criteria - Graphic Sign, 5 or More Colors
SIGN TYPE: GRAPHIC/ILLUSTRATIVE SIGN, 5 OR MORE COLORS
1. OVERALL COVERAGE DOES NOT EXCEED 40%. ACTUAL = 40.0%
2. IMAGE COVERAGE IS 35.5%
3. TEXT COVERAGE IS 4.5%
4. ONE OR TWO SOLID BACKGROUND COLORS = YES
5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING
AREA = YES
6. PAINTED COLORS CLEARLY SEPARATED = YES
513 7501
12C M1-5A
130 Greene St..
NEW YORK, NY
DATE ISSUED: 9/ 17/2018
Jere Murdoch, P.E.
NY Lic. # 089862
130 G
REENE ST.
NEW
YO
RK, NY
BLO
CK 513 LO
T 7501
Contact: D.R. Brown
Rich Brown
(P) 516-528-4964