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PrintThursday, 17 December 2015 18:57

KEVIN.MURPHY ANNOUNCES NEW SINGAPORE ACADEMYBRAND HUB & TRAINING CENTER

Hair care brand Kevin.Murphy announces the opening of Singapore-based ACADEMY, a specialized training center for professionals

in the region designed to generate global brand growth and expansion.

Located in the fashion and technology hub of Singapore, the ACADEMY will act as the brand’s global head office for operations

outside of North America, and will provide a collaborative training space for stylists and education executives. The ACADEMY

opens March 2016 and will showcase products, along with new retail and merchandising designs for the Asia Pacific, Middle East and

Africa markets.

“The Asia Pacific market responded positively to the brand immediately,” explains Kevin.Murphy stylist and founder Kevin Murphy.

“There’s a natural fit between the brand and Singapore. The country is fashion-forward, tech-savvy and an economic capital, plus it’s a

transportation center, making the area a great jumping off point for the region. We are excited to continue to grow with the ACADEMY and to

be able to use this space to provide education and training to stylists to perfect their craft and learn how to make to most of Kevin.Murphy

products.”

Andrew Tetley, Kevin.Murphy President of Asia, Middle East and Africa adds, “the ACADEMY allows us to be closer to our regional

distributors and support the specific needs of our Asian stylists and consumers. We’ll focus on expansion in Malaysia and Thailand to

start. The center will be located on the fringe of Tiong Bahru, a hip, easily-accessible enclave near Chinatown and the Central Business

District. The space’s sleek, high-end décor perfectly complements the Kevin.Murphy brand. We look forward to welcoming local and global

professionals alike.”

PUBLISHED IN EDUCATION

TAGGED UNDER KEVINMURPHY KEVIN MURPHY ACADEMY ANDREW TETLEY

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corporate office in Irvine, California. The team –including

marketing, purchasing, accounting and finance, and senior

management– will now be situated in one location, facilitating

strong teamwork to help usher along the brand as it continues

to grow in North America and around the world.

Kevin.Murphy announces the launch of DOO.OVER, a

revolutionary styling product that utilizes the attributes of a

styling powder and a flash drying hair spray. Providing volume,

texture and a lasting hold, DOO.OVER is designed to revive a

blow dry or extend the life of second-day hair, offering an

instant “hair doo” in a can.

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