151116 Sedania Cloudera BDA Profile

1© Cloudera Sedania, All rights reserved.© Copyright 2016 SEDANIA

INTRODUCING

2© Cloudera Sedania, All rights reserved.

A JOURNEY TOWARDS A DATA-DRIVEN ORGANISATION USING

CLOUDERA SEDANIA BIG DATA SOLUTION


We optimize data to help achieve your Business Vision

We empower organization to embrace Digital Transformation


Market Leaders in Enterprise grade Apache

Hadoop platform

2500+ Strong Partner

Ecosystem

Strong Focus & Momentum in all

industriesFounded by Employees of

Big Data Solutions

E.g.: Customer 360, Risk, EDW off-load, Telco Fraud

Solution

CLOUDERA OVERVIEW

1400Employees

Globally

USD780Mfunding from Intel –

Tight partnership in R&D

>1000Clients across the industry

EMEA + APACIn significant new

deployments

#1


DataSystems

Applications

System Integration

More than 2500 partnersensuring compatibility with existing investments

OperationalTools

Infrastructure

Enterprise Data Hub

Security and Administration

Unlimited Storage

Process Discover Model Serve

ROBUST ECOSYSTEM OF PARTNERS


Operational Efficiency

New Business Value

WE HELP YOU DISCOVER NEW BUSINESS VALUE AND IMPROVE OPERATIONAL EFFICIENCY

Data EngineeringPragmatic Data Engineering and Pipeline Creation

Analytic DatabaseExplore, analyze, and understand all your

data

Data ApplicationsBuild data-driven

products to deliver real-time insights


Where are you?

Who do you know?

How / why have you contacted us?

MODERN ARCHITECTURE – FLOW WITH CDH

Where are you?

Who do you know?

How / why have you contacted us?

Billing/ Ordering

CRM/ Profile

Marketing Campaigns

Network

Other StructuredSources

Location

Social

Clickstream

N/W Logs

Apps

Sqoop or NativeConnector

Secure Kafka Cluster

Sqoop or Native Connector to Impala

SQL Via Impala

Solr

HBase

EDW

BI Tools

Search

Online & Mobile Apps

FlumeCall Center


PUTTING BIG-DATA TO WORK FOR ENTERPRISESTop use cases across industries

Customer Experience

Mgmt. (Customer 360°)

Network Optimization

Data Monetization

Operational Analytics

Targeted Marketing /

Personalization

Predictive Churn

AnalyticsProactive Care

Telco Fraud

Real –Time Network Analytics

Network Investment & Planning

Revenue Leakage / Assurance

Cyber Security Analytics

Data Analytics as a

Service (DAaaS)

IoT Services & Analytics M2M

Analytics

Predictive Capacity Planning


Who are you?

Where are you?

What car have you purchased?

What services do you prefer?

Who do you know?

What can you afford?

What is your value to the business?

Why have you contacted us?

KNOW YOUR CUSTOMER


USE CASES ACCROSS INDUSTRIES


Transform the Customer Digital Experience

Challenge:• Disparate view of customers• Unable to cost-effectively analyze unstructured

data• Manual and random analysis of web chats and

customer sentiments

Solution:• Tapping into 100% of unstructured data compared

to 1% previously• Discovering valuable patterns in web chats that

were previously undetectable • Reduce customer complaints by 25%• Roadmap: expand usage to include omni-

channels for 360° view

Increase Customer Retention, Loyalty and Acquisition Rates using Digital Capabilities

Challenge:• Fragmented systems and disparate view of

customers

Solution:• Serve trend information back to customers via

Santander’s “Spendlytics” application• Capture, transform and enrich data in near-real

time

USE CASES – CUSTOMER 3600


Digital personalization: Spend data and behavior-based lifestyle segmentation

Challenge:• High storage costs plus acquiring mass archival

data was cost-prohibitive• Unable to obtain a 360 view of consumer spend

data, preferences and behavior or tap into new data sources

Solution:• Used Cloudera to analyze consumers’ preferences

and interests based on their spending behavior patterns. Enhancing spend data with new data sources

• Processing 500% more matches per day• 50X performance gains• Deployment in < 6 months

Next Best Offer: Using better customer profiling and collaborative and content-based filtering to offer the most appropriate bundle of products at any given time.

Challenge:• Too Many Sources • Disparate data is hard to correlate and analyze for

sufficiently personalized product bundling, cross-sell, and up-sell opportunities served in real time

Solution:• Recommendation Engine • Centralize data from silos: transactions,

clickstreams, service logs, social, etc. • Find data using Search and build models

USE CASES – CUSTOMER 3600


Builds Holistic Picture of US Market By Looking at 50BN Events/Day

Challenge:• Overseeing transactions from more than 4,100

firms incl. exchanges, brokers-dealers & trade reporting facilities

• Difficult and costly to aggregate and analyze increasing volume of data from numerous sources incl. orders, quotes and trades

Solution:• Built market event graph database using EDH• Provides interactive access to graph data for

investigations• Using EDH on-premise and in the cloud• Monitoring and analyzing transactions to detect

fraud, insider trading, short sale, best execution • Savings of $10-20M annually

Portfolio Analysis: Improves accuracy and reduces trade delays.

Challenge: • Bank staff wanted faster notification when

database issues impacted market events. • Using very large data volumes in portfolio

analysis, but the traditional databases and grid computing technology they used wouldn’t scale.

• Long time to process analytic workload

Solution: • An enterprise data hub to reduce the time and

cost of its analytics. • The bank can work with large-scale data and

explore it from all angles, meaning their portfolio analysis is run on a much larger scale, delivering better results.

• Improve processing time from 10hrs to 30 mins

USE CASES – DATA DISCOVERY & ANALYTICS


Delivering deep insights and best practices in big data security & compliance

Challenges: • Need to process 10 Petabyte of data daily

and unable to detect granular fraud and run next best offer analytics. +24hours to process

• Existing solution too expensive and too slow to perform

Solution: • First PCI certified Hadoop platform• Secures 10 PB in a PCI-compliant manner

daily • Improved fraud detection and prevention

via Machine Learning in real time• Increase customer analytics turn around

time in less than 15minutes

USE CASES - DATA DISCOVERY & ANALYTICS


Pervasive AnalyticsInformation-driven business culture that uses ubiquitously available analytics of all kinds to continuously improve operations efficiency and decision-making.

“Everyone would be working off the same datasets“ – Mike Olson, Cloudera's Chief Strategy Officer.

Outcome:Allow federal agencies to sweep up and store everything. It could then leverage emerging big data analytics tools to sift through sensor data and social media chatter based on needs.

Source: http://www.enterprisetech.com/2015/02/26/cia-embraces-cloudera-data-hub/

CIA EMBRACES CLOUDERA DATA HUB


ASIAN MINISTRY OF HOME AFFAIR

Collected CDRs data from all nationwide telco into a centralized Cloudera Data Hub for national security monitoring.

PAST: Not possible to store semi-structured streaming data from mobile devices into traditional databases but now possible with Hadoop.

OUTCOME: React in real time to counter threats and counter cybercrime by understanding the social network connection of the population.


DRIVING A 360° CUSTOMER VIEW @ SFR

Actionable 360 Customer ViewSFR wanted to create a centralized, shared, detailed view into the customer journey that would be available to employees across the company for real-time search, reporting, and analysisBusiness

Challenge

SolutionDeploymen

t

Key BenefitsRealized

A Single, Centralized Data Store• Complemented its data warehouse with Cloudera Enterprise platform

– dedicated to collecting data and doing all the analytics, while MongoDB feeds SFR’s front-office tools

• SFR is able to deliver the 360-degree view that is helping the company optimize the customer journey

Better Customer Experience coupled with IT Efficiencies• Centralized, real-time 360 degree customer view that spans many

devices and data sources• Improved Data warehouse performance – Life extended up to 3X

times


Financial Services

Telecom

Healthcare & Life Sciences

Media & Technology

Retail & CP

Public Sector

LEADING COMPANIES RUN ON CLOUDERA


Download or Deploy in

the Cloud

GETTING STARTED IS EASY

Signup for Training

Contact us or a Partner

to Start a POC


Mahadzer ArshadCEO, Sedania Innovator [email protected]

CONTACT US

mailto:[email protected]

mailto:[email protected]

151116 Sedania Cloudera BDA Profile

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