15100000187 Öyküm Uysal 15100000189 Fidan Çakır 15100000122 Naile Sevimler 1500000153 Suzan...
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Transcript of 15100000187 Öyküm Uysal 15100000189 Fidan Çakır 15100000122 Naile Sevimler 1500000153 Suzan...
![Page 1: 15100000187 Öyküm Uysal 15100000189 Fidan Çakır 15100000122 Naile Sevimler 1500000153 Suzan Çelik NEUROMARKETING.](https://reader035.fdocuments.net/reader035/viewer/2022081503/56649d345503460f94a0b0ce/html5/thumbnails/1.jpg)
15100000187 Öyküm Uysal15100000189 Fidan Çakır
15100000122 Naile Sevimler1500000153 Suzan Çelik
NEUROMARKETING
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Neuromarketing is a new form of market research, that uses neuroscience tools to measure the emational impact of communication across all media,and
translate the findings into actionable marketing recommendations.
2Suzan Çelik
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An American neurologist Read Montesque investigated that why people prefer pepsi instead of coco-cola.This experiment is the start of the neuromarketing
3Suzan Çelik
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FMRI is technology that can create a picture and measure of where part of brain activity by increasing blood flow by marketing stimuli.
Fidan Çakır 4
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Electroencephalogram (EEG) is a measure and records the brain’s electrical activity at the surface of the scalp when brain undergoes any stimulus.
EEG is movable , cheaper and easier application as for that fMRI.
Fidan Çakır 5
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Eye tracking method is following the eye movements of consumers espically point that look more on the watched images.
Usually use this method is designed of web site and printed media.
Fidan Çakır 6
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Suzan Çelik 7
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Suzan Çelik 8
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Fidan Çakır 9
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This method conductivity of the surface of the skin, measure microscopic changes in the levels of perspiration according to emotions such as worry ,happiness and fear.
Fidan Çakır 10
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CAMPBELL’S SOUP and FRITO-LAY use neuro marketing for packaging
Bright colour OR Matt colour
11Öyküm Uysal
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CRAYOLA Price,Quality,Shape OR
Crayola Smell
MICHELIN 1996
12Öyküm Uysal
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More confidental than surveys Measuring more quality results
.Confidence measuring
.Pricing
.Retailing
.Advertising
.Sale meetings
Naile Sevimler 13
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It can be use for persuasion and deception Neuroscience is too young to understand
consumer behaviors Neuroscience has some uncertainty and limited
meanings
Naile Sevimler 14
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Consumers will have more powerful immune system
Traditional researching methods are always be useful
Neuroscientists will operate with more brands Neuromarketing will be the most profitable
operations Neuromarketers will be helpers for decision
makers
Naile Sevimler 15
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Suzan - Öyküm – Fidan - Naile 16