150408 설득의 심리학
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작은연구소
Transcript of 150408 설득의 심리학
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작은연구소
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의사결정의 근거
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설득의 법칙1 상호성의 법칙
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‘나는 준다’의 미래형
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설득의 법칙2 일관성의 법칙
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내 손으로 작성한 계약서
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설득의 법칙3 사회적 증거의 법칙
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다수의 무지
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설득의 법칙4 호감의 법칙
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처절하게 농락당하는 호구
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설득의 법칙5 권위의 법칙
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공격적 운전과 방어적 운전
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설득의 법칙6 희귀성의 법칙
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희귀성+경쟁=지독한 후회
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오늘도 설득당하고 있지 않나요?