15 Amazon Tips For Increasing Domestic and International Sales

Master the Amazon

Marketplace

1. Setting Yourself Up for SuccessTip 1. Learn from the mistakes and triumphs of expert sellers to streamline success

Tip 2. Track and research trends for source hacking

Tip 3. Streamline brand voice for cross-market recognition

Tip 4. Add a human element to your business to stand out from other sellers

Tip 5. Create product videos to create awareness and foster trust

Tip 6. Provide a simple returns process to keep customers happy

2. Stand Out to Your Customers

Tip 7. Optimize titles for better search results

Tip 8. Minimize negative feedback to maintain reputation

Tip 9. Drive traffic to your Amazon listings with social media and blogging

Tip 10. Outsource tedious tasks to third-party tools to free up time

3. Go the Extra Mile

Tip 11. Use Amazon FBA (and FBA Export) to scale your business

Tip 12. Use product bundling to boost sales and win the Buy Box more often

4. Use Amazon to Your Advantage

Tip 13. Research global markets to manage buyer expectations

Tip 14. Address restrictions to follow compliance laws

5. Expand Globally to Grow Your Business

Tip 15. Be extra respectful of Amazon’s rules and regulations

Case Study. Ecomdash

Case Study. Appeagle

6. Closing Advice

Table of Contents

It takes hard work, effort and strategy to find success on the Amazon Marketplace as a third-party (3P) seller. But that doesn’t mean it’s

impossible to attain.

With a little bit of planning, research, and business savvy, anyone can become a successful seller on Amazon. The key is setting yourself up for big wins down the line by preparing as much as you can before you start. But, even if you’re already an established seller, it never

hurts to learn more ways to win on Amazon.

This guide was co-created by Appeagle and ecomdash, two of the leading third-party tools that build strategic and organizational tools for Amazon sellers. The material is designed to help 3P sellers at all levels become better business people on the world’s largest

ecommerce platform.

By learning from other sellers, using data to help drive more informed decision-making, relying on automation, crafting a brand identity that resonates with potential customers, and, of course, respecting Amazon’s rules and regulations, you’ll differentiate yourself from your competitors and set yourself up for dominance both domestically

and abroad on Amazon.

Read on to discover what it takes to become a successful seller on any Amazon Marketplace you choose to list your products.

Introduction

Setting Yourself Up for Success

1

As with anything in life, Amazon sellers need to put in time to build a solid infrastructure for their operation. The key to getting set up is doing research, research, and more research. The following practices can be implemented by Amazon beginners and experienced sellers alike in order to build, obtain or maintain an edge on your competitors.

To run a successful business, you need to have a brand identity in place. Your brand is more than just showing the same logo across all social media channels. It’s the persona that customers will recognize and come to expect from you, whether they are purchasing from your Amazon shop or scrolling through your Facebook page.

When customers engage with your company, they need to feel like they are working with the same person each time. A dependable brand voice is one of many marketing strategies that encourages buyer trust, which yields better sales and repeat customers. If you are a one-person brand, you’ll have less trouble making sure your brand voice and persona is consistent. If you have employees, it’s going to be a bit trickier.

To know if you’re on the right track, try this helpful exercise: Have all your employees write down the three words they believe best describe your brand. Not your products – your brand personality.

Ideally, all of your employees will come back with the same three words, or at least have words that are similar. If not, get back to basics with what you want your brand voice to be. Are you reliable, honest, and quick? Knowledgeable and willing to help? Hip, loud, and fun? This should be clear to customers, regardless of where or how they interact with you.

Particularly on Amazon where the bar for customer service is set very high, maintaining a steady brand voice will lend itself to better customer service. It costs about 6 to 7 times more to acquire new customers than to keep repeat shoppers. Perfect your brand voice, and you’ll earn success on Amazon and beyond.

3STREAMLINE BRAND VOICE FOR CROSS-MARKET RECOGNITION.