15-POINT SEO AUDIT

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If you need assistance performing an SEO Audit of your website, contact us at www.icandy-graphics.com.

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SOME WORK

NEEDS

ATTENTION!

Check the authority score for you and 3-5 of your competitors' websites on alexa.com for comparison.

Follow the steps below to see how your website stacks up to your competitors’ websites with search engine optimization. Put an X in the

appropriate column on the left. If you’re not sure what to do, check the box for “Could Use Some Work.”

Go to google.com, search for site:yourdomain.com (i.e. site:icandy-graphics.com). The result will be a list of all the pages on your website that have been indexed by Google. Is the number fairly close to the number of pages on your site? Do you have more than 10 pages of content?

Check your Google+ page to be sure that it is veri�ed (veri�ed pages show a shield with a checkmark next to the pro�le picture) with a linkback to your website. Check that all the information is accurate and up to date.

Test a Facebook share, Pinterest pin, etc. to see how social platforms are using the data from your website. When you share your website link on Facebook, does an appropriate picture, title and description automatically populate?

Check your Google Analytics: are top keywords relevant, are landing pages and behavioral �ow as your would expect, are there referrals and organic tra�c, are there signi�cant changes from the previous year(positive or negative). If you don’t have a Google Analytics account, get one set up right away!

If you have a WordPress website, log in and go to Settings>Reading. Make sure the box labeled "discourage search engines..." is NOT checked. If you don’t have a WordPress site, mark “Could Use Some Work.”

To make sure your website is mobile friendly, visit https://www.google.com/webmasters/tools/mobile-friendly. Also go to your website on a phone. Does everything look good and function properly?

Also at to google.com and bing.com to perform a search for your brand name and/or brand name + location (i.e. iCandy Graphics & Web Design Madison, WI). Before performing the search, make sure to log out of your Google/Bing accounts. It is helpful to take screen shot of �rst page of search results for future comparison.

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CHECKLIST CONT...

If you need help performing an SEO Audit, contact us at www.icandy-graphics.com.

GOOD

TO GO

COULD USE

SOME WORK

NEEDS

ATTENTION!

Check your page speed at https://developers.google.com/speed/pagespeed/insights

Check for keyword stu�ng. Do not use excessive keywords in page titles, headings, or text that looks unnatural to a user.

Does your website have a lot of high quality backlinks/referrals? Check at majestic.com.

Does your website use Flash (an outdated technology not supported on most phones and tablets? Visit http://seositecheckup.com/tools/�ash-test to �nd out.

Are your URLs short and user-friendly? Does the URL include relevant keywords? Do you URLs have dashes between words?

Check to be sure your site isn't infected with malware and/or blacklisted: https://sitecheck.sucuri.net.

Are your page titles succinct? Do they e�ectively describe the pages' content? Do they contain a targeted keyword? Does the keyword appear at the front of each title?

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Add up the number of X’s you got in each column; then input them into the formula below.

Your SEO Score[A. * 5] + [B. * 3] + [C. * 1] =

A. B. C.

46 - 75 16 - 45 1 - 15

CALCULATEYOUR SCOREThe highest score on this quiz is 75 out of 100. That’s

because your work with SEO is never done. Even if you

have a high score, there are always things you could

do to improve your SEO!