15 A/B TESTING STATISTICS THAT WILL BLOW YOUR MIND

A/B testing is a strategy in marketing in which two

versions, A and B, (the Control and the Treatment) are tested

against each other.

The goal is to identify changes that increase the chance of the

what you want to occur, occurring.

Here are 15 awesome A/B testing statistics to inspire your own

tests

#1. 66% of companies test multiple landing pages on their

websites…

Only 13% think they’re doing it well.

#2. 72% of online retailers test their CTA buttons (Calls-to-

Action)…

Only 49% test the performance of their checkout process.

#3. Google ran more than seven thousand A/B tests in 2011…

40 of them to determine which shade of blue earned more

clicks.

#4. QuickSprout runs one A/B test every two weeks…

A quarter of all their tests boost the relevant conversion rate by

at least 20%.

#5. Eric Siu from Treehouse found his ad Cost per Acquisition (CPA) was

stubbornly floating around $60…

Adding the word ‘Free’ to the ads decreased his CPA by 17

dollars per signup.

#6. People on TreeHouse’s library page weren’t signing up. At first they tested changing the color of the signup button from

grey to green, but with no change…

Having their main navigation bar (and signup button) scroll with

the reader increased conversions on the page by

138%

#7. NeilPatel.com had four fields in their entry form: Name, Email, URL and Revenue

Removing ‘Revenue’ from the entry form rocketed its conversion rate by 26%

#8. A software company’s testing of a 14-day trial versus

their original 30-day trial resulted in no change in

conversions. But…

It resulted in 102% more people continuing after the trial had

ended

#9. A/B testing is the most used method for improving

conversion rates…

But only one out of eight A/B tests has ever driven major

changes

#10. President Obama’s 2008 presidential election tested their

media on display and call-to-action button combinations…

Combining an image of the Obama family with the CTA

‘Learn More’ increased sign-ups by 40.6%, an increase worth 60

million dollars and 288,000 volunteers.

#11. For their ‘Get a Live Demo’ CTA button, Hubspot tested a more dynamic sprocket image against standard rectangular

buttons…

The tiny change resulted in a 13% increase in conversions

#12. Even though they offered free trials, email marketing

company GetResponse had only the ‘Buy Now’ CTA on their

homepage…

Adding a ‘Free Trial’ option increased free accounts by 158.6%, with no negative

influence on their paid accounts results

#13. In 2012 Ecommerce site Express Watches added a ‘SEIKO authorized dealer-site’ trust sign on their home page. It increased

conversions by 107%. But…

In 2013 they made the trust sign even more obvious and added a

‘why we’re trusted’ box. This increased conversions by

another 58.39%

#14. Data protection company Veeam Software changed their CTA ‘Request a Quote’ in order to increase clck-through-rate…

The CTA adjustment to ‘Request Pricing’ increased their Click-

Through-Rate by 161%

Want to know what inspired us to make this presentation?

#15. Wishpond recently A/B tested our Sweepstakes App

landing page. Moving the ‘Create my Free Account’ CTA

button from the top right to the middle left resulted in…

A 22% increase in sign-ups.

monetate.comiterativepath.wordpress.com

pardot.comadpushup.com

event360.comblog.hubspot.com

visualweboptimizer.comcorp.wishpond.com

Sources:

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