15% 77% 55% 58% 63% 85% 23% 45% 42% 37% - Expert System … · Champions League match...

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COGNITIVE COMPUTING & TEXT ANALYTICS GO BEHIND THE SCENES OF JUVENTUS VS. REAL MADRID FOR THE 2017 UEFA CHAMPIONS LEAGUE www.expertsystem.com The clear fan favorite is Ronaldo Will Bale play in the finale? Fans say yes Fan favorite: Juventus? Juventus appeared to be the team most frequently mentioned in fan comments. However, this is not the case when we look at tweets in the individual languages... Juventus - 57% tweets Real Madrid - 43% tweets "Fantasy formations" from Twitter Using its cognitive technology, Expert System analyzed a sample of approximately 30,000 tweets attributable to the most commonly used hashtags related to the UEFA Champions League match (#ChampionsLeague, #Cardiff2017, #juventus, #realmadrid, eTc.) posted from May 19 to 31, 2017 in English, Italian, Spanish, German and French. 85% 15% 23% 45% 42% 37% 77% 55% 58% 63% Bale appears over 1,800 times in the 30,000 tweets analyzed, and the word "final" is the word most associated with his name (in over 10,000 occurrences), with a propensity for positive sentiment. Zidane featured equally with Real and Juve fans Real Madrid coach and ex-Juventus player Zinedine Zidane is mentioned nearly equally in tweets about Juventus and Real Madrid. After Cristiano Ronaldo, the most cited footballer is Gianluigi Buffon, followed by... Looking at the 11 most cited players from each team, the ideal formation, according to Twitter users, shows Juventus with a balanced 3-4-3 formation and the noticeable absence of Higuain in favor of Kean. Real Madrid fans seemed to prefer a four-point attack featuring Bale. Among the terms most frequently used in tweets about the Champions League, we noticed the frequent mention of “transfer market,” especially in Italian tweets. Despite the big match, it’s clear that fans are thinking ahead to next season’s negotiations. 7233 mentions Keep your eye on the transfer market 4034 mentions

Transcript of 15% 77% 55% 58% 63% 85% 23% 45% 42% 37% - Expert System … · Champions League match...

Page 1: 15% 77% 55% 58% 63% 85% 23% 45% 42% 37% - Expert System … · Champions League match (#ChampionsLeague, #Cardiff2017, #juventus, #realmadrid, eTc.) posted from May 19 to 31, 2017

COGNITIVE COMPUTING & TEXT ANALYTICS GO BEHIND THE SCENES OF JUVENTUS VS. REAL MADRID

FOR THE 2017 UEFA CHAMPIONS LEAGUE

www.expertsystem.com

The clear fan favorite is Ronaldo

Will Bale play in the finale? Fans say yes

Fan favorite: Juventus?

Juventus appeared to be the team most frequentlymentioned in fan comments. However, this is not thecase when we look at tweets in the individual languages...

Juventus - 57% tweetsReal Madrid - 43% tweets

"Fantasy formations" from Twitter

Using its cognitive technology,Expert System analyzed asample of approximately

30,000 tweets attributable to the most commonly used

hashtags related to the UEFAChampions League match

(#ChampionsLeague,#Cardiff2017, #juventus,

#realmadrid, eTc.) posted fromMay 19 to 31, 2017 in English,

Italian, Spanish, German andFrench.

85%

15%

23% 45% 42% 37%

77% 55% 58% 63%

Bale appears over 1,800times in the 30,000tweets analyzed, and theword "final" is the wordmost associated with hisname (in over 10,000occurrences), with apropensity for positivesentiment.

Zidane featuredequally with Real

and Juve fans

Real Madrid coachand ex-Juventusplayer Zinedine

Zidane is mentionednearly equally in

tweets about Juventus and Real

Madrid.

After Cristiano Ronaldo, the most citedfootballer is Gianluigi Buffon, followed by...

Looking at the 11 most cited players from each team, the ideal formation, according toTwitter users, shows Juventus with a balanced 3-4-3 formation and the noticeableabsence of Higuain in favor of Kean. Real Madrid fans seemed to prefer a four-pointattack featuring Bale.

Among the terms most frequently used in tweets about the Champions League, wenoticed the frequent mention of “transfer market,” especially in Italian tweets.  Despite

the big match, it’s clear that fans are thinking ahead to next season’s negotiations.

7233 mentions

Keep your eye on the transfer market

4034 mentions