PRESENTATION FLOW

Introduction of OpenRice

ApplicationsSurvey results

Future development

about OpenRice

Conclusion

MIND-MAP

Link: http://www.mindmeister.com/451723829/app-openrice

INTRODUCTION OF OPENRICE

• OpenRice is Hong Kong’s most popular dining guide, with restaurant

search, restaurant reviews, and dining coupons.

• Established since 1999 by Ray Chung

• Food and restaurant guide website which currently operates in Hong

Kong, Macao, China, Singapore, Indonesia, the Philippines and

Thailand.

• Users can enjoy all-round restaurant searching service in town and

post their comments and reviews

Link: http://youtu.be/L9YvE60Q8C8

INTRODUCTION OF OPENRICE’S APPLICATIONS

• OpenRice has the most comprehensive and complete database of

restaurants.

• Users can search nearly any restaurant according to following

preference.

• For example:

• 1. Cuisine

• 2. Dish

• 3. Restaurant type

• 4. Price

APPLICATION 1: SEARCH RESTAURANT

• OpenRice gives detailed information of restaurants, hotel and liquor stores

over around whole HK.

• It provides a platform for food lover to share their dining experience. By using

the convenient evaluation system, every clients can be professional gourmets.

• Users can judge with different criteria, e.g. taste, service and hygiene.

APPLICATION 2: FOOD COMMENTS

APPLICATION 3: COUPONS & DISCOUNTS

• OpenRice owns lots of cooperative partners which can give

users some discount coupons.

• Clients can purchase the coupon and enjoy various from

restaurants.

• Even though some people may not like to eat outside, OpenRice

also have cooking recipe for them.

• Users can find different cuisines’ recipes of food readily.

• For example, users can search recipes according by the difficulty,

length of time and cooking method etc.

APPLICATION 4: FIND RECIPE

Purpose of survey: Research about the popularity of OpenRice among

people Collect users’ comment and suggestion toward

OpenRice Examine the use of OpenRice functions Identify the reason why people choose to use

OpenRice or not Figure out the future improvement of OpenRice

Survey link: https://docs.google.com/a/life.hkbu.edu.hk/forms/d/12ti

Y856GATT4PvkCDhu6-Z0AQ0DQC8J_O_-3Y0bTqZ4/viewform?usp=send_form

Sampling size: 29

ONLINE SURVEYS

SURVEY

QUESTIONS

• Around 60% (17) of the

interviewee use OpenRice.

• Yet, 40% (12) of them are not

using it.

SURVEY RESULTS

• Majority people would like to use Find restaurants function most of

the time.

• Few people never or seldom choose to use the others functions.

SURVEY RESULTS

SURVEY RESULTS

• The first priority of

choice is

European food

(31%)

• Then followed by

American food

(23%)

• And Chinese food

(12%) is the last

prefer option

• 4 out of 12 people are not using OpenRice due to Many misleading information.

• Negative comment is the second reason cause people not use OpenRice.

• Only 1 person is not using OpenRice since it is not user-friendly.

SURVEY RESULTS

SURVEY RESULTS

• Around 30% (4 out of 12) of the interviewee think that OpenRice should

Provide some discounts or coupons for users and Collect more

comments from guests.

• For the Other, 2 of them think that OpenRice don’t need to improve

Use OpenRice Not use OpenRice

• 60% (17 people) • 40% (12 people)

• Use for finding restaurants in

most of the time

• People never write headline or

article on OpenRice’s website

• Not use because of many

misleading information and

negative comment

• European food is the most

popular choice

• Chinese food is the least famous

one

• Should provide some discounts or

coupons for users

• Need to collect more comment

from guests

DATA ANALYSIS

From the survey results, OpenRice should conclude their weakness

and extend improvement space in order to appeal more supporters

and users.

1. In order to appeal more users to provide food review, score system

should be optimized and excellent writer should be granted award.

2. Provide more cost-effective coupon and foretaste activities for

consumers.

3. Create new APP suitable for non-Hong Kong area.

4. Should provide some discounts or coupons for users and need to

collect more comments from guest.

FUTURE DEVELOPMENT

• OpenRice APP has already become an essential helper in

people’s life. It mainly appeals to youngsters around 15-35

years old, influencing their social life and help them

compare restaurants and make an correct decision.

• Food is an indispensable topic among people, OpenRice

brings together gourmets and restaurant reviews, allowing

users to freely express their views and opinions.

• Reviews of different perspectives create a form of collective

wisdom to give widely respected restaurant scoring and

rankings, and at the same time redefine dining enjoyment.

CONCLUSION

REFERENCES

Website:

1. http://www.openrice.com/english/restaurant/index.htm

2. http://en.wikipedia.org/wiki/OpenRice

Images:

1. Google

2. OpenRice

WORK DIVISION

Member name:

Zhang Yujia

Member name:

Jaime Yip

Introduction ☺

Project Content ☺

Online Survey ☺ ☺

Data Processing ☺ ☺

Data Analysis ☺

Conclusion ☺

PowerPoint Effects ☺