14.10.22 becoming a better designer for the future
-
Upload
sooshin-choi -
Category
Education
-
view
142 -
download
1
Transcript of 14.10.22 becoming a better designer for the future
![Page 1: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/1.jpg)
© Sooshin Choi, 2014
SOOSHIN CHOI Professor of Design
Provost & Vice President For Academic Affairs College For Creative Studies
FORMER Education VP, IDSA
BECOMING A BETTER DESIGNER
FOR THE FUTURE
![Page 2: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/2.jpg)
•Designing things
•Designing designers
•Designing design education
SOOSHIN CHOI
AUTOMOTIVE DESIGNGM KoreaDaewoo Motors
1978 - 1986
![Page 3: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/3.jpg)
Chapter 1
•Things •For Industry •Doing
•Drawing and Making
•Beautiful & Useful
Chapter 2
•Experiences •For Market •Thinking, and Doing
•Drawing, Making, andResearching
•Usable & Enjoyable
Chapter 3
•Values •For Better World •Thinking, Doing, and Connecting
•Drawing, Making,Researching, and Communicating
•Meaningful & Valuable
Object Motivation
Scope of work
Learning
Goals
EVOLUTION OF DESIGN
![Page 4: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/4.jpg)
Design Is Like An Elephant
DESIGN
![Page 5: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/5.jpg)
Hammer
DESIGN IS LOGIC
Make It Work.
![Page 6: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/6.jpg)
Magic Mouse, Apple
DESIGN IS LOGIC MAGIC
Make A Surprise.
![Page 7: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/7.jpg)
Include Fitness, Ryan Eder
DESIGN IS LOGIC MAGIC MUSIC
Touch Heart
![Page 8: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/8.jpg)
Designers Are Like Blinds Trying To See An Elephant
DESIGNERS
![Page 9: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/9.jpg)
•CONDUCTOR
•CONNECTOR
•CONCEPTOR
DESIGNERS’ FUNCTIONS
![Page 10: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/10.jpg)
•SOUL
•SKIN
•SKELETON
DESIGNERS’ LAYERS
![Page 11: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/11.jpg)
DESIGNERS’ ORGANS
•BRAINSee people as users or customers.
•HEARTSee users or customers as people.
•GUTDeliver what YOU believe is right.
![Page 12: 14.10.22 becoming a better designer for the future](https://reader034.fdocuments.net/reader034/viewer/2022042817/55a8487f1a28ab98108b474c/html5/thumbnails/12.jpg)
Be a designer who shapes tomorrow
SOOSHIN CHOI Professor of Design
Provost & Vice President For Academic Affairs College For Creative Studies