140603 GGU Experience Design Kick-Off

Experience Design DevelopmentGolden Gate University

Summer 2014 Meeting 1: June 3, 2014

Golden Gate University Digital Signage Programming

Experience Design Development

• Context

• Process Overview

• Purposes of Signage; How Digital is Distinct

• Persona Development

• Experience Design Workshop

• Next Steps

Doug Humphreys // VP, Consulting; Experience Design & Digital Signage Expert !Liz Lessig // Strategist !Chloé Lauer // Project Manager, Point-of-Contact

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Kick-Off Meeting Agenda


Process Overview

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June DecemberJuly August September October November

Experience Design

Guiding Principles & Boundaries

Requirements Document

Draft Pricing

Vendor Selection & Final Pricing

Specification, Testing, & Procurement

Delivery & Installation

January

we are here

Committee Responsibility

Business Services & Facility Responsibility

Content Development

Content Development


Our Meeting Schedule

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• June 3: Kick-Off Meeting & Persona / Experience Design Workshop

• June 17: Guiding Principles & Boundaries Review and Journey Mapping Workshop

• July 22: Requirements Document Draft

• August 5: Requirements Document Refinement

• August 19: Final Requirements Document Edits & Draft Pricing


ContextGolden Gate University currently communicates with a variety of analog signage types…

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Context…and wants to enter the digital signage realm.

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Both analog and digital watches tell time…

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…digital watches also engage, provide addt’l content, and offer feedback

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Similarly, analog and digital SIGNAGE address the same needs…

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INFORM

GUIDE & DIRECT

INSTILL PRIDE

DEFINE BRAND & IDENTITY

DISTINGUISH PLACES & SPACES


…digital signage can also engage and offer additional, changing content

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analog digital

INFORM



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analog digital

GUIDE & DIRECT



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DEFINE BRAND & IDENTITY

analog digital



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INSTILL PRIDE

analog digital



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DISTINGUISH PLACES & SPACES

analog digital


Persona Development

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CURRENT DAY STUDENT

WHO: TYPE OF STUDENT:

DEGREE PROGRAM:SPECIAL INTEREST:

DESCRIPTION:

KelseyLaw StudentJD Full-Time ProgramEnvironmental Law

Kelsey is a passionate environmentalist whose undergraduate degree is in environmental science. An East Coast transplant, she is in her 2nd year of the three year program and is finally getting an understanding of how to best leverage the resources that GGU and San Francisco have to offer.


Persona Development

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CURRENT NIGHT STUDENT

WHO: TYPE OF STUDENT:

DEGREE PROGRAM:SPECIAL INTEREST:

DESCRIPTION:

MiguelBusiness StudentMasters of Business AdministrationEntrepreneurship

Andrew is a Bay Area native who grew up and still lives in Walnut Creek getting his masters degree in Business. He works full-time in the Financial District in sales at a tech start up and commutes by BART; he loves the University’s convenient location. After graduating, he plans to start his own business.


Persona Development

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GGU EMPLOYEE (admin/staff/faculty)

WHO: TITLE:

YEARS EMPLOYED:

DESCRIPTION:

AndrewAdjunct ProfessorFive years

Andrew is a dedicated adjunct professor and loves working with GGU students. Besides teaching, he also mentors students within a special-interest club. He likes to stay aware of what’s going on around campus and participates when he can, which isn’t too often, since he has a full-time job and a family!


Persona Development

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VISITOR(s) TO GGU

WHO: TITLE:

YEARS EMPLOYED:

DESCRIPTION:

Alice and AmitRecruiting at Job Fair 2.5 hours

Alice and Amit work at Deloitte and are representing their company at a job fair hosted by GGU. They have never been to GGU before and need to know how to get to the event and who to ask for help should they run into any challenges as they set up their booth. They expect a great turnout of GGU students!


Next Steps

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• MKThink:

• Translate persona and experience design workshop outputs into draft Guiding Principles & Boundaries

• Prepare Journey Mapping Exercise

!• Next meeting: review and refine Guiding Principles & Boundaries; engage in Journey Mapping Exercise

• After that: Draft a requirements document, including number and type of signs and possible locations

140603 GGU Experience Design Kick-Off

Education

Transcript of 140603 GGU Experience Design Kick-Off