Do you face these challenges?• Your traditional stage-and-gate new-product system seems slow, cumbersome, out-of-date and unable to deal with today’s fast-paced and competitive world

• Your development pipeline lacks exciting new product concepts – it is filled mostly with small, low-value projects which consume all your development resources

• Your idea-to-launch system is too rigid, too controlling, and not adaptive and agile enough

• Your project evaluation methods are too financial, and too often you say “no” to innovative and potentially more profitable projects

• Your business lacks the right climate and culture to foster innovative product development

If so, this seminar may be right for you!

Top Management Seminar with Professor Robert G. CooperDr. Robert G. Cooper is one of the world's leading authorities in the field of innovation, technology and new product development.

May 20 – 21, 2015FRANKFURT (D)

Take the leap to the next generation innovation system

BeyondStage-Gate®

THE ISSUES

• Understand how a best-in-class Stage-Gate process works – and why leading firms are moving beyond it

Most businesses’ stage-and-gate processes don’t work so well. Or they work for traditional projects, but not for more innovative development projects. Find out how a best-in-class idea-to-launch system should work, and then probe some of the challenges – what’s wrong with the system – and how leading companies are correcting the weaknesses and moving beyond traditional Stage-Gate.

• Make the fuzzy front-end a lot less fuzzy – manage the creation of great new product ideas

Smart companies have bolted a proactive idea generating system onto the front end of their innovation system. Learn why and how. Then see the best voice-of-customer methods for generating great new-product ideas, but move beyond – to more advanced methods, including strategic ideation, exploiting disruptions, design thinking, and open innovation.

• Get the right mix and balance of projects in your development portfolio and make the right investment decisions – pick the right projects for development

Traditional financial models, like NPV, are not the best tools for making investment decisions on new products, nor do they give you the right mix and balance of development projects. But other methods – such as Strategic Buckets and Profiling – can be used to make these tough decisions. Find out how.

• Drive your product concepts to market effectively using a system beyond Stage-Gate – the Triple A Idea-to-Launch (I2L) system

Find out from the creator of the Stage-Gate system how a handful of leading firms are re-inventing their idea-to-launch gating systems to deal with the issues and challenges they face in today’s fast-paced, unpredictable, competitive world. Cooper’s new Triple A system means “adaptive and flexible, agile, and accelerated”. See the next generation I2L system, which builds in methods such as: spiral development, a risk-based contingency approach, fast-track models, time-boxed sprints for physical products, accelerated stages, a lean and nimble system, strategic pivots, and much more.

• Foster a climate and culture that promotes ambitious innovation!

The right climate and culture for innovation is the number one factor that distinguishes top performing businesses in product development, according to Cooper’s extensive research. Find out how the best firms promote a more innovative climate, provide the right recognition, how they organize, and how their leaders lead the innovation effort. And see how you and your colleagues can bring about a cultural change from within in your own business.

THE SEMINAR LEADER

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate® Idea-to-Launch process. He has published more than 120 academic articles and seven books, including the best selling ‘Winning at New Products”.

Cooper is President of the Product Development Institute Inc., ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada.

Many companies in North America, Europe, and Asia have introduced his methods, e.g. 3M, BASF, BSH,Carlsberg, Caterpillar, D. Swarovski, DuPont, Exxon Chemicals, Henkel, Hewlett Packard, Kraft Foods,Manner, Microsoft, Lego, Voith Paper, Pfizer, Procter & Gamble, Siemens, VISA and many others.

Cooper’s seminars regularly receive top ratings: “Inspiring, profound, captivating, practical and effective!”

THE PARTICIPANTS

The seminar is designed for executives and senior managers responsible for maximizing the returns on their innovation efforts in the fields of Innovation, Business Development, R&D, New Products, Marketing and Operations Management.

THE SEMINAR

A compelling two-day seminar which draws on the wealth of experience Cooper possesses from working with the world’s leading firms in product development:

• interactive lecture & discussion sessions, including lots of question-and-answer opportunities • numerous case studies, illustrations, and practical examples from other companies • templates, guidelines and checklists

Dr. Robert G. Cooper

PLEASE NOTETHE SEMINAR WILL BE HELD IN ENGLISH

CREATING WINNING CONCEPTSWednesday, May 20, 2015

08:30 Registration and Coffee

09:00 What a good Stage-Gate system looks like, how it works … and issues that require thinking beyond • Too linear, too rigid, and too planned to handle more dynamic projects.

Does not encourage experimentation

• OK for small projects, not for “big ones” – doesn’t promote innovative ideas

• Gates are too structured, too financially based – they kill all the good ideas

11:15 Make the Fuzzy Front-End Less Fuzzy – Creating Great New Product Ideas • Design Thinking Process

• Customer Integration (incl. Ethnography, Netnography, Lead User, Crowdsourcing, etc.)

• Disruptive Thinking

• Strategic ideation: trend spotting, peripheral visions, scenario generation

12:45 Networking Lunch

13:45 Make the Fuzzy Front End Less Fuzzy – Reflect and Interact

14:15 Resourcing Projects Properly and Making the Right Investment Decisions • Getting the optimal mix & balance of projects in the portfolio – strategic buckets

• Getting focus – learn to kill the ‘dog’ projects: gates with teeth

• Picking the right projects for development – the best tools to maximize the value of the portfolio

• Profiling methods (scorecards) and risk-based methods for project selection

• Committing the resources at gates

16:30 The Right Idea-to-Launch (I2L) System – The Triple A System Part 1: Adaptive and Flexible • Spiral development, strategic pivots & the MVP (minimum viable product)

• Context based – one size does not fit all projects

• I2L systems for technology & platform projects

• Innovation Project Canvas – the risk-based contingency model

17:30 End of Day 1

This evening, five is invites all participants to a networking reception and dinner.

THE RIGHT IDEA TO LAUNCH SYSTEM, THE RIGHT CLIMATE AND CULTUREThursday, May 21, 2015

08:15 Coffee

08:30 The Right Idea-to-Launch (I2L) System – The Triple A System Part 2: Agile and Accelerated • Borrowing Agile concepts and building them into your I2L system

• Integrating Agile developments with a gated system

• A lean and nimble system

• Accelerating the system by using Lean Principles e.g. overlapping stages and gates

12:15 Networking Lunch

13:30 Creating the Right Climate & Culture for Innovation in Your Business • The leaders must lead – clear goals & expectations

• Fostering an innovative climate (as making time & resources available to be creative,

reward and recognition, …)

• Creating a culture change from within – a novel approach

15:45 Next Steps for You – Making It Work in Your Own Company

16:30 End of Seminar – Beginning of Implementation

ORGANIZER

five is innovation consulting

As leading European experts for innovation and growth,

we support our customers in • finding the right search fields for innovation,• generating great ideas for new products, services and businesses,• improving their innovation system through state-of-the art Stage-Gate® principles and portfolio management, • leveraging their innovation projects with Voice-of- Customer research, market intelligence, business case development and project management.• and developing and strengthening their innovation culture

don`t wait - innovate.www.five-is-innovation.com

TOP RATED SEMINAR

This event was very important for our company as well as for me personally. Cooper’s best practice advice helps us tremendously to further improve our innovation management and innovation controlling. The seminar is the best I could possibly recommend!Dr. Jens Wieboldt, Director R&D, PolymerLatex GmbH

Bob Cooper’s seminar was an extremely valuable experience! Most of the success factors have been known before and some of the presented methods too. But the way in which Cooper addresses the core issues led to a significantly higher learning effect than in most other seminars.Dr. Stefan Hierl, in his role as Head of Corporate Innovation Management, Schaeffler KG(currently: Professor at Technical University of Applied Sciences, Regensburg)

Bob Cooper is an excellent speaker and teacher. The seminar was exciting and inspiring as well as pragmatic and goal-oriented. The content has exactly met our needs, and we can immediately incorporate it into our company’s innovation practices.Dipl.-Ing. Ulrich Begemann, Vice President New Technologies, Voith GmbH

DATE

May 20 – 21, 2015 / On Wednesday evening, five is invites all participants to a networking reception and dinner.

VENUE & ACCOMMODATION

ACHAT Plaza Frankfurt/OffenbachErnst-Griesheimer-Platz 7, 63071 Offenbach am Main

phone +49 (0) 69 80905 0fax +49 (0) 69 80905 555e-mail offenbach_plaza@achat-hotels.com

Rooms can be reserved at special rates. These rates are guaranteed until

April 22, 2015. Please mention the code “COOPER SEMINAR”.

PRICE

2.050,-- (excl. MwSt). The price includes the seminar documentation binder, lunch and refreshments.

If more than one person registers from the same company we offer a discount of 10% for the second and every additional attendee.

Early-Bird Discount: for registrations until February 27, 2015 we offer a discount of 5%.

All participants are invited to join the networking reception and dinner on Wednesday evening.

REGISTRATION

Please use the online registration form atwww.five-is.com/training/themene-mail: info@five-is.com

After your registration you will receive a formal confirmation and the invoice. As the

number of participants is limited, we consider applications on a first come first

served basis. In case of a sold out seminar we will inform you immediately.

For cancellations until April 22, 2015 we shall charge an administration fee of 10%.

No refunds will be made for cancellations after April 22, 2015. You are always

welcome to send a colleague to the seminar in case you are unable to come.