140 modelado de-negocios
Transcript of 140 modelado de-negocios
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Modelado de Negócios
Claudio NasajonSep/2011
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Tipos de clientes
123
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Modelos de ingresos
ABC
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Cliente
Renta1 2 3 ...
A
B
C...
A1 A2 A3
B1 B2 B3
C1 C2 C3
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Cliente
Renta1 2 3 ...
A
B
C...
A1 A2 A3
B1 B2 B3
C1 C2 C3
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Emprendedores deben estar dispuestos a fallar, mucho, antes de encontrar “el camino”.
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Negócios tienen “n” modelos posibles
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Método “tradicional”
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Método “tradicional”
Plan de Negócios
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Método “tradicional”
Plan de Negócios
Funding
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Plan de Negócios
Funding
Desarrollo
Método “tradicional”
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Método “tradicional”
Plan de Negócios
Funding
Desarrollo
Mercado
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Método “tradicional”
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1º ano 2º ano 3º ano 4º ano 5º ano
100%90%80%70%
60%
50%
40%
30%
20%
10%
Empresas constituídas entre 2001 y 2005
SEBRAE / 2011© Claudio Nasajon (www.claudionasajon.com.br)
27% 38% 46% 50% 62%
73% 62% 54% 50% 38%
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Y si pudiéramos predecir el ganador?
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Para quien creamos valor?
Tur
Def
Ejec
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Tur
Def
Ejec
ppu venta Club
Como los clientes estarian dispuestos a
pagar?
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Tur
Def
Ejec
ppu venta Club
Auto
tiend
Cuales son los canales posibles para
entregar la oferta?
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Tur
Def
EjecAuto
tiend
e-
pres.
ppu Clubventa
Que tipo de relación cada segmento
demanda?
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
e-
pres.acess
econ
agilQue benefícios
agregamos para el cliente de forma
diferenciada?
Tur
Def
EjecAuto
tiend
ppu Clubventa
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Auto
Tiend
e-
pres.acess
econ
agil
TI
NtwkTur
Def
Ejec
ppu Clubventa
Cuales son las Actividades-clave?
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Auto
Tiend
e-
pres.acess
econ
agil
TI
Ntwk
ofic.
Tur
Def
Ejec
ppu Clubventa
Que recursos físicos, humanos y
financeiros se necesitan?
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Web
Tiend
e-
pres.acess
econ
agil
TI
Ntwk
ofic.Gov
Ag.Tur
Def
Ejec
ppu Clubventa
Quienes son los Asociados-clave?
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Business Generation Canvas
Asociados Actividades Propuesta Relación Clientes
Recursos Canales
Costos Modelo de ingresos
Auto
Tiend
e-
pres.
TI
Ntwk
ofic.Gov
Ag.
Outsrc rh/Loc
Local proprio RH
próprio
acess
econ
agil
Tur
Def
Ejec
ppu Clubventa
Cuales son los Costos de cada modelo?
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1 - Generar hipótesis (modelos)
#1 #2 #3
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2- Probar las hipótesis
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EncuestasFake pagesMPV
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3 – Ajustar el modelo
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Educación emprendedora
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www.claudionasajon.com.brwww.claudionasajon.com.br
• Business Model Canvas• Plano de Actividades• Links úteis – vídeos – bibliografia
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MePede
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MePede
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Conclusión
Cada negócio admite vários modelos
Cambie las hipótesis por pruebas para seleccionar el mejor modelo ANTES del PN.
Revise el modelo después de cada prueba
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