14-1226 G Flex 2 MPR Guideline_v5

MPR Guideline

MPR GuidelineDecember 2014. MC Marketing Communication Division

CONFIDENTIAL

Declare Your Curve

LGE CONFIDENTIALLGE CONFIDENTIAL

Purpose of This Document & Confidentiality Reminder

Kevin Lee / IMC Team

Tel: +82 2 2033 6159

E-mail: [email protected]

Léa Lee / IMC Team

Tel: +82 2 2033 6020


This document is intended to provide each LG local office with comprehensive guidelines in developing and

managing communications for the LG G Flex 2. Please read carefully and utilize its MPR plans for LG G Flex 2

accordingly.

In order to maximize publicity and create greater interest during the CES 2015, LG HQ has decided to

minimize executing pre-launch PR activities for the LG G Flex 2. Please note that the product images and

detailed specifications are subject upon changes until the actual time of the launch. Also, product

specifications of LG G Flex 2 may vary depending on the market, so please check with your contacts at the

PM in your office before making any external communication.

Do check the embargo timeline before proceeding with PR activities.

While HQ-led activities are included in this document for the purpose of information sharing, local offices shall

follow the guidelines outlined in each program. In addition, local offices are encouraged to begin developing

local programs for the LG G Flex 2 based on this guideline. You may modify and elaborate the activities

outlined in this document for local activation in order to elevate the smartphone’s attractiveness in your market.

However, these modifications need to be consistent and within the basic guidelines provided in this plan.

Please share your ideas for local activation as HQ may consider adopting them in the global activities.

This guideline is not intended for distribution to external parties other than your contracted agencies.

The contents in this document may be subject to change depending on internal and external conditions. Also,

please be reminded that most of the information contained or related herein will be uploaded through LGe PR

as well.

Thank you.Hana Jeon / IMC Team

Tel: +82 2 2033 6079


mailto:[email protected]



LGE CONFIDENTIAL

Evolution of G Flex

Unique UX optimized for curved pleasure

720p Standard HD display

Curved battery

Self-healing back cover

Enhanced call and sound quality

6-inch chassis

700R curvature

Available in Titan SilverDe

sig

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orm

an

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UX

“World’s 1ST Real Curved Smartphone

Built with Revolutionary Technology”

“World’s Only Curved Smartphone

Perfect for Those Wantingto Make a Statement”

Portability &

Style

Display

Performance

OS

User Experience

Android 5.0 Lollipop

Gesture Shot

Knock Code

Gesture View

Glance View

High-resolution, contoured, glare-reducing display

Curved Full HD display

64bit Octa-Core processor

Instant self-healing back cover

World’s only dynamically curved design

Dynamic composition of curves for a singular identity

Compact 5.5-inch display size

LGE CONFIDENTIAL

Why G Flex 2?

“Curved = Distinction”

G Flex 2 – The World’s Only Curved Smartphone

Perfect for Making a Statement

Value of ‘Curve’Learned from the G Flex

Consumer Value of the G Flex 2

• Lacked mobility due to its bulky frame and size

• Low display resolution compared to competing devices in its tier

• Outdated OS at the time of its release

• Latest technology

• Innovative design and user experience

• Unique and distinct form factor unlike any other smartphone

• World’s only smartphone with dynamic curves

• High resolution curved display reduces glare

• Dramatically improved self-healing back cover

• Latest and greatest chipset running the newest OS

As the market reaches maturity and saturation, hardware specifications among

phones are becoming narrower and being distinctive in design is more

challenging

LGE CONFIDENTIAL

Communication Objective & Strategy

Objective

Create and amplify positive buzz on the G Flex 2 among key opinion leaders and influencers

Identify the G Flex 2 as the most distinct and premium smartphone among consumers who want to stand out from the crowd

Position the G Flex 2 as a smartphone that’s beautiful on the outside, but a beast inside. Emphasize its huge leap over the original in terms of hardware, offering its users powerful and nimble performance

Create buzz and maximize

coverage by engaging with Key

Opinion Leaders and

influencers within the culture,

fashion, and lifestyle categories

who can proselytize key merits

of the G Flex 2 to its target

consumers

CHANNEL

Cosmopolitan consumers who

pursue unique lifestyles

Aspiring professionals and early

adopters aged 25 to 45 who

are open to ‘newness’ in life

TARGET

Raise awareness of the vast

improvements and

enhancements the G Flex 2 has

gone through.

Highlight its position as the real

curved smartphone

MESSAGE

Strategy Radiate from Key Opinion Leaders by Being Unique

LGE CONFIDENTIAL

Always curious and interested in the latest gadgets

Always keyed in on thehottest trends

Enjoys and seeks thefiner things in life

Target Audience

FASHIONISTAS CHIC PROFESSIONALS EARLY ADOPTERS

Always looking to be the leader / To set themselves apart from

the rest because they enjoy being unique and being trend-setters /

Instead of motivated by functionality and practicality,

they’re motivated by individuality and status

LGE CONFIDENTIAL

Positioning Statement

Redesigned and more powerful than ever before,

the G Flex 2 represents LG’s passion for innovation.

Born from the marriage of its gorgeous curves and LG’s

advanced core technologies, the G Flex 2 is not only beautiful

on the outside, but a pure beast on the inside.

It is the perfect phone for those looking for something new

and uniquely different that can elevate them a step above the rest.

And with a UX optimized for its curved form factor,

it not only gives them a stylish and iconic device,

but also one that will make their lives more convenient.

Redesigned and more powerful than ever before, the G

Flex 2 is a uniquely stylish smartphone that can elevate

its users a step above the rest

LGE CONFIDENTIAL

Consumer

Benefit

Sub

Message

The World’s Only Dynamically Curved

Smartphone

Difference in UX: Practical solutions

Difference in Performance: Innovation like you’ve never seen

before

Difference in Design:The beauty is in the details

Message Platform

Key

Message

Latest and Greatest Chipset and OS

Distinct and Intuitive User Experience

G Flex 2 is the culmination of the most advanced technology and design that LG pursues. With its unique design, powerful performance from revamped specifications

and user experience optimized for the curved form factors, we’ve re-imagined what a smartphone looks like reshaping what consumers can expect from

mobile technology.

RTB

Curves that matter• The 400R transverse curve at the top

and the 700R curve of the display not

only lets you view content in any angle

with vividness and clarity, it also offers

a grip that fits within the natural

contours of your hand

More compact• The 5.5-inch screen –down from the 6-

inch screen of the original – hits the

sweet spot for optimal, one-handed

usage

Enhanced GUI• The refined GUI and wave effects

optimized for the full HD display

complements the G Flex 2's overall

design concept

Sleeker and more stylish• Sleeker and more stylish than ever

before in a more compact frame.

• Refractive pattern on the phone’s rear

looks different from every possible angle

and reveals handcrafted details

Faster performance• 1st smartphone to be equipped with

Qualcomm® Snapdragon™ 810 processor -

Qualcomm’s 1st 64-bit Octa-Core chipset

• Faster processing speeds than ever before

More durable• 20% more durable cover glass than

other smartphones thanks to LG’s

proprietary chemical treatment method

• 30% increased durability on cover glass

thanks to Curved Shape + Flexibility

Faster Self-healing back• Significantly reduced the healing time of

the self-healing back from about three

minutes to just three seconds

Fast-charging Battery• Can be recharged up to 50 percent in

approximately 30 minutes – taking only

half the time compared to conventional

charging methods

Newly Added UX Features• Glance View brings up key information

like the time, recent messages or missed

calls, when you run your finger gently

across its sleeping face

Professional Photos and Videos• 13MP camera with OIS and laser auto

focus for clearer images

• Key enhancements to the front camera

make full use of the phone’s curves,

letting users snap selfies from the best

angles

• Gesture View feature automatically

launches the preview app when you bring

the phone closer to your face after taking

a photo

LGE CONFIDENTIAL

In addition to pitching and seeding to tech media, actively expand media channels to the most visible to the G Flex 2’s target consumer group such as:

Target Media

Lifestyle

Tech

Culture

Fashion

G Flex 2

Social Media

LGE CONFIDENTIAL10/19

PR Roadmap

G Flex 2 Korea Launch (1/30)

Maximize interest aroundproduct launch by emphasizing

its design and best class functionality.

Establish G Flex 2’s status in curved smartphone market

Arouse curiosity by not giving any official information by CES. Maximize the impact by placing G Flex 2 center stage

by sponsoring CES coverage within targeted sites with an active, influential, tech-forward audience

Feature story angle-②New UX features

optimized for curved shape (TBD)

Feature story Angle - ①The Beauty of Curve

(TBD)

Pre-Launch Post-LaunchLaunch

CES

Jan 6th

Korea Sales Start

Jan (TBD)

[Video]Product Movie

(1/6)

Product Hands-on (1/6~1/9) G Flex 2 Global Launch

(2/Mid)

GlobalSales Start

Feb (TBD)

Product Seeding to Fashion Media(TBD)

Product seeding to Tech media & CMR

(TBD)

Fashion Magazine Tie-in (TBD)

Image/VideoPress Release Product Review Feature Story Conference/interview

* All date based on publishing media in KST

PR Strategy

PR Activities

Phase

Top 20 Media Pre-Briefing(1/4)

Press Conference (1/5)

[Video]Qualcomm & LG developer

co-interview (TBD)

Partner company PR

G Flex 2 will be unveiled at CES

(1/5)

Others

Qualcomm Chipset Experience event (12/11)

Qualcomm Chipset Image (with LG Logo leak)

(12/29)

Feature story angle-③“G Flex 2, turning heads at

Fashion Week” (TBD)

[Video]Product Story Video (US Launching time)

US MediaPre-briefings (TBD)

MWC

Mar 2nd

US Media 1:1 in-depth interview

(1/5)

G Flex 2 US Launch (2/Mid)

LGE CONFIDENTIAL

[Launch] We’re Ahead of the Curve

BuzzFeed, the global news website features the kind of things you’d want to pass along to your friends: an

outrageous video that's about to go viral, an obscure subculture breaking into the mainstream, or a juicy bit

of gossip that everyone at the office will be talking about tomorrow. Readers are always updated about

movies, music and products that are on the rise and worth their time. The site receives approximately

51,256,633 unique monthly visitors.

Background

Tactics

The idea would be to get a humorous article posted to

BuzzFeed that people would want to share. It would in turn

build online buzz about the issues addressed by the LG Flex

2 before it is actually released.

Some examples include:

1. “15 Things You Can’t Do With a Flat Phone”

• Perfectly angled selfies

• Safely put your phone in your pocket

• Keep your volume at a low level

• See the screen in the sunlight

• Enjoy watching movies

• Comfortably scroll

2. “The 30 Worst Times Your Selfie Gave You a Double

Chin”

LGE CONFIDENTIAL

[Launch] Grand Announcement @ CES 2015

Outline • When: Jan. 6~9, 2015

• Where: Las Vegas, NV, USA

• Who: Industry attendees, major global and tech media

• Theme: “Innovation for a Better Life”

Activities • January 4: Top 20 Media Pre-briefing / 1:1 In-depth Interview

• January 5: Press Conference

• G Flex 2 official announcement with product experience zone and

demonstration

• Media interviews to deliver key messages highlighting LG’s technological

innovations

• Live streaming on tech media and social media platforms

LGE CONFIDENTIAL

[Launch] Curves in All the Right Places

The International Consumer Electronics Show (CES) is one of the world's largest gatherings for all

renowned electronics and technology. Because this conference can become cluttered with so many new

products, it is important for LG to make a bold statement at its booth.

Background

Tactics

Stunts to have at the booth to gain audience attention:• Contortionists – Contortion is an unusual form of physical display which

involves the dramatic bending and flexing of the human body. There are

people who do contortion shows for a living, and having them at the show

would create buzz and drama around the curve of the LG Flex 2. The

contortionists would be strategically placed around the entire conference,

giving LG additional real estate on the show floor.

• Male and female bodybuilders – They would walk around the show flexing/

holding the LG Flex 2, directing people to the LG booth.

Flat Stanley vs. Flex Stanley:

• In the Flat Stanley children's books, Stanley travels the world in envelopes.

Students who read the books send the paper doll and written notes to

students in other parts of the world through conventional mail and e-mail.

He is also photographed along his journey.

• LG can play off the “Flat Stanley” popularity, creating a “Flex Stanley,” which

could be used with CES attendees. Social media followers could tune in to

his journey @ CES.

LGE CONFIDENTIAL

[Post-Launch] Product Story Movie

Separate videos for various features

[G3] [G Flex 2]

Single video covering all features

Camera Comparison

UX –Smart Keyboard

Display - QHD Design Story

Present the G Flex 2 as an attractive device and help consumers understand its key features.

Background

Tactics

Produce and distribute an introductory video for the G Flex 2 that explains various aspects of the product

including design, UX, H/W, and LG’s development philosophy.

LGE CONFIDENTIAL

[Post-Launch] The Phone that is Comfortable it its Own Skin

LG’s goal with the LG Flex 2 was not to focus as much on its technical specifications but rather on the

unique and stylish look of the device. In order to truly achieve that goal and get the next generation beauty

message across, LG needs to create opportunities for the design to be showcased.

Background

Tactics

Attend NYC Fashion Week • The next show is coming up on February 12-19, 2015

• Partnership with a designer to have models carry the LG Flex 2 on the

runway, as well as capture moments backstage.

• Pitch stories/purchase ads/send product to fashion publications to gain

coverage (not guaranteed in the U.S.)

Instagram Selfie Beauty Contest

• “Flex Selfie” or #flexie

• “Flexie Friday” – Every Friday for one month, followers are encouraged

to post a selfie aka a ‘flexie’ using an LG hashtag.

• Submit your flexie for a chance to win a LG Flex 2.

Celebrity partnerships who are relevant subjects:

• Meghan Trainor: “All About that Bass” is a very popular song right now

that promotes and encourages women with curves. YouTube Icons:

Find popular YouTube stars who typically do beauty how-to videos, but

have them film on the LG Flex 2.

LGE CONFIDENTIAL

[Post-Launch] Yoga Flex Your Curves (Keep Your Curves Smooth)

While competitors’ smartphones such as the HTC One M8 and iPhone 6 Plus struggle to keep their metal

design language as well as thinness, they have failed to keep them scratch or “bend” resistant. Therefore

covers on smartphones have become a necessity, hurting the true aesthetics of a phone. With the LG Flex 2,

you are free from that worry because not only is it curved, protecting the screen from smashing when it falls,

but it’s also coated with self healing materials. In that sense, it would be meaningful to highlight how the LG

Flex 2 retains its smooth curves linking it to a yoga PR event that keeps your

body’s curves smooth.

Background

Tactics

Win a free LG Flex 2 Promotion Event (Outdoor Yoga Event)• Hold outdoor yoga session linking the LG Flex 2’s self-healing abilities,

which help it to retain its curves, with the human’s body ability to self heal and also smoothes out one’s curves.

• Have the participants do yoga poses from easy to hard level. Whoever holds the most advanced yoga pose for the longest wins a LG Flex 2

• Send out media alert before and after the event for publicity

Getting Your Curves Back with the LG Flex 2 (PPL in Diet Program)• Give members participating a diet TV program the LG Flex 2 and have them

use it when filming for the show.

Celebrity partnerships who are relevant subjects:• Have supermodels like Miranda Kerr, known for her dedication to yoga, take

selfies with the LG Flex 2 and upload them on their social media accounts for indirect PR.

LGE CONFIDENTIAL

[Post-Launch]

Background

Tactics

To further highlight the G Flex 2’s curved design language, we want to kick

start a conversation in social media about the future of design in smartphones,

as well as architecture, automobiles and other products that benefit from

industrial design.

Spreadable and Shareable

• Collaborate with thought leaders in the design and technology fields to

develop and distribute content across online media channels about the

future of design.

• Content should include predictions and new design solutions that will

compel audiences to spread and share with their friends, family, and

colleagues on social media.

• Partner with popular online news media such as Buzzfeed, Reddit, The

Verge, Mashable, and Huffington Post to deliver editorials written by

thought leaders in tech and design.

• Collaborate with cable networks such as Discovery Channel and NatGeo

to produce a 30 minute to a one-hour program about the future of design

and technology.

LGE CONFIDENTIAL

[Post-Launch] #CurveAppeal

LG should also position its marketing to appeal to and interact with people all over the globe to reach the

maximum audience.

Background

Tactics

Social Media Contest: Find the Curves in your City• Examples: Atlanta Capitol Building, St. Louis Arch, Chicago Bean

• Instagram and/or Tweet to LG with the hashtags #citycurves,

#showusyourcurves or #curveappeal to be entered to win.

• LG will choose a winner from those who tweet using the hashtag.

Traveling roadshow with experience bus that makes stops

all over the world

• Have curve-related obstacle course with celebrity instructors

• Yoga class with Richard Simmons

• Curveball practice with famous Baseball player

• Fashion show with Tyra Banks

• Social media followers could also follow the bus’s journey

Send device to international tech bloggers/reviewers:

• Packages normally say, “DO NOT BEND” but the LG Flex 2

unique boxes could say “FEEL FREE TO BEND”

LGE CONFIDENTIAL

[Launch] Feature Angles (1/3)

“LOOK BOOK: Bored of

the flat pack of

smartphones?”Target Media: Fashion / Design

(Vogue, Cosmopolitan, Elle, InStyle)

•Highlight the story of how the G Flex was designed

•Focus around the benefits of a curved design - “The G Flex is the

first phone designed to ‘ergonomically fit you’”

•This is the smartphone that is designed to fit your face, body and

hands.

•Series of pictorials with a model wearing various styles of clothes

while using the G Flex 2 in real life scenarios

•Promote the G Flex 2 as a fashionable accessory

“Finally, a phone for

women with curves”Target Media: Latin Fashion/ Lifestyle

Magazines

(e.g. O Magazine, Redbook, etc.)

•With Latin women known to have strong curves, form a cheeky

story on how the G Flex 2 is the perfect phone for the curvy and the

classy

•Pictorial spread with the phone snugly fitting around the contours of

a Latin model’s body

“Classy phone for classy

women with a lots of ‘Flex

Appeal’…”Target Media: Fashion/ Lifestyle

Magazines (Vogue, Cosmopolitan, Elle,

InStyle, Redbook, O Magazine, etc.)

•New Gadget section: Introduce the G Flex 2 featuring classically

beautiful models in their late 30s-40s

•Highlight all of the unique design features and UX of the G Flex 2

using examples of real-life scenarios

* For angles that are considered to be difficult to proactively pitch, conduct media tie-ins with major media outlets or influential blogger postings to secure positive coverage

LGE CONFIDENTIAL


“LG gets curvy again with

the G Flex 2”Target Media: Tech/ Design

(Mashable, The Verge)

•Recap what went wrong with the first G Flex

•Highlight all of the negative feedback of the first model and amplify

how LG addressed them and rectified those criticisms

•Background on the design process with quotes from the device’s

lead designers and software and hardware engineers

Series of Social Media

Teasers

•LG will leak features of the LG Flex 2 on social media channels

through tweets, images and teaser videos.

•Release new features that have not been leaked in the run up to

the official launch.

“LG wants to kick start a

new smartphone segment

with the G Flex 2”Target Media: Tech/ Business

(CNET, TechRadar, Bloomberg,

Forbes, etc.)

•New Gadget section: Introduce the G Flex 2 featuring classically

beautiful models in their late 30s-40s

•Highlight all of the unique design features and UX of the G Flex 2

using examples of real-life scenarios


LGE CONFIDENTIAL


“Beauty was meant to be

Timeless and Curvy”Target Media: Art/Design/Culture

(VICE, Another, Wallpaper)

•The LG Flex 2 is a true beauty in a curve with classic lines.

•Who said flat was beautiful? LG Flex 2 redefines beauty with

classic curves and self-healing hardware. Not only is LG Flex 2

beautiful, but it is uniquely designed to capture your best selfie.

•Be your best self with the LG Flex 2.

“Flex your Phone Muscle”Target Media: Tech


•The LG Flex 2 64-bit processor is paired with LG’s fast network

support speeds to conquer all the tasks on your plate.

•The lightning fast battery charger allows you to be more time

efficient and have more peace of mind that you can re-charge on

the fly.

•The updated camera with low-light functionality allows for better

pictures at the nighttime events you enjoy.

“The UX Strong Enough to

Handle it all.”Target Media: Consumer

(Reader’s Digest, Consumer Reports)

•The LG Flex 2’s 5.5 inch curved display allows for an immersive

viewing experience with the wide screen and fixed focus.

•It’s strategic curve is designed for the most comfortable typing,

scrolling and operating, naturally fitting to the shape of your hand.

•The LG Flex 2 comes with all of LG’s top-of-the-line UX features to

provide the best experience for all.


LGE CONFIDENTIAL

[Post-Launch] Feature Angles

“The World Isn’t Flat, So

Why is Your Smartphone?”Target Media: Tech/Culture


•LG is constantly setting the standard for the mobile industry and the

LG Flex 2 is no exception.

•A few hundred years ago, people believed the world was flat

because they didn’t know better. They were later shown that the

world is in fact round.

•Today, people believe their phones should be flat because they

have never known anything different… Until now.

“Flex Further”Target Media: Consumer

(Reader’s Digest, Consumer Reports)

• Sticking to the “norm” is often what is most comfortable and safe to

mobile users.

• However, with the LG Flex 2, LG is now establishing a new norm

and encouraging users to break through what they previously

knew as “normal.”

• The pitch will also discuss the new features being added to the LG

Flex 2, that weren’t available for the first G Flex model.

• The latest version brings the Flex family further.

“The New F Word”Target Media: Tech


•The LG Flex 2 is breaking the mold of the smartphone industry.

•From selfies to video watching, the curve pushes the envelope on

smartphone design making the overall experience a thrilling one.

•The LG Flex 2 is not just a smartphone, it makes a mark and leaves

an impression on all who come in contact with it.* For angles that are considered to be difficult to proactively pitch, conduct media tie-ins with major media outlets or influential blogger postings to secure positive coverage

LGE CONFIDENTIAL

Expected Q&A

LGE CONFIDENTIAL

G Flex Lesson Implications for G Flex

2

[Appendix] Lesson & Learn

Steer clear from trying to target a broad range of consumers and stick to

promoting the G Flex 2’s stylish looks and unique value

Despite media and consumer interest in the G Flex’s curved design and self-healing back, the viral buzz failed to

crossover to sales

• Recommend PR activities centered on positioning the G Flex 2 as the one and only device that owns the curved/flexible smartphone territory among its target consumer group.

• Amplify the G Flex 2’s stylish and ergonomic design that sets itself apart from the flat pack of conventional smartphones.

• Endorsement by trendsetting influencers is advised when molding the G Flex 2’s product narrative (e.g. fashion power blogger, fashion magazine editor, etc.)

• Establish a new smartphone segment through specific consumer targeting (e.g. fashionable and professional women / unique sons)

• As unique and original as the original G Flex was, the consumer segment being targeted was too broad and too ambiguous.

• The technologies being showcased, while impressive, were largely seen as novelties. The user benefits of a curved display and design was not compelling enough to get consumers to buy into the product.

• The design, display, and size of the device were not seen favorably by many industry experts and consumers alike.

• New technology without a clear purpose is superficial, fleeting, and ultimately–meaningless.

LGE CONFIDENTIAL

[Appendix] G Flex 2 Competitive Edge

Category

G Flex 2 (‘15.1) Galaxy Note 4 (‘14.10) Galaxy Edge (‘14.11)

CPU 64 bit, 2GHz Octa-Core64bit, 2GHz Octa-Core

or Exynos 7420(TBD)

2.7GHz Quad-Core

(Snapdragon805)

Network Cat 6, 3xCA Cat 6, 3xCA Cat 4, 2xCA

Display 5.46-inch FHD (403ppi) 5.7-inch QHD (515ppi) 5.6-inch WQHD (542ppi)

RAM 3GB 3GB 3GB

eMMC 16GB/32GB 32GB 32GB/64GB

MicroSD slot Yes Yes Yes

Camera13MP, OIS+, LDAF

/ 2.1MP F2.0

16MP, OIS,

/3.7MP F1.9

16MP

/3.7MP F1.9

Battery 3,000mAh + Fast charging 3,220mAh + Fast charging 3,000mAh + Fast charging

OS Lollipop KitKat KitKat

Size 149.1 x 75.3 x 8.9 153.5 x 78.6 x 8.5 151.3 x 82.4 x 8.3

Weight 152g 176g 174g

UX Quick Glance View, Gesture ViewWide Self Shot, Dynamic

Lockscreen, Multi Window

Edge Screen/Glance View, Wide

Self Shot, Dynamic Lockscreen

OtherStronger, more durable display,

Advanced Self Healing, Color (2+)S-pen S-pen

TBD

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LGE CONFIDENTIAL

[Appendix] G Flex 2 Competitive Edge

Category

G Flex (‘13.11) G Flex 2 (‘15.1) G3 Cat6 (’13.7)

CPU 2.26GHz Quad-Core 64 bit, 2GHz Octa-Core 32bit, 2.7GHz Quad-Core

Network Cat 4 Cat 6, 3xCA Cat 6, 2xCA

Display 6.0-inch HD (245 ppi) 5.46-inch FHD (403ppi) 5.46-inch QHD (534ppi)

RAM 2GB 2GB 3GB

eMMC 32GB 16GB 32GB

MicroSD slot No Yes Yes

Camera13MP F2.4

/ 2.1MP

13MP F2.4, OIS+, LDAF

/ 2.1 MP

13MP F2.4, OIS+, LDAF

/ 2.1 MP

Battery 3,500mAh 3,000mAh + Fast charging 3,000mAh

OS JB L-OS KitKat

Size 160.5x81.6x8.0/8.7 149.1 x 75.3 x 8.9 146.3 x 74.6 x 9.1

UXDual Window, Swing Lockscreen,

QTheater

Gesture View, Quick Glance View,

Customizable Smart Keyboard,

Swing Lockscreen2

Smart Bulletin, Smart Keyboard,

Smart Cleaning

Other Self Healing, Color (1)Stronger, more durable display,

Advanced Self Healing, Color (2+)Color (5)

TBD

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LGE CONFIDENTIAL

[Appendix] Sample List of Target Media

Publication Outlet Bio Demographics

Cosmopolitan Cosmo is an international women’s magazine with content that includes articles on women's issues, relationships, sex, health, careers, self-improvement, celebrities, fashion and beauty.

Circulation: 3,017,834Total Audience: 16,969,000• 14% male / 86% female

Details Details is a men's magazine primarily devoted to fashion and lifestyle, also featuring reports on relevant social and political issues.

Circulation: 504,563Total Audience: 2,042,000• 70% male / 30% female

Elle Elle is a worldwide lifestyle magazine covering women's interest including lifestyle, beauty, fashion, celebrities, food, home, relationships, sex, travel and leisure activities.

Total Audience: 5,794,000• 8% male / 92% female

Glamour Glamour is a guide to the latest fashion trends, outfit ideas, hair + makeup how-tos, celebrity scoop, sex, love and life.

Circulation: 2,374,170Total Audience: 12,161,000• 4% male / 96% female

InStyle InStyle is a monthly women's fashion magazine published in the United States by Time Inc. which covers fashion, hair, make-up and celebrity news.

Circulation: 1,810,53Total Audience: 9,553,000• 8.9% male / 91.2% female

Marie Claire Marie Claire magazine is an international publication that women turn to for information on fashion, style, hairstyles, beauty, women’s issues, careers, health and more.

Circulation: 969,965 Total Audience: 3,900,000

Redbook Redbook editorial content covers fashion, beauty, marriage, sex, motherhood, careers, celebrities and news topics and aims to help the reader make the most out of her life as she goes through periods of change-from single to married to mom, from first job to established career, from footloose to homeowner.

Circulation: 2,229,809Total Audience: 6,829,000• Mostly women

Vanity Fair Vanity Fair is a magazine of popular culture, fashion and current affairs. Circulation: 1,193,267Total Audience: 6,644,000• 23% male / 77% female

Vogue Vogue is a globally recognized fashion and lifestyle magazine that covers the latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews and videos.

Circulation: 1,259,826Total Audience: 12,663,000• 12.5% male / 87.5%

LGE CONFIDENTIALLGE CONFIDENTIAL

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14-1226 G Flex 2 MPR Guideline_v5

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