13a Convenção Imaginarium - Marketing Salvador
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Transcript of 13a Convenção Imaginarium - Marketing Salvador
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MARKETING LOCAL NAS LOJAS
IMAGINARIUM Buscando ser “fun” em todos os
pontos de contato com os clientes, inclusive nas ações promocionais e
propaganda
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Ações já realizadas na loja Imaginarium Salvador Shopping:
- Rádio Transamérica (mais moderninha ou descolada); - Placas de endereçamento (no entorno do shopping) - Revista/Jornal - Totens de Shopping - Distribuição de catálogos em academias de ginástica de alto nível; - Panfletagem em cancelas de estacionamento; - Coquetel de aniversário (com desfile informal e moderninho); - Assessoria de imprensa local; - Publicidade no panfleto de programação de filmes e sinopse do cinema; - VT na tela de cinema; - Festa anual 30Fantasy Imaginarium;
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Experiência na tela de cinema (vt)
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Coquetel de primeiro aniversário 2010
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Lounge preto e branco em frente a loja
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Equipe
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Imprensa
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Caricatura sugerida pela consultora Ana
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Vendas
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Caricaturas
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Famílias se sentiam em casa
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Modelo fun
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Famílias inteiras
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Compras
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Desfile irreverente
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Coquetel de segundo aniversário Coleção Picnic
2011
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Balões coloridos
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Comidinhas estilo picnic
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Sugestão da Consultora Ana, Brindes: fotos instantâneas com a nova logo
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Sugestão da Consultora Ana, Brindes: fotos instantâneas com a nova logo
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Desfile irreverente
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Fotos instantâneas
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Fotos instantâneas
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Fotos instantâneas
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Fotos instantâneas
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1ª edição – 2010
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2ª edição – 2011
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3ª edição – 2012
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AÇÕES: - Banners expostos no 30Segundos por 2 semanas; - Adesivos nas mesas e espelhos do 30Segundos; - Facebook do 30Segundos; - Fotos do totem interativo do 30Segundos; - Tv Indoor Elemídia (em prédios comerciais e faculdades) - Distribuição de Panfletos com promotoras fantasiadas; - Banner no Portal Ibahia (Globo.com) (20 dias) - Programação de filmes do Cinemark Salvador Shopping (15 dias) - Rádio Transamérica (10 dias): Comerciais de 30 segundos e de 4 segundos nos intervalos + Blitz transpedágio no RioVermelho + Entrevista
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As fotos do bar anunciavam a festa que iria acontecer
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As fotos do bar anunciavam a festa que iria acontecer
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As fotos do bar anunciavam a festa que iria acontecer
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O facebook do bar falava a todo instante da festa
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O facebook do bar falava a todo instante da festa
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Foto da DJ da festa
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Pessoas falando sobre isto +56,86% Alcance total semanal +21.34217,68%
O facebook do 30Segundos explodiu de comentários e elogios sobre a festa.
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Todas as fotos passaram a ter a nossa marca
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Exposição de fotos impressas na loja Fotos serão dadas aos clientes
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Exposição de fotos impressas na loja Sairá uma reportagem sobre a exposição de fotos
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Exposição de fotos impressas na loja
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Exposição de fotos impressas na loja
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O resultado de um trabalho tão ousado nos rendeu também outros convites e propostas bem interessantes: (Solicitações de apoio pendentes)
O Festival de Verão, evento da Rede Globo nos solicitou que fôssemos a loja oficial dos seus souvenir´s. Assim como também fomos convidados pelos organizadores dos eventos automobilísticos Stock Car e Rallye do Batom para os apoiar.
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O 30Segundos gostou tanto da repercussão que sugeriu que a Imaginarium fizesse uma edição VIP da festa (sem nenhum custo), somente para convidados, artistas, atores, personalidades, músicos, franqueados, e claro, tendo o Tião como um dos Dj´s da festa. Os sócios do bar garantem todas as despesas (exceto bebidas) e a cobertura da revista Contigo.
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Sucesso!
Franquia 095 Salvador Shopping Lúcio Flávio M. Rocha [email protected] (79) 9151-2227 / (71) 8151-0090