13932356 Supply Chain Management of DABBAWALLAHS
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Transcript of 13932356 Supply Chain Management of DABBAWALLAHS
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A PROJECT ON
SUPPLY CHAINSUPPLY CHAINMANAGEMENTMANAGEMENT
By
YOGESH DOND - 5619ANAND TRIPATHY - 5438
ANKIT VASTA - 5439
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WHAT IS SUPPLY CHAIN MANAGEMENT ?
Supply chain management (SCM) is the management of a
network of interconnected businesses involved in the ultimate
provision of product and service packages required by end
customers
Another definition is provided by the APICS Dictionary when it
defines SCM as the "design, planning, execution, control, and
monitoring of supply chain activities with the objective of
creating net value, building a competitive infrastructure,
leveraging worldwide logistics, synchronizing supply with
demand and measuring performance globally."
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PROBLEMS ADDRESSED BY SUPPLY CHAIN
MANAGEMENT
Distribution Network Configuration
Distribution Strategy
Trade-Offs in Logistical Activities
Information
Inventory Management
Cash-Flow
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FLOW OF SCM
The first stage in supply chain management is known as plan. A plan or
strategy must be developed to address how a given good or service will
meet the needs of the customers. A significant portion of the strategy
should focus on planning a profitable supply chain.
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Develop is the next stage in supply chain management. It involves building astrong relationship with suppliers of the raw materials needed in making the
product the company delivers. This phase involves not only identifying
reliable suppliers but also planning methods for shipping, delivery, and
payment.
At the third stage, make, the product is manufactured, tested, packaged,
and scheduled for delivery. Then, at the logistics phase, customer orders are
received and delivery of the goods is planned.
The fourth stage of supply chain management stage is aptly named deliver.
The final stage of supply chain management is called return. As the name
suggests, during this stage, customers may return defective products. The
company will also address customer questions in this stage.
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DABBAWALLAHSDABBAWALLAHSWHERE THERE IS A DABBA,
THEIR WILL BE A DABBAWALLAH
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What is NMTBSA?
(Nutan Mumbai Tiffin Box Suppliers Association)
History : Started in 1880
Charitable trust : Registered in 1956 Avg. Literacy Rate : 8th Grade Schooling
Total area coverage : 100 Kms
Employee Strength : 5000
Number of Tiffin's : 2,00,000 Tiffin Boxesi.e 4,00,000 transactions every day.
OVERVIEW
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Error Rate : 1 in 16 million transactions Six Sigma performance (99.999999)
Technological Backup : Nil.
Cost of service - Rs. 200/month ($ 4.00/month)
Standard price for all (Weight, Distance, Space)
Rs. 50 Cr. Turnover approx.
[200,000*200=400,000,00 p.m. i.e 48 crore p.a.]
No strike record as each one a share holder
Earnings -5000 to 6000 p.m.
OVERVIEWCONTD
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APPROACH
DISCIPLINE :
No Alcohol Drinking during business hours
WearingWhite Cap during business hours
Carry Identity Cards
Reporting duty on time
LATEST MARKETING STRATEGY:
Marketing message in the dabba
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PRESIDENT
VICE PRESIDENT
GENERAL SECRETARY
TREASURER
DIRECTORS(9)
MEMBERS(5000)
MUKADAM(700)
13 MEMBERS
Acts as an supervisor, coordinator,
the manager.
Each Mukadam engages 5 to 6
people to work with him.
Dabbawallahs
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AWARDS AND FELICITATION
Shri.Varkari Prabhodhan Mahasmati Dindi
(palkhi) sohala 4th
march 2001.
Invitation from CII for conference held in
Bangalore.
Documentaries made by BBC ,UTV, MTV,
and ZEE TV
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SOME ACHIEVEMENTS
World record in BEST TIME MANAGEMENT.
Name in GUINESS BOOK ofWorldRecords.
Registered with Ripley's believe it or not.
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LOGISTICS
Logistics is happening 24 hrs a day,7 days a week and52 weeks a year.
Logistical competency is achieved by coordinating the
following: Network Design
Information
Transportation Inventory
Warehousing
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CODINGCODING
VLP : Vile Parle(Suburb in Mumbai)
9E12 : Code
for Dabbawallas at
Destination
E : Express Towers
(Bldg. Name)
12 : Floor No.
E : Code for
Dabbawallas at
Residential station.
3 : Code for Destination station
(E.g.. Nariman Point)
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Flow logic of distributionFlow logic of distribution
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7 am7 am 9 am9 am
Begins the circuit.
Collection of Dabbas from customer.
In an hours time they collect 30 Dabbas and pass
them on to next leg of relay race.
Next relay lap starts from local railway station.
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9 am9 am 11.30 am11.30 am
Postman sorting at station.
Wooden trays loaded in the compartment.
Special reserved compartment in trains. Compartments contain 700-800 tiffins besides
human.
Loaded and sorted at platform for area wise
distribution.
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11.30 am11.30 am 12 pm12 pm
Final relay of the race!!! Dozens of Dabba walas pour out from trains at
destination platforms during this peak hour.
crates are unloaded outside the stations.
Dabbas are sorted within 10 minutes on the footpath
or on platform. Pack their carts and boxes and Dashed off to office
districts.
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12 pm12 pm 2 pm2 pm
Rush to the destination on 10 min sprint, push
handcarts or bicycle.
Each one assigned one block of office.
Rush with handcarts and deliver the Dabba.
Hour later the collection process starts where dabbas
are picked up from offices where they had delivered.
NO ONE IS ALLOWED TO UPSET THE SYSTEM
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2 pm2 pm 6 pm6 pm
Here after the whole process is
reversed. By 3 pm they again board the train for their
respective locations.
Empty Dabbas are returned to households.
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Profile of peopleProfile of people
4000 + dabbawallahs came from Maharastra state.
They believe to be the descendent of Mahraja Shivaji.
Maintained undisturbed monopoly. Left poor farming community.
Dabbawallahs uniform: loose half sleeved open white
shirt, cotton pyajamas, kolhapuri chappal and their
trademark Gandhi-Nehru cap.
Age no constraint.
Most of them are illiterate.
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SALIENT FEATURES
Flexible infrastructure
Customer Cooperation
Appropriate network
structure
Codification system
Topography
Process capability
Transport economics
Redundancy
Coordination
Compensation
Structure
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FUTURE SUSTAINABILITY
Analysis Through Porters Model
Threat of New entries
Current competition
Bargaining power of buyers
Bargaining power of sellers
Threat of new substitute products
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