1375 55 ad-weekpresentation_v7
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Transcript of 1375 55 ad-weekpresentation_v7
October 3, 2012
PEOPLE
LEE BUSHKELLVP of Media SalesPGA TOUR Digital & PGA TOUR Entertainment
MARTY CONWAYVP, Sports MarketingIMRE
ANDREA HARRISONDirector, Digital EngagementPepsi
CHARLES METZGEREVP, Chief Marketing & Communications OfficerDetroit Pistons
TODAY’S PLAYS
PLAY #1: SEGMENT TRENDS
Source: BCG Analysis, Note: Size of word indicates frequency of response
PLAY #1: SEGMENT TRENDS
Source: U.N., Department of Economic and Social Affairs
PLAY #2: SHIFT TO MOBILE FROM DESKTOP
Source: Neilsen Q1 2011 Mobile Connected Device Report
PLAY #2: SHIFT TO MOBILE FROM DESKTOP
Source: SymphonyIRI Retailer & Brand Loyalty Survey, Q2 2012
PLAY #3: SOCIAL
• They are more comfortable with advanced technologies
• They expect services to improve their lifestyles and event experiences
• They anticipate that advanced technologies will improve their sports event
experiences
• Advanced technologies are a prerequisite for engaging Millennials in sports
*Acatel-Lucent Research
PLAY #4: BUYING POWER
Source: comscore, 2012
PLAY #5: GENDER TRENDS
Source: Neilsen
PLAY #5: GENDER TRENDS
Questions & Answers
MILLENNIALS & DIGITAL NATIVES AS SPORTS FANS