135,000 sqm WATER FRONT - Altarea Cogedim · COBR003_12-17_GB_bat5.indd 12 30/10/2014 17:41. The...

# NOVEMBER 2014

magazine by ALTAREA COGEDIM

ALTARE A COGEDIMAT MAPIC,

STAND P-1.K50

IMAGESParis-Montparnasse railway stationA refurbishmentP.08

360°In France and abroadoverview of main developments for our shopping centersP.12

BRANDSCushman & Wakefi eldAltarea Cogedim’s greatest strengths for international retailersP.17

OPENING

EARLY2016

135,000 sqm WATER FRONTDISCOVER CAP3000’S MODEL ON OUR STAND!

THE MYTHIC PLACE

NICE CÔTE D’AZUR

// HEADINGP.03

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02ED

ITORIA

L

FRÉDÉRIC LALOUM //General Manager Leasing and Member of the Executive Board of Altarea Commerce

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This year marks the 20th

anniversary of both Altarea and the MAPIC. The third largest retail property company in France, today Altarea Cogedim manages

56 shopping centers for a total value of €4 billion.

2014: an exceptional year for the Group. In April, we inaugurated the fi rst connected shopping center close to Paris ; fully leased several months before its opening, QWARTZ has been a true success. Eight months after its inauguration, QWARTZ already welcomes several million customers.

Then, in June, Gares & Connexions announced Altarea Cogedim as the winner of its call for tenders for the re f u r b i s h m e n t o f t h e P a r i s - Montparnasse railway station. A testimony to our partners’ faith in our expertise in on-the-spot retail in transit

locations, a field in which we are uncontested leaders.

Finally, this fall stood out for the issuance of all the authorizations necessary for the official launch of the initiative to transform Cap3000, an iconic center and a European benchmark that will soon feature some 300 shops and restaurants over 135,000 sqm of retail space.

2014 has been a vintage year for the Group. In and around Paris, but also on the Riviera, Altarea is asserting its position, developing “prime” sites renowned throughout Europe that feature domestic and international retailers.

Design and production: (COBR003)Photo credits: Altarea Cogedim, Fotolia, Getty images, Thinkstock, RR. Non-binding document subject to modifi cation. November 2014.

“2014, A VINTAGE YEAR. IN AND AROUND PARIS, BUT ALSO ON THE RIVIERA, ALTAREA IS ASSERTING

ITS POSITION, DEVELOPING ‘PRIME’ SITES WITH STRONG APPEAL FOR DOMESTIC

AND INTERNATIONAL RETAILERS.”

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03heading images 360° BRands

Cap3000 retail and entertainment in the heart of the French Riviera

Inaugurated in 1969, the Cap3000 regional shopping center has been a great success. With 10 million visitors every year, Cap3000 is now one of France's top shopping centers in terms of turnover achieved. It will soon feature 135,000 sqm of retail and entertainment in an ideal waterfront location.

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04

“A major shopping destination”

“Cap3000, soon to feature 300 stores over

135,000 sqm waterfront”

“International and tourist customers”

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nice côte d’azur

a wateRfRont site Right on the mediteRRanean sea

an iconic site with inteRnational appeal, close to the italian BoRdeR

one of the laRgest pRojects in euRope

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06

In Nice, five minutes from the Promenade des Anglais and France’s second-largest airport, Cap3000 enjoys an ideal waterfront location.

An exceptionAl site

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14million visitors

300shops and restaurants

4,500parking spaces

*Forecasts.

Cap3000 in 2017*


a majoR CatChment aReanice and its surrounding area represent a catchment area of nearly one million inhabitants. Cap3000 features an average basket 80% higher than the average of all other regional shopping centers.

all Roads lead to Cap3000cap3000 is easily accessible by highways a8, N7 and RN 202. Served by public transportation networks (shuttle, bus, taxis, etc.), it takes a mere 5 minutes to get to the center from the airport or downtown Nice.

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08

IMAG

ES

The refurbishment of Paris-Montparnasse railway station is now underway! This exceptional project, entrusted to Altarea Cogedim, aims to connect Paris-Montparnasse to all of its passengers and consumers.

Several key strengths create an exceptional site: • a project located in line with Rue de Rennes, one of the busiest shopping streets in Paris• a project located in the heart of three arrondissements (6th, 14th, 15th)• a transit hub for several million visitors• cinemas and commercial facilities

PARIS GARE MONTPARNASSE

A refurbishment for Paris-Montparnasse railway station

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09

Gare Saint-Lazare

Gare Montparnasse Gare

d’Austerlitz

Gare de Lyon

Gare du Nord

Gare de l’Est

Gare de Bercy

HEADING IMAGES 360° BRANDS

Paris-Montparnasse railway station project

Altarea Cogedim is a pioneer in establishing international retailers in railway stations, attentive to changing lifestyles and consumer habits that extend beyond traditional shopping venues. For more than 10 years, Altarea Cogedim has been designing retail solutions for transit hubs such as Gare de l’Est and Gare du Nord in Paris, pictured above.

50 millionPASSENGERS IN 2013

50% INCREASE IN FOOTFALL EXPECTED BY 2030

RAILWAY STATION LOCATIONSAltarea, acknowledged expertise

Gare de l’Est

Gare du Nord

Railway stations with retail spaces managed by Altarea Cogedim

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10

With 600 meters of retail display space in downtown Paris, Paris-Boulevard Macdonald will be an exceptional retail complex in the French capital as of 2015. Developed by Altarea Cogedim in partnership with Caisse des Dépôts, the project is part of a vast 1,300,000-sqm rehabilitation initiative in northern Paris. Paris-Boulevard Macdonald covers 170,00 sqm, including 70,000 sqm of housing, 28,000 sqm of offi ces and more than 30,000 sqm of retail space. It also features public facilities, an elementary school, a secondary school and more. A new city within the city!

At once a shopping and entertainment hub, the retail complex will be located across from an operational UCG multiplex cinema and will feature leading names to attract consumers from all over. A large and structured food service hub will complement the on-site retail offering for local residents and workers. Accessible via the Rosa Parks station (Tram T3b and RER Eole line), the Paris-Boulevard Macdonald retail hub will also feature a public parking lot of nearly 600 spaces. Paris’ new shopping destination will soon be yours to discover!

PARIS BOULEVARD MACDONALD

Paris-Boulevard Macdonald: A unique location for large stores in Paris

IMAG

ES

30,000 sqmOF RETAIL IN PARIS

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11HEADING IMAGES 360° BRANDS

View from UGC multiplex

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12

I N O P E R AT I O N

QWARTZ Live a connected experience!

QWARTZ, the fi rst connected regional shopping center, has just been awarded the 2014 Janus Label for retail, as well as the trophy for the most connected catchment areas! These awards recognize next-generation retail concepts. The fi rst e-commerce campus, the fi rst experience store, the fi rst geolocation-based service to let customers check inventory at their favorite shops, the fi rst social wall, the fi rst central glass displays, the fi rst entertaining and artistic itinerary made up of nearly a dozen works of art and much more. QWARTZ brings the market’s latest innovations to life.

Lease contact• [email protected]

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165 SHOPS ANDRESTAURANTS

15 MID-SIZE STORES

INCLUDING A

12,000-sqmCARREFOUR HYPERMARKET

3,000 PARKING SPACES

Overview of the main developments for our shopping centers in operation, under construction and undergoing extensions, both in France and abroad.

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The Sant Cugat shopping and leisure center is coming to life over more than 50,000 sqm right in Barcelona. It features a multiplex cinema, 100 shops and a 22,000-sqm Eroski hypermarket. With 10 restaurants, the 2-story center also offers visitors tasty treats. After the recent arrival of Springfi eld, Sephora and Décimas have also set up shop in the center, to the delight of customers and visitors.

SANT CUGAT (SPAIN)The Barcelona shopping center is looking good!

LA CORTE LOMBARDA (ITALY)Altarea, center manager

Constantly looking to enhance its portfolio, Altarea has become manager of the La Corte Lombarda shopping center in Italy. On the strength of its experience and achievements as manager of Le Due Torri in Stezzano and Casetta Mattei in Rome since 2010, Altarea intends to put its expertise in action to rise to this new challenge and turn La Corte Lombarda into a major regional shopping center. Featuring a mix of retail and leisure coupled with a unique social and entertainment venue for a multi-generational clientele, La Corte Lombarda has everything it takes to attract shoppers, as well as Italy’s leading retailers.

Exhibition areas and a 1,200-sqm plaza make it possible to organize events to complement the center’s retail offering while offering it high visibility and unquestionable potential. Development of a marketing



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strategy suited to the Bergamo Basin and a partnership dynamic with retailers will propel the La Corte Lombarda shopping center over the ambitious threshold of 6 million customers.

Catchment area

1 million INHABITANTS

Surface area

52,000 sqm GLA

3,000 PARKING SPACES


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Catchment area

350,000 INHABITANTS

1,250PARKING SPACES

In 2016, Les Hunaudières Family Village® in Ruaudin – south of Le Mans – will unveil its comprehensive retail offering. The center will move upmarket following a signifi cant expansion that is currently underway. The project will include the creation of an additional 30,000 sqm, bringing the total retail space to 60,000 sqm. The new Ruaudin will include an Auchan hypermarket, six mid-sized stores, 50 shops and restaurants.

RUAUDIN-LE MANS takes on a whole new dimension


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JAS DE BOUFFAN Setting sights on 2015!

U N D E R E X T E N S I O N

To heighten shopper convenience and offer customers a wide range of products, last June, Altarea Cogedim completed the fi rst phase of extending and renovating the Jas de Bouffan shopping center. This fi rst step led to the creation of 25 new shops and restaurants including Promod, Devred, Yves Rocher, Swarovski, Orange, Armand Thiery, A la Bonne Heure, La Croissanterie and more. In spring 2015 a second extension will bring Jas de Bouffan’s gross leasable area to nearly 20,400 sqm. The center will include a 10,000 sqm Géant Casino hypermarket, one mid-sized store, 65 shops, a food court and some 1,700 free parking spaces.

Lease contact • [email protected]

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15

Net fl oor area

80,000 sqm

3,000FREE PARKING SPACES

CHARTRES Big plans

The 80,000 sqm of retail space will offer distinct experiences, right at the edge of town: • a shopping mall with a 20,000-sqm hypermarket;• an entertainment complex and dining area with outdoor seating overlooking ponds; • individual department stores and mid-size stores;• 3,000 free parking spaces.


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U N D E R D E V E L O P M E N T

HEADING IMAGES 360° BRANDS

TOULON-LA VALETTE Marketing comes to an end while construction goes on

Avenue 83 in Toulon-La Valette is an outdoor retail and entertainment center designed around a diverse offering. The work of the architects at Wilmotte & Associés, it will offer a 16-screen (3,250-seat) Pathé multiplex cinema, two specialized department stores, 15 mid-sized stores, 60 shops and kiosks, a kids’ area, a food court and 1,500 free parking spaces over a net fl oor area of 51,000 sqm. In total, 7,000 sqm of restaurants and snack bars with outside seating will let the center’s customers and visitors indulge in a tasty treat while shopping! The center will open its doors at the end of 2015.

Contact commercialisation• [email protected]

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Surface area

51,000 sqm

60SHOPS

2SPECIALIZED DEPARTMENT STORES

16SCREEN PATHÉ CINEMA

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PROMENADE DE FLANDRE A 60,000-sqm regional shopping center at the Belgian border


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The future Promenade de Flandre shopping center in Roncq – at the Belgian border – will breathe new life into an entire region. Altarea Cogedim is building a new edge-of-town shopping center over a net fl oor area of nearly 60,000 sqm. The complex will serve a catchment area of 2 million inhabitants. It will be home to 5 department stores, 25 mid-sized stores and shops, as well as a 2,000-space parking lot. The center’s architecture, conceived by Jean-Michel Wilmotte, was designed to blend harmoniously into its surroundings. Promenade de Flandre will provide a powerful retail environment led by the Auchan hypermarket. The project will be carried out in partnership with Immochan Group.

U N D E R D E V E L O P M E N T

Catchment area

2 million INHABITANTS

Net fl oor area

60,000 sqm

2,000PARKING SPACES

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What do retailers seek today and how can we adapt to these trends? The centers we offer to retailers must be perfectly in line with the fundamentals of the business. First of all, the location must be conducive to shopping and the architecture must catch the customers’ eye. The landlord must also be fl exible and willing to adapt to retailers’ particular concepts. Finally, management quality and long-term cooperation are clearly important.

What retailers have you worked with on our behalf? On which projects? We have worked with a number of international retailers looking to open a location in one of Altarea Cogedim’s shopping centers.

For example, we worked with the Apple Store for its establishment in eastern France in Strasbourg’s L’Aubette shopping center (Place Kléber). We also took part in establishing Primark, Marks & Spencer and JD Sports in QWARTZ. As for Avenue 83 in Toulon-La Valette, we are proud to announce that major international brands such as New Look will be among the outstanding retailers in this shopping and entertainment center in the South of France.

What is your vision of Altarea Cogedim’s projects? The Group offers domestic and international retailers high-quality and diverse marketing programs in France. The shopping centers designed by Altarea Cogedim meet the expectations of those brands looking to set up shop in France today.

What would you say are Altarea Cogedim’s greatest strengths? The Group knows how to combine diverse skills (legal, technical, fi nancial) that are indispensable to meet retailers’ needs. Altarea also has the ability to fi nd solutions to complex issues regarding the establishment of international retailers, all in a spirit of good cheer and conviviality. That is a real asset in this business.

CHRISTIAN DUBOIS//Partner-Managing Director of Cushman & Wakefi eld France

GUEST“Altarea Cogedim΄s greatest strengths for international retailers”

Altarea Cogedim group welcomes the fi nest brands to its shopping centers. Take an up-close look at what’s been going on with our retailers.

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Espace GramontToulouse

620,000 inhabitants in the catchment area

2,900 parking spaces

YVES ROCHERbeauty is just around the corner at Espace Gramont

Leading brand and creator of “plant-based cosmetics”, Yves Rocher is coming to Espace Gramont in Toulouse. Facial treatments, perfumes, makeup and more. Customers at the shopping center can discover all of these products inspired by Mother Nature.

More information available online• www.espacegramont.com

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Porte Jeune Mulhouse


600parking spaces

CHAUSSEA If the shoe fi ts, CHAUSSEA has it…

The Porte Jeune shopping center in Mulhouse is now home to one of Chaussea’s newest stores in France. The specialist in men’s, women’s and children’s shoes is getting off on the right foot!

//////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////More information available online• www.portejeune.com

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MILLÉSIME 1969 calling all gourmets!

Discover fresh products and a mouth-watering menu at Bercy Village in Millésime 1969’s new location. This is the restaurant’s second establishment after Cap3000 on the French Riviera. With 14 million annual visitors, Bercy Village is the fi rst retail-entertainment concept designed in France.

ADIDASa sportsman’s paradise in Ruaudin

Calling all sports fans: Adidas is coming to Ruaudin! Let the games begin at the Les Hunaudières Family Village® nearby the 24 Hours of Le Mans race circuit!

Bercy Village Paris

4,463,000 inhabitants in the catchment area

3,000parking spaces

Family Village® Les HunaudièresRuaudin – Le Mans Sud


1,250 parking spaces

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More information available online• www.bercyvillage.com

More information available online• www.familyvillage.com• www. familyvillageleshunaudieres.com

BURGER KING Taste is fi rst in Brest!

The “Home of the Whopper” has quite an appetite for France – and for Altarea Cogedim shopping centers. Indeed, Burger King is coming to Espace Jaurès in Brest. Good news for all shopping center visitors who want it their way!

More information available online• www.espacejaures.com

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Espace JaurèsBrest


740parking spaces

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